Jagran New Media

Jagran New Media (JNM) is the digital arm of Dainik Jagran. JNM features a wide portfolio of 12 digital-first platforms, reaching over 100 million monthly users in India. Their content spans multiple segments, including News and Information, Business, Auto, Technology, Entertainment, Lifestyle, Educational News and Careers. Their key products include Jagran.com and thedailyjagran.com, which deliver news to mass audiences; Herzindagi.com, a women-centered lifestyle platform; Jagranjosh.com, aimed at students and young professionals; and various Digital Epapers.

A screenshot of Jagran New Media sign in page on web.
Sign in with Google on Jagran New Media website

Impact and results

"[Implementing Sign in with Google] was a strategic decision that fundamentally improved our business economics. By eliminating the primary signup barriers, its flow dramatically increased our top-of-funnel conversion, directly improving user acquisition rate. Furthermore, the high-quality, verified data it provided became the essential fuel for effective personalization, boosting user engagement with post-login features and creating a seamless path to building our subscription base, ultimately accelerating revenue growth."
Vineet Bhardwaj
Lead Product Manager, Jagran New Media
Following the launch, JNM measured the impact on daily new signups over a three-month span:
  • Web: Achieved a +500% increase in daily sign-ups driven by streamlined prompt UIs.
  • Android and iOS: Saw a ~30% increase in sign-ups driven by Sign in with Google button, providing a seamless, native authentication experience.

The Challenge

Before implementing Sign in with Google (SiwG), JNM faced significant friction in its user authentication flow:

  • Password Fatigue: Requiring users to remember credentials resulted in an estimated 25–30% abandonment rate.

  • Email Verification Hurdles: Manual code-based verification caused an estimated 18% user drop-off during onboarding. Users often abandoned the process while searching their inboxes for verification emails, notably slowing user activation.

  • Username/Email Ambiguity: Returning users frequently forgot which email address they had initially used to register.

The Solution: Sign in with Google

JNM implemented Sign in with Google to revamp their authentication model. This integration brought a fundamental shift in the user experience by delivering the following benefits:

  • Frictionless Onboarding: The transition from a multi-step process to a single click allowed users to resume their journey in seconds.

  • Verified Identity & Clean Data: Receiving verified email addresses directly from Google eliminated the need for manual verification, ensured clean communication channels, and provided reliable profile data for immediate personalization.

  • Cross-Platform Consistency: The solution maintained a flawless and consistent sign-in experience across JNM's varied platforms.

  • Enhanced User Confidence: Leveraging Google's trusted ecosystem eliminated password fatigue, increased speed, and reduced user hesitation during onboarding.

Implementation Timeline

  • Core Integration: Integrating the core Sign in with Google elements took only 2-3 days.

  • Full Infrastructure Overhaul: Over six months, a project team consisting of one Product Manager and three Engineers (two Backend, one Frontend) engineered an OAuth SSO identity stack from the ground up. This "One Account - One Network" vision culminated in a seamless sign-in experience rolled out to millions of users.

Why SiwG is a Strong Business Opportunity for JNM

  • Reduced User Acquisition Cost: It improves the organic conversion rate of existing traffic.

  • Customer Data Platform (CDP) Enhancement: It creates a unified, persistent view of user segments by tying behavior to identity across touchpoints, driving smarter segmentation and lifecycle-driven targeting.

  • Subscription Growth: It helps identify target user bases for tailored upsell journeys, leading to higher conversion, better retention, and more predictable recurring revenue.

  • Improved Marketing Reach: Understanding user needs and consumption patterns is more effective with a larger base of verified, signed-in users.

A screenshot of Jagran New Media sign in page on Android app.
Sign in with Google on JNM's Android app


A screenshot of Jagran New Media sign in page on iOS app.
Sign in with Google on JNM's iOS app