It's important that the IMA SDKs can tell when ads are visible to users and send the correct signals back to the ad server.
Active View reporting measures the viewability of ads.
The pub sends a
StreamRequestto start the stream.
StreamDisplayContainerfrom that request (
getStreamDisplayContainer) holds an ad container
Active View receives measurements on that
See if the SDK can measure ad viewability
Verify that the SDK is able to capture viewability signals.
Look for instances of "active_view_vide_measurable_impression" in the
HTTPrequests and check for
Common causes and fixes for viewability issues
- Some publishers use their own video display, which means they control playback entirely.
- Google and the publisher need to work together to ensure the layout is correct and the necessary metrics are being returned.