[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],[],[[["\u003cp\u003eSaramin, a Korean job platform, doubled its organic search traffic by implementing SEO best practices.\u003c/p\u003e\n"],["\u003cp\u003eThe company focused on improving site structure, removing unnecessary meta tags, and implementing structured data.\u003c/p\u003e\n"],["\u003cp\u003eThese efforts led to a 93% increase in new sign-ups and a 9% increase in conversion rates.\u003c/p\u003e\n"],["\u003cp\u003eSaramin's success demonstrates the significant impact of SEO on driving traffic and achieving business goals.\u003c/p\u003e\n"],["\u003cp\u003eThe company remains committed to further SEO enhancements for continued growth and user satisfaction.\u003c/p\u003e\n"]]],["Saramin, a Korean job platform, significantly improved its SEO after registering on Google Search Console in 2015. They focused on fixing crawling errors, which initially increased organic traffic by 15%. Subsequently, they followed SEO and Search Console guidelines, removing unnecessary meta tags and duplicate content, and used canonical URLs. They implemented structured data, utilized Google's testing tools, and thoroughly studied Google's developer guides and help center. These efforts doubled their organic traffic during the peak 2019 hiring season and increased new user sign-ups by 93%, with a 9% conversion rate increase.\n"],null,["# SEO Investment Case Study | Google Search Central\n\nSaramin increased organic Search traffic 2x by investing in SEO\n===============================================================\n\nPublished on April 8, 2020\n\nChallenge\n---------\n\n\n[Saramin](https://www.saramin.co.kr/), one of the largest job\nplatforms in Korea, offers job posting recommendations, company and salary information,\nAI-based interviews, and AI-based headhunting services. People come to the Saramin site not\nonly to look for jobs and submit applications, but to also gain a variety of information\nrelated to job searches and receive high-quality AI-based services for interview preparation.\n\n\nIn 2015, Saramin registered their site on Google Search Console. In the first year, they\nfocused on checking crawling errors and fixed issues to ensure that the Googlebot is crawling\nthe site for proper indexing. The task was simple but still resulted in a 15% increase in\nthe organic traffic, and Saramin thought more investment in SEO can bring greater success. \n15~%~\n\nIncrease in the organic traffic\n\nSolution\n--------\n\n\nThe marketers and website owners at Saramin started following the\n[SEO](/search/docs/fundamentals/seo-starter-guide) and\n[Search Console guidelines](/search/docs/advanced/guidelines/overview)\nmore closely and implemented more changes. The goal was to make changes to the site so that\nGoogle Search would better understand it. The first task involved removing `meta` tags that were\ncluttered with unnecessary and unhelpful keywords. They used canonical URLs and removed\nduplicate content. They explored [the search\ngallery](/search/docs/appearance/structured-data/search-gallery) and applied applicable structured data, starting with\n[`JobPosting`](/search/docs/appearance/structured-data/job-posting),\n[Breadcrumb](/search/docs/appearance/structured-data/breadcrumb), and\n[Estimated salary](/search/docs/appearance/structured-data/estimated-salary).\n\n\nWhen Saramin's marketing team first started looking into SEO, it was a challenge to learn all\nthe technical terms and tackle issues that were new to them. So they thoroughly studied the\nGoogle Search [developer's guide](/search/docs/fundamentals/get-started-developers) and\n[Help Center\narticles](https://support.google.com/webmasters) and found answers to their problems. These resources continue to provide\nup-to-date information for issues that they run into.\n\n\nIn addition, they used various Google tools offered as they worked on improving their site.\n\"Errors on our structured data are dealt with by checking URLs on the\n[Structured\nData Testing Tool](https://search.google.com/structured-data/testing-tool/u/0/). Other tools like [Mobile Friendly Test](https://search.google.com/test/mobile-friendly), [AMP Test](https://search.google.com/test/amp), and\n[PageSpeed Insight](https://pagespeed.web.dev/) provide us valuable insights for\nmaking improvements and helping us offer a better experience for our users,\" said Moon Tae\nSung, Saramin's SEO Manager who led the SEO initiative at Saramin.\n\nResults\n-------\n\n\nOver the course of the next few months, Saramin saw the red-colored errors on the Search\nConsole's Coverage graph gradually turning valid green, and they knew they were headed in the\nright direction. The incremental changes reached a tipping point and the traffic continued to\nrise at a more dramatic speed. In the peak hiring season of September 2019, traffic doubled\nfrom the previous year. \n102~%~\n\nIncrease Year-Over-Year (YOY) in organic traffic from Google Search during the hiring season\nin 2019\n\n\n\"We are very happy about the traffic increase, but what's more exciting is it also accompanied\nimprovement in the quality of the traffic. We saw a 93% increase in the number of new sign\nups and a 9% increase on the conversion. We believe this means Saramin's optimization work was\nfound delightful by our users,\" said Tae Sung. \n93~%~\n\nIncrease in new member sign-ups from organic traffic from Google Search \n9~%~\n\nIncrease YOY in conversion rate from organic traffic from Google Search\n\n\nSaramin continues to invest in achieving their SEO goals; they look forward to implementing\nmore technologies and features from Google that will help their users understand their\ncontent better. Tae Sung is enthusiastic about their work ahead and said, \"This is only the\nbeginning of our story.\""]]
