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To help publishers comply with
U.S. states privacy laws,
the Google Mobile Ads SDK allows publishers to use two different parameters to
indicate whether Google should enable restricted data processing
(RDP). The SDK provides publishers with the
ability to set RDP at an ad request level utilizing the following signals:
When either parameter is used, Google restricts how it uses certain unique
identifiers and other data processed in the provision of services to publishers.
As a result, Google will only show non-personalized ads. These parameters
override the RDP settings in the UI.
Publishers should decide for themselves how restricted data processing can
support their compliance plans and when it should be enabled. It is possible to
use both optional parameters at the same time, although they have the same
effect on Google's ad serving.
This guide is intended to help publishers understand the steps required to
enable these options on a per-ad request basis.
RDP signal
To notify Google that RDP should be enabled using Google's signal, insert
the key rdp as an extra parameter with a value of 1.
finalrequest=AdRequest(extras:{'rdp':'1'});
IAB signal
To notify Google that RDP should be enabled using IAB's signal, insert the key
IABUSPrivacy_String as an extra parameter. Make sure that the string value you
use is compliant with the IAB
specification.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-14 UTC."],[[["Google Mobile Ads SDK allows publishers to enable restricted data processing (RDP) for US privacy law compliance using Google's RDP signal or the IAB-defined `IABUSPrivacy_String`."],["When RDP is enabled, Google restricts the use of certain data and serves non-personalized ads, overriding UI settings."],["Publishers can notify Google to enable RDP by inserting `rdp` with a value of `1` or `IABUSPrivacy_String` with a compliant value as extra parameters in ad requests."],["For mediation, publishers should add CPRA partners in AdMob UI, potentially use `UserDefaults` for IAB signal sharing with compliant partners, and consult each partner's documentation for CPRA compliance options."]]],[]]