效果最大化广告系列
bookmark_borderbookmark
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
function getAllPerformanceMaxCampaigns() {
// AdsApp.performanceMaxCampaigns() will return all campaigns that are not
// removed by default.
const performanceMaxCampaignIterator = AdsApp.performanceMaxCampaigns().get();
console.log(`Total campaigns found : ${performanceMaxCampaignIterator.totalNumEntities()}`);
return performanceMaxCampaignIterator;
}
用法
const performanceMaxCampaigns = getAllPerformanceMaxCampaigns();
for (const performanceMaxCampaign of performanceMaxCampaigns) {
// Process your campaign.
}
function getPerformanceMaxCampaignByName(campaignName) {
const performanceMaxCampaignIterator = AdsApp.performanceMaxCampaigns()
.withCondition(`campaign.name = "${campaignName}"`)
.get();
if (!performanceMaxCampaignIterator.hasNext()) {
throw new Error(`No performance max campaign with name ${campaignName} found.`);
}
const performanceMaxCampaign = performanceMaxCampaignIterator.next();
console.log(`Campaign Name: ${performanceMaxCampaign.getName()}`);
console.log(`Enabled: ${performanceMaxCampaign.isEnabled()}`);
console.log(`Bidding strategy: ${performanceMaxCampaign.getBiddingStrategyType()}`);
console.log(`Ad rotation: ${performanceMaxCampaign.getAdRotationType()}`);
console.log(`Start date: ${formatDate(performanceMaxCampaign.getStartDate())}`);
console.log(`End date: ${formatDate(performanceMaxCampaign.getEndDate())}`);
return performanceMaxCampaign;
}
function formatDate(date) {
function zeroPad(number) { return Utilities.formatString('%02d', number); }
return (date == null) ? 'None' : zeroPad(date.year) + zeroPad(date.month) +
zeroPad(date.day);
}
function getPerformanceMaxCampaignStats(campaignName) {
const performanceMaxCampaignIterator = AdsApp.performanceMaxCampaigns()
.withCondition(`campaign.name = "${campaignName}"`)
.get();
if (!performanceMaxCampaignIterator.hasNext()) {
throw new Error(`No performance max campaign with name ${campaignName} found.`);
}
const performanceMaxCampaign = performanceMaxCampaignIterator.next();
// Fetch stats for the last month. See the DateRangeLiteral section at
// https://developers.google.com/adwords/api/docs/guides/awql#formal_grammar
// for a list of all supported pre-defined date ranges.
// Note: Reports can also be used to fetch stats. See
// https://developers.google.com/google-ads/scripts/docs/features/reports
// for more information.
var stats = performanceMaxCampaign.getStatsFor('LAST_MONTH');
console.log(`${performanceMaxCampaign.getName()}, ${stats.getImpressions()} impressions, ` +
`${stats.getViews()} views`);
return stats;
}
function pausePerformanceMaxCampaign(campaignName) {
const performanceMaxCampaignIterator = AdsApp.performanceMaxCampaigns()
.withCondition(`campaign.name = "${campaignName}"`)
.get();
if (performanceMaxCampaignIterator.hasNext()) {
const performanceMaxCampaign = performanceMaxCampaignIterator.next();
performanceMaxCampaign.pause();
}
}
按名称检索素材资源组
function getAssetGroupByName(campaignName, assetGroupName) {
// Defined above
const performanceMaxCampaign = getPerformanceMaxCampaignByName(campaignName);
if (performanceMaxCampaign == null) {
return null;
}
const assetGroupIterator = performanceMaxCampaign.assetGroups()
.withCondition(`asset_group.name = "${assetGroupName}"`)
.get();
if (!assetGroupIterator.hasNext()) {
throw new Error(`No asset group found with name ${assetGroupName}.`);
}
return assetGroupIterator.next();
}
暂停素材资源组
function pausePerformanceMaxAssetGroup(campaignName, assetGroupName) {
// Defined above
const assetGroup = getAssetGroupByName(campaignName, assetGroupName);
assetGroup.pause();
console.log(`AssetGroup with name: ${assetGroup.getName()} ` +
`has paused status: ${assetGroup.isPaused()}`);
}
检索要在素材资源组中使用的特定视频
function getVideoByYouTubeId(youTubeVideoId) {
// You can filter on the YouTubeVideoId if you already have that video in
// your account to fetch the exact one you want right away.
const videos = AdsApp.adAssets().assets()
.withCondition(`asset.type = YOUTUBE_VIDEO AND ` +
`asset.youtube_video_asset.youtube_video_id = '${youTubeVideoId}'`)
.get();
if (videos.hasNext()) {
return videos.next();
}
return null;
}
向素材资源组添加特定视频
function addVideoToAssetGroup(youTubeVideoId, campaignName, assetGroupName) {
// Defined above
const video = getVideoByYouTubeId(youTubeVideoId);
const assetGroup = getAssetGroupByName(campaignName, assetGroupName);
assetGroup.addAsset(video, 'YOUTUBE_VIDEO');
}
从素材资源组中移除特定视频
function removeVideoFromAssetGroup(youTubeVideoId, campaignName, assetGroupName) {
// Defined above
const video = getVideoByYouTubeId(youTubeVideoId);
const assetGroup = getAssetGroupByName(campaignName, assetGroupName);
assetGroup.removeAsset(video, 'YOUTUBE_VIDEO');
}
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2024-09-12。
[[["易于理解","easyToUnderstand","thumb-up"],["解决了我的问题","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["没有我需要的信息","missingTheInformationINeed","thumb-down"],["太复杂/步骤太多","tooComplicatedTooManySteps","thumb-down"],["内容需要更新","outOfDate","thumb-down"],["翻译问题","translationIssue","thumb-down"],["示例/代码问题","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["最后更新时间 (UTC):2024-09-12。"],[[["This script provides functions to manage Google Ads Performance Max campaigns, including retrieving, pausing, and getting stats for campaigns and asset groups."],["You can retrieve campaigns by name or iterate through all of them, and access campaign details like bidding strategy and start/end dates."],["Asset group management includes retrieving by name, pausing, and adding or removing specific videos identified by their YouTube IDs."],["Functions to get campaign and asset group stats are included, utilizing predefined date ranges or enabling the use of reports for more customized analysis."],["Error handling is incorporated to identify and report when campaigns or asset groups with specified names are not found."]]],[]]