居家活動 (VirtualLocation
) 結構化資料
如要協助使用者尋找在家就能從事的活動,您可以在線上活動和影片頁面加入結構化資料。這樣當使用者搜尋能在家中進行的活動時,您的影片和線上活動就能以複合式搜尋結果的形式呈現。使用者可以點選影片或課程來查看活動詳情、註冊方式等詳細資料,或是選擇立即觀看影片。
以下列舉幾種居家活動的內容類型:
- 即將舉行的影片直播活動
- 預錄影片
- 線上活動
![居家活動複合式搜尋結果](https://developers-dot-devsite-v2-prod.appspot.com/static/search/docs/images/home-activities-fitness.png?authuser=9&hl=zh-tw)
功能適用情況
居家活動複合式搜尋結果目前僅於美國推出英文版。這項功能適用於行動裝置,且目前只支援健身相關的搜尋,例如「線上運動」或「在家做瑜珈」。
適用資格準則
如要讓內容能夠呈現為居家活動複合式搜尋結果,請遵循下列規範:
- 依照說明文件所述規範,加入
Event
或Video
結構化資料。Event
結構化資料通常用於尚未舉行的線上活動,而Video
結構化資料則適用於已發布的影片。 - 活動必須在線上舉行,不能是現場活動。使用
Event
結構化資料時,請務必遵循下列規範:- 將
eventAttendanceMode
設為OnlineEventAttendanceMode
。 - 在
location
屬性中使用VirtualLocation
類型。 - 加入
location.url
屬性。 - 指定正確的時區。由於沒有實體地點可讓 Google 確認正確的時區,因此對線上活動來說,設定正確的時區非常重要。
- 將
- 如果您的內容是影片,請優先加入
description
和duration
屬性,這將有助於 Google 瞭解影片的性質。如果您的影片是即將舉行的影片直播活動,可以同時加入Video
和Event
兩種類型的標記,但並非必要。不過,如果您的直播活動使用了Video
標記,建議同時加入BroadcastEvent
屬性,並遵循「直播」標記指南。
範例
Video
以下是具有 Video
結構化資料的影片頁面範例。
<html> <head> <title>20 Min Aerobic Workout Reduction</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "VideoObject", "name": "20 Min Aerobic Workout Reduction", "description": "Get your exercise in, from home. Watch this quick 20 minute workout video.", "thumbnailUrl": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "uploadDate": "2024-03-31T08:00:00+08:00", "duration": "PT20M46S", "contentUrl": "https://www.googlebotclass.com/video/123/20-min-workout.mp4", "embedUrl": "https://www.googlebotclass.com/embed/123", "interactionStatistic": { "@type": "InteractionCounter", "interactionType": { "@type": "WatchAction" }, "userInteractionCount": 5647018 }, "regionsAllowed": "US" } </script> </head> <body> </body> </html>
<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject"> <head> <title itemprop="name">20 Min Aerobic Workout Reduction</title> </head> <body> <meta itemprop="uploadDate" content="2024-03-31T08:00:00+08:00" /> <meta itemprop="duration" content="PT20M46S" /> <p itemprop="description">Get your exercise in, from home. Watch this quick 20 minute workout video.</p> <div itemprop="interactionStatistic" itemtype="https://schema.org/InteractionCounter" itemscope> <meta itemprop="userInteractionCount" content="5647018" /> <meta itemprop="interactionType" itemtype="https://schema.org/WatchAction" /> </div> <link itemprop="embedUrl" href="https://www.googlebotclass.com/embed/123" /> <meta itemprop="contentUrl" content="https://www.googlebotclass.com/video/123/20-min-workout.mp4" /> <meta itemprop="regionsAllowed" content="US" /> <meta itemprop="thumbnailUrl" content="https://example.com/photos/1x1/photo.jpg" /> </body> </html>
Event
以下是具有 Event
結構化資料的線上活動頁面範例。
<html> <head> <title>Boxing Workout</title> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Event", "name": "Boxing Workout", "startDate": "2024-07-31T06:00:00-05:00", "endDate": "2024-07-31T07:00-05:00", "eventStatus": "https://schema.org/EventScheduled", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "location": { "@type": "VirtualLocation", "url": "https://googlebotcourse.com/boxing-workout" }, "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.", "offers": { "@type": "Offer", "url": "https://www.googlebotcourse.com/event_offer/12345_202403180430", "price": "30", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-05-21T12:00" }, "organizer": { "@type": "Organization", "name": "Get Fit with Googlebot", "url": "https://getfitwithgooglebot.com" }, "performer": { "@type": "Person", "name": "Virginia Woolf" } } </script> </head> <body> </body> </html>
<html itemscope itemprop="Event" itemtype="https://schema.org/Event"> <head> <title itemprop="name">Boxing Workout</title> </head> <body> <meta itemprop="startDate" content="2024-07-31T06:00:00-05:00" /> <meta itemprop="endDate" content="2024-07-31T07:00-05:00" /> <meta itemprop="eventStatus" content="https://schema.org/EventScheduled" /> <meta itemprop="eventAttendanceMode" content="https://schema.org/OnlineEventAttendanceMode" /> <p itemprop="description">Boxing is a full body workout that rapidly changes the shape of your body through a dynamic workout. The technique develops lean, strong and flexible muscles.</p> <div itemprop="location" itemtype="https://schema.org/VirtualLocation" itemscope> <meta itemprop="url" content="https://googlebotcourse.com/boxing-workout" /> </div> <img itemprop="image" src="https://example.com/photos/1x1/photo.jpg" alt="" /> <div itemprop="offers" itemtype="https://schema.org/Offer" itemscope> <meta itemprop="url" content="https://www.googlebotcourse.com/event_offer/12345_202403180430" /> <meta itemprop="price" content="30" /> <meta itemprop="priceCurrency" content="USD" /> <meta itemprop="availability" content="https://schema.org/InStock" /> <meta itemprop="validFrom" content="2024-05-21T12:00" /> </div> <div itemprop="organizer" itemtype="https://schema.org/Organization" itemscope> <meta itemprop="name" content="Get Fit with Googlebot" /> <meta itemprop="url" content="https://getfitwithgooglebot.com" /> </div> <div itemprop="performer" itemtype="https://schema.org/Person" itemscope> <meta itemprop="name" content="Virginia Woolf" /> </div> </body> </html>