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Cara Vidio menghadirkan konten video on-demand (VOD) yang lebih relevan secara lokal kepada pengguna di Indonesia melalui Google Penelusuran
Dipublikasikan pada tanggal 4 Juni 2024
Tentang Vidio
Vidio adalah salah satu layanan media over-the-top (OTT)
terbesar di Indonesia yang didirikan pada tahun 2014, yang merupakan bagian dari konglomerat media Elang Mahkota Teknologi (Emtek). Vidio
memiliki lebih dari 1 juta video dalam katalog mereka, dengan tujuan untuk meningkatkan dan menawarkan lebih banyak konten dalam
berbagai genre untuk pengguna di Indonesia.
Menerapkan data terstruktur VideoObject
Di pasar yang mengutamakan bahasa lokal (Bahasa Indonesia), Vidio bertujuan untuk menyediakan konten
lokal di katalognya dan membuatnya dapat ditemukan di Google Penelusuran bagi pengguna di Indonesia. Untuk
mencapai tujuan tersebut, Vidio menerapkan markup VideoObject
ke katalog yang sudah ada tanpa harus mengubah jenis file video (format M3U8, mengikuti protokol HLS),
karena mereka sudah menggunakan jenis file video yang didukung.
Namun, M3U8 dapat menjadi tantangan untuk di-crawl dan diurai dengan benar oleh Googlebot karena cara kerja format
file ini. Format file ini bentuknya berupa peta yang merujuk bagian-bagian yang membentuk objek video secara keseluruhan.
Artinya, untuk memutar video secara lengkap, klien harus menyatukan kembali bagian-bagian tersebut. Salah satu
tantangannya adalah jika ada salah satu file yang dirujuk oleh file M3U8 tetapi tidak dapat diakses oleh Googlebot,
sehingga pengambilan byte video gagal seluruhnya. Untuk menghindari masalah pengambilan, Vidio menerapkan URL stabil
untuk setiap file video dan memastikan Googlebot dapat mengaksesnya.
Memvalidasi bahwa markup telah berhasil diterapkan menggunakan Alat Inspeksi URL
bagian Peningkatan kualitas video
Hasil
Setahun setelah menerapkan markup VideoObject, Vidio mengalami peningkatan tayangan dan klik
di halaman videonya. Meskipun jumlah video yang dipublikasikan Vidio dari Kuartal 1 2022 hingga Kuartal 1 2023 meningkat sekitar 30%,
penambahan markup VideoObject ini membuat videonya memenuhi syarat untuk ditampilkan di berbagai
tempat di Google. Hal ini juga menghasilkan peningkatan tayangan video kurang lebih 3 kali lipat dan hampir 2 kali klik video
di Google Penelusuran. Vidio juga menggunakan laporan pengindeksan video
dan laporan performa Search Console, yang
membantunya mengidentifikasi dan memperbaiki masalah di seluruh platform.
3 kali lipat
Peningkatan tayangan video di Google Penelusuran
2 kali lipat
Peningkatan klik video di Google Penelusuran
"Vidio adalah platform OTT paling populer di Indonesia, dan mengoptimalkan video kami di Google
sangatlah berharga bagi penelusur konten video. Data kami menunjukkan pertumbuhan tayangan dan klik video
yang luar biasa, yang menunjukkan komitmen kami untuk memberikan pengalaman pengguna terbaik,"
tambah Hermawan Sutanto, Managing Director di Vidio.
Vidio di tab Semua di Google PenelusuranVidio di tab Video di Google Penelusuran
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],[],[[["\u003cp\u003eVidio, a major Indonesian OTT platform, implemented \u003ccode\u003eVideoObject\u003c/code\u003e structured data to improve the discoverability of their local content on Google Search.\u003c/p\u003e\n"],["\u003cp\u003eDespite using M3U8, a complex video format for crawling, Vidio ensured Googlebot accessibility by implementing stable URLs and adhering to Google's video best practices.\u003c/p\u003e\n"],["\u003cp\u003eAs a result, Vidio experienced a significant increase in video impressions (3x) and clicks (2x) within a year of implementing these optimizations.\u003c/p\u003e\n"],["\u003cp\u003eThese improvements highlight the importance of structured data and SEO best practices for enhanced video visibility and user engagement on Google Search.\u003c/p\u003e\n"]]],["Vidio, aiming to enhance the discoverability of its local Indonesian video content on Google Search, implemented `VideoObject` markup. They ensured stable, accessible URLs for each video file despite using the potentially challenging M3U8 format. This, along with adhering to Google's video best practices, allowed them to utilize VideoObject. Over one year, Vidio experienced a threefold increase in video impressions and nearly double the video clicks on Google Search, driven by enhanced content visibility.\n"],null,["# How Vidio brought more locally relevant videos to Indonesian users through Google Search | Google Search Central\n\nHow Vidio brought more locally relevant video-on-demand (VOD) content to Indonesian users through Google Search\n===============================================================================================================\n\nPublished on June 4, 2024\n\nAbout Vidio\n-----------\n\n\nVidio is one of Indonesia's largest [over-the-top (OTT) media services](https://en.wikipedia.org/wiki/Over-the-top_media_service)\nestablished in 2014, which is part of Elang Mahkota Teknologi (Emtek) media conglomerate. Vidio\nhas over 1M videos in their catalog, with the aim to increase and offer more content across\ndiverse genres for Indonesian users.\n\nImplementing `VideoObject` structured data\n------------------------------------------\n\n\nIn a market where local language (Bahasa Indonesia) is important, Vidio aims to provide local\ncontent on their catalog and make it discoverable on Google Search for Indonesian users. To\nachieve its objective, Vidio implemented [`VideoObject` markup](/search/docs/appearance/structured-data/video)\nto their existing catalog without having to change their video file type (M3U8 format, following [HLS](https://en.wikipedia.org/wiki/HTTP_Live_Streaming) protocol),\nas they were already using a [supported video file type](/search/docs/appearance/video#supported-video-files).\n\n\nHowever, M3U8 can be challenging for Googlebot to properly crawl and parse due to the way the file\nformat works. The file format is a map that references the parts that make up the whole video object, which\nmeans in order to play the full video, the client has to stitch the parts back together. One of the\nchallenges is that Googlebot could run into an inaccessible file referenced by the M3U8 file,\ncausing the entire video byte-fetch to fail. To avoid fetch issues, Vidio [implemented stable URLs](/search/docs/appearance/video#stable-url)\nfor each video file and made sure they are accessible to Googlebot.\n\n\nThey also followed other [Google Search Central video best practices](/search/docs/appearance/video#supported-video-files),\nincluding:\n\n- Adding the appropriate `contentUrl` property\n- Validating that the markup has been implemented successfully using the Video enhancement section of the [URL inspection tool](https://support.google.com/webmasters/answer/9012289)\n\nThe results\n-----------\n\n\nWithin a year of implementing `VideoObject` markup, Vidio saw improvements in impressions and clicks\non their video pages. While the number of videos that Vidio published from Q1 2022 to Q1 2023\nincreased by \\~30%, adding `VideoObject` markup made their videos eligible for display in various\nplaces on Google. This led to an increase of \\~3x video impressions and close to 2x video clicks\non Google Search. Vidio also used the Search Console [video indexing report](https://support.google.com/webmasters/answer/9495631)\nand [performance report](https://support.google.com/webmasters/answer/7576553), which\nhelped them to identify and fix issues for their entire platform. \n3~x~\n\nIncrease in video impressions on Google Search \n2~x~\n\nIncrease in video clicks on Google Search\n\n\n\"Vidio is the foremost OTT platform in Indonesia, and optimizing our videos on Google has been\nincredibly valuable to video content searchers. Our data shows a remarkable growth in video\nimpressions and clicks, which demonstrates our commitment to providing top-notch user experiences,\"\nadded Hermawan Sutanto, Managing Director at Vidio.\nVidio in the All tab in Google Search Vidio in the Video tab in Google Search"]]
