프로그래밍 검색 엔진은 스니펫을 표시하여 사용자가 올바른 페이지를 찾을 수 있도록 도와줍니다. 스니펫은 검색 사용자가 웹페이지에 있는 내용을 파악할 수 있는 작은 콘텐츠 샘플입니다. 스니펫에 관해 자세히 알아보려면 검색결과 분석에 관한 웹마스터 센터 블로그 게시물을 참고하세요. 프로그래밍 검색 엔진 알고리즘에서 만든 표준 스니펫이 마음에 들지 않으면 직접 스니펫을 만들 수 있습니다. 이미지 썸네일, 요약, 날짜, 작성자, 평점, 가격 등의 주요 정보를 스니펫에 바로 표시할 수 있습니다. 검색결과에 관련성이 가장 높은 정보가 포함되면 사이트의 웹페이지가 사용자의 관심을 더 많이 끌 수 있습니다.
다음 그림은 검색결과에서 스니펫을 맞춤설정할 수 있는 다양한 방법을 보여줍니다.
그림 1: 평점, 가격대, 리뷰가 포함된 결과 스니펫
그림 2: 형식, 링크, 이미지, 비교 정보가 포함된 결과 스니펫
그림 3: 문서 유형, 작성자, 페이지 조회, 댓글이 포함된 결과 스니펫
그림 4: 멀티미디어 액세스 및 버튼 ('장바구니에 추가')을 제공하는 리치 형식의 결과 스니펫
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eProgrammable Search Engine allows you to customize result snippets to showcase key information like images, summaries, and ratings, making your site's search results more compelling.\u003c/p\u003e\n"],["\u003cp\u003eTo create custom snippets, you need to add structured data to your webpages, which Programmable Search Engine uses to generate rich snippets.\u003c/p\u003e\n"],["\u003cp\u003eThe Programmable Search Element can be utilized to easily transform the structured data into formatted HTML for display in search results.\u003c/p\u003e\n"],["\u003cp\u003eYou can further enhance your search results by exploring features like Drilling Deeper into Search Results and Providing Structured Data.\u003c/p\u003e\n"]]],[],null,["# Customizing Results Snippets\n\nThis page describes how to customize the result snippets for your own website. To render your customized snippets, you must add structured data to your webpages.\n\n1. [Overview](#overview)\n2. [Creating Rich Snippets with the Programmable Search Element](#creating_snippets)\n3. [Exploring Other Features](#next)\n\nOverview\n--------\n\nProgrammable Search Engine helps users find the right page by showing them a snippet---a small sample of content that gives search users an idea of what's in the webpage. To learn more about snippets, see the Webmaster Central [blog post](http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html) on the anatomy of a search result. If you do not like the standard snippets created by the Programmable Search Engine algorithm, you can create your own snippets. You can showcase key information---such as image thumbnails, summaries, dates, authorship, ratings, and prices---directly in your snippets. Having the most relevant information in your search results makes the webpages in your site more compelling to your users.\n\nThe following figures demonstrate various ways you can customize the snippets in your search results.\n\n**Figure 1:** Result snippet with rating, price range, and review.\n\n**Figure 2:** Result snippet with formatting, links, image, and comparative information.\n\n**Figure 3:** Result snippet that includes document types, authors, page views, and comments.\n\n**Figure 4:** Richly formatted result snippet that provides multimedia access and buttons (\"ADD TO CART\").\n\n[Back to top](#top)\n\nCreating Rich Snippets with the Programmable Search Element\n-----------------------------------------------------------\n\nEssentially, creating rich snippets involves the following steps:\n\n1. Provide [structured data](/custom-search/docs/structured_data) in your webpages.\n\n When Programmable Search Engine is indexing your webpages, it recognizes and preserves\n the metadata.\n2. Fetch that structured data in the search results for your Programmable Search Engine. The Programmable Search Engine server can return the search results, along with the\n structured data in JSON format.\n\n3. Create a presentation layer to transform the structured data into formatted HTML. A presentation layer is a set of code (such as JavaScript, PHP,\n JSP and ASP) that transforms the raw data into a format that is displayed\n to the user. In the case of Programmable Search Engine, you can:\n\n - Use the [Programmable Search Element](/custom-search/docs/element) to transform JSON output for presentation to the user.\n - Write your own custom presentation layer that transforms JSON data to HTML that is presented to the end user using Search Element [Callbacks](/custom-search/docs/element#search-time-callbacks)\n\n\nStructured data extraction is documented in more detail in the\n[Structured Data](/custom-search/docs/structured_data) page, and creating a presentation\nlayer with the Programmable Search Element is documented in more detail at the\n[Programmable Search Element](https://developers.google.com/custom-search/docs/element) page.\n\n[Back to top](#top)\n\nExploring Other Features\n------------------------\n\n\nCustom Snippets works well with several other Programmable Search Engine features:\n\n- If you want to learn more about changing the order of your results, see [Drilling Deeper into Search Results](/custom-search/docs/structured_search).\n- If you want to learn more about what structured data Google supports, see [Providing Structured Data](/custom-search/docs/structured_data).\n- If you want to learn more about the Programmable Search Element, see [Programmable Search Element documentation](https://developers.google.com/custom-search/docs/element)."]]
