适用于 Google Analytics（分析）4 的 Google Analytics（分析）Measurement Protocol 可通过 HTTP 请求直接将事件发送到 Google Analytics（分析）服务器，从而增强对网站和应用数据流的衡量。您可以记录服务器与服务器之间以及线下发生的互动情况，并将其作为 Measurement Protocol 事件发送给 Google Analytics（分析），以便显示在报告中。
您必须使用代码植入（gtag、跟踪代码管理器或 Google Analytics for Firebase），才能使用 Measurement Protocol。请参阅主要功能部分，了解有关 Measurement Protocol 如何与 Google Analytics（分析）4 搭配使用的重要信息。
使用情形
下面是使用 Measurement Protocol 的一些方式：
将线上和线下行为联系起来。
衡量客户端和服务器端的互动。
发送在标准用户互动之外发生的事件，例如线下转化。
发送来自无法使用自动收集功能的设备和应用（如自助服务终端、手表）的事件。
开始使用
请参阅发送事件，了解如何使用 Measurement Protocol 将事件发送到 Google Analytics（分析）。
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