大多數指定類型的匯總指定目標是多個 AssignedTargetingOption
資源的結果。在指定類型中,每個指定的指定選項可能會指定不同的值,例如 TARGETING_TYPE_BROWSER
的個別瀏覽器。如果您希望資源指定其他瀏覽器,可以為該資源建立新的指定目標選項,具體做法是為該資源下的 TARGETING_TYPE_BROWSER
建立新的指定目標選項。同樣地,如果您不再想指定特定瀏覽器,可以刪除對應的指定目標選項。
目標對象群組指定目標並未遵循這個模組化慣例。相反地,資源指定目標中涉及的所有目標對象 ID 會透過單一 TARGETING_TYPE_AUDIENCE_GROUP
類型的 AssignedTargetingOption
指派給該資源。如果嘗試將多個指定目標對象選項指派給資源,系統會傳回錯誤。本頁面將詳細說明這個指定指定目標選項的邏輯,並說明如何正確更新現有的目標對象群組指定目標。
目標對象群組指定邏輯
單一目標對象群組指定指定目標選項具有一組 AudienceGroupAssignedTargetingOptionsDetails
物件,由目標對象 ID 清單 (稱為目標對象群組) 組成,可在放送廣告時納入和排除目標對象。指派的指定選項的匯總指定目標是下列邏輯運算的結果:
- 所有類型的個別目標對象群組物件會透過 UNION 合併所包含的目標對象。
includedFirstPartyAndPartnerAudienceGroups
欄位包含FirstPartyAndPartnerAudienceGroup
物件清單,可根據 INTERSECTION 合併目標對象群組。- 所有前置詞為「included」的目標對象群組欄位 (代表要積極指定的使用者名單或使用者名單區隔),都會透過 UNION 合併。
- 所有排除的目標對象群組欄位會透過 UNION 合併,結果的補集會與 INTERSECTION 的肯定指定目標結合。
實際上,這表示如果符合下列兩個條件,產生的 AudienceGroupAssignedTargetingOptionsDetails
就會指定使用者:
- 使用者屬於
includedFirstPartyAndPartnerAudienceGroups
清單中的「每個」目標對象群組,或屬於includedGoogleAudienceGroup
、includedCustomListGroup
或includedCombinedAudienceGroup
中「至少一個」。 - 使用者不屬於
excludedFirstPartyAndPartnerAudienceGroup
或excludedGoogleAudienceGroup
。
更新目標對象群組指定目標
如要更新委刊項的目標對象群組指定目標,您必須刪除目前的指定目標選項 (如果有),然後建立新的指定目標選項,並根據所需變更進行修改。您可以使用 advertisers.lineItems.bulkEditAssignedTargetingOptions
在單一要求中執行這項操作。
以下範例說明如何擷取現有的目標對象群組指定目標,然後提出大量修改要求,以便更新委刊項現有的目標對象指定目標:
long advertiserId =advertiser-id ; long lineItemId =line-item-id List<Long> addedGoogleAudienceIds = Arrays.asList(google-audience-id-to-add,... ); // Build Google Audience targeting settings objects to add to audience // targeting. ArrayList<GoogleAudienceTargetingSetting> newGoogleAudienceSettings = new ArrayList<GoogleAudienceTargetingSetting>(); // Convert list of Google Audience IDs into list of settings. for (Long googleAudienceId : addedGoogleAudienceIds) { newGoogleAudienceSettings.add(new GoogleAudienceTargetingSetting() .setGoogleAudienceId(googleAudienceId)); } // Create relevant bulk edit request objects. BulkEditAssignedTargetingOptionsRequest requestContent = new BulkEditAssignedTargetingOptionsRequest(); requestContent.setLineItemIds(Arrays.asList(lineItemId)); AudienceGroupAssignedTargetingOptionDetails updatedAudienceGroupDetails; ArrayList<DeleteAssignedTargetingOptionsRequest> audienceGroupDeleteRequests = new ArrayList<DeleteAssignedTargetingOptionsRequest>(); try { // Retrieve existing audience group targeting. AssignedTargetingOption existingAudienceGroupTargetingOption = service .advertisers() .lineItems() .targetingTypes() .assignedTargetingOptions() .get( advertiserId, lineItemId, "TARGETING_TYPE_AUDIENCE_GROUP", "audienceGroup" ).execute(); // Extract existing audience group targeting details. updatedAudienceGroupDetails = existingAudienceGroupTargetingOption.getAudienceGroupDetails(); // Build and add delete request for existing audience group targeting. ArrayList<String> deleteAudienceGroupAssignedTargetingIds = new ArrayList<String>(); deleteAudienceGroupAssignedTargetingIds.add("audienceGroup"); audienceGroupDeleteRequests .add(new DeleteAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptionIds( deleteAudienceGroupAssignedTargetingIds ) ); } catch (Exception e) { updatedAudienceGroupDetails = new AudienceGroupAssignedTargetingOptionDetails(); } // Set delete requests in edit request. requestContent.setDeleteRequests(audienceGroupDeleteRequests); // Construct new group of Google Audiences to include in targeting. GoogleAudienceGroup updatedIncludedGoogleAudienceGroup = updatedAudienceGroupDetails.getIncludedGoogleAudienceGroup(); if (updatedIncludedGoogleAudienceGroup != null) { List<GoogleAudienceTargetingSetting> updatedGoogleAudienceSettings = updatedIncludedGoogleAudienceGroup.getSettings(); updatedGoogleAudienceSettings.addAll(newGoogleAudienceSettings); updatedIncludedGoogleAudienceGroup .setSettings(updatedGoogleAudienceSettings); } else { updatedIncludedGoogleAudienceGroup = new GoogleAudienceGroup(); updatedIncludedGoogleAudienceGroup.setSettings(newGoogleAudienceSettings); } // Add new Google Audience group to audience group targeting details. updatedAudienceGroupDetails .setIncludedGoogleAudienceGroup(updatedIncludedGoogleAudienceGroup); // Create new targeting option to assign. AssignedTargetingOption newAudienceGroupTargeting = new AssignedTargetingOption(); newAudienceGroupTargeting .setAudienceGroupDetails(updatedAudienceGroupDetails); // Build audience group targeting create request and add to list of create // requests. ArrayList<AssignedTargetingOption> createAudienceGroupAssignedTargetingOptions = new ArrayList<AssignedTargetingOption>(); createAudienceGroupAssignedTargetingOptions.add(newAudienceGroupTargeting); ArrayList<CreateAssignedTargetingOptionsRequest> targetingCreateRequests = new ArrayList<CreateAssignedTargetingOptionsRequest>(); targetingCreateRequests.add(new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptions( createAudienceGroupAssignedTargetingOptions ) ); // Set create requests in edit request. requestContent.setCreateRequests(targetingCreateRequests); // Configure and execute the bulk list request. BulkEditAssignedTargetingOptionsResponse response = service.advertisers().lineItems() .bulkEditAssignedTargetingOptions( advertiserId, requestContent).execute(); // Print the line item IDs that successfully updated. if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for the following line item IDs were updated: %s.\n", Arrays.toString(response.getUpdatedLineItemIds().toArray())); } // Print the line item IDs the failed to update. if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for the following line item IDs failed to update: %s.\n", Arrays.toString(response.getFailedLineItemIds().toArray())); // Print errors thrown for failed updates. System.out.println("The failed updates were caused by the following errors:"); for (Status error : response.getErrors()) { System.out.printf("Error Code: %s, Message: %s\n", error.getCode(), error.getMessage()); } }
advertiser_id =advertiser-id line_item_id =line-item-id added_google_audiences = [google-audience-id-to-add,... ] # Build Google Audience targeting settings objects to create. new_google_audience_targeting_settings = [] for google_audience_id in added_google_audiences: new_google_audience_targeting_settings.append( {'googleAudienceId': google_audience_id} ) try: # Retrieve any existing line item audience targeting. retrieved_audience_targeting = service.advertisers().lineItems( ).targetingTypes().assignedTargetingOptions().get( advertiserId=advertiser_id, lineItemId=line_item_id, targetingType="TARGETING_TYPE_AUDIENCE_GROUP", assignedTargetingOptionId="audienceGroup" ).execute() except Exception: print("Error retrieving existing audience targeting. Assuming no " "existing audience targeting.") retrieved_audience_targeting = {} updated_audience_group_details = {} # Copy over any existing audience targeting. if 'audienceGroupDetails' in retrieved_audience_targeting: updated_audience_group_details = retrieved_audience_targeting[ 'audienceGroupDetails'] # Append the new Google Audience IDs to any existing positive Google # audience targeting. if 'includedGoogleAudienceGroup' in updated_audience_group_details: updated_audience_group_details[ 'includedGoogleAudienceGroup']['settings'].extend( new_google_audience_targeting_settings) else: updated_audience_group_details['includedGoogleAudienceGroup'] = { 'settings': new_google_audience_targeting_settings } # Build bulk edit request. bulk_edit_request = { 'lineItemIds': [line_item_id], 'deleteRequests': [ { 'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP", 'assignedTargetingOptionIds': [ "audienceGroup" ] } ], 'createRequests': [ { 'targetingType': "TARGETING_TYPE_AUDIENCE_GROUP", 'assignedTargetingOptions': [ {'audienceGroupDetails': updated_audience_group_details} ] } ] } # Update the audience targeting response = service.advertisers().lineItems( ).bulkEditAssignedTargetingOptions( advertiserId=advertiser_id, body=bulk_edit_request ).execute() # Print the line item IDs the successfully updated. if 'updatedLineItemIds' in response: print("Targeting configurations for the following line item IDs were updated: %s" % response['updatedLineItemIds']) # Print the line item IDs the failed to update. if 'failedLineItemIds' in response: print("Targeting configurations for the following line item IDs failed to update: %s" % response['failedLineItemIds']) if 'errors' in response: print("The failed updates were caused by the following errors:") for error in response["errors"]: print("Error code: %s, Message: %s" % (error["code"], error["message"]))
$advertiserId =advertiser-id ; $lineItemId =line-item-id ; $addedGoogleAudienceIds = array(google-audience-id-to-add,... ); // Convert list of Google Audience IDs into list of Google Audience // settings. $newGoogleAudienceSettings = array(); foreach ($addedGoogleAudienceIds as $googleAudienceId) { $newSetting = new Google_Service_DisplayVideo_GoogleAudienceTargetingSetting(); $newSetting->setGoogleAudienceId($googleAudienceId); $newGoogleAudienceSettings[] = $newSetting; } // Create a bulk edit request. $requestBody = new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest(); $requestBody->setLineItemIds([$lineItemId]); $audienceGroupDeleteRequests = array(); try { // Retrieve existing audience group targeting. $existingAudienceGroupTargetingOption = $service ->advertisers_lineItems_targetingTypes_assignedTargetingOptions ->get( $advertiserId, $lineItemId, 'TARGETING_TYPE_AUDIENCE_GROUP', 'audienceGroup' ); // Extract existing audience group targeting details. $updatedAudienceGroupDetails = $existingAudienceGroupTargetingOption ->getAudienceGroupDetails(); // Build and add delete request for existing audience group // targeting. $deleteAudienceGroupAssignedTargetingIds = array(); $deleteAudienceGroupAssignedTargetingIds[] = "audienceGroup"; $audienceGroupDeleteRequest = new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest(); $audienceGroupDeleteRequest ->setTargetingType('TARGETING_TYPE_AUDIENCE_GROUP'); $audienceGroupDeleteRequest ->setAssignedTargetingOptionIds( $deleteAudienceGroupAssignedTargetingIds ); $audienceGroupDeleteRequests[] = $audienceGroupDeleteRequest; } catch (\Exception $e) { $updatedAudienceGroupDetails = new Google_Service_DisplayVideo_AudienceGroupAssignedTargetingOptionDetails(); } // Set delete requests in edit request. $requestBody->setDeleteRequests($audienceGroupDeleteRequests); // Construct new group of Google Audiences to include in targeting. $updatedIncludedGoogleAudienceGroup = $updatedAudienceGroupDetails ->getIncludedGoogleAudienceGroup(); if (!empty($updatedIncludedGoogleAudienceGroup)) { // Get existing settings. $updatedGoogleAudienceSettings = $updatedIncludedGoogleAudienceGroup->getSettings(); // Add new Google Audiences to existing list. $updatedGoogleAudienceSettings = array_merge( $updatedGoogleAudienceSettings, $newGoogleAudienceSettings ); // Set updated Google Audience list. $updatedIncludedGoogleAudienceGroup ->setSettings($updatedGoogleAudienceSettings); } else { // Create new Google Audience group. $updatedIncludedGoogleAudienceGroup = new Google_Service_DisplayVideo_GoogleAudienceGroup(); // Set list of new Google Audiences for targeting. $updatedIncludedGoogleAudienceGroup ->setSettings($newGoogleAudienceSettings); } // Add new Google Audience group to audience group targeting details. $updatedAudienceGroupDetails ->setIncludedGoogleAudienceGroup( $updatedIncludedGoogleAudienceGroup ); // Create new targeting option to assign. $newAudienceGroupTargeting = new Google_Service_DisplayVideo_AssignedTargetingOption(); $newAudienceGroupTargeting ->setAudienceGroupDetails($updatedAudienceGroupDetails); // Build audience group targeting create request and add to list of // create requests. $createAudienceGroupAssignedTargetingOptions = array(); $createAudienceGroupAssignedTargetingOptions[] = $newAudienceGroupTargeting; $createAudienceGroupTargetingRequest = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createAudienceGroupTargetingRequest->setTargetingType( "TARGETING_TYPE_AUDIENCE_GROUP" ); $createAudienceGroupTargetingRequest->setAssignedTargetingOptions( $createAudienceGroupAssignedTargetingOptions ); $createRequests[] = $createAudienceGroupTargetingRequest; // Set create requests in edit request. $requestBody->setCreateRequests($createRequests); // Call the API, editing the assigned targeting options for the // identified line item. $response = $service ->advertisers_lineItems ->bulkEditAssignedTargetingOptions( $advertiserId, $requestBody ); // Print the line item IDs the successfully updated. if (!empty($response->getUpdatedLineItemIds())) { printf('Targeting configurations for the following line item IDs were updated:\n'); foreach ($response->getUpdatedLineItemIds() as $id) { printf('%s\n', $id); } } // Print the line item IDs the failed to update. if (!empty($response->getFailedLineItemIds())) { print('Targeting configurations for the following line item IDs failed to update:\n'); foreach ($response->getFailedLineItemIds() as $id) { printf('%s\n', $id); } print('The failed updates were caused by the following errors:\n'); foreach ($response->getErrors() as $error) { printf('Error Code: %s, Message: %s\n', $error->getCode(), $error->getMessage()); } }
最佳化指定目標對象
您可以使用 Display & Video 360 的最佳化指定目標對象功能,擴大觸及範圍,觸及所選目標對象以外的新使用者和相關使用者。
最佳化指定目標對象會設在委刊項層級,可透過 LineItem
資源中的 targetingExpansion
欄位進行設定。