Integrate AppLovin with mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from AppLovin using mediation, covering both bidding and waterfall integrations. It covers how to add AppLovin to an ad unit's mediation configuration, and how to integrate the AppLovin SDK and adapter into a Flutter app.

Supported integrations and ad formats

The Ad Manager mediation adapter for AppLovin has the following capabilities:

¹ Banner ads (excluding MREC banners) are supported only in mediation. Bidding does not support any type of banner ads.

Requirements

• Latest Google Mobile Ads SDK
• Flutter 3.7.0 or higher
• To deploy on Android
  • Android API level 21 or higher
• To deploy on iOS
  • iOS deployment target of 12.0 or higher
• A working Flutter project configured with Google Mobile Ads SDK. See Get Started for details.
• Complete the mediation Get started guide

Step 1: Set up configurations in AppLovin UI

Sign up or log in to your AppLovin account.

To set up your Ad Manager ad unit, you'll need your AppLovin SDK Key and Report Key. To find them, go to the AppLovin UI > Account > Keys to see both values.

If you plan on just integrating bidding, you can proceed to configure your mediation settings.

Select app for mediation

Create a zone

Turn on test mode

Follow the instructions in AppLovin's MAX Test Mode guide on how to enable AppLovin test ads.

Step 2: Set up AppLovin demand in Ad Manager UI

Configure mediation settings for your ad unit

Add AppLovin Corp. to GDPR and US state regulations ad partners list

Follow the steps in GDPR settings and US state regulations settings to add Applovin Corp. to the GDPR and US state regulations ad partners list in the Ad Manager UI.

Step 3: Import the AppLovin SDK and adapter

Integration through pub.dev

Add the following dependency with the latest versions of the Applovin SDK and adapter in your package's pubspec.yaml file:

dependencies:
  gma_mediation_applovin: ^1.0.0

Manual Integration

Download the latest version of Google Mobile Ads mediation plugin for Applovin, extract the downloaded file, and add the extracted plugin folder (and its contents) to your Flutter project. Then, reference the plugin in your pubspec.yaml file by adding the following dependency:

dependencies:
  gma_mediation_applovin:
    path: path/to/local/package

Step 4: Implement privacy settings on AppLovin SDK

EU consent and GDPR

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

If you are not using a CMP that writes the consent string into the shared preferences, you can use GmaMediationApplovin.setHasUserConsent() and GmaMediationApplovin.setIsAgeRestrictedUser() methods. The following sample code shows how to pass consent information to the AppLovin SDK. These options must be set before you initialize the Google Mobile Ads SDK to ensure they get forwarded properly to the AppLovin SDK.

import 'package:gma_mediation_applovin/gma_mediation_applovin.dart';
// ...

GmaMediationApplovin.setHasUserConsent(true);
GmaMediationApplovin.setIsAgeRestrictedUser(true);

See AppLovin's privacy settings for more information.

US states privacy laws

US states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered through a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The US states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

The Google Mobile Ads mediation plugin for AppLovin includes the GmaMediationApplovin.setDoNotSell() method. The following sample code shows how to pass consent information to the AppLovin SDK. These options must be set before you initialize the Google Mobile Ads SDK to ensure they get forwarded properly to the AppLovin SDK.

import 'package:gma_mediation_applovin/gma_mediation_applovin.dart';
// ...

GmaMediationApplovin.setDoNotSell(true);

See AppLovin's Privacy documentation for more information.

Step 5: Add required code

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for Ad Manager and enable test mode in Applovin UI.

Verify test ads

To verify that you are receiving test ads from Applovin, enable single ad source testing in ad inspector using the Applovin (Bidding) and Applovin (Waterfall) ad source(s).

Optional steps

Network-specific parameters

The AppLovin adapter supports passing a AppLovinMediationExtras object to the ad request to set network-specific parameters. The following sample code shows how to disable audio on video ads using the isMuted parameter:

AppLovinMediationExtras applovinExtras = AppLovinMediationExtras(isMuted: true)

AdRequest request = AdRequest(
    keywords: <String>['foo', 'bar'],
    contentUrl: 'http://foo.com/bar.html',
    mediationExtras: [applovinExtras],
);

Optimizations

Adding a call to GmaMediationApplovin.initializeSdk('sdkKey') to your launch activity provides AppLovin the ability to track events as soon as the app starts.

Error codes

If the adapter fails to receive an ad from AppLovin, publishers can check the underlying error from the ad response using ResponseInfo under the following classes:

com.google.ads.mediation.applovin.mediation.ApplovinAdapter
com.google.ads.mediation.applovin.AppLovinMediationAdapter

GADMAdapterAppLovin
GADMAdapterAppLovinRewardBasedVideoAd
GADMediationAdapterAppLovin

Here are the codes and accompanying messages thrown by the AppLovin adapter when an ad fails to load:

AppLovin Flutter Mediation Adapter Changelog

Next Version

• Built and tested with the Google Mobile Ads Flutter Plugin version 5.2.0.

1.2.0

• Verified compatibility with AppLovin Android adapter version 12.6.1.0.
• Verified compatibility with AppLovin iOS adapter version 12.6.1.0.
• Built and tested with the Google Mobile Ads Flutter Plugin version 5.1.0.

1.1.0

• API for the GmaMediationApplovin is no longer static.
• Verified compatibility with AppLovin Android adapter version 12.4.3.0.
• Verified compatibility with AppLovin iOS adapter version 12.4.2.0.
• Built and tested with the Google Mobile Ads Flutter Plugin version 5.1.0.

1.0.0

• Initial release.
• Verified compatibility with AppLovin Android adapter version 12.3.0.0
• Verified compatibility with AppLovin iOS adapter version 12.2.1.0
• Built and tested with the Google Mobile Ads Flutter Plugin version 5.0.0.