Meridian is an open source MMM geared towards helping marketers optimize their spend. To learn more about the project, check out the documentation.
Links to notebook examples:
Notebooks
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Last updated 2025-09-09 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-09 UTC."],[],[],null,["Meridian is an open source MMM geared towards helping marketers optimize their\nspend. To learn more about the project, check out\nthe [documentation](/meridian/docs/basics/about-the-project).\n\nLinks to notebook examples:\n\n- [Getting Started Guide](https://github.com/google/meridian/blob/main/demo/Meridian_Getting_Started.ipynb)\n\n- [Meridian MLFlow Demo](https://github.com/google/meridian/blob/main/demo/Meridian_MLflow_Demo.ipynb)\n\n- [Meridian Reach and Frequency Demo](https://github.com/google/meridian/blob/main/demo/Meridian_RF_Demo.ipynb)\n\n - [Reach and Frequency Simulated Dataset](https://github.com/google/meridian/blob/main/demo/RF_Data_Simulation_for_Meridian.ipynb)\n- [ROI, mROI, Response Curves Demo](https://github.com/google/meridian/blob/main/demo/ROI_mROI_Response_Curves.ipynb)"]]