Send events

  • Use the Data Manager API to send online or offline event data for conversion tracking and improved ad performance.

  • To send event data, you need to prepare a Destination and format, hash, and encode your event data into an Event object.

  • Combine the Destination and Events into a request body, updating placeholders with your account and destination details.

  • Send the request using the Google APIs Explorer and review the response, which will include a requestId for successful requests or error details for failures.

  • You can send events for multiple destinations in a single request by using destination references.

You can work through this quickstart to get familiar with sending event data.

Use the Data Manager API for either of the following scenarios:

  • Send Google Ads tag conversions or Google Analytics purchase events as an additional data source for your tag conversions, to maximize ad interaction signals and strengthen your data and overall performance.

    This feature is available to all Google Ads accounts, but is only available to Google Analytics properties on an allowlist. Fill out the form if you're interested in adding your Google Analytics property to the allowlist.

  • Send event data for Google Ads offline conversions or enhanced conversions for leads.

Choose the version of the guide that you want to see:

In this quickstart, you complete the following steps:

  1. Prepare a Destination to receive event data.
  2. Prepare event data to send.
  3. Build an IngestionService request for events.
  4. Send the request with the Google APIs Explorer.
  5. Understand success and failure responses.

Prepare destinations

Before you can send data, you need to prepare at least one Destination for the data. Here's a sample Destination for you to use:

    {
      "operatingAccount": {
        "accountType": "OPERATING_ACCOUNT_TYPE",
        "accountId": "OPERATING_ACCOUNT_ID"
      },

      "loginAccount": {
        "accountType": "LOGIN_ACCOUNT_TYPE",
        "accountId": "LOGIN_ACCOUNT_ID"
      },

      "productDestinationId": "PRODUCT_DESTINATION_ID"
    }

Here are the fields of a Destination. Check out Configure destinations for more details and examples of destinations for different scenarios.

operatingAccount

The account that receives the events.

For events sent as an additional data source, the operating account can be either a Google Ads account or a Google Analytics property.

If the accountType is GOOGLE_ANALYTICS_PROPERTY, the request's credentials must be for a Google Analytics user with the Editor or Administrator role for the property.

For offline conversions and enhanced conversions for leads, the operating account must be a Google Ads account.

loginAccount
The account where the Google Account for the credentials is a user.
productDestinationId

The ID of the entity in the operatingAccount that receives the events.

For events sent as an additional data source, the productDestinationId must be one of the following:

  1. The ID of a Google Ads conversion with type set to WEBPAGE. In the Google Ads UI, the Conversion source for a WEBPAGE conversion action is Website.

  2. The measurement ID of a Google Analytics Web stream. You can't send events as an additional data source to a Google Analytics iOS app or Android app stream.

For offline conversions or enhanced conversions for leads, the productDestinationId must be the ID of a Google Ads conversion action with type set to UPLOAD_CLICKS. In the Google Ads UI, the Conversion source for an UPLOAD_CLICKS conversion action is Website (Import from clicks).

The example in this guide shows how to construct a request that sends every event to the same destination. If you want to send events for multiple destinations in the same request, see send events for multiple destinations.

Prepare event data

Consider the following event data. Each table corresponds to one conversion event. Each conversion event has a timestamp of the event, its conversion action, and conversion value.

Each event might have ad identifiers, like gclid, or user identifiers, like email addresses, phone numbers, and address information. An event can also have:

Here's the event data:

Event 1

Event #1
conversion_time 2025-06-10 15:07:01-05:00
conversion_action_id 123456789
transaction_id ABC798654321
conversion_value 30.03
currency USD
gclid GCLID_1
emails
given_name John
family_name Smith-Jones
region_code us
postal_code 94045
customer_type NEW
customer_value_bucket HIGH
client_id 1234567890.1761581763
user_id user_ABC12345
ad_unit_name Banner_01
event_name purchase
Cart items
item_id SKU_12345
item_name Stan and Friends Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 2.22
item_index 0
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 10.01
item_quantity 3

Event 2

Event #2
conversion_time June 10, 2025 11:42:33PM America/New_York
conversion_action_id 123456789
transaction_id DEF999911111
conversion_value 42.02
currency eur
gclid GCLID_2
emails

zoe@EXAMPLE.COM

cloudy.sanfrancisco@gmail.com

given_name zoë
family_name pérez
region_code PT
postal_code 1229-076
customer_type RETURNING
client_id 9876543210.1761582117
user_id user_DEF9876
ad_unit_name Banner_02
event_name purchase
Cart items
item_id SKU_12346
item_name Google Grey Women's Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 3.33
item_index 1
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 21.01
item_quantity 2

Format the data

Format the fields according as specified in the formatting guide. Here's the event data after formatting:

Event 1

Event #1
conversion_time 2025-06-10T15:07:01-05:00
conversion_action_id 123456789
transaction_id ABC798654321
conversion_value 30.03
currency USD
gclid GCLID_1
emails
given_name john
family_name smith-jones
region_code US
postal_code 94045
customer_type NEW
customer_value_bucket HIGH
client_id 1234567890.1761581763
user_id user_ABC12345
ad_unit_name Banner_01
event_name purchase
Cart items
item_id SKU_12345
item_name Stan and Friends Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 2.22
item_index 0
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 10.01
item_quantity 3

Event 2

Event #2
conversion_time 2025-06-10T23:42:33-05:00
conversion_action_id 123456789
transaction_id DEF999911111
conversion_value 42.02
currency EUR
gclid GCLID_2
emails

zoe@example.com

cloudysanfrancisco@gmail.com

given_name zoë
family_name pérez
region_code PT
postal_code 1229-076
customer_type RETURNING
client_id 9876543210.1761582117
user_id user_DEF9876
ad_unit_name Banner_02
event_name purchase
Cart items
item_id SKU_12346
item_name Google Grey Women's Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 3.33
item_index 1
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 21.01
item_quantity 2

Hash and encode the data

In addition, the formatted email addresses, given names, and family names must be hashed using the SHA-256 algorithm and encoded using either hex or Base64 encoding. Here's the event data after formatting, hashing, and encoding using hex encoding:

Event 1

Event #1
conversion_time 2025-06-10T15:07:01-05:00
conversion_action_id 123456789
transaction_id ABC798654321
conversion_value 30.03
currency USD
gclid GCLID_1
emails
given_name 96D9632F363564CC3032521409CF22A852F2032EEC099ED5967C0D000CEC607A
family_name DB98D2607EFFFA28AFF66975868BF54C075ECA7157E35064DCE08E20B85B1081
region_code US
postal_code 94045
customer_type NEW
customer_value_bucket HIGH
client_id 1234567890.1761581763
user_id user_ABC12345
ad_unit_name Banner_01
event_name purchase
Cart items
item_id SKU_12345
item_name Stan and Friends Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 2.22
item_index 0
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 10.01
item_quantity 3

Event 2

Event #2
conversion_time 2025-06-10T23:42:33-05:00
conversion_action_id 123456789
transaction_id DEF999911111
conversion_value 42.02
currency EUR
gclid GCLID_2
emails

3E693CF7E5B67880BFF33B2D2626DADB7BF1D4BC737192E47CF8BAA89ACF2250

223EBDA6F6889B1494551BA902D9D381DAF2F642BAE055888E96343D53E9F9C4

given_name 2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450
family_name 6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F
region_code PT
postal_code 1229-076
customer_type RETURNING
client_id 9876543210.1761582117
user_id user_DEF9876
ad_unit_name Banner_02
event_name purchase
Cart items
item_id SKU_12346
item_name Google Grey Women's Tee
item_affiliation Google Merchandise Store
item_coupon SUMMER_FUN
item_discount 3.33
item_index 1
item_brand Google
item_category Apparel
item_category2 Adult
item_category3 Shirts
item_category4 Crew
item_category5 Short sleeve
item_list_id related_products
item_list_name Related Products
item_price 21.01
item_quantity 2

Convert the data to Event objects

Convert each event's formatted and hashed data to an Event. Populate the following fields as indicated:

  1. Set eventTimestamp to the time the event occurred.

    Events for Google Analytics must have an eventTimestamp within the last 72 hours.

  2. Set required fields for your use case.

    Use case Identifiers transactionId eventSource
    Offline conversions or enhanced conversions for leads Required. Set at least one of the following: Optional Required. Set to one of the enum values for EventSource.
    Events sent as an additional data source to a Google Ads destination Required. Set at least one of the following: Required Optional. If set, must be WEB.
    Events sent as an additional data source to a Google Analytics destination Required. Set at least one of the following: Required Optional. If set, must be WEB.
  3. If you are sending events as an additional data source to a Google Ads destination, review How Google handles additional data source data.

  4. Populate any other fields where you have a value for the event. Refer to the Event reference documentation for the complete list of available fields.

How Google handles additional data source data

Within the same conversion action, Google uses the transactionId to deduplicate conversion events sent from different sources (like your website tag and Data Manager API ingestion requests). The following table explains how the data from your ingestion requests is processed.

Scenario Data field How it's handled
transactionId MATCHES an existing tag event conversionValue (with currencyCode)

Updated. The conversionValue (with currencyCode) from the Event overrides the original value recorded by the tag.

Note: During the initial 14-day trial period for a conversion action, value updates are disabled. The tag's value won't be overridden in Google Ads reporting until the trial period ends.

transactionId MATCHES an existing tag event Other fields except conversionValue or currencyCode (for example, adIdentifiers.gclid) Ignored. Other field values from your additional data source won't overwrite the field values originally recorded by your Google tag for matched transactions.
transactionId does NOT match any existing event All provided data (for example, userData, conversionValue, currencyCode)

Used to create a new conversion event. Google will then try to attribute this new conversion to an ad click using the identifiers you provided (like adIdentifiers.gclid or userData).

Note: During the initial 14-day trial period, these newly created conversions will appear in your reporting but won't be used for bidding. After the trial ends, they will automatically become biddable.

Add session attributes

If you're sending offline conversions or enhanced conversions for leads, add session attributes when other ad identifiers such as a GCLID or WBRAID aren't available. You can also include session attributes in addition to other ad identifiers.

Session attributes provide further context and signals about the user's interaction with your website, which can enhance conversion measurement, reporting and bidding accuracy.

In the Data Manager API, there are two approaches you can use to send session attributes:

  1. Recommended: Set the sessionAttributes field of adIdentifiers to the base64 encoded session attributes string. Follow the instructions in How to capture session_attributes to modify your form submission pages to capture the encoded string.

  2. If you can't use JavaScript, capture the individual session attribute fields and add each to the experimentalFields list as a separate ExperimentalField:

    • gad_campaignid
    • session_start_time_usec
    • gad_source
    • landing_page_url
    • landing_page_referrer

    If you have a value for the landing_page_user_agent session attribute, send it in the userAgent field of adIdentifiers.landingPageDeviceInfo.

    Here are the best practices when sending individual key-value pairs:

    • Consistently send gad_campaignid and session_start_time_usec. These fields are crucial for accurate attribution.
    • Don't provide an inaccurate or partial landing_page_url value such as a placeholder string, an internal application path, or an incomplete URL. Omit the landing_page_url if you don't have the accurate, full URL.

    Here's a portion of a sample event with entries in experimentalFields for gad_campaignid and session_start_time_usec, and the user agent in the landingPageDeviceInfo field:

    {
      ...,
      "experimentalFields": [
        {
          "field": "gad_campaignid",
          "value": "21288051566"
        },
        {
          "field": "session_start_time_usec",
          "value": "1767711548052000"
        }
      ],
      "adIdentifiers": {
        "landingPageDeviceInfo": {
          "userAgent": "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36"
        }
      }
    }
    
    

Add Google Analytics information

If the destinations for an event sent as an additional data source include a Google Analytics property, populate the following fields as indicated:

eventName

Required. The name of the Google Analytics event.

transactionId

Required . The unique identifier for the event.

At least one identifier

At least one of the following fields must be set:

destinationReferences

Required if the request-level destinations list contains more than one Google Analytics Destination. Add an entry to destinationReferences to specify which Google Analytics destination should receive the event. See send events to multiple destinations for more information about destination references.

If destinationReferences isn't set or has multiple entries that refer to Google Analytics destinations, the Data Manager API rejects the event with the error MULTIPLE_DESTINATIONS_FOR_GOOGLE_ANALYTICS_EVENT.

userId

Optional. The User-ID for the user.

additionalEventParameters

Optional, but recommended. Populate this list with any Google Analytics event parameters that aren't captured in the other Event fields. The parameters can include additional recommended parameters from the purchase event, or other parameters you want to capture. Use the Google Analytics parameter name for the parameterName of the EventParameter.

For example, if you have the taxes associated with a transaction, add an entry to additionalEventParameters with parameterName set to tax, and value set to the tax cost.

We don't recommend adding entries for the transactionId, currency, or value Google Analytics event parameters. Instead, populate the transactionId, currency, and conversionValue of the Event, which take precedence over any entries in additionalEventParameters.

Add cart data for purchase events

Populate the cartData field of the Event with information about the items purchased. For each item purchased, add an Item object to the items list of the CartData and populate the following fields as indicated:

itemId
Required. A unique identifier for the item.
unitPrice

Required. The unit price excluding tax, shipping, and event scoped (transaction-level) discounts.

If the item has an item scoped discount, use the discounted unit price. For example, if an item has a unit price of 27.67 and a unit discount of 6.66, then set unitPrice to 21.01.

quantity

Required. The quantity of units purchased for this particular item.

additionalItemParameters

Populate this list with any item scoped parameters that aren't captured in the other Item fields. Use the Google Analytics item parameter name for the parameterName of the ItemParameter.

For example, if you have the brand and category for an item, add an entry to the item's additionalItemParameters with parameterName set to item_brand and value set to the brand name, and another entry with parameterName set to item_category and the value set to the category of the item.

We don't recommend adding entries for the quantity, price, or item_id Google Analytics item parameters. Instead, populate the itemId, unitPrice, and quantity of the Item, which take precedence over any entries in additionalItemParameters.

Here's a sample Event for the formatted, hashed, and encoded data from the second event, with additional data for Google Analytics:

{
  "adIdentifiers": {
     "gclid": "GCLID_2"
  },
  "conversionValue": 42.02,
  "currency": "EUR",
  "eventTimestamp": "2025-06-10T23:42:33-05:00",
  "transactionId": "DEF999911111",
  "eventSource": "WEB",
  "userData": {
    "userIdentifiers": [
      {
        "emailAddress": "3E693CF7E5B67880BFF33B2D2626DADB7BF1D4BC737192E47CF8BAA89ACF2250"
      },
      {
        "emailAddress": "223EBDA6F6889B1494551BA902D9D381DAF2F642BAE055888E96343D53E9F9C4"
      },
      {
        "address": {
          "givenName": "2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450",
          "familyName": "6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F",
          "regionCode": "PT",
          "postalCode": "1229-076"
        }
      }
    ],
  },
  "userProperties": {
    "customerType": "RETURNING"
  },
  "eventName": "purchase",
  "clientId": "9876543210.1761582117",
  "userId": "user_DEF9876",
  "additionalEventParameters": [
    {
      "parameterName": "ad_unit_name",
      "value": "Banner_02"
    }
  ],
  "cartData": {
    "transactionDiscount": 6.66,
    "items": [
      {
        "itemId": "SKU_12346",
        "quantity": 2,
        "unitPrice": 21.01,
        "additionalItemParameters": [
          {
            "parameterName": "item_name",
            "value": "Google Grey Women's Tee"
          },
          {
            "parameterName": "affiliation",
            "value": "Google Merchandise Store"
          },
          {
            "parameterName": "coupon",
            "value": "SUMMER_FUN"
          },
          {
            "parameterName": "discount",
            "value": "3.33"
          },
          {
            "parameterName": "index",
            "value": "1"
          },
          {
            "parameterName": "item_brand",
            "value": "Google"
          },
          {
            "parameterName": "item_category",
            "value": "Apparel"
          },
          {
            "parameterName": "item_category2",
            "value": "Adult"
          },
          {
            "parameterName": "item_category3",
            "value": "Shirts"
          },
          {
            "parameterName": "item_category4",
            "value": "Crew"
          },
          {
            "parameterName": "item_category5",
            "value": "Short sleeve"
          },
          {
            "parameterName": "item_list_id",
            "value": "related_products"
          },
          {
            "parameterName": "item_list_name",
            "value": "Related Products"
          }
        ]
      }
    ]
  }
}

Build the request body

To build the request body, combine the destinations and events, set the encoding field, and add any other request fields you want to include such as validateOnly and consent.

The examples in this guide don't use encryption, but you can follow the instructions in Encrypt user data to add encryption to your process.

Send the request

Here are the steps to try a request from your browser:

  1. Select the REST tab and click Open in API Explorer to open the API Explorer in a new tab or window.
  2. In the request body in the API Explorer, replace each string beginning with REPLACE_WITH, such as REPLACE_WITH_OPERATING_ACCOUNT_TYPE, with the relevant value.
  3. Click Execute at the bottom of the API Explorer page and complete the authorization prompts to send the request.
  4. Set validateOnly to true to validate the request without applying the changes. When you're ready to apply the changes, set validateOnly to false.

If you installed a client library, select the tab for your chosen programming language to see a complete code sample of how to construct and send a request.

REST

{
    "destinations": [
        {
            "operatingAccount": {
                "accountType": "OPERATING_ACCOUNT_TYPE",
                "accountId": "OPERATING_ACCOUNT_ID"
            },
            "loginAccount": {
                "accountType": "LOGIN_ACCOUNT_TYPE",
                "accountId": "LOGIN_ACCOUNT_ID"
            },
            "productDestinationId": "CONVERSION_ACTION_ID"
        }
    ],
    "encoding": "HEX",
    "events": [
        {
            "adIdentifiers": {
                "gclid": "GCLID_1"
            },
            "conversionValue": 30.03,
            "currency": "USD",
            "eventTimestamp": "2025-06-10T20:07:01Z",
            "transactionId": "ABC798654321",
            "eventSource": "WEB",
            "userData": {
                "userIdentifiers": [
                    {
                        "address": {
                            "givenName": "96D9632F363564CC3032521409CF22A852F2032EEC099ED5967C0D000CEC607A",
                            "familyName": "DB98D2607EFFFA28AFF66975868BF54C075ECA7157E35064DCE08E20B85B1081",
                            "regionCode": "US",
                            "postalCode": "94045"
                        }
                    }
                ]
            },
            "userProperties": {
                "customerType": "NEW",
                "customerValueBucket": "HIGH"
            },
            "eventName": "purchase",
            "clientId": "1234567890.1761581763",
            "userId": "user_ABC12345",
            "additionalEventParameters": [
                {
                    "parameterName": "ad_unit_name",
                    "value": "Banner_01"
                }
            ],
            "cartData": {
                "transactionDiscount": 6.66,
                "items": [
                    {
                        "itemId": "SKU_12345",
                        "quantity": 3,
                        "unitPrice": 10.01,
                        "additionalItemParameters": [
                            {
                                "parameterName": "item_name",
                                "value": "Stan and Friends Tee"
                            },
                            {
                                "parameterName": "affiliation",
                                "value": "Google Merchandise Store"
                            },
                            {
                                "parameterName": "coupon",
                                "value": "SUMMER_FUN"
                            },
                            {
                                "parameterName": "discount",
                                "value": "2.22"
                            },
                            {
                                "parameterName": "index",
                                "value": "0"
                            },
                            {
                                "parameterName": "item_brand",
                                "value": "Google"
                            },
                            {
                                "parameterName": "item_category",
                                "value": "Apparel"
                            },
                            {
                                "parameterName": "item_category2",
                                "value": "Adult"
                            },
                            {
                                "parameterName": "item_category3",
                                "value": "Shirts"
                            },
                            {
                                "parameterName": "item_category4",
                                "value": "Crew"
                            },
                            {
                                "parameterName": "item_category5",
                                "value": "Short sleeve"
                            },
                            {
                                "parameterName": "item_list_id",
                                "value": "related_products"
                            },
                            {
                                "parameterName": "item_list_name",
                                "value": "Related Products"
                            }
                        ]
                    }
                ]
            }
        },
        {
            "adIdentifiers": {
                "gclid": "GCLID_2"
            },
            "conversionValue": 42.02,
            "currency": "EUR",
            "eventTimestamp": "2025-06-11T04:42:33Z",
            "transactionId": "DEF999911111",
            "eventSource": "WEB",
            "userData": {
                "userIdentifiers": [
                    {
                        "emailAddress": "3E693CF7E5B67880BFF33B2D2626DADB7BF1D4BC737192E47CF8BAA89ACF2250"
                    },
                    {
                        "emailAddress": "223EBDA6F6889B1494551BA902D9D381DAF2F642BAE055888E96343D53E9F9C4"
                    },
                    {
                        "address": {
                            "givenName": "2752B88686847FA5C86F47B94CE652B7B3F22A91C37617D451A4DB9AFA431450",
                            "familyName": "6654977D57DDDD3C0329CA741B109EF6CD6430BEDD00008AAD213DF25683D77F",
                            "regionCode": "PT",
                            "postalCode": "1229-076"
                        }
                    }
                ]
            },
            "userProperties": {
                "customerType": "RETURNING"
            },
            "eventName": "purchase",
            "clientId": "9876543210.1761582117",
            "userId": "user_DEF9876",
            "additionalEventParameters": [
                {
                    "parameterName": "ad_unit_name",
                    "value": "Banner_02"
                }
            ],
            "cartData": {
                "transactionDiscount": 6.66,
                "items": [
                    {
                        "itemId": "SKU_12346",
                        "quantity": 2,
                        "unitPrice": 21.01,
                        "additionalItemParameters": [
                            {
                                "parameterName": "item_name",
                                "value": "Google Grey Women's Tee"
                            },
                            {
                                "parameterName": "affiliation",
                                "value": "Google Merchandise Store"
                            },
                            {
                                "parameterName": "coupon",
                                "value": "SUMMER_FUN"
                            },
                            {
                                "parameterName": "discount",
                                "value": "3.33"
                            },
                            {
                                "parameterName": "index",
                                "value": "1"
                            },
                            {
                                "parameterName": "item_brand",
                                "value": "Google"
                            },
                            {
                                "parameterName": "item_category",
                                "value": "Apparel"
                            },
                            {
                                "parameterName": "item_category2",
                                "value": "Adult"
                            },
                            {
                                "parameterName": "item_category3",
                                "value": "Shirts"
                            },
                            {
                                "parameterName": "item_category4",
                                "value": "Crew"
                            },
                            {
                                "parameterName": "item_category5",
                                "value": "Short sleeve"
                            },
                            {
                                "parameterName": "item_list_id",
                                "value": "related_products"
                            },
                            {
                                "parameterName": "item_list_name",
                                "value": "Related Products"
                            }
                        ]
                    }
                ]
            }
        }
    ],
    "validateOnly": true
}

.NET

// Copyright 2025 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using System.Text.Json;
using CommandLine;
using Google.Ads.DataManager.Util;
using Google.Ads.DataManager.V1;
using Google.Protobuf.WellKnownTypes;
using static Google.Ads.DataManager.V1.ProductAccount.Types;

namespace Google.Ads.DataManager.Samples
{
    // <summary>
    // Sends an <see cref="IngestEventsRequest" /> without using encryption.
    //
    // Event data is read from a data file. See the <c>events_1.json</c> file in the
    // <c>sampledata</c> directory for an example.
    // </summary>
    public class IngestEvents
    {
        private static readonly int MaxEventsPerRequest = 2_000;

        [Verb("ingest-events", HelpText = "Sends an IngestEventsRequest without using encryption.")]
        public class Options
        {
            [Option(
                "operatingAccountType",
                Required = true,
                HelpText = "Account type of the operating account"
            )]
            public AccountType OperatingAccountType { get; set; }

            [Option(
                "operatingAccountId",
                Required = true,
                HelpText = "ID of the operating account"
            )]
            public string OperatingAccountId { get; set; } = null!;

            [Option(
                "loginAccountType",
                Required = false,
                HelpText = "Account type of the login account"
            )]
            public AccountType? LoginAccountType { get; set; }

            [Option("loginAccountId", Required = false, HelpText = "ID of the login account")]
            public string? LoginAccountId { get; set; }

            [Option(
                "linkedAccountProduct",
                Required = false,
                HelpText = "Account type of the linked account"
            )]
            public AccountType? LinkedAccountType { get; set; }

            [Option("linkedAccountId", Required = false, HelpText = "ID of the linked account")]
            public string? LinkedAccountId { get; set; }

            [Option(
                "conversionActionId",
                Required = true,
                HelpText = "ID of the conversion action"
            )]
            public string ConversionActionId { get; set; } = null!;

            [Option(
                "jsonFile",
                Required = true,
                HelpText = "JSON file containing user data to ingest"
            )]
            public string JsonFile { get; set; } = null!;

            [Option(
                "validateOnly",
                Default = true,
                HelpText = "Whether to enable validateOnly on the request"
            )]
            public bool ValidateOnly { get; set; }
        }

        public void Run(Options options)
        {
            RunExample(
                options.OperatingAccountType,
                options.OperatingAccountId,
                options.LoginAccountType,
                options.LoginAccountId,
                options.LinkedAccountType,
                options.LinkedAccountId,
                options.ConversionActionId,
                options.JsonFile,
                options.ValidateOnly
            );
        }

        private void RunExample(
            AccountType operatingAccountType,
            string operatingAccountId,
            AccountType? loginAccountType,
            string? loginAccountId,
            AccountType? linkedAccountType,
            string? linkedAccountId,
            string conversionActionId,
            string jsonFile,
            bool validateOnly
        )
        {
            if (loginAccountId == null ^ loginAccountType == null)
            {
                throw new ArgumentException(
                    "Must specify either both or neither of login account ID and login account "
                        + "type"
                );
            }
            if (linkedAccountId == null ^ linkedAccountType == null)
            {
                throw new ArgumentException(
                    "Must specify either both or neither of linked account ID and linked account "
                        + "type"
                );
            }

            // Reads member data from the data file.
            List<EventRecord> eventRecords = ReadEventData(jsonFile);
            // Gets an instance of the UserDataFormatter for normalizing and formatting the data.
            UserDataFormatter userDataFormatter = new UserDataFormatter();

            // Builds the events collection for the request.
            var events = new List<Event>();
            foreach (var eventRecord in eventRecords)
            {
                var eventBuilder = new Event();

                try
                {
                    eventBuilder.EventTimestamp = Timestamp.FromDateTime(
                        DateTime.Parse(eventRecord.Timestamp ?? "").ToUniversalTime()
                    );
                }
                catch (FormatException)
                {
                    Console.WriteLine(
                        $"Skipping event with invalid timestamp: {eventRecord.Timestamp}"
                    );
                    continue;
                }

                if (string.IsNullOrEmpty(eventRecord.TransactionId))
                {
                    Console.WriteLine("Skipping event with no transaction ID");
                    continue;
                }
                eventBuilder.TransactionId = eventRecord.TransactionId;

                if (!string.IsNullOrEmpty(eventRecord.EventSource))
                {
                    if (
                        System.Enum.TryParse(
                            eventRecord.EventSource,
                            true,
                            out EventSource eventSource
                        )
                    )
                    {
                        eventBuilder.EventSource = eventSource;
                    }
                    else
                    {
                        Console.WriteLine(
                            $"Skipping event with invalid event source: {eventRecord.EventSource}"
                        );
                        continue;
                    }
                }

                if (!string.IsNullOrEmpty(eventRecord.Gclid))
                {
                    eventBuilder.AdIdentifiers = new AdIdentifiers { Gclid = eventRecord.Gclid };
                }

                if (!string.IsNullOrEmpty(eventRecord.Currency))
                {
                    eventBuilder.Currency = eventRecord.Currency;
                }

                if (eventRecord.Value.HasValue)
                {
                    eventBuilder.ConversionValue = eventRecord.Value.Value;
                }

                var userDataBuilder = new UserData();

                // Adds a UserIdentifier for each valid email address for the eventRecord.
                if (eventRecord.Emails != null)
                {
                    foreach (var email in eventRecord.Emails)
                    {
                        try
                        {
                            string preparedEmail = userDataFormatter.ProcessEmailAddress(
                                email,
                                UserDataFormatter.Encoding.Hex
                            );
                            // Adds an email address identifier with the encoded email hash.
                            userDataBuilder.UserIdentifiers.Add(
                                new UserIdentifier { EmailAddress = preparedEmail }
                            );
                        }
                        catch (ArgumentException)
                        {
                            // Skips invalid input.
                            continue;
                        }
                    }
                }

                // Adds a UserIdentifier for each valid phone number for the eventRecord.
                if (eventRecord.PhoneNumbers != null)
                {
                    foreach (var phoneNumber in eventRecord.PhoneNumbers)
                    {
                        try
                        {
                            string preparedPhoneNumber = userDataFormatter.ProcessPhoneNumber(
                                phoneNumber,
                                UserDataFormatter.Encoding.Hex
                            );
                            // Adds a phone number identifier with the encoded phone hash.
                            userDataBuilder.UserIdentifiers.Add(
                                new UserIdentifier { PhoneNumber = preparedPhoneNumber }
                            );
                        }
                        catch (ArgumentException)
                        {
                            // Skips invalid input.
                            continue;
                        }
                    }
                }

                if (userDataBuilder.UserIdentifiers.Any())
                {
                    eventBuilder.UserData = userDataBuilder;
                }
                events.Add(eventBuilder);
            }

            // Builds the Destination for the request.
            var destinationBuilder = new Destination
            {
                OperatingAccount = new ProductAccount
                {
                    AccountType = operatingAccountType,
                    AccountId = operatingAccountId,
                },
                ProductDestinationId = conversionActionId,
            };

            if (loginAccountType.HasValue && loginAccountId != null)
            {
                destinationBuilder.LoginAccount = new ProductAccount
                {
                    AccountType = loginAccountType.Value,
                    AccountId = loginAccountId,
                };
            }

            if (linkedAccountType.HasValue && linkedAccountId != null)
            {
                destinationBuilder.LinkedAccount = new ProductAccount
                {
                    AccountType = linkedAccountType.Value,
                    AccountId = linkedAccountId,
                };
            }

            IngestionServiceClient ingestionServiceClient = IngestionServiceClient.Create();

            int requestCount = 0;

            // Batches requests to send up to the maximum number of events per request.
            for (var i = 0; i < events.Count; i += MaxEventsPerRequest)
            {
                IEnumerable<Event> batch = events.Skip(i).Take(MaxEventsPerRequest);
                requestCount++;
                var request = new IngestEventsRequest
                {
                    Destinations = { destinationBuilder },
                    // Adds events from the current batch.
                    Events = { batch },
                    Consent = new Consent
                    {
                        AdPersonalization = ConsentStatus.ConsentGranted,
                        AdUserData = ConsentStatus.ConsentGranted,
                    },
                    // Sets validate_only. If true, then the Data Manager API only validates the
                    // request but doesn't apply changes.
                    ValidateOnly = validateOnly,
                    Encoding = V1.Encoding.Hex,
                };

                // Sends the data to the Data Manager API.
                IngestEventsResponse response = ingestionServiceClient.IngestEvents(request);
                Console.WriteLine($"Response for request #{requestCount}:\n{response}");
            }
            Console.WriteLine($"# of requests sent: {requestCount}");
        }

        private class EventRecord
        {
            public List<string>? Emails { get; set; }
            public List<string>? PhoneNumbers { get; set; }
            public string? Timestamp { get; set; }
            public string? TransactionId { get; set; }
            public string? EventSource { get; set; }
            public double? Value { get; set; }
            public string? Currency { get; set; }
            public string? Gclid { get; set; }
        }

        private List<EventRecord> ReadEventData(string jsonFile)
        {
            string jsonString = File.ReadAllText(jsonFile);
            var options = new JsonSerializerOptions { PropertyNameCaseInsensitive = true };
            return JsonSerializer.Deserialize<List<EventRecord>>(jsonString, options)
                ?? new List<EventRecord>();
        }
    }
}

Java

// Copyright 2025 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.datamanager.samples;

import com.beust.jcommander.Parameter;
import com.google.ads.datamanager.samples.common.BaseParamsConfig;
import com.google.ads.datamanager.util.UserDataFormatter;
import com.google.ads.datamanager.util.UserDataFormatter.Encoding;
import com.google.ads.datamanager.v1.AdIdentifiers;
import com.google.ads.datamanager.v1.Consent;
import com.google.ads.datamanager.v1.ConsentStatus;
import com.google.ads.datamanager.v1.Destination;
import com.google.ads.datamanager.v1.Event;
import com.google.ads.datamanager.v1.EventSource;
import com.google.ads.datamanager.v1.IngestEventsRequest;
import com.google.ads.datamanager.v1.IngestEventsResponse;
import com.google.ads.datamanager.v1.IngestionServiceClient;
import com.google.ads.datamanager.v1.ProductAccount;
import com.google.ads.datamanager.v1.ProductAccount.AccountType;
import com.google.ads.datamanager.v1.UserData;
import com.google.ads.datamanager.v1.UserIdentifier;
import com.google.common.base.Strings;
import com.google.common.collect.Lists;
import com.google.common.reflect.TypeToken;
import com.google.gson.GsonBuilder;
import com.google.protobuf.util.Timestamps;
import java.io.BufferedReader;
import java.io.IOException;
import java.lang.reflect.Type;
import java.nio.charset.StandardCharsets;
import java.nio.file.Files;
import java.nio.file.Paths;
import java.text.ParseException;
import java.util.ArrayList;
import java.util.List;
import java.util.logging.Logger;

/**
 * Sends an {@link IngestEventsRequest} without using encryption.
 *
 * <p>Event data is read from a data file. See the {@code events_1.json} file in the {@code
 * resources/sampledata} directory for a sample file.
 */
public class IngestEvents {
  private static final Logger LOGGER = Logger.getLogger(IngestEvents.class.getName());

  /** The maximum number of events allowed per request. */
  private static final int MAX_EVENTS_PER_REQUEST = 2_000;

  private static final class ParamsConfig extends BaseParamsConfig<ParamsConfig> {

    @Parameter(
        names = "--operatingAccountType",
        required = true,
        description = "Account type of the operating account")
    AccountType operatingAccountType;

    @Parameter(
        names = "--operatingAccountId",
        required = true,
        description = "ID of the operating account")
    String operatingAccountId;

    @Parameter(
        names = "--loginAccountType",
        required = false,
        description = "Account type of the login account")
    AccountType loginAccountType;

    @Parameter(
        names = "--loginAccountId",
        required = false,
        description = "ID of the login account")
    String loginAccountId;

    @Parameter(
        names = "--linkedAccountType",
        required = false,
        description = "Account type of the linked account")
    AccountType linkedAccountType;

    @Parameter(
        names = "--linkedAccountId",
        required = false,
        description = "ID of the linked account")
    String linkedAccountId;

    @Parameter(
        names = "--conversionActionId",
        required = true,
        description = "ID of the conversion action")
    String conversionActionId;

    @Parameter(
        names = "--jsonFile",
        required = true,
        description = "JSON file containing user data to ingest")
    String jsonFile;

    @Parameter(
        names = "--validateOnly",
        required = false,
        arity = 1,
        description = "Whether to enable validateOnly on the request")
    boolean validateOnly = true;
  }

  public static void main(String[] args) throws IOException {
    ParamsConfig paramsConfig = new ParamsConfig().parseOrExit(args);
    if ((paramsConfig.loginAccountId == null) != (paramsConfig.loginAccountType == null)) {
      throw new IllegalArgumentException(
          "Must specify either both or neither of login account ID and login account type");
    }
    if ((paramsConfig.linkedAccountId == null) != (paramsConfig.linkedAccountType == null)) {
      throw new IllegalArgumentException(
          "Must specify either both or neither of linked account ID and linked account type");
    }
    new IngestEvents().runExample(paramsConfig);
  }

  /**
   * Runs the example. This sample assumes that the login and operating account are the same.
   *
   * @param params the parameters for the example
   */
  private void runExample(ParamsConfig params) throws IOException {
    // Reads event data from the JSON file.
    List<EventRecord> eventRecords = readEventData(params.jsonFile);

    // Gets an instance of the UserDataFormatter for normalizing and formatting the data.
    UserDataFormatter userDataFormatter = UserDataFormatter.create();

    // Builds the events collection for the request.
    List<Event> events = new ArrayList<>();
    for (EventRecord eventRecord : eventRecords) {
      Event.Builder eventBuilder = Event.newBuilder();
      try {
        eventBuilder.setEventTimestamp(Timestamps.parse(eventRecord.timestamp));
      } catch (ParseException pe) {
        LOGGER.warning(
            () ->
                String.format("Skipping event with invalid timestamp: %s", eventRecord.timestamp));
        continue;
      }

      if (Strings.isNullOrEmpty(eventRecord.transactionId)) {
        LOGGER.warning("Skipping event with no transaction ID");
        continue;
      }
      eventBuilder.setTransactionId(eventRecord.transactionId);
      if (!Strings.isNullOrEmpty(eventRecord.eventSource)) {
        try {
          eventBuilder.setEventSource(EventSource.valueOf(eventRecord.eventSource));
        } catch (IllegalArgumentException iae) {
          LOGGER.warning("Skipping event with invalid event source: " + eventRecord.eventSource);
          continue;
        }
      }

      if (!Strings.isNullOrEmpty(eventRecord.gclid)) {
        eventBuilder.setAdIdentifiers(AdIdentifiers.newBuilder().setGclid(eventRecord.gclid));
      }

      if (!Strings.isNullOrEmpty(eventRecord.currency)) {
        eventBuilder.setCurrency(eventRecord.currency);
      }

      if (eventRecord.value != null) {
        eventBuilder.setConversionValue(eventRecord.value);
      }

      UserData.Builder userDataBuilder = UserData.newBuilder();

      // Adds a UserIdentifier for each valid email address for the eventRecord.
      if (eventRecord.emails != null) {
        for (String email : eventRecord.emails) {
          String preparedEmail;
          try {
            preparedEmail = userDataFormatter.processEmailAddress(email, Encoding.HEX);
          } catch (IllegalArgumentException iae) {
            // Skips invalid input.
            continue;
          }
          // Sets the email address identifier to the encoded email hash.
          userDataBuilder.addUserIdentifiers(
              UserIdentifier.newBuilder().setEmailAddress(preparedEmail));
        }
      }

      // Adds a UserIdentifier for each valid phone number for the eventRecord.
      if (eventRecord.phoneNumbers != null) {
        for (String phoneNumber : eventRecord.phoneNumbers) {
          String preparedPhoneNumber;
          try {
            preparedPhoneNumber = userDataFormatter.processPhoneNumber(phoneNumber, Encoding.HEX);
          } catch (IllegalArgumentException iae) {
            // Skips invalid input.
            continue;
          }
          // Sets the phone number identifier to the encoded phone number hash.
          userDataBuilder.addUserIdentifiers(
              UserIdentifier.newBuilder().setPhoneNumber(preparedPhoneNumber));
        }
      }

      if (userDataBuilder.getUserIdentifiersCount() > 0) {
        eventBuilder.setUserData(userDataBuilder);
      }
      events.add(eventBuilder.build());
    }

    // Builds the Destination for the request.
    Destination.Builder destinationBuilder =
        Destination.newBuilder()
            .setOperatingAccount(
                ProductAccount.newBuilder()
                    .setAccountType(params.operatingAccountType)
                    .setAccountId(params.operatingAccountId))
            .setProductDestinationId(params.conversionActionId);
    if (params.loginAccountType != null && params.loginAccountId != null) {
      destinationBuilder.setLoginAccount(
          ProductAccount.newBuilder()
              .setAccountType(params.loginAccountType)
              .setAccountId(params.loginAccountId));
    }
    if (params.linkedAccountType != null && params.linkedAccountId != null) {
      destinationBuilder.setLinkedAccount(
          ProductAccount.newBuilder()
              .setAccountType(params.linkedAccountType)
              .setAccountId(params.linkedAccountId));
    }

    try (IngestionServiceClient ingestionServiceClient = IngestionServiceClient.create()) {
      int requestCount = 0;
      // Batches requests to send up to the maximum number of events per request.
      for (List<Event> eventsBatch : Lists.partition(events, MAX_EVENTS_PER_REQUEST)) {
        requestCount++;
        // Builds the request.
        IngestEventsRequest request =
            IngestEventsRequest.newBuilder()
                .addDestinations(destinationBuilder)
                // Adds events from the current batch.
                .addAllEvents(eventsBatch)
                .setConsent(
                    Consent.newBuilder()
                        .setAdPersonalization(ConsentStatus.CONSENT_GRANTED)
                        .setAdUserData(ConsentStatus.CONSENT_GRANTED))
                // Sets validate_only. If true, then the Data Manager API only validates the request
                // but doesn't apply changes.
                .setValidateOnly(params.validateOnly)
                // Sets encoding to match the encoding used.
                .setEncoding(com.google.ads.datamanager.v1.Encoding.HEX)
                .build();

        LOGGER.info(() -> String.format("Request:%n%s", request));
        IngestEventsResponse response = ingestionServiceClient.ingestEvents(request);
        LOGGER.info(String.format("Response for request #:%n%s", requestCount, response));
      }

      LOGGER.info("# of requests sent: " + requestCount);
    }
  }

  /** Data object for a single row of input data. */
  @SuppressWarnings("unused")
  private static class EventRecord {
    private List<String> emails;
    private List<String> phoneNumbers;
    private String timestamp;
    private String transactionId;
    private String eventSource;
    private Double value;
    private String currency;
    private String gclid;
  }

  /** Reads the data file and parses each line into a {@link EventRecord} object. */
  private List<EventRecord> readEventData(String jsonFile) throws IOException {
    try (BufferedReader jsonReader =
        Files.newBufferedReader(Paths.get(jsonFile), StandardCharsets.UTF_8)) {
      // Define the type for Gson to deserialize into (List of EventRecord objects)
      Type recordListType = new TypeToken<ArrayList<EventRecord>>() {}.getType();

      // Parse the JSON string from the file into a List of EventRecord objects
      return new GsonBuilder().create().fromJson(jsonReader, recordListType);
    }
  }
}

Node

#!/usr/bin/env node
// Copyright 2025 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

'use strict';

import {IngestionServiceClient} from '@google-ads/datamanager';
import {protos} from '@google-ads/datamanager';
const {
  Event: DataManagerEvent,
  Destination,
  Encoding: DataManagerEncoding,
  EventSource,
  Consent,
  ConsentStatus,
  IngestEventsRequest,
  ProductAccount,
  UserData,
  UserIdentifier,
} = protos.google.ads.datamanager.v1;
import {UserDataFormatter, Encoding} from '@google-ads/data-manager-util';
import * as fs from 'fs';
import * as yargs from 'yargs';

const MAX_EVENTS_PER_REQUEST = 10000;

interface Arguments {
  operating_account_type: string;
  operating_account_id: string;
  conversion_action_id: string;
  json_file: string;
  validate_only: boolean;
  login_account_type?: string;
  login_account_id?: string;
  linked_account_type?: string;
  linked_account_id?: string;
  [x: string]: unknown;
}

interface EventRow {
  timestamp: string;
  transactionId: string;
  eventSource?: string;
  gclid?: string;
  currency?: string;
  value?: number;
  emails?: string[];
  phoneNumbers?: string[];
}

/**
 * The main function for the IngestEvents sample.
 */
async function main() {
  const argv: Arguments = yargs
    .option('operating_account_type', {
      describe: 'The account type of the operating account.',
      type: 'string',
      required: true,
    })
    .option('operating_account_id', {
      describe: 'The ID of the operating account.',
      type: 'string',
      required: true,
    })
    .option('conversion_action_id', {
      describe: 'The ID of the conversion action.',
      type: 'string',
      required: true,
    })
    .option('json_file', {
      describe: 'JSON file containing user data to ingest.',
      type: 'string',
      required: true,
    })
    .option('validate_only', {
      describe: 'Whether to enable validate_only on the request.',
      type: 'boolean',
      default: true,
    })
    .option('login_account_type', {
      describe: 'The account type of the login account.',
      type: 'string',
    })
    .option('login_account_id', {
      describe: 'The ID of the login account.',
      type: 'string',
    })
    .option('linked_account_type', {
      describe: 'The account type of the linked account.',
      type: 'string',
    })
    .option('linked_account_id', {
      describe: 'The ID of the linked account.',
      type: 'string',
    })
    .option('config', {
      describe: 'Path to a JSON file with arguments.',
      type: 'string',
    })
    .config('config')
    .check((args: Arguments) => {
      if (
        (args.login_account_type && !args.login_account_id) ||
        (!args.login_account_type && args.login_account_id)
      ) {
        throw new Error(
          'Must specify either both or neither of login account type ' +
            'and login account ID',
        );
      }
      if (
        (args.linked_account_type && !args.linked_account_id) ||
        (!args.linked_account_type && args.linked_account_id)
      ) {
        throw new Error(
          'Must specify either both or neither of linked account type ' +
            'and linked account ID',
        );
      }
      return true;
    })
    .parseSync();

  // Reads event data from the JSON file.
  const eventRows: EventRow[] = readEventDataFile(argv.json_file);

  // Builds the events collection for the request.
  const events = [];
  const formatter = new UserDataFormatter();
  for (const eventRow of eventRows) {
    const event = DataManagerEvent.create();
    try {
      const date = new Date(eventRow.timestamp);
      event.eventTimestamp = {
        seconds: Math.floor(date.getTime() / 1000),
        nanos: (date.getTime() % 1000) * 1e6,
      };
    } catch (e) {
      console.warn(
        `Invalid timestamp format: ${eventRow.timestamp}. Skipping row.`,
      );
      continue;
    }

    if (!eventRow.transactionId) {
      console.warn('Skipping event with no transaction ID');
      continue;
    }
    event.transactionId = eventRow.transactionId;

    if (eventRow.eventSource) {
      const eventSourceEnumValue: number | undefined =
        EventSource[eventRow.eventSource as keyof typeof EventSource];
      if (eventSourceEnumValue === undefined) {
        console.warn(
          `Skipping event with invalid event_source: ${eventRow.eventSource}`,
        );
        continue;
      }
      event.eventSource = eventSourceEnumValue;
    }

    if (eventRow.gclid) {
      event.adIdentifiers = {gclid: eventRow.gclid};
    }

    if (eventRow.currency) {
      event.currency = eventRow.currency;
    }

    if (eventRow.value) {
      event.conversionValue = eventRow.value;
    }

    const userData = UserData.create();
    // Adds a UserIdentifier for each valid email address for the eventRecord.
    if (eventRow.emails) {
      for (const email of eventRow.emails) {
        try {
          const processedEmail = formatter.processEmailAddress(
            email,
            Encoding.HEX,
          );
          userData.userIdentifiers.push(
            UserIdentifier.create({emailAddress: processedEmail}),
          );
        } catch (e) {
          console.warn(`Invalid email address: ${email}. Skipping.`);
        }
      }
    }

    // Adds a UserIdentifier for each valid phone number for the eventRecord.
    if (eventRow.phoneNumbers) {
      for (const phoneNumber of eventRow.phoneNumbers) {
        try {
          const processedPhone = formatter.processPhoneNumber(
            phoneNumber,
            Encoding.HEX,
          );
          userData.userIdentifiers.push(
            UserIdentifier.create({phoneNumber: processedPhone}),
          );
        } catch (e) {
          console.warn(`Invalid phone: ${phoneNumber}. Skipping.`);
        }
      }
    }

    if (userData.userIdentifiers.length > 0) {
      event.userData = userData;
    }

    events.push(event);
  }

  // Sets up the Destination.
  const operatingAccountType = convertToAccountType(
    argv.operating_account_type,
    'operating_account_type',
  );

  const destination = Destination.create({
    operatingAccount: ProductAccount.create({
      accountType: operatingAccountType,
      accountId: argv.operating_account_id,
    }),
    productDestinationId: argv.conversion_action_id,
  });

  // The login account is optional.
  if (argv.login_account_type) {
    const loginAccountType = convertToAccountType(
      argv.login_account_type,
      'login_account_type',
    );
    destination.loginAccount = ProductAccount.create({
      accountType: loginAccountType,
      accountId: argv.login_account_id,
    });
  }

  // The linked account is optional.
  if (argv.linked_account_type) {
    const linkedAccountType = convertToAccountType(
      argv.linked_account_type,
      'linked_account_type',
    );
    destination.linkedAccount = ProductAccount.create({
      accountType: linkedAccountType,
      accountId: argv.linked_account_id,
    });
  }

  const client = new IngestionServiceClient();

  let requestCount = 0;
  // Batches requests to send up to the maximum number of events per request.
  for (let i = 0; i < events.length; i += MAX_EVENTS_PER_REQUEST) {
    requestCount++;
    const eventsBatch = events.slice(i, i + MAX_EVENTS_PER_REQUEST);

    // Builds the request.
    const request = IngestEventsRequest.create({
      destinations: [destination],
      // Adds events from the current batch.
      events: eventsBatch,
      consent: Consent.create({
        adUserData: ConsentStatus.CONSENT_GRANTED,
        adPersonalization: ConsentStatus.CONSENT_GRANTED,
      }),
      // Sets encoding to match the encoding used.
      encoding: DataManagerEncoding.HEX,
      // Sets validate_only. If true, then the Data Manager API only validates the request
      validateOnly: argv.validate_only,
    });

    const [response] = await client.ingestEvents(request);
    console.log(`Response for request #${requestCount}:\n`, response);
  }
  console.log(`# of requests sent: ${requestCount}`);
}

/**
 * Reads the event data from the given JSON file.
 * @param {string} jsonFile The path to the JSON file.
 * @return {EventRow[]} An array of event data.
 */
function readEventDataFile(jsonFile: string): EventRow[] {
  const fileContent = fs.readFileSync(jsonFile, 'utf8');
  return JSON.parse(fileContent);
}

/**
 * Validates that a given string is an enum value for the AccountType enum, and
 * if validation passes, returns the AccountType enum value.
 * @param proposedValue the name of an AccountType enum value
 * @param paramName the name of the parameter to use in the error message if validation fails
 * @returns {protos.google.ads.datamanager.v1.ProductAccount.AccountType} The corresponding enum value.
 * @throws {Error} If the string is not an AccountType enum value.
 */
function convertToAccountType(
  proposedValue: string,
  paramName: string,
): protos.google.ads.datamanager.v1.ProductAccount.AccountType {
  const AccountType = ProductAccount.AccountType;
  const accountTypeEnumNames = Object.keys(AccountType).filter(key =>
    isNaN(Number(key)),
  );
  if (!accountTypeEnumNames.includes(proposedValue)) {
    throw new Error(`Invalid ${paramName}: ${proposedValue}`);
  }
  return AccountType[proposedValue as keyof typeof AccountType];
}

if (require.main === module) {
  main().catch(console.error);
}

PHP

<?php
// Copyright 2025 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

/**
 * Sample of sending an IngestEventsRequest without encryption.
 */

require_once dirname(__DIR__, 1) . '/vendor/autoload.php';

use Google\Ads\DataManager\V1\AdIdentifiers;
use Google\Ads\DataManager\V1\Client\IngestionServiceClient;
use Google\Ads\DataManager\V1\Consent;
use Google\Ads\DataManager\V1\ConsentStatus;
use Google\Ads\DataManager\V1\Destination;
use Google\Ads\DataManager\V1\Encoding as DataManagerEncoding;
use Google\Ads\DataManager\V1\Event;
use Google\Ads\DataManager\V1\EventSource;
use Google\Ads\DataManager\V1\IngestEventsRequest;
use Google\Ads\DataManager\V1\ProductAccount;
use Google\Ads\DataManager\V1\ProductAccount\AccountType;
use Google\Ads\DataManager\V1\UserData;
use Google\Ads\DataManager\V1\UserIdentifier;
use Google\Ads\DataManagerUtil\Encoding;
use Google\Ads\DataManagerUtil\Formatter;
use Google\ApiCore\ApiException;
use Google\Protobuf\Timestamp;

// The maximum number of events allowed per request.
const MAX_EVENTS_PER_REQUEST = 2000;

/**
 * Reads the JSON-formatted event data file.
 *
 * @param string $jsonFile The event data file.
 * @return array A list of associative arrays, each representing an event.
 */
function readEventDataFile(string $jsonFile): array
{
    $jsonContent = file_get_contents($jsonFile);
    if ($jsonContent === false) {
        throw new \RuntimeException(sprintf('Could not read JSON file: %s', $jsonFile));
    }
    $events = json_decode($jsonContent, true);
    if (json_last_error() !== JSON_ERROR_NONE) {
        throw new \RuntimeException(sprintf('Invalid JSON in file: %s', $jsonFile));
    }
    return $events;
}

/**
 * Runs the sample.
 *
 * @param int $operatingAccountType The account type of the operating account.
 * @param string $operatingAccountId The ID of the operating account.
 * @param string $conversionActionId The ID of the conversion action.
 * @param string $jsonFile The JSON file containing event data.
 * @param bool $validateOnly Whether to enable validateOnly on the request.
 * @param int|null $loginAccountType The account type of the login account.
 * @param string|null $loginAccountId The ID of the login account.
 * @param int|null $linkedAccountType The account type of the linked account.
 * @param string|null $linkedAccountId The ID of the linked account.
 */
function main(
    int $operatingAccountType,
    string $operatingAccountId,
    string $conversionActionId,
    string $jsonFile,
    bool $validateOnly,
    ?int $loginAccountType = null,
    ?string $loginAccountId = null,
    ?int $linkedAccountType = null,
    ?string $linkedAccountId = null
): void {
    // Reads event data from the data file.
    $eventRecords = readEventDataFile($jsonFile);

    // Gets an instance of the UserDataFormatter for normalizing and formatting the data.
    $formatter = new Formatter();

    // Builds the events collection for the request.
    $events = [];
    foreach ($eventRecords as $eventRecord) {
        $event = new Event();

        if (empty($eventRecord['timestamp'])) {
            error_log('Skipping event with no timestamp.');
            continue;
        }
        try {
            $dateTime = new DateTime($eventRecord['timestamp']);
            $timestamp = new Timestamp();
            $timestamp->fromDateTime($dateTime);
            $event->setEventTimestamp($timestamp);
        } catch (\Exception $e) {
            error_log(sprintf('Skipping event with invalid timestamp: %s', $eventRecord['timestamp']));
            continue;
        }

        if (empty($eventRecord['transactionId'])) {
            error_log('Skipping event with no transaction ID');
            continue;
        }
        $event->setTransactionId($eventRecord['transactionId']);

        if (!empty($eventRecord['eventSource'])) {
            try {
                $event->setEventSource(EventSource::value($eventRecord['eventSource']));
            } catch (\UnexpectedValueException $e) {
                error_log('Skipping event with invalid event source: ' . $eventRecord['eventSource']);
                continue;
            }
        }

        if (!empty($eventRecord['gclid'])) {
            $event->setAdIdentifiers((new AdIdentifiers())->setGclid($eventRecord['gclid']));
        }

        if (!empty($eventRecord['currency'])) {
            $event->setCurrency($eventRecord['currency']);
        }

        if (isset($eventRecord['value'])) {
            $event->setConversionValue($eventRecord['value']);
        }

        $userData = new UserData();
        $identifiers = [];

        if (!empty($eventRecord['emails'])) {
            foreach ($eventRecord['emails'] as $email) {
                try {
                    $preparedEmail = $formatter->processEmailAddress($email, Encoding::Hex);
                    $identifiers[] = (new UserIdentifier())->setEmailAddress($preparedEmail);
                } catch (\InvalidArgumentException $e) {
                    // Skips invalid input.
                    error_log(sprintf('Skipping invalid email: %s', $e->getMessage()));
                    continue;
                }
            }
        }

        if (!empty($eventRecord['phoneNumbers'])) {
            foreach ($eventRecord['phoneNumbers'] as $phoneNumber) {
                try {
                    $preparedPhoneNumber = $formatter->processPhoneNumber($phoneNumber, Encoding::Hex);
                    $identifiers[] = (new UserIdentifier())->setPhoneNumber($preparedPhoneNumber);
                } catch (\InvalidArgumentException $e) {
                    // Skips invalid input.
                    error_log(sprintf('Skipping invalid phone number: %s', $e->getMessage()));
                    continue;
                }
            }
        }

        if (!empty($identifiers)) {
            $userData->setUserIdentifiers($identifiers);
            $event->setUserData($userData);
        }
        $events[] = $event;
    }

    // Builds the destination for the request.
    $destination = (new Destination())
        ->setOperatingAccount((new ProductAccount())
            ->setAccountType($operatingAccountType)
            ->setAccountId($operatingAccountId))
        ->setProductDestinationId($conversionActionId);

    if ($loginAccountType !== null && $loginAccountId !== null) {
        $destination->setLoginAccount((new ProductAccount())
            ->setAccountType($loginAccountType)
            ->setAccountId($loginAccountId));
    }

    if ($linkedAccountType !== null && $linkedAccountId !== null) {
        $destination->setLinkedAccount((new ProductAccount())
            ->setAccountType($linkedAccountType)
            ->setAccountId($linkedAccountId));
    }

    $client = new IngestionServiceClient();
    try {
        $requestCount = 0;
        // Batches requests to send up to the maximum number of events per request.
        foreach (array_chunk($events, MAX_EVENTS_PER_REQUEST) as $eventsBatch) {
            $requestCount++;
            // Builds the request.
            $request = (new IngestEventsRequest())
                ->setDestinations([$destination])
                ->setEvents($eventsBatch)
                ->setConsent((new Consent())
                    ->setAdUserData(ConsentStatus::CONSENT_GRANTED)
                    ->setAdPersonalization(ConsentStatus::CONSENT_GRANTED)
                )
                ->setValidateOnly($validateOnly)
                ->setEncoding(DataManagerEncoding::HEX);

            echo "Request:\n" . json_encode(json_decode($request->serializeToJsonString()), JSON_PRETTY_PRINT) . "\n";
            $response = $client->ingestEvents($request);
            echo "Response for request #{$requestCount}:\n" . json_encode(json_decode($response->serializeToJsonString()), JSON_PRETTY_PRINT) . "\n";
        }
        echo "# of requests sent: {$requestCount}\n";
    } catch (ApiException $e) {
        echo 'Error sending request: ' . $e->getMessage() . "\n";
    } finally {
        $client->close();
    }
}

// Command-line argument parsing
$options = getopt(
    '',
    [
        'operating_account_type:',
        'operating_account_id:',
        'login_account_type::',
        'login_account_id::',
        'linked_account_type::',
        'linked_account_id::',
        'conversion_action_id:',
        'json_file:',
        'validate_only::'
    ]
);

$operatingAccountType = $options['operating_account_type'] ?? null;
$operatingAccountId = $options['operating_account_id'] ?? null;
$conversionActionId = $options['conversion_action_id'] ?? null;
$jsonFile = $options['json_file'] ?? null;

// Only validates requests by default.
$validateOnly = true;
if (array_key_exists('validate_only', $options)) {
    $value = $options['validate_only'];
    // `getopt` with `::` returns boolean `false` if the option is passed without a value.
    if ($value === false || !in_array($value, ['true', 'false'], true)) {
        echo "Error: --validate_only requires a value of 'true' or 'false'.\n";
        exit(1);
    }
    $validateOnly = ($value === 'true');
}

if (empty($operatingAccountType) || empty($operatingAccountId) || empty($conversionActionId) || empty($jsonFile)) {
    echo 'Usage: php ingest_events.php ' .
        '--operating_account_type=<account_type> ' .
        '--operating_account_id=<account_id> ' .
        '--conversion_action_id=<conversion_action_id> ' .
        "--json_file=<path_to_json>\n" .
        'Optional: --login_account_type=<account_type> --login_account_id=<account_id> ' .
        '--linked_account_type=<account_type> --linked_account_id=<account_id> ' .
        "--validate_only=<true|false>\n";
    exit(1);
}

// Converts the operating account type string to an AccountType enum.
$parsedOperatingAccountType = AccountType::value($operatingAccountType);

if (isset($options['login_account_type']) != isset($options['login_account_id'])) {
    throw new \InvalidArgumentException(
        'Must specify either both or neither of login account type and login account ID'
    );
}

$parsedLoginAccountType = null;
if (isset($options['login_account_type'])) {
    // Converts the login account type string to an AccountType enum.
    $parsedLoginAccountType = AccountType::value($options['login_account_type']);
}

if (isset($options['linked_account_type']) != isset($options['linked_account_id'])) {
    throw new \InvalidArgumentException(
        'Must specify either both or neither of linked account type and linked account ID'
    );
}

$parsedLinkedAccountType = null;
if (isset($options['linked_account_type'])) {
    // Converts the linked account type string to an AccountType enum.
    $parsedLinkedAccountType = AccountType::value($options['linked_account_type']);
}

main(
    $parsedOperatingAccountType,
    $operatingAccountId,
    $conversionActionId,
    $jsonFile,
    $validateOnly,
    $parsedLoginAccountType,
    $options['login_account_id'] ?? null,
    $parsedLinkedAccountType,
    $options['linked_account_id'] ?? null
);

Python

#!/usr/bin/env python
# Copyright 2025 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Sample of sending an IngestEventsRequest without encryption."""


import argparse
import json
import logging
from typing import Any, Dict, List, Optional

from google.ads import datamanager_v1
from google.ads.datamanager_util import Formatter
from google.ads.datamanager_util.format import Encoding
from google.protobuf.timestamp_pb2 import Timestamp

_logger = logging.getLogger(__name__)

# The maximum number of events allowed per request.
_MAX_EVENTS_PER_REQUEST = 10_000


def main(
    operating_account_type: datamanager_v1.ProductAccount.AccountType,
    operating_account_id: str,
    conversion_action_id: str,
    json_file: str,
    validate_only: bool,
    login_account_type: Optional[
        datamanager_v1.ProductAccount.AccountType
    ] = None,
    login_account_id: Optional[str] = None,
    linked_account_type: Optional[
        datamanager_v1.ProductAccount.AccountType
    ] = None,
    linked_account_id: Optional[str] = None,
) -> None:
    """Runs the sample.
    Args:
     operating_account_type: the account type of the operating account.
     operating_account_id: the ID of the operating account.
     json_file: the JSON file containing event data.
     validate_only: whether to enable validate_only on the request.
     login_account_type: the account type of the login account.
     login_account_id: the ID of the login account.
     linked_account_type: the account type of the linked account.
     linked_account_id: the ID of the linked account.
    """

    # Gets an instance of the formatter.
    formatter: Formatter = Formatter()

    # Reads the input file.
    event_rows: List[Dict[str, Any]] = read_event_data_file(json_file)
    events: List[datamanager_v1.Event] = []
    for event_row in event_rows:
        event = datamanager_v1.Event()
        try:
            event_timestamp = Timestamp()
            event_timestamp.FromJsonString(str(event_row["timestamp"]))
            event.event_timestamp = event_timestamp
        except ValueError:
            _logger.warning(
                "Invalid timestamp format: %s. Skipping row.",
                event_row["timestamp"],
            )
            continue

        if "transactionId" not in event_row:
            _logger.warning("Skipping event with no transaction ID")
            continue
        event.transaction_id = event_row["transactionId"]

        if "eventSource" in event_row:
            event.event_source = event_row["eventSource"]

        if "gclid" in event_row:
            event.ad_identifiers = datamanager_v1.AdIdentifiers(
                gclid=event_row["gclid"]
            )

        if "currency" in event_row:
            event.currency = event_row["currency"]

        if "value" in event_row:
            event.conversion_value = event_row["value"]

        user_data = datamanager_v1.UserData()
        # Adds a UserIdentifier for each valid email address for the event row.
        if "emails" in event_row:
            for email in event_row["emails"]:
                try:
                    processed_email: str = formatter.process_email_address(
                        email, Encoding.HEX
                    )
                    user_data.user_identifiers.append(
                        datamanager_v1.UserIdentifier(
                            email_address=processed_email
                        )
                    )
                except ValueError:
                    # Skips invalid input.
                    _logger.warning(
                        "Invalid email address: %s. Skipping.",
                        event_row["email_address"],
                    )

        # Adds a UserIdentifier for each valid phone number for the event row.
        if "phoneNumbers" in event_row:
            for phone_number in event_row["phoneNumbers"]:
                try:
                    processed_phone: str = formatter.process_phone_number(
                        phone_number, Encoding.HEX
                    )
                    user_data.user_identifiers.append(
                        datamanager_v1.UserIdentifier(
                            phone_number=processed_phone
                        )
                    )
                except ValueError:
                    # Skips invalid input.
                    _logger.warning(
                        "Invalid phone: %s. Skipping.",
                        event_row["phone_number"],
                    )

        if user_data.user_identifiers:
            event.user_data = user_data

        # Adds the event to the list of events to send in the request.
        events.append(event)

    # Configures the destination.
    destination: datamanager_v1.Destination = datamanager_v1.Destination()
    destination.operating_account.account_type = operating_account_type
    destination.operating_account.account_id = operating_account_id
    destination.product_destination_id = str(conversion_action_id)
    if login_account_type or login_account_id:
        if bool(login_account_type) != bool(login_account_id):
            raise ValueError(
                "Must specify either both or neither of login "
                + "account type and login account ID"
            )
        destination.login_account.account_type = login_account_type
        destination.login_account.account_id = login_account_id
    if linked_account_type or linked_account_id:
        if bool(linked_account_type) != bool(linked_account_id):
            raise ValueError(
                "Must specify either both or neither of linked account "
                + "type and linked account ID"
            )
        destination.linked_account.account_type = linked_account_type
        destination.linked_account.account_id = linked_account_id

    # Creates a client for the ingestion service.
    client: datamanager_v1.IngestionServiceClient = (
        datamanager_v1.IngestionServiceClient()
    )

    # Batches requests to send up to the maximum number of events per
    # request.
    request_count = 0
    for i in range(0, len(events), _MAX_EVENTS_PER_REQUEST):
        request_count += 1
        events_batch = events[i : i + _MAX_EVENTS_PER_REQUEST]
        # Sends the request.
        request: datamanager_v1.IngestEventsRequest = (
            datamanager_v1.IngestEventsRequest(
                destinations=[destination],
                # Adds events from the current batch.
                events=events_batch,
                consent=datamanager_v1.Consent(
                    ad_user_data=datamanager_v1.ConsentStatus.CONSENT_GRANTED,
                    ad_personalization=datamanager_v1.ConsentStatus.CONSENT_GRANTED,
                ),
                # Sets encoding to match the encoding used.
                encoding=datamanager_v1.Encoding.HEX,
                # Sets validate_only. If true, then the Data Manager API only
                # validates the request but doesn't apply changes.
                validate_only=validate_only,
            )
        )

        # Sends the request.
        response: datamanager_v1.IngestEventsResponse = client.ingest_events(
            request=request
        )

        # Logs the response.
        _logger.info("Response for request #%d:\n%s", request_count, response)

    _logger.info("# of requests sent: %d", request_count)


def read_event_data_file(json_file: str) -> List[Dict[str, Any]]:
    """Reads the JSON-formatted event data file.
    Args:
      json_file: the event data file.
    """
    with open(json_file, "r") as f:
        return json.load(f)


if __name__ == "__main__":
    # Configures logging.
    logging.basicConfig(level=logging.INFO)

    parser = argparse.ArgumentParser(
        description=("Sends events from a JSON file to a destination."),
        fromfile_prefix_chars="@",
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "--operating_account_type",
        type=str,
        required=True,
        help="The account type of the operating account.",
    )
    parser.add_argument(
        "--operating_account_id",
        type=str,
        required=True,
        help="The ID of the operating account.",
    )
    parser.add_argument(
        "--conversion_action_id",
        type=int,
        required=True,
        help="The ID of the conversion action",
    )
    parser.add_argument(
        "--login_account_type",
        type=str,
        required=False,
        help="The account type of the login account.",
    )
    parser.add_argument(
        "--login_account_id",
        type=str,
        required=False,
        help="The ID of the login account.",
    )
    parser.add_argument(
        "--linked_account_type",
        type=str,
        required=False,
        help="The account type of the linked account.",
    )
    parser.add_argument(
        "--linked_account_id",
        type=str,
        required=False,
        help="The ID of the linked account.",
    )
    parser.add_argument(
        "--json_file",
        type=str,
        required=True,
        help="JSON file containing user data to ingest.",
    )
    parser.add_argument(
        "--validate_only",
        choices=["true", "false"],
        default="true",
        help="""Whether to enable validate_only on the request. Must be
        'true' or 'false'. Defaults to 'true'.""",
    )
    args = parser.parse_args()

    main(
        args.operating_account_type,
        args.operating_account_id,
        args.conversion_action_id,
        args.json_file,
        args.validate_only == "true",
        args.login_account_type,
        args.login_account_id,
        args.linked_account_type,
        args.linked_account_id,
    )

Success responses

A successful request returns a response with an object containing a requestId.

{
  "requestId": "126365e1-16d0-4c81-9de9-f362711e250a"
}

Record the requestId returned so you can retrieve diagnostics as each destination in the request is processed.

Failure responses

A failed request results in an error response status code such as 400 Bad Request, and a response with error details.

For example, an emailAddress containing a plain text string instead of a hex encoded value produces the following response:

{
  "error": {
    "code": 400,
    "message": "There was a problem with the request.",
    "status": "INVALID_ARGUMENT",
    "details": [
      {
        "@type": "type.googleapis.com/google.rpc.ErrorInfo",
        "reason": "INVALID_ARGUMENT",
        "domain": "datamanager.googleapis.com"
      },
      {
        "@type": "type.googleapis.com/google.rpc.BadRequest",
        "fieldViolations": [
          {
            "field": "events.events[0].user_data.user_identifiers",
            "description": "Email is not hex encoded.",
            "reason": "INVALID_HEX_ENCODING"
          }
        ]
      }
    ]
  }
}

An emailAddress that isn't hashed and is only hex encoded produces the following response:

{
  "error": {
    "code": 400,
    "message": "There was a problem with the request.",
    "status": "INVALID_ARGUMENT",
    "details": [
      {
        "@type": "type.googleapis.com/google.rpc.ErrorInfo",
        "reason": "INVALID_ARGUMENT",
        "domain": "datamanager.googleapis.com"
      },
      {
        "@type": "type.googleapis.com/google.rpc.BadRequest",
        "fieldViolations": [
          {
            "field": "events.events[0]",
            "reason": "INVALID_SHA256_FORMAT"
          }
        ]
      }
    ]
  }
}

Send events for multiple destinations

If your data contains events for different destinations, you can send them in the same request by using destination references.

For example, if you have an event for conversion action ID 123456789 and another event for conversion action ID 777111122, send both events in a single request by setting the reference of each Destination. The reference is user-defined. The only requirement is that each Destination has a unique reference. Here's the modified destinations list for the request:

  "destinations": [
    {
      "operatingAccount": {
        "accountType": "OPERATING_ACCOUNT_TYPE",
        "accountId": "OPERATING_ACCOUNT_ID"
      },

      "loginAccount": {
        "accountType": "LOGIN_ACCOUNT_TYPE",
        "accountId": "LOGIN_ACCOUNT_ID"
      },

      "productDestinationId": "PRODUCT_DESTINATION_ID",
      "reference": "destination_a"
    },
    {
      "operatingAccount": {
        "accountType": "OPERATING_ACCOUNT_2_TYPE",
        "accountId": "OPERATING_ACCOUNT_2_ID"
      },

      "loginAccount": {
        "accountType": "LOGIN_ACCOUNT_2_TYPE",
        "accountId": "LOGIN_ACCOUNT_2_ID"
      },

      "productDestinationId": "777111122",
      "reference": "destination_b"
    }
  ]

Set the destinationReferences of each Event to send it to one or more specific destinations. For example, here's an Event that's only for the first Destination, so its destinationReferences list only contains the reference of the first Destination:

{
   "adIdentifiers": {
      "gclid": "GCLID_1"
   },
   "conversionValue": 1.99,
   "currency": "USD",
   "eventTimestamp": "2025-06-10T20:07:01Z",
   "transactionId": "ABC798654321",
   "eventSource": "WEB",
   "destinationReferences": [
      "destination_a"
   ]
}

The destinationReferences field is a list, so you can specify multiple destinations for an event. If you don't set the destinationReferences of an Event, the Data Manager API sends the event to all of the destinations in the request.

If an event has multiple destinations, the Data Manager API sends relevant fields to each destination. For example, if an event has a Google Ads destination and a Google Analytics destination, the API includes Google Analytics fields such as clientId or eventName when sending the event to the Google Analytics destination, and includes Google Ads fields such as customVariables when sending the event to the Google Ads destination.

Next steps