Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Halaman ini menjelaskan cara menyesuaikan cuplikan hasil untuk situs Anda. Untuk merender ringkasan yang disesuaikan, Anda harus menambahkan data terstruktur ke halaman web.
Programmable Search Engine membantu pengguna menemukan halaman yang tepat dengan menampilkan cuplikan—sampel kecil konten yang memberi pengguna penelusuran gambaran tentang apa yang ada di halaman web. Untuk mempelajari cuplikan lebih lanjut, lihat postingan blog Pusat Webmaster tentang anatomi hasil penelusuran. Jika Anda tidak menyukai cuplikan standar yang dibuat oleh algoritme Programmable Search Engine, Anda dapat membuat cuplikan sendiri. Anda dapat menampilkan informasi penting—seperti thumbnail gambar, ringkasan, tanggal, kepengarangan, rating, dan harga—langsung dalam cuplikan. Memiliki informasi yang paling relevan dalam hasil penelusuran akan membuat laman web di situs Anda lebih menarik bagi pengguna.
Gambar berikut menunjukkan berbagai cara untuk menyesuaikan cuplikan dalam hasil penelusuran.
Gambar 1: Cuplikan hasil dengan rating, rentang harga, dan ulasan.
Gambar 2: Cuplikan hasil yang berisi informasi pemformatan, link, gambar, dan komparatif.
Gambar 3: Cuplikan hasil yang mencakup jenis dokumen, penulis, penayangan halaman, dan komentar.
Gambar 4: Cuplikan hasil yang diformat secara beragam yang menyediakan akses dan tombol multimedia ("TAMBAHKAN KE CART").
Ketika Programmable Search Engine mengindeks halaman web, Programmable Search Engine akan mengenali dan mempertahankan
metadata tersebut.
Ambil data terstruktur tersebut dari hasil penelusuran untuk Programmable Search Engine Anda.
Server Programmable Search Engine dapat menampilkan hasil penelusuran, beserta
data terstruktur dalam format JSON.
Buat lapisan presentasi untuk mengubah data terstruktur menjadi HTML berformat.
Lapisan presentasi adalah sekumpulan kode (seperti JavaScript, PHP, JSP, dan ASP) yang mengubah data mentah menjadi format yang ditampilkan kepada pengguna. Dalam kasus Programmable Search Engine, Anda dapat:
Tulis lapisan presentasi kustom Anda sendiri yang mengubah data JSON ke HTML yang ditampilkan kepada pengguna akhir menggunakan Callback Elemen Penelusuran
Ekstraksi data terstruktur didokumentasikan secara lebih mendetail di
halaman Data Terstruktur, dan pembuatan lapisan
presentasi dengan Elemen Penelusuran yang Dapat Diprogram didokumentasikan secara lebih mendetail di
halaman
Programmable Search Element.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-07-25 UTC."],[[["\u003cp\u003eProgrammable Search Engine allows you to customize result snippets to showcase key information like images, summaries, and ratings, making your site's search results more compelling.\u003c/p\u003e\n"],["\u003cp\u003eTo create custom snippets, you need to add structured data to your webpages, which Programmable Search Engine uses to generate rich snippets.\u003c/p\u003e\n"],["\u003cp\u003eThe Programmable Search Element can be utilized to easily transform the structured data into formatted HTML for display in search results.\u003c/p\u003e\n"],["\u003cp\u003eYou can further enhance your search results by exploring features like Drilling Deeper into Search Results and Providing Structured Data.\u003c/p\u003e\n"]]],[],null,["# Customizing Results Snippets\n\nThis page describes how to customize the result snippets for your own website. To render your customized snippets, you must add structured data to your webpages.\n\n1. [Overview](#overview)\n2. [Creating Rich Snippets with the Programmable Search Element](#creating_snippets)\n3. [Exploring Other Features](#next)\n\nOverview\n--------\n\nProgrammable Search Engine helps users find the right page by showing them a snippet---a small sample of content that gives search users an idea of what's in the webpage. To learn more about snippets, see the Webmaster Central [blog post](http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html) on the anatomy of a search result. If you do not like the standard snippets created by the Programmable Search Engine algorithm, you can create your own snippets. You can showcase key information---such as image thumbnails, summaries, dates, authorship, ratings, and prices---directly in your snippets. Having the most relevant information in your search results makes the webpages in your site more compelling to your users.\n\nThe following figures demonstrate various ways you can customize the snippets in your search results.\n\n**Figure 1:** Result snippet with rating, price range, and review.\n\n**Figure 2:** Result snippet with formatting, links, image, and comparative information.\n\n**Figure 3:** Result snippet that includes document types, authors, page views, and comments.\n\n**Figure 4:** Richly formatted result snippet that provides multimedia access and buttons (\"ADD TO CART\").\n\n[Back to top](#top)\n\nCreating Rich Snippets with the Programmable Search Element\n-----------------------------------------------------------\n\nEssentially, creating rich snippets involves the following steps:\n\n1. Provide [structured data](/custom-search/docs/structured_data) in your webpages.\n\n When Programmable Search Engine is indexing your webpages, it recognizes and preserves\n the metadata.\n2. Fetch that structured data in the search results for your Programmable Search Engine. The Programmable Search Engine server can return the search results, along with the\n structured data in JSON format.\n\n3. Create a presentation layer to transform the structured data into formatted HTML. A presentation layer is a set of code (such as JavaScript, PHP,\n JSP and ASP) that transforms the raw data into a format that is displayed\n to the user. In the case of Programmable Search Engine, you can:\n\n - Use the [Programmable Search Element](/custom-search/docs/element) to transform JSON output for presentation to the user.\n - Write your own custom presentation layer that transforms JSON data to HTML that is presented to the end user using Search Element [Callbacks](/custom-search/docs/element#search-time-callbacks)\n\n\nStructured data extraction is documented in more detail in the\n[Structured Data](/custom-search/docs/structured_data) page, and creating a presentation\nlayer with the Programmable Search Element is documented in more detail at the\n[Programmable Search Element](https://developers.google.com/custom-search/docs/element) page.\n\n[Back to top](#top)\n\nExploring Other Features\n------------------------\n\n\nCustom Snippets works well with several other Programmable Search Engine features:\n\n- If you want to learn more about changing the order of your results, see [Drilling Deeper into Search Results](/custom-search/docs/structured_search).\n- If you want to learn more about what structured data Google supports, see [Providing Structured Data](/custom-search/docs/structured_data).\n- If you want to learn more about the Programmable Search Element, see [Programmable Search Element documentation](https://developers.google.com/custom-search/docs/element)."]]
