Event Reservation

Use this type to declare a reservation for one or more guests at an event. Tickets may be declared as well.

Use cases

The following use cases show common examples of how the EventReservation schema is used. Use these examples to ensure that your markup is properly structured.

Basic event reminder without a ticket

If you are sending out an email confirming a user’s attendance to an event, include the following markup. This is an example of the minimal amount of markup that will qualify your email as an EventReservation.

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EventReservation",
  "reservationNumber": "E123456789",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "Event",
    "name": "Foo Fighters Concert",
    "startDate": "2027-03-06T19:30:00-08:00",
    "location": {
      "@type": "Place",
      "name": "AT&T Park",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "24 Willie Mays Plaza",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94107",
        "addressCountry": "US"
      }
    }
  }
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="Foo Fighters Concert"/>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
</div>

Event with ticket & no reserved seating

Include the ticketToken, ticketNumber and numSeats fields to add information about the tickets.

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EventReservation",
  "reservationNumber": "E123456789",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "Event",
    "name": "Foo Fighters Concert",
    "performer": {
      "@type": "Organization",
      "name": "The Foo Fighters",
      "image": "http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"
    },
    "startDate": "2027-03-06T19:30:00-08:00",
    "location": {
      "@type": "Place",
      "name": "AT&T Park",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "24 Willie Mays Plaza",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94107",
        "addressCountry": "US"
      }
    }
  },
  "ticketToken": "qrCode:AB34",
  "ticketNumber": "abc123",
  "numSeats": "1"
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="Foo Fighters Concert"/>
    <div itemprop="performer" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="The Foo Fighters"/>
      <link itemprop="image" href="http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"/>
    </div>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
  <meta itemprop="ticketToken" content="qrCode:AB34"/>
  <meta itemprop="ticketNumber" content="abc123"/>
  <meta itemprop="numSeats" content="1"/>
</div>

Sports or Music Event with ticket

Set the reservationFor type to either MusicEvent or SportsEvent. If the event is a MusicEvent (e.g. a concert) you should include performer.name and performer.image. If the event is a SportsEvent (e.g. a basket ball game) where there are two competing teams or players include the two teams as performers.

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EventReservation",
  "reservationNumber": "E123456789",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "MusicEvent",
    "name": "Foo Fighters Concert",
    "url": "http://foofighterstour.com/SFO",
    "performer": {
      "@type": "Organization",
      "name": "The Foo Fighters",
      "image": "http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"
    },
    "startDate": "2027-03-06T19:30:00-08:00",
    "endDate": "2027-03-06T23:00:00-08:00",
    "doorTime": "2027-03-06T16:30:00-08:00",
    "location": {
      "@type": "Place",
      "name": "AT&T Park",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "AT&T Park",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94107",
        "addressCountry": "US"
      }
    }
  },
  "ticketToken": "qrCode:AB34",
  "ticketNumber": "abc123",
  "numSeats": "1"
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/MusicEvent">
    <meta itemprop="name" content="Foo Fighters Concert"/>
    <link itemprop="url" href="http://foofighterstour.com/SFO"/>
    <div itemprop="performer" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="The Foo Fighters"/>
      <link itemprop="image" href="http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"/>
    </div>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <meta itemprop="endDate" content="2027-03-06T23:00:00-08:00"/>
    <meta itemprop="doorTime" content="2027-03-06T16:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="AT&T Park"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
  <meta itemprop="ticketToken" content="qrCode:AB34"/>
  <meta itemprop="ticketNumber" content="abc123"/>
  <meta itemprop="numSeats" content="1"/>
</div>

Event with ticket & reserved seating

For a single ticket with reserved seating, include ticketToken, ticketNumber, venueSeat, venueRow and venueSection. You only need to include whichever of venueSeat, venueRow, and venueSection is needed to describe the location of the seat.

Do not include numSeats.

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EventReservation",
  "reservationNumber": "E123456789",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "Event",
    "name": "Foo Fighters Concert",
    "performer": {
      "@type": "Organization",
      "name": "The Foo Fighters",
      "image": "http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"
    },
    "startDate": "2027-03-06T19:30:00-08:00",
    "location": {
      "@type": "Place",
      "name": "AT&T Park",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "24 Willie Mays Plaza",
        "addressLocality": "San Francisco",
        "addressRegion": "CA",
        "postalCode": "94107",
        "addressCountry": "US"
      }
    }
  },
  "venueSeat": "12",
  "venueRow": "A",
  "venueSection": "101",
  "ticketToken": "qrCode:AB34",
  "ticketNumber": "abc123"
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="Foo Fighters Concert"/>
    <div itemprop="performer" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="The Foo Fighters"/>
      <link itemprop="image" href="http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"/>
    </div>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
  <meta itemprop="venueSeat" content="12"/>
  <meta itemprop="venueRow" content="A"/>
  <meta itemprop="venueSection" content="101"/>
  <meta itemprop="ticketToken" content="qrCode:AB34"/>
  <meta itemprop="ticketNumber" content="abc123"/>
</div>

Multiple tickets

There are two options to do multiple tickets:

The first is the change numSeats. This means a single reservation will represent tickets for numSeats number of individuals.
If you want to have one ticket (i.e. barcode) per individual and have names for each individual on the ticket, create multiple EventReservations (one per individual) with numSeats set to 1. The example below shows what this looks like.

JSON-LD

<script type="application/ld+json">
[
  {
    "@context": "http://schema.org",
    "@type": "EventReservation",
    "reservationNumber": "E123456789",
    "reservationStatus": "http://schema.org/Confirmed",
    "underName": {
      "@type": "Person",
      "name": "John Smith"
    },
    "reservationFor": {
      "@type": "Event",
      "name": "Foo Fighters Concert",
      "performer": {
        "@type": "Person",
        "name": "The Foo Fighters",
        "image": "http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"
      },
      "startDate": "2027-03-06T19:30:00-08:00",
      "location": {
        "@type": "Place",
        "name": "AT&T Park",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "24 Willie Mays Plaza",
          "addressLocality": "San Francisco",
          "addressRegion": "CA",
          "postalCode": "94107",
          "addressCountry": "US"
        }
      }
    },
    "venueSeat": "12",
    "venueRow": "A",
    "venueSection": "101",
    "ticketToken": "qrCode:AB34",
    "ticketNumber": "abc123"
  },
  {
    "@context": "http://schema.org",
    "@type": "EventReservation",
    "reservationNumber": "E123456789",
    "reservationStatus": "http://schema.org/Confirmed",
    "underName": {
      "@type": "Person",
      "name": "Eva Green"
    },
    "reservationFor": {
      "@type": "Event",
      "name": "Foo Fighters Concert",
      "performer": {
        "@type": "Organization",
        "name": "The Foo Fighters",
        "image": "http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"
      },
      "startDate": "2027-03-06T19:30:00-08:00",
      "location": {
        "@type": "Place",
        "name": "AT&T Park",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "24 Willie Mays Plaza",
          "addressLocality": "San Francisco",
          "addressRegion": "CA",
          "postalCode": "94107",
          "addressCountry": "US"
        }
      }
    },
    "venueSeat": "13",
    "venueRow": "A",
    "venueSection": "101",
    "ticketToken": "qrCode:AB34",
    "ticketNumber": "abc456"
  }
]
</script>

Microdata

<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="Foo Fighters Concert"/>
   <div itemprop="performer" itemscope itemtype="http://schema.org/Person">
      <meta itemprop="name" content="The Foo Fighters"/>
      <link itemprop="image" href="http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"/>
    </div>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
  <meta itemprop="venueSeat" content="12"/>
  <meta itemprop="venueRow" content="A"/>
  <meta itemprop="venueSection" content="101"/>
  <meta itemprop="ticketToken" content="qrCode:AB34"/>
  <meta itemprop="ticketNumber" content="abc123"/>
</div>
<div itemscope itemtype="http://schema.org/EventReservation">
  <meta itemprop="reservationNumber" content="E123456789"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="Eva Green"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/Event">
    <meta itemprop="name" content="Foo Fighters Concert"/>
    <div itemprop="performer" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="The Foo Fighters"/>
      <link itemprop="image" href="http://www.amprocktv.com/wp-content/uploads/2027/01/foo-fighters-1-680x383.jpg"/>
    </div>
    <meta itemprop="startDate" content="2027-03-06T19:30:00-08:00"/>
    <div itemprop="location" itemscope itemtype="http://schema.org/Place">
      <meta itemprop="name" content="AT&T Park"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="24 Willie Mays Plaza"/>
        <meta itemprop="addressLocality" content="San Francisco"/>
        <meta itemprop="addressRegion" content="CA"/>
        <meta itemprop="postalCode" content="94107"/>
        <meta itemprop="addressCountry" content="US"/>
      </div>
    </div>
  </div>
  <meta itemprop="venueSeat" content="13"/>
  <meta itemprop="venueRow" content="A"/>
  <meta itemprop="venueSection" content="101"/>
  <meta itemprop="ticketToken" content="qrCode:AB34"/>
  <meta itemprop="ticketNumber" content="abc456"/>
</div>

Test your markup

You can validate your markup using the Email Markup Tester Tool. Paste in your markup code and click the Validate button to scan the content and receive a report on any errors present.

Specification

Review the details of your email to see if any of these properties apply to your event reservation. By marking up these additional properties you allow Google to display a much richer desciption of the event reservation to the user.

EventReservation

Type name: EventReservation

Extends Reservation

Name	Type	Description
action	Action	An action that can be taken upon this thing.
action.name	Text	The string shown to the user on the UI element tied to the action.
action.url	URL	Target url for the action. If no explicit handler field is provided the action handler is expanded into a WebActionHandler with this url as the WebActionHandler url.
additionalTicketText	Text	Additional information about the ticket.
bookingAgent	Organization or Person	Booking agent or agency. Also accepts a string (e.g. "").
bookingAgent.image	URL	URL of an image of the Organization.
bookingAgent.name	Text	Name of the agent/service.
bookingAgent.url	URL	Website of the agent/service.
bookingTime	DateTime	Date the reservation was made.
cancelReservationUrl	URL	Web page where reservation can be cancelled.
confirmReservationUrl	URL	Web page where reservation can be confirmed.
modifiedTime	DateTime	(recommended for Confirmation Cards/Search Answers) Time the reservation was last modified.
modifyReservationUrl	URL	(recommended for Confirmation Cards/Search Answers) Web page where reservation can be modified.
numSeats	Number	The number of seats.
price	Text	Total price of the EventReservation.
priceCurrency	Text	The currency (in 3-letter ISO 4217 format) of the EventReservation's price.
programMembership	ProgramMembership	Any membership in a frequent flyer, hotel loyalty program, etc. being applied to the reservation.
programMembership.memberNumber	Text	The identifier of the membership.
programMembership.program	Text	The name of the program.
reservationFor (Required)	Event	Can use Event, or any of the event subtypes, including BusinessEvent, ChildrenEvent, ComedyEvent, DanceEvent, EducationEvent, Festival, FoodEvent, LiteraryEvent, MovieShowing, MusicEvent, SaleEvent, SocialEvent, SportsEvent, TheaterEvent, VisualArtsEvent.
reservationFor.description	Text	A short description of the Event.
reservationFor.doorTime	DateTime	The time admission will commence.
reservationFor.endDate	DateTime	The end date and time of the event.
reservationFor.image	URL	URL of an image of the Event.
reservationFor.location (Required)	Place	The event's location.
reservationFor.location.address (Required)	PostalAddress	Address of the the event's location.
reservationFor.location.address.addressCountry (Required)	Text or Country	Country of the event's location.
reservationFor.location.address.addressLocality (Required)	Text	Locality (e.g. city) of the event's location.
reservationFor.location.address.addressRegion (Required)	Text	Region (e.g. State) of the event's location.
reservationFor.location.address.postalCode (Required)	Text	Postal code of the event's location.
reservationFor.location.address.streetAddress (Required)	Text	Street address of the event's location.
reservationFor.location.name (Required)	Text	Name of the the event's location.
reservationFor.name (Required)	Text	Event's name.
reservationFor.performer	Person or Organization	(recommended for Confirmation Cards/Search Answers) The event's performer. Also accepts an array of objects.
reservationFor.performer.image	URL	(recommended for Confirmation Cards/Search Answers) URL of an image of the Person.
reservationFor.performer.name	Text	(recommended for Confirmation Cards/Search Answers) Name of the Person.
reservationFor.performer.url	URL	URL of the Person.
reservationFor.startDate (Required)	DateTime	The start date and time of the event.
reservationFor.url	URL	URL of the Event.
reservationNumber (Required)	Text	The number or id of the reservation.
reservationStatus (Required)	ReservationStatus	Current status of the reservation.
ticketDownloadUrl	URL	Where the ticket can be downloaded.
ticketNumber	Text	The number or id of the ticket.
ticketPrintUrl	URL	Where the ticket can be printed.
ticketToken	Text or URL	If the barcode image is hosted on your site, the value of the field is URL of the image, or a barcode or QR URI, such as "barcode128:AB34" (ISO-15417 barcodes), "qrCode:AB34" (QR codes), "aztecCode:AB34" (Aztec codes), "barcodeEAN:1234" (EAN codes) and "barcodeUPCA:1234" (UPCA codes).
underName (Required)	Person or Organization	The ticket holder.
underName.email	Text	Email address.
underName.name (Required)	Text	Name of the Person.
url	URL	Web page where reservation can be viewed.
venueRow	Text	The seat's row.
venueSeat	Text	The seat number.
venueSection	Text	The seat's section.