以前のスターター統合パートナーは、
action_link_type と
action_link。
action_link_type は、ユーザーが実行できる操作の種類の特定に役立ちます。
そのリンクを使ってパートナーのウェブサイトにリダイレクトされた際に行われます。
- 各 action_link に関連付けることができる
action_link_typeは 1 つのみです。
料理を注文する際、ユーザーは次の 2 つのアクションを 実行済み:
- レストランでの料理の持ち帰りをリクエストする（テイクアウトの注文）
- 特定の場所へのフード デリバリーをリクエストする（料理の宅配を注文する）
これは、フード アクションに参加しているすべてのパートナーに推奨されます。
現在、Google 広告から
action_link
action_link_type = ACTION_LINK_TYPE_ORDER_FOOD または
service_type = SERVICE_TYPE_FOOD_ORDERING、次のことをおすすめします。
現在のアプローチに沿ってフィードを更新します。
テイクアウトのテイクアウトの注文をサポートしている販売者
<ph type="x-smartling-placeholder">販売者
{ "merchant": [ { "merchant_id": "merch10", "name": "Sample Restaurant", "telephone": "+1-650-123-4567", "url": "https://www.restaurantsamplewebsite.com", "category": "restaurant", "geo": { "address": { "street_address": "803 11th Avenue", "locality": "Sunnyvale", "region": "CA", "country": "USA", "postal_code": "94089" } }, "action_link": [ { "url": "https://www.partnerwebsite.com/foodtakeout/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
サービス
{ "service": [ { "merchant_id": "merch10", "service_id": "10", "localized_service_name": { "value": "Reservation", "localized_value": [ { "locale": "en", "value": "Food Order" } ] }, "action_link": [ { "url": "https://www.rwgpartnerwebsite.com/reserve_table/merch1", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
フード デリバリーをサポートする販売者
<ph type="x-smartling-placeholder">販売者
{ "merchant": [ { "merchant_id": "merch10", "name": "Sample Restaurant", "telephone": "+1-650-123-4567", "url": "https://www.restaurantsamplewebsite.com", "category": "restaurant", "geo": { "address": { "street_address": "803 11th Avenue", "locality": "Sunnyvale", "region": "CA", "country": "USA", "postal_code": "94089" } }, "action_link": [ { "url": "https://www.partnerwebsite.com/fooddelivery/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
サービス
{ "service": [ { "merchant_id": "merch10", "service_id": "10", "localized_service_name": { "value": "Food Delivery", "localized_value": [ { "locale": "en", "value": "Food Delivery" } ] }, "action_link": [ { "url": "https://www.rwgpartnerwebsite.com/reserve_table/merch1", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
テイクアウトの持ち帰りや宅配に対応している販売者
販売者が「料理の注文の配達」と「料理の注文」の両方の操作をサポートしている場合
2 つのオプションを別々に指定し、
action_link
それらを適切なアクションに関連付けます。
販売者
{ "merchant": [ { "merchant_id": "merch10", "name": "Sample Restaurant", "telephone": "+1-650-123-4567", "url": "https://www.restaurantsamplewebsite.com", "category": "restaurant", "geo": { "address": { "street_address": "803 11th Avenue", "locality": "Sunnyvale", "region": "CA", "country": "USA", "postal_code": "94089" } }, "action_link": [ { "url": "https://www.partnerwebsite.com/foodtakeout/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" }, { "url": "https://www.partnerwebsite.com/fooddelivery/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
サービス
{ s"ervice:" [ { m"erchant_id:" m"erch10," s"ervice_id:" 1"0," l"ocalized_service_name:" { v"alue:" F"ood Order," l"ocalized_value:" [ { l"ocale:" e"n," v"alue:" F"ood Order " } ] }, a"ction_link:" [ { u"rl:" h"ttps://www.rwgpartnerwebsite.com/foodpickup/merch10," a"ction_link_type:" A"CTION_LINK_TYPE_ORDER_FOOD_TAKEOUT," l"anguage:" e"n," p"latform:" A"CTION_PLATFORM_WEB_APPLICATION " } ] }, { m"erchant_id:" m"erch10," s"ervice_id:" 1"0," l"ocalized_service_name:" { v"alue:" F"ood Delivery," l"ocalized_value:" [ { l"ocale:" e"n," v"alue:" F"ood Delivery " } ] }, a"ction_link:" [ { u"rl:" h"ttps://www.rwgpartnerwebsite.com/fooddelivery/merch10," a"ction_link_type:" A"CTION_LINK_TYPE_ORDER_FOOD_DELIVERY," l"anguage:" e"n," p"latform:" A"CTION_PLATFORM_WEB_APPLICATION " } ] } ] }
販売者が 1 つの URL で両方のアクションをサポートしている
たとえば、action_link
この URL から、ユーザーがレストランを訪問した際の一般的な注文ページに
[料理の宅配] と [料理の店舗受け取り] のいずれかを選択する必要がある場合は、
フォロー中
action_link を送信する
URL を 2 回作成し、各インスタンスを適切な action_link_type に関連付けます。
以下を参照してください。
- 最初のインスタンスでは、
action_linkaction_link_type = ACTION_LINK_TYPE_ORDER_FOOD_DELIVERYを使用 - 2 つ目のインスタンスでは、
action_linkaction_link_type = ACTION_LINK_TYPE_ORDER_FOOD_PICKUPを使用
販売者
{ "merchant": [ { "merchant_id": "merch10", "name": "Sample Restaurant", "telephone": "+1-650-123-4567", "url": "https://www.restaurantsamplewebsite.com", "category": "restaurant", "geo": { "address": { "street_address": "803 11th Avenue", "locality": "Sunnyvale", "region": "CA", "country": "USA", "postal_code": "94089" } }, "action_link": [ { "url": "https://www.partnerwebsite.com/foodtakeout+delivery/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" }, { "url": "https://www.partnerwebsite.com/foodtakeout+delivery/merch34", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }
サービス
{ "service": [ { "merchant_id": "merch10", "service_id": "10", "localized_service_name": { "value": "Food Order", "localized_value": [ { "locale": "en", "value": "Food Order" } ] }, "action_link": [ { "url": "https://www.rwgpartnerwebsite.com/foodtakeout+delivery/merch10", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] }, { "merchant_id": "merch10", "service_id": "10", "localized_service_name": { "value": "Food Delivery", "localized_value": [ { "locale": "en", "value": "Food Delivery" } ] }, "action_link": [ { "url": "https://www.rwgpartnerwebsite.com/foodtakeout+delivery/merch10", "action_link_type": "ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY", "language": "en", "platform": "ACTION_PLATFORM_WEB_APPLICATION" } ] } ] }