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Los banners adaptables son la nueva generación de anuncios responsivos, ya que maximizan el rendimiento optimizando el tamaño del anuncio para cada dispositivo. Son una versión mejorada de los banners de tamaño fijo (que solo eran compatibles con alturas fijas). En estos banners, los desarrolladores pueden especificar el ancho de los anuncios, lo que, a su vez, permite determinar un tamaño óptimo para ellos.
Para elegir el mejor tamaño de anuncio, los banners adaptables intercalados usan alturas máximas en lugar de fijas, lo cual genera oportunidades para mejorar el rendimiento.
Cuándo usar banners adaptables intercalados
Los banners adaptables intercalados son más grandes y altos que los adaptables fijos. Tienen una altura variable y pueden ser tan altos como la pantalla del dispositivo.
Están diseñados para colocarse en el contenido desplazable, por ejemplo:
Cuando implementes banners adaptables en tu app, ten en cuenta los siguientes puntos:
Asegúrate de usar la versión más reciente del SDK de anuncios de Google para dispositivos móviles y, si usas la mediación, las versiones más recientes de tus adaptadores de mediación.
Los tamaños de los banners adaptables intercalados están diseñados para funcionar mejor cuando se usa el ancho disponible completo. En la mayoría de los casos, será el ancho completo de la pantalla del dispositivo en uso. Asegúrate de tener en cuenta las áreas seguras correspondientes.
Es posible que debas actualizar o crear líneas de pedido nuevas para trabajar con tamaños adaptables.
Obtén más información.
Los métodos para obtener el tamaño del anuncio son los siguientes:
AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)
Cuando se usan las APIs de banners adaptables intercalados, el SDK de anuncios de Google para dispositivos móviles devuelve un AdSize con el ancho determinado y una marca intercalada. La altura es cero o maxHeight, según la API que uses. La altura real del anuncio está disponible cuando se devuelve el anuncio.
Un banner adaptable intercalado está diseñado para colocarse en contenido que se puede desplazar. El banner puede ser tan alto como la pantalla del dispositivo o estar limitado por una altura máxima, según la API.
Implementación
Sigue los pasos que se indican a continuación para implementar un banner adaptable intercalado simple.
Obtén un tamaño de anuncio de banner adaptable intercalado. El tamaño que obtengas se usará para solicitar el banner adaptable. Para obtener el tamaño del anuncio adaptable, asegúrate de hacer lo siguiente:
Obtén el ancho del dispositivo en uso en píxeles independientes de la densidad o, si no deseas usar el ancho completo de la pantalla, establece tu propio ancho.
Puedes usar MediaQuery.of(context) para obtener el ancho de la pantalla.
Usa los métodos estáticos adecuados en la clase de tamaño del anuncio, como AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(int width), si quieres obtener un objeto AdSize adaptable intercalado para la orientación actual.
Si deseas limitar la altura del banner, puedes usar el método estático AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight).
Crea un objeto AdManagerBannerAd con tu ID de unidad de anuncios, el tamaño del anuncio adaptable y un objeto de solicitud de anuncio.
Carga el anuncio.
En la devolución de llamada onAdLoaded, usa AdManagerBannerAd.getPlatformAdSize() para obtener el tamaño de anuncio actualizado de la plataforma y actualizar la altura del contenedor AdWidget.
Ejemplo de código
Este es un ejemplo de un widget que carga un banner adaptable intercalado para que se ajuste al ancho de la pantalla, y que tiene en cuenta las inserciones:
import'package:flutter/material.dart';import'package:google_mobile_ads/google_mobile_ads.dart';/// This example demonstrates inline adaptive banner ads.////// Loads and shows an inline adaptive banner ad in a scrolling view,/// and reloads the ad when the orientation changes.classInlineAdaptiveExampleextendsStatefulWidget{@override_InlineAdaptiveExampleStatecreateState()=>_InlineAdaptiveExampleState();}class_InlineAdaptiveExampleStateextendsState<InlineAdaptiveExample>{staticconst_insets=16.0;AdManagerBannerAd?_inlineAdaptiveAd;bool_isLoaded=false;AdSize?_adSize;lateOrientation_currentOrientation;doubleget_adWidth=>MediaQuery.of(context).size.width-(2*_insets);@overridevoiddidChangeDependencies(){super.didChangeDependencies();_currentOrientation=MediaQuery.of(context).orientation;_loadAd();}void_loadAd()async{await_inlineAdaptiveAd?.dispose();setState((){_inlineAdaptiveAd=null;_isLoaded=false;});// Get an inline adaptive size for the current orientation.AdSizesize=AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(_adWidth.truncate());_inlineAdaptiveAd=AdManagerBannerAd(// TODO: replace with your own ad unit.adUnitId:'/21775744923/example/adaptive-banner',size:size,request:AdManagerAdRequest(),listener:AdManagerBannerAdListener(onAdLoaded:(Adad)async{print('Inline adaptive banner loaded: ${ad.responseInfo}');// After the ad is loaded, get the platform ad size and use it to// update the height of the container. This is necessary because the// height can change after the ad is loaded.AdManagerBannerAdbannerAd=(adasAdManagerBannerAd);finalAdSize?size=awaitbannerAd.getPlatformAdSize();if(size==null){print('Error: getPlatformAdSize() returned null for $bannerAd');return;}setState((){_inlineAdaptiveAd=bannerAd;_isLoaded=true;_adSize=size;});},onAdFailedToLoad:(Adad,LoadAdErrorerror){print('Inline adaptive banner failedToLoad: $error');ad.dispose();},),);await_inlineAdaptiveAd!.load();}/// Gets a widget containing the ad, if one is loaded.////// Returns an empty container if no ad is loaded, or the orientation/// has changed. Also loads a new ad if the orientation changes.Widget_getAdWidget(){returnOrientationBuilder(builder:(context,orientation){if(_currentOrientation==orientation&&
_inlineAdaptiveAd!=null&&
_isLoaded&&
_adSize!=null){returnAlign(child:Container(width:_adWidth,height:_adSize!.height.toDouble(),child:AdWidget(ad:_inlineAdaptiveAd!,),));}// Reload the ad if the orientation changes.if(_currentOrientation!=orientation){_currentOrientation=orientation;_loadAd();}returnContainer();},);}@overrideWidgetbuild(BuildContextcontext)=>Scaffold(appBar:AppBar(title:Text('Inline adaptive banner example'),),body:Center(child:Padding(padding:constEdgeInsets.symmetric(horizontal:_insets),child:ListView.separated(itemCount:20,separatorBuilder:(BuildContextcontext,intindex){returnContainer(height:40,);},itemBuilder:(BuildContextcontext,intindex){if(index==10){return_getAdWidget();}returnText('Placeholder text',style:TextStyle(fontSize:24),);},),),));@overridevoiddispose(){super.dispose();_inlineAdaptiveAd?.dispose();}}
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-02 (UTC)"],[[["\u003cp\u003eInline adaptive banners are responsive ads that optimize size for each device, maximizing performance by using the full available width.\u003c/p\u003e\n"],["\u003cp\u003eThese banners are designed to be placed within scrolling content and can adjust their height to fit the screen or a specified maximum height.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers need to specify the ad width, accounting for device width and safe areas, for optimal sizing.\u003c/p\u003e\n"],["\u003cp\u003eImplementation involves getting the adaptive ad size, creating an \u003ccode\u003eAdManagerBannerAd\u003c/code\u003e object, loading the ad, and updating the container height based on the loaded ad's size.\u003c/p\u003e\n"]]],[],null,["Select platform: [Android](/ad-manager/mobile-ads-sdk/android/banner/inline-adaptive \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/banner/inline-adaptive \"View this page for the iOS platform docs.\") [Flutter](/ad-manager/mobile-ads-sdk/flutter/banner/inline-adaptive \"View this page for the Flutter platform docs.\")\n\n\u003cbr /\u003e\n\nAdaptive banners are the next generation of responsive ads, maximizing\nperformance by optimizing ad size for each device. Improving on fixed-size\nbanners, which only supported fixed heights, adaptive banners let developers\nspecify the ad-width and use this to determine the optimal ad size.\n\nTo pick the best ad size, inline adaptive banners use maximum instead of fixed\nheights. This results in opportunities for improved performance.\n\nWhen to use inline adaptive banners\n\nInline adaptive banners are larger, taller banners compared to anchored adaptive\nbanners. They are of variable height, and can be as tall as the device screen.\n\nThey are intended to be placed in scrolling content, for example:\n\nPrerequisites\n\n- Follow the instructions from the [Get Started guide](/ad-manager/mobile-ads-sdk/flutter/quick-start) on how to [Import the Mobile Ads Flutter plugin](/ad-manager/mobile-ads-sdk/flutter/quick-start#import_the_mobile_ads_sdk).\n\nBefore you begin **Important:** You must know the width of the view that the ad will be placed in, **and this should take into account the device width and any safe areas that are\n| applicable**.\n\nWhen implementing adaptive banners in your app, note these points:\n\n- Ensure you are using the latest version of the Google Mobile Ads SDK, and if\n using mediation, the latest versions of your mediation adapters.\n\n- The inline adaptive banner sizes are designed to work best when using the\n full available width. In most cases, this will be the full width of the\n screen of the device in use. Be sure to take into account applicable safe areas.\n\n- You may need to update or create new line items to work with adaptive sizes.\n [Learn more](https://support.google.com/admanager/answer/9464128).\n\n- The methods for getting the ad size are\n\n - `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(int width)`\n - `AdSize.getLandscapeInlineAdaptiveBannerAdSize(int width)`\n - `AdSize.getPortraitInlineAdaptiveBannerAdSize(int width)`\n - `AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)`\n- When using the inline adaptive banner APIs, the Google Mobile Ads SDK\n returns an `AdSize` with the given width and an\n inline flag. The height is either zero or `maxHeight`, depending on which\n API you're using. The actual height of the ad is made available when it's\n returned.\n\n- An inline adaptive banner is designed to be placed in scrollable content. The\n banner can be as tall as the device screen or limited by a maximum height,\n depending on the API.\n\nImplementation\n\nFollow the steps below to implement a simple inline adaptive banner.\n\n1. **Get an inline adaptive banner ad size.** The size you get will be used to request the adaptive banner. To get the adaptive ad size make sure that you:\n 1. Get the width of the device in use in density independent pixels, or set your own width if you don't want to use the full width of the screen. You can use `MediaQuery.of(context)` to get the screen width.\n 2. Use the appropriate static methods on the ad size class, such as `AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(int width)` to get an inline adaptive `AdSize` object for the current orientation.\n 3. If you wish to limit the height of the banner, you can use the static method `AdSize.getInlineAdaptiveBannerAdSize(int width, int maxHeight)`.\n2. Create an `AdManagerBannerAd` object with your ad unit ID, the adaptive ad size, and an ad request object.\n3. Load the ad.\n4. In the `onAdLoaded` callback, use `AdManagerBannerAd.getPlatformAdSize()` to get the updated platform ad size and update the `AdWidget` container height.\n\nCode example\n\nHere's an example widget that loads an inline adaptive banner to fit the\nwidth of the screen, accounting for insets: \n\n import 'package:flutter/material.dart';\n import 'package:google_mobile_ads/google_mobile_ads.dart';\n\n /// This example demonstrates inline adaptive banner ads.\n ///\n /// Loads and shows an inline adaptive banner ad in a scrolling view,\n /// and reloads the ad when the orientation changes.\n class InlineAdaptiveExample extends StatefulWidget {\n @override\n _InlineAdaptiveExampleState createState() =\u003e _InlineAdaptiveExampleState();\n }\n\n class _InlineAdaptiveExampleState extends State\u003cInlineAdaptiveExample\u003e {\n static const _insets = 16.0;\n AdManagerBannerAd? _inlineAdaptiveAd;\n bool _isLoaded = false;\n AdSize? _adSize;\n late Orientation _currentOrientation;\n\n double get _adWidth =\u003e MediaQuery.of(context).size.width - (2 * _insets);\n\n @override\n void didChangeDependencies() {\n super.didChangeDependencies();\n _currentOrientation = MediaQuery.of(context).orientation;\n _loadAd();\n }\n\n void _loadAd() async {\n await _inlineAdaptiveAd?.dispose();\n setState(() {\n _inlineAdaptiveAd = null;\n _isLoaded = false;\n });\n\n // Get an inline adaptive size for the current orientation.\n AdSize size = AdSize.getCurrentOrientationInlineAdaptiveBannerAdSize(\n _adWidth.truncate());\n\n _inlineAdaptiveAd = AdManagerBannerAd(\n // TODO: replace with your own ad unit.\n adUnitId: '/21775744923/example/adaptive-banner',\n size: size,\n request: AdManagerAdRequest(),\n listener: AdManagerBannerAdListener(\n onAdLoaded: (Ad ad) async {\n print('Inline adaptive banner loaded: ${ad.responseInfo}');\n\n // After the ad is loaded, get the platform ad size and use it to\n // update the height of the container. This is necessary because the\n // height can change after the ad is loaded.\n AdManagerBannerAd bannerAd = (ad as AdManagerBannerAd);\n final AdSize? size = await bannerAd.getPlatformAdSize();\n if (size == null) {\n print('Error: getPlatformAdSize() returned null for $bannerAd');\n return;\n }\n\n setState(() {\n _inlineAdaptiveAd = bannerAd;\n _isLoaded = true;\n _adSize = size;\n });\n },\n onAdFailedToLoad: (Ad ad, LoadAdError error) {\n print('Inline adaptive banner failedToLoad: $error');\n ad.dispose();\n },\n ),\n );\n await _inlineAdaptiveAd!.load();\n }\n\n /// Gets a widget containing the ad, if one is loaded.\n ///\n /// Returns an empty container if no ad is loaded, or the orientation\n /// has changed. Also loads a new ad if the orientation changes.\n Widget _getAdWidget() {\n return OrientationBuilder(\n builder: (context, orientation) {\n if (_currentOrientation == orientation &&\n _inlineAdaptiveAd != null &&\n _isLoaded &&\n _adSize != null) {\n return Align(\n child: Container(\n width: _adWidth,\n height: _adSize!.height.toDouble(),\n child: AdWidget(\n ad: _inlineAdaptiveAd!,\n ),\n ));\n }\n // Reload the ad if the orientation changes.\n if (_currentOrientation != orientation) {\n _currentOrientation = orientation;\n _loadAd();\n }\n return Container();\n },\n );\n }\n\n @override\n Widget build(BuildContext context) =\u003e Scaffold(\n appBar: AppBar(\n title: Text('Inline adaptive banner example'),\n ),\n body: Center(\n child: Padding(\n padding: const EdgeInsets.symmetric(horizontal: _insets),\n child: ListView.separated(\n itemCount: 20,\n separatorBuilder: (BuildContext context, int index) {\n return Container(\n height: 40,\n );\n },\n itemBuilder: (BuildContext context, int index) {\n if (index == 10) {\n return _getAdWidget();\n }\n return Text(\n 'Placeholder text',\n style: TextStyle(fontSize: 24),\n );\n },\n ),\n ),\n ));\n\n @override\n void dispose() {\n super.dispose();\n _inlineAdaptiveAd?.dispose();\n }\n }"]]