This page describes the types used to annotate promotional email and their associated properties. These types and properties are included in a promotional email's header as JSON-LD.
See the Preview tool to see an example of the required structure. For more details, see the Email Markup Gettting Started guide.
Organization
The Organization type lets you specify a logo to include in the promotion.
| Name | Type | Description |
|---|---|---|
| logo | ImageObject or URL | The associated logo. See best practices for Logo URL. |
DiscountOffer
The DiscountOffer type lets you specify the value of deal as part of the promotion. You can include a discount code and specify dates for which the discount is valid.
| Name | Type | Description |
|---|---|---|
| description | Text | The text on deal badge. See best practices for Deal Badge. |
| discountCode | Text | The discount code of the offer. See best practices for Discount Code. |
| availabilityStarts | DateTime | The offer is valid from this date and time. |
| availabilityEnds | DateTime | The offer is valid up until this date and time. See best practices for Expiration Date. |
PromotionCard
| Name | Type | Description |
|---|---|---|
| image | ImageObject or URL | Single image preview of the email. See best practices for Single image preview. |
EmailMessage
The EmailMessage type lets you include alternative annotations for the email.
| Name | Type | Description |
|---|---|---|
| subjectLine | Text | An alternative subject line shown when deal badge or discount code is also displayed. See best practices for Subject Line. |