Reduce time to send the first bid request
Stay organized with collections
Save and categorize content based on your preferences.
Overview
The time it takes for the first header bidding request to be made. This is the
interval from page load until the first header bidding request is issued.
Recommendations
This metric is not indicative of a specific issue. It should be used to help
identify areas for improvement and track that improvement over time.
The goal here is to reduce the time it takes for the first header bidding
request to be made. Ensuring that other, more specific audits are passing should
have a major impact on this metric. In particular, the following audits are
likely to affect this time:
This metric identifies "first bid request" as the earliest recorded request to a
supported ad exchange or supply side platform.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-06-26 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-06-26 UTC."],[[["This metric measures the time from page load to the first header bidding request, indicating potential areas for improvement in ad delivery speed."],["Reducing this time is a general goal achieved by addressing specific issues identified by other audits, like optimizing the ad request waterfall, avoiding long tasks, and ensuring GPT and bids load concurrently."],["\"First bid request\" is defined as the earliest request sent to a recognized ad exchange or supply-side platform."]]],[]]