The UMP SDK updates the consent state when European Union (EU) regulations
apply to the user.
Set the default consent state
when EU regulations don't apply to the user.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-05 UTC."],[],[],null,["Select platform: [Android](/interactive-media-ads/docs/sdks/android/client-side/consent-mode \"View this page for the Android platform docs.\") [iOS](/interactive-media-ads/docs/sdks/ios/client-side/consent-mode \"View this page for the iOS platform docs.\")\n\n\u003cbr /\u003e\n\nThe UMP SDK can interpret GDPR consent choices for Google\n\n[Consent Mode](//support.google.com/admanager/answer/10076805#consentmode).\n\nThe UMP SDK interprets the following purposes:\n\n- ad storage\n- ad personalization\n- ad user data\n- analytics storage\n\nInterpreting consent mode values is useful for apps that get consent for the use\nof your products.\n\nBefore you begin\n\n- Make sure you are using the [Google Analytics for Firebase SDK](//firebase.google.com/docs/analytics) in your app.\n- Choose [Basic versus advanced consent mode](//developers.google.com/tag-platform/security/concepts/consent-mode#basic-vs-advanced). Google supports advanced mode by default, while basic mode has additional steps.\n\nGet started\n\n1. Turn on consent mode in the AdMob UI. For more details, see\n\n [Manage consent mode settings](//support.google.com/admanager/answer/16053245).\n\n2. Use UMP SDK version 3.0.0 or higher.\n\n3. Initialize Firebase before starting the UMP SDK. For more details, see\n\n [Add the Analytics SDK to your app](//firebase.google.com/docs/analytics/get-started?platform=ios#add-sdk).\n\nSet default consent state\n\nThe UMP SDK updates the consent state when European Union (EU) regulations\napply to the user.\n\n[Set the default consent state](//developers.google.com/tag-platform/security/guides/app-consent?consentmode=basic&platform=ios#default-consent)\n\nwhen EU regulations don't apply to the user.\n\nUse basic mode\n\nTo use basic mode, see [Consent mode basic mode support](//developers.google.com/funding-choices/fc-sdks#consent_mode_basic_mode_support)."]]