Overview
The Reports
service offers data views you can use to
learn about your products, their performance, and their competitive environment
on Google.
You can use the Reports
service to do the following:
- Measure the performance of your products.
- Filter your products by specific fields.
- Improve product pricing.
- View retail data on Google that can help inform your business strategy.
This reporting service is only available for standalone accounts. You can't retrieve reports for advanced accounts.
View the list of Available fields you can select in a query.
Get started
The Reports
service uses Merchant Center Query
Language.
Try this example to get started.
See Paging your data for details on paging.
Views
You can read our other reporting guides for details and examples of each report type.
You can only query one view per request.
Here are the different views you can query with the Reports
service:
Your products
You can query the following views to learn about your products:
- Merchant performance
Query
MerchantPerformanceView
to retrieve information about the performance of your products.You need the Reporting manager role to retrieve this report. See Measure performance to learn how to set up the reporting manager role for an account.
See Segmentation for details on segmentation in this report.
- Product
Use
ProductView
to filter your products by specific fields, likeitem_issues
.- Price insights
Use
PriceInsightsProductView
to view suggested sale prices for your products.
Market insights
Your account must meet minimum eligibility requirements, and you must accept the Market Insights Terms of Service before you can access this report. See the Market Insights policy for more information.
You can query the following views to learn about the market your products are competing in:
- Best sellers
There are two views you can query to learn about the most popular brands and products used in Shopping ads and free listings, as well as whether or not you currently carry them in your product feed.
Use
BestSellersProductClusterView
to view the best-selling products on Google.Use
BestSellersBrandView
to view the best-selling brands on Google.- Price Competitiveness
Use
PriceCompetitivenessProductView
to learn how other retailers are pricing the same products that you sell.