Parâmetros de anúncio
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Criar anúncio de texto com parâmetros de anúncio para um grupo de anúncios
function setupAdParamsInAdGroup(adGroupName) {
// If you have multiple adGroups with the same name, this snippet will
// pick an arbitrary matching ad group each time. In such cases, just
// filter on the campaign name as well:
//
// AdsApp.adGroups()
// .withCondition('ad_group.name = "INSERT_ADGROUP_NAME_HERE"')
// .withCondition('campaign.name = "INSERT_CAMPAIGN_NAME_HERE"')
const adGroupIterator = AdsApp.adGroups()
.withCondition(`ad_group.name = "${adGroupName}"`)
.get();
if (!adGroupIterator.hasNext()) {
throw new Error(`No ad group with name "${adGroupName} found`);
}
const adGroup = adGroupIterator.next();
adGroup.newAd().expandedTextAdBuilder()
.withHeadlinePart1('Holiday sale')
.withHeadlinePart2(
'Starts in {param1: a few} days {param2: and} hours!')
.withDescription('Everything must go!')
.withFinalUrl('http://www.example.com/holidaysales')
.build();
const keywordIterator = adGroup.keywords().get();
if (!keywordIterator.hasNext()) {
console.log(`No keywords found in ad group ${adGroupName}.`);
} else {
const keyword = keywordIterator.next();
// Setup Ad to show as 'Doors open in 5 days, 7 hours!' when searched
// using this keyword. If the ad is triggered using a keyword
// without ad param, the ad shows as
// 'Doors open in a few days, and hours!'
keyword.setAdParam(1, 5);
keyword.setAdParam(2, 7);
}
}
Recuperar os parâmetros de anúncio de uma palavra-chave
function getAdParamsForKeyword(adGroupName) {
// If you have multiple adGroups with the same name, this snippet will
// pick an arbitrary matching ad group each time. In such cases, just
// filter on the campaign name as well:
//
// AdsApp.adGroups()
// .withCondition('ad_group.name = "INSERT_ADGROUP_NAME_HERE"')
// .withCondition('campaign.name = "INSERT_CAMPAIGN_NAME_HERE"')
const adGroupIterator = AdsApp.adGroups()
.withCondition(`ad_group.name = "${adGroupName}"`)
.get();
if (!adGroupIterator.hasNext()) {
throw new Error(`No ad group with name "${adGroupName} found`);
}
const adGroup = adGroupIterator.next();
const keywordIterator = adGroup.keywords()
.withCondition('ad_group_criterion.keyword.text = "Holiday sales"')
.get();
if (!keywordIterator.hasNext()) {
console.log(`No keywords found in ad group ${adGroupName}.`);
} else {
const keyword = keywordIterator.next();
const adParamIterator = keyword.adParams().get();
for (const adParam of adParamIterator) {
logAdParam(adParam);
}
}
}
function logAdParam(adParam) {
console.log('Keyword : ' + adParam.getKeyword().getText());
console.log('MatchType : ' + adParam.getKeyword().getMatchType());
console.log('Index : ' + adParam.getIndex());
console.log('Insertion Text : ' + adParam.getInsertionText());
}
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2024-09-11 UTC.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2024-09-11 UTC."],[[["The provided code snippets demonstrate how to create and manage ad parameters within Google Ads, allowing for dynamic text insertion in ads based on specific keywords."],["`setupAdParamsInAdGroup` creates a new expanded text ad with placeholders (`{param1}`, `{param2}`) and sets corresponding ad parameters for a keyword, enabling customized ad copy when that keyword triggers the ad."],["`getAdParamsForKeyword` retrieves and logs the ad parameters associated with a specific keyword within a given ad group, showcasing how to access and utilize these parameters for analysis or reporting."]]],[]]