Paramètres d'annonce
Restez organisé à l'aide des collections
Enregistrez et classez les contenus selon vos préférences.
Créer une annonce textuelle associée à des paramètres d'annonce pour un groupe d'annonces
function setupAdParamsInAdGroup(adGroupName) {
// If you have multiple adGroups with the same name, this snippet will
// pick an arbitrary matching ad group each time. In such cases, just
// filter on the campaign name as well:
//
// AdsApp.adGroups()
// .withCondition('ad_group.name = "INSERT_ADGROUP_NAME_HERE"')
// .withCondition('campaign.name = "INSERT_CAMPAIGN_NAME_HERE"')
const adGroupIterator = AdsApp.adGroups()
.withCondition(`ad_group.name = "${adGroupName}"`)
.get();
if (!adGroupIterator.hasNext()) {
throw new Error(`No ad group with name "${adGroupName} found`);
}
const adGroup = adGroupIterator.next();
adGroup.newAd().expandedTextAdBuilder()
.withHeadlinePart1('Holiday sale')
.withHeadlinePart2(
'Starts in {param1: a few} days {param2: and} hours!')
.withDescription('Everything must go!')
.withFinalUrl('http://www.example.com/holidaysales')
.build();
const keywordIterator = adGroup.keywords().get();
if (!keywordIterator.hasNext()) {
console.log(`No keywords found in ad group ${adGroupName}.`);
} else {
const keyword = keywordIterator.next();
// Setup Ad to show as 'Doors open in 5 days, 7 hours!' when searched
// using this keyword. If the ad is triggered using a keyword
// without ad param, the ad shows as
// 'Doors open in a few days, and hours!'
keyword.setAdParam(1, 5);
keyword.setAdParam(2, 7);
}
}
Obtenir les paramètres d'annonce d'un mot clé
function getAdParamsForKeyword(adGroupName) {
// If you have multiple adGroups with the same name, this snippet will
// pick an arbitrary matching ad group each time. In such cases, just
// filter on the campaign name as well:
//
// AdsApp.adGroups()
// .withCondition('ad_group.name = "INSERT_ADGROUP_NAME_HERE"')
// .withCondition('campaign.name = "INSERT_CAMPAIGN_NAME_HERE"')
const adGroupIterator = AdsApp.adGroups()
.withCondition(`ad_group.name = "${adGroupName}"`)
.get();
if (!adGroupIterator.hasNext()) {
throw new Error(`No ad group with name "${adGroupName} found`);
}
const adGroup = adGroupIterator.next();
const keywordIterator = adGroup.keywords()
.withCondition('ad_group_criterion.keyword.text = "Holiday sales"')
.get();
if (!keywordIterator.hasNext()) {
console.log(`No keywords found in ad group ${adGroupName}.`);
} else {
const keyword = keywordIterator.next();
const adParamIterator = keyword.adParams().get();
for (const adParam of adParamIterator) {
logAdParam(adParam);
}
}
}
function logAdParam(adParam) {
console.log('Keyword : ' + adParam.getKeyword().getText());
console.log('MatchType : ' + adParam.getKeyword().getMatchType());
console.log('Index : ' + adParam.getIndex());
console.log('Insertion Text : ' + adParam.getInsertionText());
}
Sauf indication contraire, le contenu de cette page est régi par une licence Creative Commons Attribution 4.0, et les échantillons de code sont régis par une licence Apache 2.0. Pour en savoir plus, consultez les Règles du site Google Developers. Java est une marque déposée d'Oracle et/ou de ses sociétés affiliées.
Dernière mise à jour le 2024/09/11 (UTC).
[[["Facile à comprendre","easyToUnderstand","thumb-up"],["J'ai pu résoudre mon problème","solvedMyProblem","thumb-up"],["Autre","otherUp","thumb-up"]],[["Il n'y a pas l'information dont j'ai besoin","missingTheInformationINeed","thumb-down"],["Trop compliqué/Trop d'étapes","tooComplicatedTooManySteps","thumb-down"],["Obsolète","outOfDate","thumb-down"],["Problème de traduction","translationIssue","thumb-down"],["Mauvais exemple/Erreur de code","samplesCodeIssue","thumb-down"],["Autre","otherDown","thumb-down"]],["Dernière mise à jour le 2024/09/11 (UTC)."],[[["The provided code snippets demonstrate how to create and manage ad parameters within Google Ads, allowing for dynamic text insertion in ads based on specific keywords."],["`setupAdParamsInAdGroup` creates a new expanded text ad with placeholders (`{param1}`, `{param2}`) and sets corresponding ad parameters for a keyword, enabling customized ad copy when that keyword triggers the ad."],["`getAdParamsForKeyword` retrieves and logs the ad parameters associated with a specific keyword within a given ad group, showcasing how to access and utilize these parameters for analysis or reporting."]]],[]]