The Campaign Manager 360 API v3.4 is deprecated and will be sunset on Dec 24th, 2021. All users must migrate to a newer API version by that date.

Dimensions, Metrics, and Filters

The Campaign Manager 360 API supports all of the dimensions, metrics, and filters provided by the DDM Report Builder. Refer to the DCM Help Centerto learn more about these fields.

A complete list of API-supported dimensions, metrics, and filters is provided in the sections below. A mapping from API name to DDM Report Builder name and type is provided for informational purposes only. These values may vary by region and are subject to change without notice.

Standard Report Dimensions

API NameReport Builder NameType
activeViewCustomMetricIdActive View: Custom Metric IDlong
activeViewCustomMetricNameActive View: Custom Metric Namestring
activityActivitystring
activityGroupActivity Groupstring
activityGroupIdActivity Group IDlong
activityIdActivity IDlong
adAdstring
adIdAd IDlong
adStatusAd Statusstring
adTypeAd Typestring
advertiserAdvertiserstring
advertiserGroupAdvertiser Groupstring
advertiserIdAdvertiser IDlong
appAppstring
appIdApp IDstring
assetAssetstring
assetCategoryAsset Categorystring
assetIdAsset IDlong
assetOrientationAsset Orientationstring
attributedEventConnectionTypeAttributed Event Connection Typestring
attributedEventEnvironmentAttributed Event Environmentstring
audienceTargetedAudience Targetedstring
browserPlatformBrowser/Platformstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignExternalIdCampaign External IDstring
campaignIdCampaign IDlong
campaignStartDateCampaign Start Datestring
cityCitystring
clickThroughUrlClick-through URLstring
companionCreativeCompanion Creativestring
companionCreativeIdCompanion Creative IDlong
companionCreativeSizeCompanion Creative Pixel Sizestring
connectionTypeConnection Typestring
contentCategoryContent Categorystring
contentClassificationContent Classifierstring
countryCountrystring
creativeCreativestring
creativeEndDateCreative End Datestring
creativeField1Creative Field 1string
creativeField2Creative Field 2string
creativeField3Creative Field 3string
creativeField4Creative Field 4string
creativeField5Creative Field 5string
creativeField6Creative Field 6string
creativeField7Creative Field 7string
creativeField8Creative Field 8string
creativeField9Creative Field 9string
creativeField10Creative Field 10string
creativeField11Creative Field 11string
creativeField12Creative Field 12string
creativeGroup1Creative Groups 1string
creativeGroup2Creative Groups 2string
creativeIdCreative IDlong
creativeSizeCreative Pixel Sizestring
creativeStartDateCreative Start Datestring
creativeTypeCreative Typestring
creativeVersionCreative Versionstring
dataSourceData Sourcestring
dateDatestring
digitalContentLabelDigital Content Labelstring
dmaRegionDesignated Market Area (DMA)string
domainDomainstring
dv360AdvertiserDV360 Advertiserstring
dv360AdvertiserIdDV360 Advertiser IDlong
dv360CampaignDV360 Campaignstring
dv360CampaignIdDV360 Campaign IDlong
dv360CreativeDV360 Creativestring
dv360CreativeIdDV360 Creative IDlong
dv360InsertionOrderDV360 Insertion Orderstring
dv360InsertionOrderIdDV360 Insertion Order IDlong
dv360LineItemDV360 Line Itemstring
dv360LineItemIdDV360 Line Item IDlong
dv360PartnerDV360 Partnerstring
dv360PartnerIdDV360 Partner IDlong
dv360SiteDV360 Sitestring
dv360SiteIdDV360 Site IDlong
dynamicElement1Field1ValueFeed 1 - Reporting dimension 1 valuestring
dynamicElement1Field2ValueFeed 1 - Reporting dimension 2 valuestring
dynamicElement1Field3ValueFeed 1 - Reporting dimension 3 valuestring
dynamicElement1Field4ValueFeed 1 - Reporting dimension 4 valuestring
dynamicElement1Field5ValueFeed 1 - Reporting dimension 5 valuestring
dynamicElement1Field6ValueFeed 1 - Reporting dimension 6 valuestring
dynamicElement2Field1ValueFeed 2 - Reporting dimension 1 valuestring
dynamicElement2Field2ValueFeed 2 - Reporting dimension 2 valuestring
dynamicElement2Field3ValueFeed 2 - Reporting dimension 3 valuestring
dynamicElement2Field4ValueFeed 2 - Reporting dimension 4 valuestring
dynamicElement2Field5ValueFeed 2 - Reporting dimension 5 valuestring
dynamicElement2Field6ValueFeed 2 - Reporting dimension 6 valuestring
dynamicElement3Field1ValueFeed 3 - Reporting dimension 1 valuestring
dynamicElement3Field2ValueFeed 3 - Reporting dimension 2 valuestring
dynamicElement3Field3ValueFeed 3 - Reporting dimension 3 valuestring
dynamicElement3Field4ValueFeed 3 - Reporting dimension 4 valuestring
dynamicElement3Field5ValueFeed 3 - Reporting dimension 5 valuestring
dynamicElement3Field6ValueFeed 3 - Reporting dimension 6 valuestring
dynamicElement4Field1ValueFeed 4 - Reporting dimension 1 valuestring
dynamicElement4Field2ValueFeed 4 - Reporting dimension 2 valuestring
dynamicElement4Field3ValueFeed 4 - Reporting dimension 3 valuestring
dynamicElement4Field4ValueFeed 4 - Reporting dimension 4 valuestring
dynamicElement4Field5ValueFeed 4 - Reporting dimension 5 valuestring
dynamicElement4Field6ValueFeed 4 - Reporting dimension 6 valuestring
dynamicElement5Field1ValueFeed 5 - Reporting dimension 1 valuestring
dynamicElement5Field2ValueFeed 5 - Reporting dimension 2 valuestring
dynamicElement5Field3ValueFeed 5 - Reporting dimension 3 valuestring
dynamicElement5Field4ValueFeed 5 - Reporting dimension 4 valuestring
dynamicElement5Field5ValueFeed 5 - Reporting dimension 5 valuestring
dynamicElement5Field6ValueFeed 5 - Reporting dimension 6 valuestring
dynamicElement6Field1ValueFeed 6 - Reporting dimension 1 valuestring
dynamicElement6Field2ValueFeed 6 - Reporting dimension 2 valuestring
dynamicElement6Field3ValueFeed 6 - Reporting dimension 3 valuestring
dynamicElement6Field4ValueFeed 6 - Reporting dimension 4 valuestring
dynamicElement6Field5ValueFeed 6 - Reporting dimension 5 valuestring
dynamicElement6Field6ValueFeed 6 - Reporting dimension 6 valuestring
dynamicElement7Field1ValueFeed 7 - Reporting dimension 1 valuestring
dynamicElement7Field2ValueFeed 7 - Reporting dimension 2 valuestring
dynamicElement7Field3ValueFeed 7 - Reporting dimension 3 valuestring
dynamicElement7Field4ValueFeed 7 - Reporting dimension 4 valuestring
dynamicElement7Field5ValueFeed 7 - Reporting dimension 5 valuestring
dynamicElement7Field6ValueFeed 7 - Reporting dimension 6 valuestring
dynamicElement8Field1ValueFeed 8 - Reporting dimension 1 valuestring
dynamicElement8Field2ValueFeed 8 - Reporting dimension 2 valuestring
dynamicElement8Field3ValueFeed 8 - Reporting dimension 3 valuestring
dynamicElement8Field4ValueFeed 8 - Reporting dimension 4 valuestring
dynamicElement8Field5ValueFeed 8 - Reporting dimension 5 valuestring
dynamicElement8Field6ValueFeed 8 - Reporting dimension 6 valuestring
dynamicElement9Field1ValueFeed 9 - Reporting dimension 1 valuestring
dynamicElement9Field2ValueFeed 9 - Reporting dimension 2 valuestring
dynamicElement9Field3ValueFeed 9 - Reporting dimension 3 valuestring
dynamicElement9Field4ValueFeed 9 - Reporting dimension 4 valuestring
dynamicElement9Field5ValueFeed 9 - Reporting dimension 5 valuestring
dynamicElement9Field6ValueFeed 9 - Reporting dimension 6 valuestring
dynamicElement10Field1ValueFeed 10 - Reporting dimension 1 valuestring
dynamicElement10Field2ValueFeed 10 - Reporting dimension 2 valuestring
dynamicElement10Field3ValueFeed 10 - Reporting dimension 3 valuestring
dynamicElement10Field4ValueFeed 10 - Reporting dimension 4 valuestring
dynamicElement10Field5ValueFeed 10 - Reporting dimension 5 valuestring
dynamicElement10Field6ValueFeed 10 - Reporting dimension 6 valuestring
dynamicElement11Field1ValueFeed 11 - Reporting dimension 1 valuestring
dynamicElement11Field2ValueFeed 11 - Reporting dimension 2 valuestring
dynamicElement11Field3ValueFeed 11 - Reporting dimension 3 valuestring
dynamicElement11Field4ValueFeed 11 - Reporting dimension 4 valuestring
dynamicElement11Field5ValueFeed 11 - Reporting dimension 5 valuestring
dynamicElement11Field6ValueFeed 11 - Reporting dimension 6 valuestring
dynamicElement12Field1ValueFeed 12 - Reporting dimension 1 valuestring
dynamicElement12Field2ValueFeed 12 - Reporting dimension 2 valuestring
dynamicElement12Field3ValueFeed 12 - Reporting dimension 3 valuestring
dynamicElement12Field4ValueFeed 12 - Reporting dimension 4 valuestring
dynamicElement12Field6ValueFeed 12 - Reporting dimension 6 valuestring
dynamicElement13Field1ValueFeed 13 - Reporting dimension 1 valuestring
dynamicElement13Field2ValueFeed 13 - Reporting dimension 2 valuestring
dynamicElement13Field4ValueFeed 13 - Reporting dimension 4 valuestring
dynamicElement13Field5ValueFeed 13 - Reporting dimension 5 valuestring
dynamicElement13Field6ValueFeed 13 - Reporting dimension 6 valuestring
dynamicElement14Field1ValueFeed 14 - Reporting dimension 1 valuestring
dynamicElement14Field2ValueFeed 14 - Reporting dimension 2 valuestring
dynamicElement14Field3ValueFeed 14 - Reporting dimension 3 valuestring
dynamicElement14Field4ValueFeed 14 - Reporting dimension 4 valuestring
dynamicElement14Field5ValueFeed 14 - Reporting dimension 5 valuestring
dynamicElement14Field6ValueFeed 14 - Reporting dimension 6 valuestring
dynamicElement15Field1ValueFeed 15 - Reporting dimension 1 valuestring
dynamicElement15Field2ValueFeed 15 - Reporting dimension 2 valuestring
dynamicElement15Field3ValueFeed 15 - Reporting dimension 3 valuestring
dynamicElement15Field4ValueFeed 15 - Reporting dimension 4 valuestring
dynamicElement15Field5ValueFeed 15 - Reporting dimension 5 valuestring
dynamicElement15Field6ValueFeed 15 - Reporting dimension 6 valuestring
dynamicElement16Field1ValueFeed 16 - Reporting dimension 1 valuestring
dynamicElement16Field2ValueFeed 16 - Reporting dimension 2 valuestring
dynamicElement16Field3ValueFeed 16 - Reporting dimension 3 valuestring
dynamicElement16Field4ValueFeed 16 - Reporting dimension 4 valuestring
dynamicElement16Field5ValueFeed 16 - Reporting dimension 5 valuestring
dynamicElement16Field6ValueFeed 16 - Reporting dimension 6 valuestring
dynamicElement17Field1ValueFeed 17 - Reporting dimension 1 valuestring
dynamicElement17Field2ValueFeed 17 - Reporting dimension 2 valuestring
dynamicElement17Field3ValueFeed 17 - Reporting dimension 3 valuestring
dynamicElement17Field4ValueFeed 17 - Reporting dimension 4 valuestring
dynamicElement17Field5ValueFeed 17 - Reporting dimension 5 valuestring
dynamicElement17Field6ValueFeed 17 - Reporting dimension 6 valuestring
dynamicElement18Field1ValueFeed 18 - Reporting dimension 1 valuestring
dynamicElement18Field2ValueFeed 18 - Reporting dimension 2 valuestring
dynamicElement18Field3ValueFeed 18 - Reporting dimension 3 valuestring
dynamicElement18Field4ValueFeed 18 - Reporting dimension 4 valuestring
dynamicElement18Field5ValueFeed 18 - Reporting dimension 5 valuestring
dynamicElement18Field6ValueFeed 18 - Reporting dimension 6 valuestring
dynamicElement19Field1ValueFeed 19 - Reporting dimension 1 valuestring
dynamicElement19Field2ValueFeed 19 - Reporting dimension 2 valuestring
dynamicElement19Field3ValueFeed 19 - Reporting dimension 3 valuestring
dynamicElement19Field4ValueFeed 19 - Reporting dimension 4 valuestring
dynamicElement19Field5ValueFeed 19 - Reporting dimension 5 valuestring
dynamicElement19Field6ValueFeed 19 - Reporting dimension 6 valuestring
dynamicElement20Field1ValueFeed 20 - Reporting dimension 1 valuestring
dynamicElement20Field2ValueFeed 20 - Reporting dimension 2 valuestring
dynamicElement20Field3ValueFeed 20 - Reporting dimension 3 valuestring
dynamicElement20Field4ValueFeed 20 - Reporting dimension 4 valuestring
dynamicElement20Field5ValueFeed 20 - Reporting dimension 5 valuestring
dynamicElement20Field6ValueFeed 20 - Reporting dimension 6 valuestring
dynamicProfileDynamic Profilestring
dynamicProfileIdDynamic Profile Idlong
environmentEnvironmentstring
eventPlatformTypeAttributed Event Platform Typestring
exitUrlExit URLstring
feed1Dynamic Element 1string
feed1ReportingLabelFeed 1 - Reporting labelstring
feed1UniqueIdFeed 1 - Unique IDstring
feed2Dynamic Element 2string
feed2ReportingLabelFeed 2 - Reporting labelstring
feed2UniqueIdFeed 2 - Unique IDstring
feed3Dynamic Element 3string
feed3ReportingLabelFeed 3 - Reporting labelstring
feed3UniqueIdFeed 3 - Unique IDstring
feed4Dynamic Element 4string
feed4ReportingLabelFeed 4 - Reporting labelstring
feed4UniqueIdFeed 4 - Unique IDstring
feed5Dynamic Element 5string
feed5ReportingLabelFeed 5 - Reporting labelstring
feed5UniqueIdFeed 5 - Unique IDstring
feed6Dynamic Element 6string
feed6ReportingLabelFeed 6 - Reporting labelstring
feed6UniqueIdFeed 6 - Unique IDstring
feed7Dynamic Element 7string
feed7ReportingLabelFeed 7 - Reporting labelstring
feed7UniqueIdFeed 7 - Unique IDstring
feed8Dynamic Element 8string
feed8ReportingLabelFeed 8 - Reporting labelstring
feed8UniqueIdFeed 8 - Unique IDstring
feed9Dynamic Element 9string
feed9ReportingLabelFeed 9 - Reporting labelstring
feed9UniqueIdFeed 9 - Unique IDstring
feed10Dynamic Element 10string
feed10ReportingLabelFeed 10 - Reporting labelstring
feed10UniqueIdFeed 10 - Unique IDstring
feed11Dynamic Element 11string
feed11ReportingLabelFeed 11 - Reporting labelstring
feed11UniqueIdFeed 11 - Unique IDstring
feed12Dynamic Element 12string
feed12ReportingLabelFeed 12 - Reporting labelstring
feed12UniqueIdFeed 12 - Unique IDstring
feed13Dynamic Element 13string
feed13ReportingLabelFeed 13 - Reporting labelstring
feed13UniqueIdFeed 13 - Unique IDstring
feed14Dynamic Element 14string
feed14ReportingLabelFeed 14 - Reporting labelstring
feed14UniqueIdFeed 14 - Unique IDstring
feed15Dynamic Element 15string
feed15ReportingLabelFeed 15 - Reporting labelstring
feed15UniqueIdFeed 15 - Unique IDstring
feed16Dynamic Element 16string
feed16ReportingLabelFeed 16 - Reporting labelstring
feed16UniqueIdFeed 16 - Unique IDstring
feed17Dynamic Element 17string
feed17ReportingLabelFeed 17 - Reporting labelstring
feed17UniqueIdFeed 17 - Unique IDstring
feed18Dynamic Element 18string
feed18ReportingLabelFeed 18 - Reporting labelstring
feed18UniqueIdFeed 18 - Unique IDstring
feed19Dynamic Element 19string
feed19ReportingLabelFeed 19 - Reporting labelstring
feed19UniqueIdFeed 19 - Unique IDstring
feed20Dynamic Element 20string
feed20ReportingLabelFeed 20 - Reporting labelstring
feed20UniqueIdFeed 20 - Unique IDstring
flightBookedCostFlight Booked Coststring
flightBookedRateFlight Booked Ratestring
flightBookedUnitsFlight Booked Unitsstring
flightEndDateFlight End Datestring
flightStartDateFlight Start Datestring
floodlightConfigIdFloodlight Configurationlong
hourHourstring
impressionCountingMethodImpression Counting Methodstring
keywordKeywordstring
landingPageUrlLanding Page URLstring
measurementSourceMeasurement Sourcestring
mobileCarrierMobile Carrierstring
monthMonthstring
naturalSearchEngineCountryNatural Search Engine Countrystring
naturalSearchEnginePropertyNatural Search Engine Propertystring
naturalSearchLandingPageNatural Search Landing Pagestring
naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
naturalSearchQueryNatural Search Querystring
omSdkAvailableOM SDK Availablestring
operatingSystemOperating Systemstring
operatingSystemVersionOperating System Versionstring
packageRoadblockPackage/Roadblockstring
packageRoadblockIdPackage/Roadblock IDlong
packageRoadblockStrategyPackage/Roadblock Strategystring
packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
paidSearchAdPaid Search Adstring
paidSearchAdGroupPaid Search Ad Groupstring
paidSearchAdGroupIdPaid Search Ad Group IDlong
paidSearchAdIdPaid Search Ad IDlong
paidSearchAdvertiserPaid Search Advertiserstring
paidSearchAdvertiserIdPaid Search Advertiser IDlong
paidSearchAgencyPaid Search Agencystring
paidSearchAgencyIdPaid Search Agency IDlong
paidSearchBidStrategyPaid Search Bid Strategystring
paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
paidSearchCampaignPaid Search Campaignstring
paidSearchCampaignIdPaid Search Campaign IDlong
paidSearchEngineAccountPaid Search Engine Accountstring
paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
paidSearchEngineAccountIdPaid Search Engine Account IDlong
paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
paidSearchExternalAdIdPaid Search External Ad IDlong
paidSearchExternalCampaignIdPaid Search External Campaign IDlong
paidSearchExternalKeywordIdPaid Search External Keyword IDlong
paidSearchKeywordPaid Search Keywordstring
paidSearchKeywordIdPaid Search Keyword IDlong
paidSearchLandingPageUrlPaid Search Landing Page URLstring
paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
paidSearchMatchTypePaid Search Match Typestring
paidSocialAdPaid Social Adstring
paidSocialAdGroupPaid Social Ad Groupstring
paidSocialAdGroupIdPaid Social Ad Group IDlong
paidSocialAdIdPaid Social Ad IDlong
paidSocialAdvertiserPaid Social Advertiserstring
paidSocialAdvertiserIdPaid Social Advertiser IDlong
paidSocialAgencyPaid Social Agencystring
paidSocialAgencyIdPaid Social Agency IDlong
paidSocialCampaignPaid Social Campaignstring
paidSocialCampaignIdPaid Social Campaign IDlong
paidSocialEngineAccountPaid Social Engine Accountstring
paidSocialEngineAccountIdPaid Social Engine Account IDlong
paidSocialExternalAdGroupIdPaid Social External Ad Group IDlong
paidSocialExternalAdIdPaid Social External Ad IDlong
paidSocialExternalCampaignIdPaid Social External Campaign IDlong
paidSocialExternalEngineAccountIdPaid Social External Engine Account IDlong
paymentSourcePayment Sourcestring
placementPlacementstring
placementCompatibilityPlacement Compatibilitystring
placementCostStructurePlacement Cost Structurestring
placementEndDatePlacement End Datestring
placementExternalIdPlacement External IDstring
placementIdPlacement IDlong
placementRatePlacement Ratestring
placementSizePlacement Pixel Sizestring
placementStartDatePlacement Start Datestring
placementStrategyPlacement Strategystring
placementTagTypePlacement Tag Typestring
placementTotalBookedUnitsPlacement Total Booked Unitsstring
placementTotalPlannedMediaCostPlacement Total Planned Media Coststring
platformTypePlatform Typestring
playbackMethodPlayback Methodstring
renderingIdRendering IDlong
richMediaCustomVariableCustom Variablestring
richMediaEventRich Media Eventstring
richMediaVideo4asaIdVideo 4A's Ad-IDstring
richMediaVideoLengthVideo Lengthstring
servedPixelDensityServed Pixel Densitystring
siteSite (CM360)string
siteDirectorySite (Site Directory)string
siteDirectoryIdSite ID (Site Directory)long
siteIdSite ID (CM360)long
siteKeynameSite Keynamestring
stateState/Regionstring
twitterCampaignIdTwitter Campaign IDlong
twitterCreativeIdTwitter Creative IDlong
twitterCreativeMediaIdTwitter Creative Media IDlong
twitterCreativeTypeTwitter Creative Typestring
twitterImpressionTypeTwitter Impression Typestring
twitterLineItemIdTwitter Line Item IDlong
twitterPlacementTypeTwitter Placement Typestring
verificationVideoPlayerSizeVideo Player Sizestring
verificationVideoProminenceScoreDimensionVideo Prominence Scorestring
videoContinuousPlayVideo Continuous Playstring
weekWeekstring
zipCodeZIP/Postal Codelong

Standard Report Metrics

API NameReport Builder NameType
actiewViewPercentAdPlayedActive View: % of Ad Playeddouble
activeViewAverageViewableTimeSecondActive View: Average Viewable Time (Seconds)double
activeViewCustomMetricMeasurableImpressionsActive View: Custom Metric Measurable Impressionslong
activeViewCustomMetricViewableImpressionsActive View: Custom Metric Viewable Impressionslong
activeViewCustomMetricViewableRateActive View: Custom Metric Viewable Ratedouble
activeViewEligibleImpressionsActive View: Eligible Impressionslong
activeViewGroupmMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressionslong
activeViewGroupmTrvMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressionslong
activeViewGroupmTrvViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressionslong
activeViewGroupmViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressionslong
activeViewImpressionDistributionNotMeasurableActive View: Impression Distribution (Not Measurable)double
activeViewImpressionDistributionNotViewableActive View: Impression Distribution (Not Viewable)double
activeViewImpressionDistributionViewableActive View: Impression Distribution (Viewable)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View: Impressions Audible and Visible at Completionlong
activeViewImpressionsVisible10SecondsActive View: Impressions Visible 10 Secondslong
activeViewMeasurableImpressionsActive View: Measurable Impressionslong
activeViewNotMeasurableImpressionsActive View: Not Measurable Impressionslong
activeViewNotViewableImpressionsActive View: Not Viewable Impressionslong
activeViewPercentAudibleAndVisibleAtCompletionActive View: % Audible and Visible at Completiondouble
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View: % Audible and Visible at First Quartiledouble
activeViewPercentAudibleAndVisibleAtMidpointActive View: % Audible and Visible at Midpointdouble
activeViewPercentAudibleAndVisibleAtStartActive View: % Audible and Visible at Startdouble
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View: % Audible and Visible at Third Quartiledouble
activeViewPercentAudibleImpressionsActive View: % Audible Impressionsdouble
activeViewPercentBackgroundActive View: % In Backgrounddouble
activeViewPercentFullscreenActive View: % Full-Screendouble
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Ratedouble
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Ratedouble
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View: % of Completed Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View: % of First Quartile Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View: % of Midpoint Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Audible and Visibledouble
activeViewPercentImpressionsVisibleAtCompletionActive View: % of Completed Impressions Visibledouble
activeViewPercentImpressionsVisibleAtFirstQuartileActive View: % of First Quartile Impressions Visibledouble
activeViewPercentImpressionsVisibleAtMidpointActive View: % of Midpoint Impressions Visibledouble
activeViewPercentImpressionsVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Visibledouble
activeViewPercentPlayTimeAudibleActive View: % Play Time Audibledouble
activeViewPercentPlayTimeAudibleAndVisibleActive View: % Play Time Audible and Visibledouble
activeViewPercentPlayTimeVisibleActive View: % Play Time Visibledouble
activeViewPercentVisible10SecondsActive View: % Visible 10 Secondsdouble
activeViewPercentVisibleAtCompletionActive View: % Visible at Completiondouble
activeViewPercentVisibleAtFirstQuartileActive View: % Visible at First Quartiledouble
activeViewPercentVisibleAtMidpointActive View: % Visible at Midpointdouble
activeViewPercentVisibleAtStartActive View: % Visible at Startdouble
activeViewPercentVisibleAtThirdQuartileActive View: % Visible at Third Quartiledouble
activeViewPercentageMeasurableImpressionsActive View: % Measurable Impressionsdouble
activeViewPercentageViewableImpressionsActive View: % Viewable Impressionsdouble
activeViewViewableImpressionsActive View: Viewable Impressionslong
activityClickThroughConversionsClick-through Conversionsdouble
activityClickThroughRevenueClick-through Revenuedouble
activityDeliveryStatusActivity Delivery Statusdouble
activityPerClickActivity Per Clickdouble
activityPerThousandImpressionsActivity Per Thousand Impressionsdouble
activityViewThroughConversionsView-through Conversionsdouble
activityViewThroughRevenueView-through Revenuedouble
audioCompanionClicksAudio Companion Clickslong
audioCompanionImpressionsAudio Companion Viewslong
beginToRenderEligibleImpressionsBegin to Render Eligible Impressionslong
beginToRenderImpressionsBegin to Render Impressionslong
bookedActivitiesBooked Activitiesdouble
bookedClicksBooked Clicksdouble
bookedImpressionsBooked Impressionsdouble
bookedViewableImpressionsBooked Viewable Impressionsdouble
clickDeliveryStatusClick Delivery Statusdouble
clickRateClick Ratedouble
clicksClickslong
cookieUnconsentedImpressionsCookie Unconsented Impressionslong
costPerActivityCost Per Activitydouble
costPerClickCost Per Clickdouble
costPerRevenueCost Per Revenuedouble
crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
downloadedImpressionsDownloaded Impressionslong
dv360CostDV360 Cost (Account Currency)double
dv360CostUsdDV360 Cost USDdouble
effectiveCpmEffective CPMdouble
generalInvalidTrafficActiveViewEligibleImpressionsGeneral Invalid Traffic (GIVT) Active View Eligible Impressionslong
generalInvalidTrafficActiveViewMeasurableImpressionsGeneral Invalid Traffic (GIVT) Active View Measurable Impressionslong
generalInvalidTrafficActiveViewViewableImpressionsGeneral Invalid Traffic (GIVT) Active View Viewable Impressionslong
generalInvalidTrafficBeginToRenderImpressionsGeneral Invalid Traffic (GIVT) Begin to Render Impressionslong
generalInvalidTrafficClicksGeneral Invalid Traffic (GIVT) Clickslong
generalInvalidTrafficImpressionsGeneral Invalid Traffic (GIVT) Impressionslong
generalInvalidTrafficTrackedAdsGeneral Invalid Traffic (GIVT) Tracked Adslong
impressionDeliveryStatusImpression Delivery Statusdouble
impressionsImpressionslong
invalidActiveViewEligibleImpressionsInvalid Active View Eligible Impressionslong
invalidActiveViewMeasurableImpressionsInvalid Active View Measurable Impressionslong
invalidActiveViewViewableImpressionsInvalid Active View Viewable Impressionslong
invalidBeginToRenderImpressionsInvalid Begin to Render Impressionslong
invalidClicksInvalid Clickslong
invalidImpressionsInvalid Impressionslong
invalidTrackedAdsInvalid Tracked Adslong
mediaCostMedia Costdouble
naturalSearchActionsNatural Search Actionsdouble
naturalSearchClicksNatural Search Clickslong
naturalSearchRevenueNatural Search Revenuedouble
naturalSearchTransactionsNatural Search Transactionsdouble
paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
paidSearchActionsPaid Search Actionsdouble
paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average CM360 Transaction Amountdouble
paidSearchAveragePositionPaid Search Average Positiondouble
paidSearchClickRatePaid Search Click Ratedouble
paidSearchClicksPaid Search Clickslong
paidSearchCostPaid Search Costdouble
paidSearchImpressionsPaid Search Impressionslong
paidSearchRevenuePaid Search Revenuedouble
paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
paidSearchTransactionsPaid Search Transactionsdouble
paidSearchVisitsPaid Search Visitslong
paidSocialClicksPaid Social Clickslong
paidSocialCostPaid Social Costdouble
paidSocialImpressionsPaid Social Impressionslong
percentInvalidClicks% Invalid Clicksdouble
percentInvalidImpressions% Invalid Impressionsdouble
plannedMediaCostPlanned Media Costdouble
provisionalImpressionsProvisional Impressionslong
revenuePerClickRevenue Per Clickdouble
revenuePerThousandImpressionsRevenue Per Thousand Impressionsdouble
richMediaAudioCompletionsAudio Completionslong
richMediaAudioFirstQuartileCompletesAudio First Quartile Completionslong
richMediaAudioMidpointsAudio Midpointslong
richMediaAudioMutesAudio Muteslong
richMediaAudioPausesAudio Pauseslong
richMediaAudioPlaysAudio Playslong
richMediaAudioReplaysAudio Replayslong
richMediaAudioThirdQuartileCompletesAudio Third Quartile Completionslong
richMediaAudioUnmutesAudio Unmuteslong
richMediaAverageDisplayTimeAverage Display Timedouble
richMediaAverageExpansionTimeAverage Expansion Timedouble
richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
richMediaAverageInteractionTimeAverage Interaction Timedouble
richMediaAverageVideoViewTimeVideo Average View Timedouble
richMediaBackupImagesBackup Imagelong
richMediaClickRateRich Media Click Ratedouble
richMediaClicksRich Media Clickslong
richMediaCodeServesCode Serveslong
richMediaCustomAverageTimeAverage Timedouble
richMediaCustomCountersCounterslong
richMediaCustomExitsExitslong
richMediaCustomTimersTimerslong
richMediaCustomVariableCount1Custom Variable Count 1long
richMediaCustomVariableCount2Custom Variable Count 2long
richMediaDisplayTimeTotal Display Timelong
richMediaEngagementsRich Media Engagementslong
richMediaEventCountersEvent Counterslong
richMediaEventTimersEvent Timersdouble
richMediaExpansionTimeExpansion Timelong
richMediaExpansionsExpansionslong
richMediaFullScreenImpressionsFull-Screen Impressionslong
richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
richMediaFullScreenVideoPlaysFull-Screen Video Playslong
richMediaHtml5ImpressionsHTML5 Impressionslong
richMediaImpressionsRich Media Impressionslong
richMediaInteractionRateInteraction Ratedouble
richMediaInteractionTimeTotal Interaction Timelong
richMediaInteractionsTotal Interactionslong
richMediaInteractiveImpressionsInteractive Impressionslong
richMediaManualClosesManual Closeslong
richMediaScrollsRich Media Scrollslong
richMediaTrueViewViewsTrueView Viewslong
richMediaVideoCompanionClicksVideo Companion Clickslong
richMediaVideoCompletionsVideo Completionslong
richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
richMediaVideoFullScreensVideo Full-Screenlong
richMediaVideoInteractionRateVideo Interaction Ratedouble
richMediaVideoInteractionsVideo Interactionslong
richMediaVideoMidpointsVideo Midpointslong
richMediaVideoMutesVideo Muteslong
richMediaVideoPausesVideo Pauseslong
richMediaVideoPlaysVideo Playslong
richMediaVideoProgressEventsVideo Progress Eventslong
richMediaVideoReplaysVideo Replayslong
richMediaVideoSkipsVideo Skipslong
richMediaVideoStopsVideo Stopslong
richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
richMediaVideoUnmutesVideo Unmuteslong
richMediaVideoViewRateVideo View Ratedouble
richMediaVideoViewsVideo Viewslong
roadblockImpressionsRoadblock Impressionslong
socialEngagementRateSocial Engagement Ratedouble
socialFollowsFollowslong
socialLeadSubmissionsTwitter Leads Generatedlong
socialLikesLikeslong
socialOfferAcceptsTwitter Offers Acceptedlong
socialOtherInteractionsOther Social Interactionslong
socialRepliesReplieslong
socialSharesExternalShares (External)long
socialSharesInternalShares (Internal)long
socialTotalEngagementsTotal Social Engagementslong
totalConversionsTotal Conversionsdouble
totalConversionsRevenueTotal Revenuedouble
trackedAdsTracked Adslong
twitterAppClicksTwitter App Install Clickslong
twitterBuyNowCardClicksTwitter Buy Now Clickslong
twitterBuyNowPurchaseSuccessfulsTwitter Buy Now Purchaseslong
twitterUrlClicksTwitter URL Clickslong
twitterVideo50PercentInViewFor2SecondsTwitter: Video 50% In View For 2 Secondslong
twitterVideo100PercentInViewFor3SecondsTwitter: Video 100% In View For 3 Secondslong
vendorBlockedAdsVendor Blocked Adslong
verificationBlockedImpressionsBlocked Impressionslong
verificationClassifiedImpressionsClassified Impressionslong
verificationMeasurableImpressionsForAudioMeasurable Impressions For Audiolong
verificationMeasurableImpressionsForVideoPlayerLocationMeasurable Impressions For Video Player Locationlong
verificationMeasurableImpressionsForVideoPlayerSizeMeasurable Impressions For Video Player Sizelong
verificationPercentageMeasurableImpressionsForAudioPercentage Of Measurable Impressions For Audiodouble
verificationPercentageMeasurableImpressionsForVideoPlayerLocationPercentage Of Measurable Impressions For Video Player Locationdouble
verificationPercentageMeasurableImpressionsForVideoPlayerSizePercentage Of Measurable Impressions For Video Player Sizedouble
verificationPublisherProblemsPublisher Problemslong
verificationReportingProblemsReporting Problemslong
verificationServingProblemsServing Problemslong
verificationVerifiableImpressionsVerifiable Impressionslong
verificationVideoMutedAtStartVideo Muted At Startlong
verificationVideoPlayerHdSizeImpressionsHD Video Player Size Impressionslong
verificationVideoPlayerLargeSizeImpressionsLarge Video Player Size Impressionslong
verificationVideoPlayerLocationAvgPixelsFromLeftVideo Player Location Avg Pixels From Leftlong
verificationVideoPlayerLocationAvgPixelsFromTopVideo Player Location Avg Pixels From Toplong
verificationVideoPlayerSizeAvgHeightVideo Player Size Avg Heightlong
verificationVideoPlayerSizeAvgWidthVideo Player Size Avg Widthlong
verificationVideoPlayerSmallSizeImpressionsSmall Video Player Size Impressionslong
verificationVideoProminenceScoreVideo Prominence Scoredouble
verificationWarningsWarningslong
videoCompanionClicksCompanion Clickslong
videoCompanionImpressionsCompanion Viewslong

Standard Report Filters

API NameReport Builder NameType
activityActivitystring
activityGroupActivity Groupstring
adAdstring
adStatusAd Statusstring
adTypeAd Typestring
advertiserAdvertiserstring
advertiserGroupAdvertiser Groupstring
attributedEventConnectionTypeAttributed Event Connection Typestring
attributedEventEnvironmentAttributed Event Environmentstring
attributionModelConfigAttribution Modelstring
browserPlatformBrowser/Platformstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignExternalIdCampaign External IDstring
campaignStartDateCampaign Start Datestring
cityCitystring
clickThroughUrlClick-through URLstring
connectionTypeConnection Typestring
contentCategoryContent Categorystring
contentClassificationContent Classifierstring
countryCountrystring
creativeCreativestring
creativeEndDateCreative End Datestring
creativeField1Creative Field 1string
creativeField2Creative Field 2string
creativeField3Creative Field 3string
creativeField4Creative Field 4string
creativeField5Creative Field 5string
creativeField6Creative Field 6string
creativeField7Creative Field 7string
creativeField8Creative Field 8string
creativeField9Creative Field 9string
creativeField10Creative Field 10string
creativeField11Creative Field 11string
creativeField12Creative Field 12string
creativeGroup1Creative Groups 1string
creativeGroup2Creative Groups 2string
creativeSizeCreative Pixel Sizestring
creativeStartDateCreative Start Datestring
creativeTypeCreative Typestring
digitalContentLabelDigital Content Labelstring
dmaRegionDesignated Market Area (DMA)string
domainDomainstring
environmentEnvironmentstring
eventPlatformTypeAttributed Event Platform Typestring
floodlightConfigIdFloodlight Configurationlong
hourHourstring
impressionCountingMethodImpression Counting Methodstring
mobileCarrierMobile Carrierstring
naturalSearchEngineCountryNatural Search Engine Countrystring
naturalSearchEnginePropertyNatural Search Engine Propertystring
naturalSearchLandingPageNatural Search Landing Pagestring
naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
naturalSearchQueryNatural Search Querystring
operatingSystemOperating Systemstring
packageRoadblockStrategyPackage/Roadblock Strategystring
packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
paidSearchAdPaid Search Adstring
paidSearchAdGroupPaid Search Ad Groupstring
paidSearchAdvertiserPaid Search Advertiserstring
paidSearchAgencyPaid Search Agencystring
paidSearchBidStrategyPaid Search Bid Strategystring
paidSearchCampaignPaid Search Campaignstring
paidSearchEngineAccountPaid Search Engine Accountstring
paidSearchKeywordPaid Search Keywordstring
paidSearchLandingPageUrlPaid Search Landing Page URLstring
paymentSourcePayment Sourcestring
placementPlacementstring
placementCompatibilityPlacement Compatibilitystring
placementCostStructurePlacement Cost Structurestring
placementExternalIdPlacement External IDstring
placementSizePlacement Pixel Sizestring
placementStrategyPlacement Strategystring
placementTagTypePlacement Tag Typestring
placementTotalBookedUnitsPlacement Total Booked Unitsstring
platformTypePlatform Typestring
renderingIdRendering IDlong
siteSite (CM360)string
siteDirectorySite (Site Directory)string
stateState/Regionstring
videoContinuousPlayVideo Continuous Playstring

Activity Filters

API NameReport Builder NameType
activityActivitystring
activityGroupActivity Groupstring

Activity Metrics

API NameReport Builder NameType
activityClickThroughConversionsClick-through Conversionsdouble
activityClickThroughRevenueClick-through Revenuedouble
activityViewThroughConversionsView-through Conversionsdouble
activityViewThroughRevenueView-through Revenuedouble
crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
naturalSearchActionsNatural Search Actionsdouble
naturalSearchRevenueNatural Search Revenuedouble
naturalSearchTransactionsNatural Search Transactionsdouble
paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
paidSearchActionsPaid Search Actionsdouble
paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average CM360 Transaction Amountdouble
paidSearchRevenuePaid Search Revenuedouble
paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
paidSearchTransactionsPaid Search Transactionsdouble
totalConversionsTotal Conversionsdouble
totalConversionsRevenueTotal Revenuedouble

Custom Rich Media Filters

In the custom rich media section you can specify dimension values from the following dimension:

API NameReport Builder NameType
richMediaEventTypeIdAndNameRich Media Eventstring

Reach Report Dimensions

API NameReport Builder NameType
advertiser (required)Advertiserstring
adAdstring
adIdAd IDlong
adStatusAd Statusstring
adTypeAd Typestring
advertiserGroupAdvertiser Groupstring
advertiserIdAdvertiser IDlong
browserPlatformBrowser/Platformstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignExternalIdCampaign External IDstring
campaignIdCampaign IDlong
campaignStartDateCampaign Start Datestring
cityCitystring
connectionTypeConnection Typestring
contentCategoryContent Categorystring
countryCountrystring
dateDatestring
dmaRegionDesignated Market Area (DMA)string
floodlightConfigIdFloodlight Configurationlong
hourHourstring
mobileCarrierMobile Carrierstring
monthMonthstring
operatingSystemOperating Systemstring
operatingSystemVersionOperating System Versionstring
packageRoadblockPackage/Roadblockstring
packageRoadblockIdPackage/Roadblock IDlong
packageRoadblockStrategyPackage/Roadblock Strategystring
packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked Unitsstring
paymentSourcePayment Sourcestring
placementPlacementstring
placementCompatibilityPlacement Compatibilitystring
placementCostStructurePlacement Cost Structurestring
placementEndDatePlacement End Datestring
placementExternalIdPlacement External IDstring
placementIdPlacement IDlong
placementRatePlacement Ratestring
placementStartDatePlacement Start Datestring
placementStrategyPlacement Strategystring
placementTotalBookedUnitsPlacement Total Booked Unitsstring
placementTotalPlannedMediaCostPlacement Total Planned Media Coststring
platformTypePlatform Typestring
siteSite (CM360)string
siteIdSite ID (CM360)long
siteKeynameSite Keynamestring
weekWeekstring

Reach Report Metrics

API NameReport Builder NameType
actiewViewPercentAdPlayedActive View: % of Ad Playeddouble
activeViewAverageViewableTimeSecondActive View: Average Viewable Time (Seconds)double
activeViewCustomMetricMeasurableImpressionsActive View: Custom Metric Measurable Impressionslong
activeViewCustomMetricViewableImpressionsActive View: Custom Metric Viewable Impressionslong
activeViewCustomMetricViewableRateActive View: Custom Metric Viewable Ratedouble
activeViewEligibleImpressionsActive View: Eligible Impressionslong
activeViewGroupmMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressionslong
activeViewGroupmTrvMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressionslong
activeViewGroupmTrvViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressionslong
activeViewGroupmViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressionslong
activeViewImpressionDistributionNotMeasurableActive View: Impression Distribution (Not Measurable)double
activeViewImpressionDistributionNotViewableActive View: Impression Distribution (Not Viewable)double
activeViewImpressionDistributionViewableActive View: Impression Distribution (Viewable)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View: Impressions Audible and Visible at Completionlong
activeViewImpressionsVisible10SecondsActive View: Impressions Visible 10 Secondslong
activeViewMeasurableImpressionsActive View: Measurable Impressionslong
activeViewNotMeasurableImpressionsActive View: Not Measurable Impressionslong
activeViewNotViewableImpressionsActive View: Not Viewable Impressionslong
activeViewPercentAudibleAndVisibleAtCompletionActive View: % Audible and Visible at Completiondouble
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View: % Audible and Visible at First Quartiledouble
activeViewPercentAudibleAndVisibleAtMidpointActive View: % Audible and Visible at Midpointdouble
activeViewPercentAudibleAndVisibleAtStartActive View: % Audible and Visible at Startdouble
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View: % Audible and Visible at Third Quartiledouble
activeViewPercentAudibleImpressionsActive View: % Audible Impressionsdouble
activeViewPercentBackgroundActive View: % In Backgrounddouble
activeViewPercentFullscreenActive View: % Full-Screendouble
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Ratedouble
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Ratedouble
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View: % of Completed Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View: % of First Quartile Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View: % of Midpoint Impressions Audible and Visibledouble
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Audible and Visibledouble
activeViewPercentImpressionsVisibleAtCompletionActive View: % of Completed Impressions Visibledouble
activeViewPercentImpressionsVisibleAtFirstQuartileActive View: % of First Quartile Impressions Visibledouble
activeViewPercentImpressionsVisibleAtMidpointActive View: % of Midpoint Impressions Visibledouble
activeViewPercentImpressionsVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Visibledouble
activeViewPercentPlayTimeAudibleActive View: % Play Time Audibledouble
activeViewPercentPlayTimeAudibleAndVisibleActive View: % Play Time Audible and Visibledouble
activeViewPercentPlayTimeVisibleActive View: % Play Time Visibledouble
activeViewPercentVisible10SecondsActive View: % Visible 10 Secondsdouble
activeViewPercentVisibleAtCompletionActive View: % Visible at Completiondouble
activeViewPercentVisibleAtFirstQuartileActive View: % Visible at First Quartiledouble
activeViewPercentVisibleAtMidpointActive View: % Visible at Midpointdouble
activeViewPercentVisibleAtStartActive View: % Visible at Startdouble
activeViewPercentVisibleAtThirdQuartileActive View: % Visible at Third Quartiledouble
activeViewPercentageMeasurableImpressionsActive View: % Measurable Impressionsdouble
activeViewPercentageViewableImpressionsActive View: % Viewable Impressionsdouble
activeViewViewableImpressionCookieReachActive View: Viewable Impression Cookie Reachlong
activeViewViewableImpressionsActive View: Viewable Impressionslong
activityClickThroughConversionsClick-through Conversionsdouble
activityClickThroughRevenueClick-through Revenuedouble
activityDeliveryStatusActivity Delivery Statusdouble
activityPerClickActivity Per Clickdouble
activityPerThousandImpressionsActivity Per Thousand Impressionsdouble
activityViewThroughConversionsView-through Conversionsdouble
activityViewThroughRevenueView-through Revenuedouble
beginToRenderEligibleImpressionsBegin to Render Eligible Impressionslong
beginToRenderImpressionsBegin to Render Impressionslong
bookedActivitiesBooked Activitiesdouble
bookedClicksBooked Clicksdouble
bookedImpressionsBooked Impressionsdouble
bookedViewableImpressionsBooked Viewable Impressionsdouble
clickDeliveryStatusClick Delivery Statusdouble
clickRateClick Ratedouble
clicksClickslong
cookieReachAverageImpressionFrequencyCookie Reach: Average Impression Frequencydouble
cookieReachClickReachCookie Reach: Click Reachlong
cookieReachImpressionReachCookie Reach: Impression Reachlong
cookieReachIncrementalClickReachCookie Reach: Incremental Click Reachlong
cookieReachIncrementalImpressionReachCookie Reach: Incremental Impression Reachlong
cookieReachIncrementalTotalReachCookie Reach: Incremental Total Reachlong
cookieReachTotalReachCookie Reach: Total Reachlong
cookieUnconsentedImpressionsCookie Unconsented Impressionslong
costPerActivityCost Per Activitydouble
costPerClickCost Per Clickdouble
costPerRevenueCost Per Revenuedouble
crossDeviceClickThroughConversionQuantityClick-through Conversions + Cross-Environmentlong
crossDeviceClickThroughConversionRevenueClick-through Revenue + Cross-Environmentdouble
crossDeviceClickThroughConversionsClick-through Conversion Events + Cross-Environmentlong
crossDeviceTotalConversionQuantityTotal Conversions + Cross-Environmentlong
crossDeviceTotalConversionRevenueTotal Revenue + Cross-Environmentdouble
crossDeviceTotalConversionsTotal Conversion Events + Cross-Environmentlong
crossDeviceViewThroughConversionQuantityView-through Conversions + Cross-Environmentlong
crossDeviceViewThroughConversionRevenueView-through Revenue + Cross-Environmentdouble
crossDeviceViewThroughConversionsView-through Conversion Events + Cross-Environmentlong
downloadedImpressionsDownloaded Impressionslong
dv360CostDV360 Cost (Account Currency)double
dv360CostUsdDV360 Cost USDdouble
effectiveCpmEffective CPMdouble
impressionDeliveryStatusImpression Delivery Statusdouble
impressionsImpressionslong
mediaCostMedia Costdouble
naturalSearchActionsNatural Search Actionsdouble
naturalSearchClicksNatural Search Clickslong
naturalSearchRevenueNatural Search Revenuedouble
naturalSearchTransactionsNatural Search Transactionsdouble
paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion Percentagedouble
paidSearchActionsPaid Search Actionsdouble
paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per Actiondouble
paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per Transactiondouble
paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average CM360 Transaction Amountdouble
paidSearchAveragePositionPaid Search Average Positiondouble
paidSearchClickRatePaid Search Click Ratedouble
paidSearchClicksPaid Search Clickslong
paidSearchCostPaid Search Costdouble
paidSearchImpressionsPaid Search Impressionslong
paidSearchRevenuePaid Search Revenuedouble
paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction Revenuedouble
paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion Percentagedouble
paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per Spenddouble
paidSearchTransactionsPaid Search Transactionsdouble
paidSearchVisitsPaid Search Visitslong
plannedMediaCostPlanned Media Costdouble
provisionalImpressionsProvisional Impressionslong
revenuePerClickRevenue Per Clickdouble
revenuePerThousandImpressionsRevenue Per Thousand Impressionsdouble
richMediaAverageDisplayTimeAverage Display Timedouble
richMediaAverageExpansionTimeAverage Expansion Timedouble
richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
richMediaAverageInteractionTimeAverage Interaction Timedouble
richMediaAverageVideoViewTimeVideo Average View Timedouble
richMediaBackupImagesBackup Imagelong
richMediaClickRateRich Media Click Ratedouble
richMediaClicksRich Media Clickslong
richMediaCodeServesCode Serveslong
richMediaCustomAverageTimeAverage Timedouble
richMediaCustomCountersCounterslong
richMediaCustomExitsExitslong
richMediaCustomTimersTimerslong
richMediaDisplayTimeTotal Display Timelong
richMediaEngagementsRich Media Engagementslong
richMediaEventCountersEvent Counterslong
richMediaEventTimersEvent Timersdouble
richMediaExpansionTimeExpansion Timelong
richMediaExpansionsExpansionslong
richMediaFullScreenImpressionsFull-Screen Impressionslong
richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
richMediaFullScreenVideoPlaysFull-Screen Video Playslong
richMediaHtml5ImpressionsHTML5 Impressionslong
richMediaImpressionsRich Media Impressionslong
richMediaInteractionRateInteraction Ratedouble
richMediaInteractionTimeTotal Interaction Timelong
richMediaInteractionsTotal Interactionslong
richMediaInteractiveImpressionsInteractive Impressionslong
richMediaManualClosesManual Closeslong
richMediaScrollsRich Media Scrollslong
richMediaTrueViewViewsTrueView Viewslong
richMediaVideoCompanionClicksVideo Companion Clickslong
richMediaVideoCompletionsVideo Completionslong
richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
richMediaVideoFullScreensVideo Full-Screenlong
richMediaVideoInteractionRateVideo Interaction Ratedouble
richMediaVideoInteractionsVideo Interactionslong
richMediaVideoMidpointsVideo Midpointslong
richMediaVideoMutesVideo Muteslong
richMediaVideoPausesVideo Pauseslong
richMediaVideoPlaysVideo Playslong
richMediaVideoProgressEventsVideo Progress Eventslong
richMediaVideoReplaysVideo Replayslong
richMediaVideoSkipsVideo Skipslong
richMediaVideoStopsVideo Stopslong
richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
richMediaVideoUnmutesVideo Unmuteslong
richMediaVideoViewRateVideo View Ratedouble
richMediaVideoViewsVideo Viewslong
roadblockImpressionsRoadblock Impressionslong
socialEngagementRateSocial Engagement Ratedouble
socialFollowsFollowslong
socialLeadSubmissionsTwitter Leads Generatedlong
socialLikesLikeslong
socialOfferAcceptsTwitter Offers Acceptedlong
socialOtherInteractionsOther Social Interactionslong
socialRepliesReplieslong
socialSharesExternalShares (External)long
socialSharesInternalShares (Internal)long
socialTotalEngagementsTotal Social Engagementslong
totalConversionsTotal Conversionsdouble
totalConversionsRevenueTotal Revenuedouble
trackedAdsTracked Adslong
twitterAppClicksTwitter App Install Clickslong
twitterBuyNowCardClicksTwitter Buy Now Clickslong
twitterBuyNowPurchaseSuccessfulsTwitter Buy Now Purchaseslong
twitterUrlClicksTwitter URL Clickslong
twitterVideo50PercentInViewFor2SecondsTwitter: Video 50% In View For 2 Secondslong
twitterVideo100PercentInViewFor3SecondsTwitter: Video 100% In View For 3 Secondslong
uniqueReachAverageImpressionFrequencyUnique Reach: Average Impression Frequencystring
uniqueReachAverageViewableImpressionFrequencyUnique Reach: Average Viewable Impression Frequencystring
uniqueReachClickReachUnique Reach: Click Reachstring
uniqueReachImpressionReachUnique Reach: Impression Reachstring
uniqueReachTotalReachUnique Reach: Total Reachstring
uniqueReachViewableImpressionReachUnique Reach: Viewable Impression Reachstring
verificationBlockedImpressionsBlocked Impressionslong
verificationClassifiedImpressionsClassified Impressionslong
verificationMeasurableImpressionsForAudioMeasurable Impressions For Audiolong
verificationMeasurableImpressionsForVideoPlayerLocationMeasurable Impressions For Video Player Locationlong
verificationMeasurableImpressionsForVideoPlayerSizeMeasurable Impressions For Video Player Sizelong
verificationPercentageMeasurableImpressionsForAudioPercentage Of Measurable Impressions For Audiodouble
verificationPercentageMeasurableImpressionsForVideoPlayerLocationPercentage Of Measurable Impressions For Video Player Locationdouble
verificationPercentageMeasurableImpressionsForVideoPlayerSizePercentage Of Measurable Impressions For Video Player Sizedouble
verificationPublisherProblemsPublisher Problemslong
verificationReportingProblemsReporting Problemslong
verificationServingProblemsServing Problemslong
verificationVerifiableImpressionsVerifiable Impressionslong
verificationVideoMutedAtStartVideo Muted At Startlong
verificationVideoPlayerHdSizeImpressionsHD Video Player Size Impressionslong
verificationVideoPlayerLargeSizeImpressionsLarge Video Player Size Impressionslong
verificationVideoPlayerLocationAvgPixelsFromLeftVideo Player Location Avg Pixels From Leftlong
verificationVideoPlayerLocationAvgPixelsFromTopVideo Player Location Avg Pixels From Toplong
verificationVideoPlayerSizeAvgHeightVideo Player Size Avg Heightlong
verificationVideoPlayerSizeAvgWidthVideo Player Size Avg Widthlong
verificationVideoPlayerSmallSizeImpressionsSmall Video Player Size Impressionslong
verificationVideoProminenceScoreVideo Prominence Scoredouble
verificationWarningsWarningslong
videoCompanionClicksCompanion Clickslong
videoCompanionImpressionsCompanion Viewslong

Reach by Frequency Metrics

API NameReport Builder NameType
activeViewViewableImpressionCookieReachActive View: Viewable Impression Cookie Reachlong
cookieReachAverageImpressionFrequencyCookie Reach: Average Impression Frequencydouble
cookieReachClickReachCookie Reach: Click Reachlong
cookieReachImpressionReachCookie Reach: Impression Reachlong
cookieReachIncrementalClickReachCookie Reach: Incremental Click Reachlong
cookieReachIncrementalImpressionReachCookie Reach: Incremental Impression Reachlong
cookieReachIncrementalTotalReachCookie Reach: Incremental Total Reachlong
cookieReachTotalReachCookie Reach: Total Reachlong
uniqueReachClickReachUnique Reach: Click Reachstring
uniqueReachImpressionReachUnique Reach: Impression Reachstring
uniqueReachTotalReachUnique Reach: Total Reachstring
uniqueReachViewableImpressionReachUnique Reach: Viewable Impression Reachstring

Reach Report Filters

API NameReport Builder NameType
adAdstring
adTypeAd Typestring
advertiserAdvertiserstring
browserPlatformBrowser/Platformstring
campaignCampaignstring
cityCitystring
connectionTypeConnection Typestring
countryCountrystring
dmaRegionDesignated Market Area (DMA)string
hourHourstring
mobileCarrierMobile Carrierstring
operatingSystemOperating Systemstring
placementPlacementstring
platformTypePlatform Typestring
siteSite (CM360)string

Conversion Dimensions

API NameReport Builder NameType
conversionId (required)Conversion IDstring
activityActivitystring
activityGroupActivity Groupstring
activityGroupIdActivity Group IDlong
activityIdActivity IDlong
activityTimeActivity Date/Timestring
browserPlatformBrowser/Platformstring
channelMixChannel Mixstring
cityCitystring
clickCountClick Countlong
connectionTypeConnection Typestring
conversionReferrerConversion Referrerstring
conversionUrlConversion URLstring
countryCountrystring
customRichMediaEventCountRich Media Custom Event Countlong
customRichMediaEventPathSummaryRich Media Custom Event Path Summarystring
daysSinceAttributedInteractionDays Since Attributed Interactionlong
daysSinceFirstInteractionDays Since First Interactionlong
dmaRegionDesignated Market Area (DMA)string
floodlightAttributionTypeFloodlight Attribution Typestring
floodlightConfigIdFloodlight Configurationlong
hoursSinceAttributedInteractionHours Since Attributed Interactionlong
hoursSinceFirstInteractionHours Since First Interactionlong
impressionCountImpression Countlong
interactionCountClickTrackerInteraction Count: Click Trackerlong
interactionCountMobileRichMediaInteraction Count: Mobile Rich Medialong
interactionCountMobileStaticImageInteraction Count: Mobile Static Imagelong
interactionCountMobileVideoInteraction Count: Mobile Videolong
interactionCountNaturalSearchInteraction Count: Natural Searchlong
interactionCountPaidSearchInteraction Count: Paid Searchlong
interactionCountRichMediaInteraction Count: Rich Medialong
interactionCountStaticImageInteraction Count: Static Imagelong
interactionCountVideoInteraction Count: Videolong
mobileCarrierMobile Carrierstring
numValueNUM Valuestring
operatingSystemOperating Systemstring
operatingSystemVersionOperating System Versionstring
ordValueORD Valuestring
pathLengthPath Lengthlong
pathTypePath Typestring
platformTypePlatform Typestring
recalculatedAttributionTypeRecalculated Attribution Typestring
standardRichMediaEventCountRich Media Standard Event Countlong
standardRichMediaEventPathSummaryRich Media Standard Event Path Summarystring
stateState/Regionstring
tranValueTRAN Valuestring
uValueU Valuestring
zipCodeZIP/Postal Codelong

Per Interaction Dimensions

API NameReport Builder NameType
interactionNumber (required)Interaction Numberlong
interactionTime (required)Interaction Date/Timestring
adAdstring
adIdAd IDlong
adTypeAd Typestring
advertiserAdvertiserstring
advertiserGroupAdvertiser Groupstring
advertiserIdAdvertiser IDlong
assetAssetstring
assetCategoryAsset Categorystring
assetIdAsset IDlong
assetOrientationAsset Orientationstring
audienceTargetedAudience Targetedstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignIdCampaign IDlong
campaignStartDateCampaign Start Datestring
clickThroughUrlClick-through URLstring
creativeCreativestring
creativeGroup1Creative Groups 1string
creativeGroup2Creative Groups 2string
creativeIdCreative IDlong
creativeSizeCreative Pixel Sizestring
creativeTypeCreative Typestring
creativeVersionCreative Versionstring
dynamicProfileDynamic Profilestring
dynamicProfileIdDynamic Profile Idlong
feed1Dynamic Element 1string
feed1ReportingDimension1Feed 1 - Reporting dimension 1string
feed1ReportingDimension2Feed 1 - Reporting dimension 2string
feed1ReportingDimension3Feed 1 - Reporting dimension 3string
feed1ReportingLabelFeed 1 - Reporting labelstring
feed1UniqueIdFeed 1 - Unique IDstring
feed2Dynamic Element 2string
feed2ReportingDimension1Feed 2 - Reporting dimension 1string
feed2ReportingDimension2Feed 2 - Reporting dimension 2string
feed2ReportingDimension3Feed 2 - Reporting dimension 3string
feed2ReportingLabelFeed 2 - Reporting labelstring
feed2UniqueIdFeed 2 - Unique IDstring
feed3Dynamic Element 3string
feed3ReportingDimension1Feed 3 - Reporting dimension 1string
feed3ReportingDimension2Feed 3 - Reporting dimension 2string
feed3ReportingDimension3Feed 3 - Reporting dimension 3string
feed3ReportingLabelFeed 3 - Reporting labelstring
feed3UniqueIdFeed 3 - Unique IDstring
feed4Dynamic Element 4string
feed4ReportingDimension1Feed 4 - Reporting dimension 1string
feed4ReportingDimension2Feed 4 - Reporting dimension 2string
feed4ReportingDimension3Feed 4 - Reporting dimension 3string
feed4ReportingLabelFeed 4 - Reporting labelstring
feed4UniqueIdFeed 4 - Unique IDstring
feed5Dynamic Element 5string
feed5ReportingDimension1Feed 5 - Reporting dimension 1string
feed5ReportingDimension2Feed 5 - Reporting dimension 2string
feed5ReportingDimension3Feed 5 - Reporting dimension 3string
feed5ReportingLabelFeed 5 - Reporting labelstring
feed5UniqueIdFeed 5 - Unique IDstring
floodlightAttributedInteractionFloodlight Attributed Interactionstring
interactionChannelInteraction Channelstring
interactionTypeInteraction Typestring
naturalSearchEngineCountryNatural Search Engine Countrystring
naturalSearchEnginePropertyNatural Search Engine Propertystring
naturalSearchEngineUrlNatural Search Engine URLstring
naturalSearchLandingPageNatural Search Landing Pagestring
naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
naturalSearchQueryNatural Search Querystring
packageRoadblockPackage/Roadblockstring
packageRoadblockIdPackage/Roadblock IDlong
packageRoadblockStrategyPackage/Roadblock Strategystring
paidSearchAdPaid Search Adstring
paidSearchAdGroupPaid Search Ad Groupstring
paidSearchAdGroupIdPaid Search Ad Group IDlong
paidSearchAdIdPaid Search Ad IDlong
paidSearchAdvertiserPaid Search Advertiserstring
paidSearchAdvertiserIdPaid Search Advertiser IDlong
paidSearchAgencyPaid Search Agencystring
paidSearchAgencyIdPaid Search Agency IDlong
paidSearchBidStrategyPaid Search Bid Strategystring
paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
paidSearchCampaignPaid Search Campaignstring
paidSearchCampaignIdPaid Search Campaign IDlong
paidSearchEngineAccountPaid Search Engine Accountstring
paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
paidSearchEngineAccountIdPaid Search Engine Account IDlong
paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
paidSearchExternalAdIdPaid Search External Ad IDlong
paidSearchExternalCampaignIdPaid Search External Campaign IDlong
paidSearchExternalKeywordIdPaid Search External Keyword IDlong
paidSearchKeywordPaid Search Keywordstring
paidSearchKeywordIdPaid Search Keyword IDlong
paidSearchLabelsPaid Search Labelsstring
paidSearchLandingPageUrlPaid Search Landing Page URLstring
paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
paidSearchMatchTypePaid Search Match Typestring
paidSocialAdPaid Social Adstring
paidSocialAdGroupPaid Social Ad Groupstring
paidSocialAdGroupIdPaid Social Ad Group IDlong
paidSocialAdIdPaid Social Ad IDlong
paidSocialAdvertiserPaid Social Advertiserstring
paidSocialAdvertiserIdPaid Social Advertiser IDlong
paidSocialAgencyPaid Social Agencystring
paidSocialAgencyIdPaid Social Agency IDlong
paidSocialCampaignPaid Social Campaignstring
paidSocialCampaignIdPaid Social Campaign IDlong
paidSocialEngineAccountPaid Social Engine Accountstring
paidSocialEngineAccountIdPaid Social Engine Account IDlong
paidSocialExternalAdGroupIdPaid Social External Ad Group IDlong
paidSocialExternalAdIdPaid Social External Ad IDlong
paidSocialExternalCampaignIdPaid Social External Campaign IDlong
paidSocialExternalEngineAccountIdPaid Social External Engine Account IDlong
placementPlacementstring
placementEndDatePlacement End Datestring
placementIdPlacement IDlong
placementSizePlacement Pixel Sizestring
placementStartDatePlacement Start Datestring
recalculatedAttributedInteractionRecalculated Attributed Interactionstring
renderingIdRendering IDlong
richMediaBackupImagesDimensionBackup Imagelong
richMediaCustomCountersDimensionCounterslong
richMediaCustomExitsDimensionExitslong
richMediaCustomTimersDimensionTimerslong
richMediaDisplayTimeDimensionTotal Display Timelong
richMediaExpansionTimeDimensionExpansion Timelong
richMediaExpansionsDimensionExpansionslong
richMediaFullScreenImpressionsDimensionFull-Screen Impressionslong
richMediaFullScreenVideoCompletionsDimensionFull-Screen Video Completionslong
richMediaFullScreenVideoPlaysDimensionFull-Screen Video Playslong
richMediaHtml5ImpressionsDimensionHTML5 Impressionslong
richMediaInteractionTimeDimensionTotal Interaction Timelong
richMediaInteractiveImpressionsDimensionInteractive Impressionslong
richMediaManualClosesDimensionManual Closeslong
richMediaVideoCompanionClicksDimensionVideo Companion Clickslong
richMediaVideoCompletionsDimensionVideo Completionslong
richMediaVideoFirstQuartileCompletesDimensionVideo First Quartile Completionslong
richMediaVideoFullScreensDimensionVideo Full-Screenlong
richMediaVideoInteractionsDimensionVideo Interactionslong
richMediaVideoLengthVideo Lengthstring
richMediaVideoMidpointsDimensionVideo Midpointslong
richMediaVideoMutesDimensionVideo Muteslong
richMediaVideoPausesDimensionVideo Pauseslong
richMediaVideoPlaysDimensionVideo Playslong
richMediaVideoProgressEventsDimensionVideo Progress Eventslong
richMediaVideoReplaysDimensionVideo Replayslong
richMediaVideoSkipsDimensionVideo Skipslong
richMediaVideoStopsDimensionVideo Stopslong
richMediaVideoThirdQuartileCompletesDimensionVideo Third Quartile Completionslong
richMediaVideoUnmutesDimensionVideo Unmuteslong
richMediaVideoViewsDimensionVideo Viewslong
siteSite (CM360)string
siteDirectorySite (Site Directory)string
siteDirectoryIdSite ID (Site Directory)long
siteIdSite ID (CM360)long
siteKeynameSite Keynamestring
twitterImpressionIdTwitter Impression IDlong
withinFloodlightLookbackWindowWithin Floodlight Lookback Windowstring

Path To Conversion Report Metrics

API NameReport Builder NameType
totalConversionsTotal Conversionsdouble
totalConversionsRevenueTotal Revenuedouble

Path To Conversion Report Custom Floodlight Variables

API NameReport Builder NameType
floodlightVariableDimension1Floodlight Variable 1string
floodlightVariableDimension2Floodlight Variable 2string
floodlightVariableDimension3Floodlight Variable 3string
floodlightVariableDimension4Floodlight Variable 4string
floodlightVariableDimension5Floodlight Variable 5string
floodlightVariableDimension6Floodlight Variable 6string
floodlightVariableDimension7Floodlight Variable 7string
floodlightVariableDimension8Floodlight Variable 8string
floodlightVariableDimension9Floodlight Variable 9string
floodlightVariableDimension10Floodlight Variable 10string
floodlightVariableDimension11Floodlight Variable 11string
floodlightVariableDimension12Floodlight Variable 12string
floodlightVariableDimension13Floodlight Variable 13string
floodlightVariableDimension14Floodlight Variable 14string
floodlightVariableDimension15Floodlight Variable 15string
floodlightVariableDimension16Floodlight Variable 16string
floodlightVariableDimension17Floodlight Variable 17string
floodlightVariableDimension18Floodlight Variable 18string
floodlightVariableDimension19Floodlight Variable 19string
floodlightVariableDimension20Floodlight Variable 20string
floodlightVariableDimension21Floodlight Variable 21string
floodlightVariableDimension22Floodlight Variable 22string
floodlightVariableDimension23Floodlight Variable 23string
floodlightVariableDimension24Floodlight Variable 24string
floodlightVariableDimension25Floodlight Variable 25string
floodlightVariableDimension26Floodlight Variable 26string
floodlightVariableDimension27Floodlight Variable 27string
floodlightVariableDimension28Floodlight Variable 28string
floodlightVariableDimension29Floodlight Variable 29string
floodlightVariableDimension30Floodlight Variable 30string
floodlightVariableDimension31Floodlight Variable 31string
floodlightVariableDimension32Floodlight Variable 32string
floodlightVariableDimension33Floodlight Variable 33string
floodlightVariableDimension34Floodlight Variable 34string
floodlightVariableDimension35Floodlight Variable 35string
floodlightVariableDimension36Floodlight Variable 36string
floodlightVariableDimension37Floodlight Variable 37string
floodlightVariableDimension38Floodlight Variable 38string
floodlightVariableDimension39Floodlight Variable 39string
floodlightVariableDimension40Floodlight Variable 40string
floodlightVariableDimension41Floodlight Variable 41string
floodlightVariableDimension42Floodlight Variable 42string
floodlightVariableDimension43Floodlight Variable 43string
floodlightVariableDimension44Floodlight Variable 44string
floodlightVariableDimension45Floodlight Variable 45string
floodlightVariableDimension46Floodlight Variable 46string
floodlightVariableDimension47Floodlight Variable 47string
floodlightVariableDimension48Floodlight Variable 48string
floodlightVariableDimension49Floodlight Variable 49string
floodlightVariableDimension50Floodlight Variable 50string
floodlightVariableDimension51Floodlight Variable 51string
floodlightVariableDimension52Floodlight Variable 52string
floodlightVariableDimension53Floodlight Variable 53string
floodlightVariableDimension54Floodlight Variable 54string
floodlightVariableDimension55Floodlight Variable 55string
floodlightVariableDimension56Floodlight Variable 56string
floodlightVariableDimension57Floodlight Variable 57string
floodlightVariableDimension58Floodlight Variable 58string
floodlightVariableDimension59Floodlight Variable 59string
floodlightVariableDimension60Floodlight Variable 60string
floodlightVariableDimension61Floodlight Variable 61string
floodlightVariableDimension62Floodlight Variable 62string
floodlightVariableDimension63Floodlight Variable 63string
floodlightVariableDimension64Floodlight Variable 64string
floodlightVariableDimension65Floodlight Variable 65string
floodlightVariableDimension66Floodlight Variable 66string
floodlightVariableDimension67Floodlight Variable 67string
floodlightVariableDimension68Floodlight Variable 68string
floodlightVariableDimension69Floodlight Variable 69string
floodlightVariableDimension70Floodlight Variable 70string
floodlightVariableDimension71Floodlight Variable 71string
floodlightVariableDimension72Floodlight Variable 72string
floodlightVariableDimension73Floodlight Variable 73string
floodlightVariableDimension74Floodlight Variable 74string
floodlightVariableDimension75Floodlight Variable 75string
floodlightVariableDimension76Floodlight Variable 76string
floodlightVariableDimension77Floodlight Variable 77string
floodlightVariableDimension78Floodlight Variable 78string
floodlightVariableDimension79Floodlight Variable 79string
floodlightVariableDimension80Floodlight Variable 80string
floodlightVariableDimension81Floodlight Variable 81string
floodlightVariableDimension82Floodlight Variable 82string
floodlightVariableDimension83Floodlight Variable 83string
floodlightVariableDimension84Floodlight Variable 84string
floodlightVariableDimension85Floodlight Variable 85string
floodlightVariableDimension86Floodlight Variable 86string
floodlightVariableDimension87Floodlight Variable 87string
floodlightVariableDimension88Floodlight Variable 88string
floodlightVariableDimension89Floodlight Variable 89string
floodlightVariableDimension90Floodlight Variable 90string
floodlightVariableDimension91Floodlight Variable 91string
floodlightVariableDimension92Floodlight Variable 92string
floodlightVariableDimension93Floodlight Variable 93string
floodlightVariableDimension94Floodlight Variable 94string
floodlightVariableDimension95Floodlight Variable 95string
floodlightVariableDimension96Floodlight Variable 96string
floodlightVariableDimension97Floodlight Variable 97string
floodlightVariableDimension98Floodlight Variable 98string
floodlightVariableDimension99Floodlight Variable 99string
floodlightVariableDimension100Floodlight Variable 100string

Cross Dimension Reach Report Breakdown

API NameReport Builder NameType
dateDatestring
monthMonthstring
weekWeekstring

Cross Dimension Reach Report Filters

API NameReport Builder NameType
advertiserAdvertiserstring
campaignCampaignstring

Cross Dimension Reach Report Metrics

API NameReport Builder NameType
cookieReachAverageImpressionFrequencyCookie Reach: Average Impression Frequencydouble
cookieReachClickReachCookie Reach: Click Reachlong
cookieReachDuplicateClickReachCookie Reach: Duplicate Click Reachlong
cookieReachDuplicateClickReachPercentCookie Reach: Duplicate Click Reach %double
cookieReachDuplicateImpressionReachCookie Reach: Duplicate Impression Reachlong
cookieReachDuplicateImpressionReachPercentCookie Reach: Duplicate Impression Reach %double
cookieReachDuplicateTotalReachCookie Reach: Duplicate Total Reachlong
cookieReachDuplicateTotalReachPercentCookie Reach: Duplicate Total Reach %double
cookieReachExclusiveClickReachCookie Reach: Exclusive Click Reachlong
cookieReachExclusiveClickReachPercentCookie Reach: Exclusive Click Reach %double
cookieReachExclusiveImpressionReachCookie Reach: Exclusive Impression Reachlong
cookieReachExclusiveImpressionReachPercentCookie Reach: Exclusive Impression Reach %double
cookieReachExclusiveTotalReachCookie Reach: Exclusive Total Reachlong
cookieReachExclusiveTotalReachPercentCookie Reach: Exclusive Total Reach %double
cookieReachImpressionReachCookie Reach: Impression Reachlong
cookieReachIncrementalClickReachCookie Reach: Incremental Click Reachlong
cookieReachIncrementalImpressionReachCookie Reach: Incremental Impression Reachlong
cookieReachIncrementalTotalReachCookie Reach: Incremental Total Reachlong
cookieReachTotalReachCookie Reach: Total Reachlong

Cross Dimension Reach Report Overlap Metrics

API NameReport Builder NameType
cookieReachOverlapClickReachCookie Reach: Overlap Click Reachlong
cookieReachOverlapClickReachPercentCookie Reach: Overlap Click Reach %double
cookieReachOverlapImpressionReachCookie Reach: Overlap Impression Reachlong
cookieReachOverlapImpressionReachPercentCookie Reach: Overlap Impression Reach %double
cookieReachOverlapTotalReachCookie Reach: Overlap Total Reachlong
cookieReachOverlapTotalReachPercentCookie Reach: Overlap Total Reach %double

Floodlight Report Dimensions

API NameReport Builder NameType
activityActivitystring
activityGroupActivity Groupstring
activityGroupIdActivity Group IDlong
activityIdActivity IDlong
activityTimeActivity Date/Timestring
adAdstring
adIdAd IDlong
adTypeAd Typestring
advertiserAdvertiserstring
advertiserGroupAdvertiser Groupstring
advertiserIdAdvertiser IDlong
assetAssetstring
assetCategoryAsset Categorystring
assetIdAsset IDlong
assetOrientationAsset Orientationstring
audienceTargetedAudience Targetedstring
browserPlatformBrowser/Platformstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignIdCampaign IDlong
campaignStartDateCampaign Start Datestring
channelMixChannel Mixstring
cityCitystring
clickCountClick Countlong
clickThroughUrlClick-through URLstring
connectionTypeConnection Typestring
conversionReferrerConversion Referrerstring
conversionUrlConversion URLstring
countryCountrystring
creativeCreativestring
creativeGroup1Creative Groups 1string
creativeGroup2Creative Groups 2string
creativeIdCreative IDlong
creativeSizeCreative Pixel Sizestring
creativeTypeCreative Typestring
creativeVersionCreative Versionstring
customRichMediaEventCountRich Media Custom Event Countlong
customRichMediaEventPathSummaryRich Media Custom Event Path Summarystring
dataSourceData Sourcestring
dateDatestring
daysSinceAttributedInteractionDays Since Attributed Interactionlong
daysSinceFirstInteractionDays Since First Interactionlong
dmaRegionDesignated Market Area (DMA)string
dynamicProfileDynamic Profilestring
dynamicProfileIdDynamic Profile Idlong
feed1Dynamic Element 1string
feed1ReportingDimension1Feed 1 - Reporting dimension 1string
feed1ReportingDimension2Feed 1 - Reporting dimension 2string
feed1ReportingDimension3Feed 1 - Reporting dimension 3string
feed1ReportingLabelFeed 1 - Reporting labelstring
feed1UniqueIdFeed 1 - Unique IDstring
feed2Dynamic Element 2string
feed2ReportingDimension1Feed 2 - Reporting dimension 1string
feed2ReportingDimension2Feed 2 - Reporting dimension 2string
feed2ReportingDimension3Feed 2 - Reporting dimension 3string
feed2ReportingLabelFeed 2 - Reporting labelstring
feed2UniqueIdFeed 2 - Unique IDstring
feed3Dynamic Element 3string
feed3ReportingDimension1Feed 3 - Reporting dimension 1string
feed3ReportingDimension2Feed 3 - Reporting dimension 2string
feed3ReportingDimension3Feed 3 - Reporting dimension 3string
feed3ReportingLabelFeed 3 - Reporting labelstring
feed3UniqueIdFeed 3 - Unique IDstring
feed4Dynamic Element 4string
feed4ReportingDimension1Feed 4 - Reporting dimension 1string
feed4ReportingDimension2Feed 4 - Reporting dimension 2string
feed4ReportingDimension3Feed 4 - Reporting dimension 3string
feed4ReportingLabelFeed 4 - Reporting labelstring
feed4UniqueIdFeed 4 - Unique IDstring
feed5Dynamic Element 5string
feed5ReportingDimension1Feed 5 - Reporting dimension 1string
feed5ReportingDimension2Feed 5 - Reporting dimension 2string
feed5ReportingDimension3Feed 5 - Reporting dimension 3string
feed5ReportingLabelFeed 5 - Reporting labelstring
feed5UniqueIdFeed 5 - Unique IDstring
floodlightAttributionTypeFloodlight Attribution Typestring
floodlightConfigIdFloodlight Configurationlong
floodlightVariableDimension1Floodlight Variable 1string
floodlightVariableDimension2Floodlight Variable 2string
floodlightVariableDimension3Floodlight Variable 3string
floodlightVariableDimension4Floodlight Variable 4string
floodlightVariableDimension5Floodlight Variable 5string
floodlightVariableDimension6Floodlight Variable 6string
floodlightVariableDimension7Floodlight Variable 7string
floodlightVariableDimension8Floodlight Variable 8string
floodlightVariableDimension9Floodlight Variable 9string
floodlightVariableDimension10Floodlight Variable 10string
floodlightVariableDimension11Floodlight Variable 11string
floodlightVariableDimension12Floodlight Variable 12string
floodlightVariableDimension13Floodlight Variable 13string
floodlightVariableDimension14Floodlight Variable 14string
floodlightVariableDimension15Floodlight Variable 15string
floodlightVariableDimension16Floodlight Variable 16string
floodlightVariableDimension17Floodlight Variable 17string
floodlightVariableDimension18Floodlight Variable 18string
floodlightVariableDimension19Floodlight Variable 19string
floodlightVariableDimension20Floodlight Variable 20string
floodlightVariableDimension21Floodlight Variable 21string
floodlightVariableDimension22Floodlight Variable 22string
floodlightVariableDimension23Floodlight Variable 23string
floodlightVariableDimension24Floodlight Variable 24string
floodlightVariableDimension25Floodlight Variable 25string
floodlightVariableDimension26Floodlight Variable 26string
floodlightVariableDimension27Floodlight Variable 27string
floodlightVariableDimension28Floodlight Variable 28string
floodlightVariableDimension29Floodlight Variable 29string
floodlightVariableDimension30Floodlight Variable 30string
floodlightVariableDimension31Floodlight Variable 31string
floodlightVariableDimension32Floodlight Variable 32string
floodlightVariableDimension33Floodlight Variable 33string
floodlightVariableDimension34Floodlight Variable 34string
floodlightVariableDimension35Floodlight Variable 35string
floodlightVariableDimension36Floodlight Variable 36string
floodlightVariableDimension37Floodlight Variable 37string
floodlightVariableDimension38Floodlight Variable 38string
floodlightVariableDimension39Floodlight Variable 39string
floodlightVariableDimension40Floodlight Variable 40string
floodlightVariableDimension41Floodlight Variable 41string
floodlightVariableDimension42Floodlight Variable 42string
floodlightVariableDimension43Floodlight Variable 43string
floodlightVariableDimension44Floodlight Variable 44string
floodlightVariableDimension45Floodlight Variable 45string
floodlightVariableDimension46Floodlight Variable 46string
floodlightVariableDimension47Floodlight Variable 47string
floodlightVariableDimension48Floodlight Variable 48string
floodlightVariableDimension49Floodlight Variable 49string
floodlightVariableDimension50Floodlight Variable 50string
floodlightVariableDimension51Floodlight Variable 51string
floodlightVariableDimension52Floodlight Variable 52string
floodlightVariableDimension53Floodlight Variable 53string
floodlightVariableDimension54Floodlight Variable 54string
floodlightVariableDimension55Floodlight Variable 55string
floodlightVariableDimension56Floodlight Variable 56string
floodlightVariableDimension57Floodlight Variable 57string
floodlightVariableDimension58Floodlight Variable 58string
floodlightVariableDimension59Floodlight Variable 59string
floodlightVariableDimension60Floodlight Variable 60string
floodlightVariableDimension61Floodlight Variable 61string
floodlightVariableDimension62Floodlight Variable 62string
floodlightVariableDimension63Floodlight Variable 63string
floodlightVariableDimension64Floodlight Variable 64string
floodlightVariableDimension65Floodlight Variable 65string
floodlightVariableDimension66Floodlight Variable 66string
floodlightVariableDimension67Floodlight Variable 67string
floodlightVariableDimension68Floodlight Variable 68string
floodlightVariableDimension69Floodlight Variable 69string
floodlightVariableDimension70Floodlight Variable 70string
floodlightVariableDimension71Floodlight Variable 71string
floodlightVariableDimension72Floodlight Variable 72string
floodlightVariableDimension73Floodlight Variable 73string
floodlightVariableDimension74Floodlight Variable 74string
floodlightVariableDimension75Floodlight Variable 75string
floodlightVariableDimension76Floodlight Variable 76string
floodlightVariableDimension77Floodlight Variable 77string
floodlightVariableDimension78Floodlight Variable 78string
floodlightVariableDimension79Floodlight Variable 79string
floodlightVariableDimension80Floodlight Variable 80string
floodlightVariableDimension81Floodlight Variable 81string
floodlightVariableDimension82Floodlight Variable 82string
floodlightVariableDimension83Floodlight Variable 83string
floodlightVariableDimension84Floodlight Variable 84string
floodlightVariableDimension85Floodlight Variable 85string
floodlightVariableDimension86Floodlight Variable 86string
floodlightVariableDimension87Floodlight Variable 87string
floodlightVariableDimension88Floodlight Variable 88string
floodlightVariableDimension89Floodlight Variable 89string
floodlightVariableDimension90Floodlight Variable 90string
floodlightVariableDimension91Floodlight Variable 91string
floodlightVariableDimension92Floodlight Variable 92string
floodlightVariableDimension93Floodlight Variable 93string
floodlightVariableDimension94Floodlight Variable 94string
floodlightVariableDimension95Floodlight Variable 95string
floodlightVariableDimension96Floodlight Variable 96string
floodlightVariableDimension97Floodlight Variable 97string
floodlightVariableDimension98Floodlight Variable 98string
floodlightVariableDimension99Floodlight Variable 99string
floodlightVariableDimension100Floodlight Variable 100string
hasRichMediaBackupImagesHas Backup Imageboolean
hasRichMediaCustomCountersHas Countersboolean
hasRichMediaCustomExitsHas Exitsboolean
hasRichMediaCustomTimersHas Timersboolean
hasRichMediaDynamicAdImpressionsHas Dynamic Impressionsboolean
hasRichMediaExpansionsHas Expansionsboolean
hasRichMediaFullScreenImpressionsHas Full-Screen Impressionsboolean
hasRichMediaFullScreenVideoCompletionsHas Full-Screen Video Completionsboolean
hasRichMediaFullScreenVideoPlaysHas Full-Screen Video Playsboolean
hasRichMediaFullScreenViewsHas Full-Screen Viewsboolean
hasRichMediaHtml5ImpressionsHas HTML5 Impressionsboolean
hasRichMediaInteractiveImpressionsHas Interactive Impressionsboolean
hasRichMediaManualClosesHas Manual Closesboolean
hasRichMediaVideoCompanionClicksHas Video Companion Clicksboolean
hasRichMediaVideoCompletionsHas Video Completionsboolean
hasRichMediaVideoFirstQuartileCompletesHas Video First Quartile Completionsboolean
hasRichMediaVideoFullScreensHas Video Full-Screenboolean
hasRichMediaVideoInteractionsHas Video Interactionsboolean
hasRichMediaVideoMidpointsHas Video Midpointsboolean
hasRichMediaVideoMutesHas Video Mutesboolean
hasRichMediaVideoPausesHas Video Pausesboolean
hasRichMediaVideoPlaysHas Video Playsboolean
hasRichMediaVideoProgressEventsHas Video Progress Eventsboolean
hasRichMediaVideoReplaysHas Video Replaysboolean
hasRichMediaVideoSkipsHas Video Skipsboolean
hasRichMediaVideoStopsHas Video Stopsboolean
hasRichMediaVideoThirdQuartileCompletesHas Video Third Quartile Completionsboolean
hasRichMediaVideoUnmutesHas Video Unmutesboolean
hasRichMediaVideoViewsHas Video Viewsboolean
hourHourstring
hoursSinceAttributedInteractionHours Since Attributed Interactionlong
hoursSinceFirstInteractionHours Since First Interactionlong
impressionCountImpression Countlong
interactionChannelInteraction Channelstring
interactionCountClickTrackerInteraction Count: Click Trackerlong
interactionCountMobileRichMediaInteraction Count: Mobile Rich Medialong
interactionCountMobileStaticImageInteraction Count: Mobile Static Imagelong
interactionCountMobileVideoInteraction Count: Mobile Videolong
interactionCountNaturalSearchInteraction Count: Natural Searchlong
interactionCountPaidSearchInteraction Count: Paid Searchlong
interactionCountRichMediaInteraction Count: Rich Medialong
interactionCountStaticImageInteraction Count: Static Imagelong
interactionCountVideoInteraction Count: Videolong
interactionTypeInteraction Typestring
mobileCarrierMobile Carrierstring
monthMonthstring
naturalSearchEngineCountryNatural Search Engine Countrystring
naturalSearchEnginePropertyNatural Search Engine Propertystring
naturalSearchEngineUrlNatural Search Engine URLstring
naturalSearchLandingPageNatural Search Landing Pagestring
naturalSearchLandingPageQueryStringNatural Search Landing Page Query Stringstring
naturalSearchProcessedLandingPageNatural Search Processed Landing Pagestring
naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query Stringstring
naturalSearchQueryNatural Search Querystring
numValueNUM Valuestring
operatingSystemOperating Systemstring
operatingSystemVersionOperating System Versionstring
ordValueORD Valuestring
packageRoadblockPackage/Roadblockstring
packageRoadblockIdPackage/Roadblock IDlong
packageRoadblockStrategyPackage/Roadblock Strategystring
paidSearchAdPaid Search Adstring
paidSearchAdGroupPaid Search Ad Groupstring
paidSearchAdGroupIdPaid Search Ad Group IDlong
paidSearchAdIdPaid Search Ad IDlong
paidSearchAdvertiserPaid Search Advertiserstring
paidSearchAdvertiserIdPaid Search Advertiser IDlong
paidSearchAgencyPaid Search Agencystring
paidSearchAgencyIdPaid Search Agency IDlong
paidSearchBidStrategyPaid Search Bid Strategystring
paidSearchBidStrategyIdPaid Search Bid Strategy IDlong
paidSearchCampaignPaid Search Campaignstring
paidSearchCampaignIdPaid Search Campaign IDlong
paidSearchEngineAccountPaid Search Engine Accountstring
paidSearchEngineAccountCategoryPaid Search Engine Account Categorystring
paidSearchEngineAccountIdPaid Search Engine Account IDlong
paidSearchExternalAdGroupIdPaid Search External Ad Group IDlong
paidSearchExternalAdIdPaid Search External Ad IDlong
paidSearchExternalCampaignIdPaid Search External Campaign IDlong
paidSearchExternalKeywordIdPaid Search External Keyword IDlong
paidSearchKeywordPaid Search Keywordstring
paidSearchKeywordIdPaid Search Keyword IDlong
paidSearchLabelsPaid Search Labelsstring
paidSearchLandingPageUrlPaid Search Landing Page URLstring
paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDlong
paidSearchMatchTypePaid Search Match Typestring
paidSocialAdPaid Social Adstring
paidSocialAdGroupPaid Social Ad Groupstring
paidSocialAdGroupIdPaid Social Ad Group IDlong
paidSocialAdIdPaid Social Ad IDlong
paidSocialAdvertiserPaid Social Advertiserstring
paidSocialAdvertiserIdPaid Social Advertiser IDlong
paidSocialAgencyPaid Social Agencystring
paidSocialAgencyIdPaid Social Agency IDlong
paidSocialCampaignPaid Social Campaignstring
paidSocialCampaignIdPaid Social Campaign IDlong
paidSocialEngineAccountPaid Social Engine Accountstring
paidSocialEngineAccountIdPaid Social Engine Account IDlong
paidSocialExternalAdGroupIdPaid Social External Ad Group IDlong
paidSocialExternalAdIdPaid Social External Ad IDlong
paidSocialExternalCampaignIdPaid Social External Campaign IDlong
paidSocialExternalEngineAccountIdPaid Social External Engine Account IDlong
pathLengthPath Lengthlong
pathTypePath Typestring
placementPlacementstring
placementEndDatePlacement End Datestring
placementIdPlacement IDlong
placementSizePlacement Pixel Sizestring
placementStartDatePlacement Start Datestring
platformTypePlatform Typestring
renderingIdRendering IDlong
richMediaVideoLengthVideo Lengthstring
siteSite (CM360)string
siteDirectorySite (Site Directory)string
siteDirectoryIdSite ID (Site Directory)long
siteIdSite ID (CM360)long
siteKeynameSite Keynamestring
standardRichMediaEventCountRich Media Standard Event Countlong
standardRichMediaEventPathSummaryRich Media Standard Event Path Summarystring
stateState/Regionstring
tranValueTRAN Valuestring
uValueU Valuestring
weekWeekstring
zipCodeZIP/Postal Codelong

Floodlight Report Metrics

API NameReport Builder NameType
activityClickThroughConversionsClick-through Conversionsdouble
activityClickThroughRevenueClick-through Revenuedouble
activityViewThroughConversionsView-through Conversionsdouble
activityViewThroughRevenueView-through Revenuedouble
floodlightImpressionsFloodlight Impressionslong
floodlightVariableMetric1Floodlight Variable 1double
floodlightVariableMetric2Floodlight Variable 2double
floodlightVariableMetric3Floodlight Variable 3double
floodlightVariableMetric4Floodlight Variable 4double
floodlightVariableMetric5Floodlight Variable 5double
floodlightVariableMetric6Floodlight Variable 6double
floodlightVariableMetric7Floodlight Variable 7double
floodlightVariableMetric8Floodlight Variable 8double
floodlightVariableMetric9Floodlight Variable 9double
floodlightVariableMetric10Floodlight Variable 10double
floodlightVariableMetric11Floodlight Variable 11double
floodlightVariableMetric12Floodlight Variable 12double
floodlightVariableMetric13Floodlight Variable 13double
floodlightVariableMetric14Floodlight Variable 14double
floodlightVariableMetric15Floodlight Variable 15double
floodlightVariableMetric16Floodlight Variable 16double
floodlightVariableMetric17Floodlight Variable 17double
floodlightVariableMetric18Floodlight Variable 18double
floodlightVariableMetric19Floodlight Variable 19double
floodlightVariableMetric20Floodlight Variable 20double
floodlightVariableMetric21floodlight variable 21double
floodlightVariableMetric22floodlight variable 22double
floodlightVariableMetric23floodlight variable 23double
floodlightVariableMetric24floodlight variable 24double
floodlightVariableMetric25floodlight variable 25double
floodlightVariableMetric26floodlight variable 26double
floodlightVariableMetric27floodlight variable 27double
floodlightVariableMetric28floodlight variable 28double
floodlightVariableMetric29floodlight variable 29double
floodlightVariableMetric30floodlight variable 30double
floodlightVariableMetric31floodlight variable 31double
floodlightVariableMetric32floodlight variable 32double
floodlightVariableMetric33floodlight variable 33double
floodlightVariableMetric34floodlight variable 34double
floodlightVariableMetric35floodlight variable 35double
floodlightVariableMetric36floodlight variable 36double
floodlightVariableMetric37floodlight variable 37double
floodlightVariableMetric38floodlight variable 38double
floodlightVariableMetric39floodlight variable 39double
floodlightVariableMetric40floodlight variable 40double
floodlightVariableMetric41floodlight variable 41double
floodlightVariableMetric42floodlight variable 42double
floodlightVariableMetric43floodlight variable 43double
floodlightVariableMetric44floodlight variable 44double
floodlightVariableMetric45floodlight variable 45double
floodlightVariableMetric46floodlight variable 46double
floodlightVariableMetric47floodlight variable 47double
floodlightVariableMetric48floodlight variable 48double
floodlightVariableMetric49floodlight variable 49double
floodlightVariableMetric50floodlight variable 50double
floodlightVariableMetric51floodlight variable 51double
floodlightVariableMetric52floodlight variable 52double
floodlightVariableMetric53floodlight variable 53double
floodlightVariableMetric54floodlight variable 54double
floodlightVariableMetric55floodlight variable 55double
floodlightVariableMetric56floodlight variable 56double
floodlightVariableMetric57floodlight variable 57double
floodlightVariableMetric58floodlight variable 58double
floodlightVariableMetric59floodlight variable 59double
floodlightVariableMetric60floodlight variable 60double
floodlightVariableMetric61floodlight variable 61double
floodlightVariableMetric62floodlight variable 62double
floodlightVariableMetric63floodlight variable 63double
floodlightVariableMetric64floodlight variable 64double
floodlightVariableMetric65floodlight variable 65double
floodlightVariableMetric66floodlight variable 66double
floodlightVariableMetric67floodlight variable 67double
floodlightVariableMetric68floodlight variable 68double
floodlightVariableMetric69floodlight variable 69double
floodlightVariableMetric70floodlight variable 70double
floodlightVariableMetric71floodlight variable 71double
floodlightVariableMetric72floodlight variable 72double
floodlightVariableMetric73floodlight variable 73double
floodlightVariableMetric74floodlight variable 74double
floodlightVariableMetric75floodlight variable 75double
floodlightVariableMetric76floodlight variable 76double
floodlightVariableMetric77floodlight variable 77double
floodlightVariableMetric78floodlight variable 78double
floodlightVariableMetric79floodlight variable 79double
floodlightVariableMetric80floodlight variable 80double
floodlightVariableMetric81floodlight variable 81double
floodlightVariableMetric82floodlight variable 82double
floodlightVariableMetric83floodlight variable 83double
floodlightVariableMetric84floodlight variable 84double
floodlightVariableMetric85floodlight variable 85double
floodlightVariableMetric86floodlight variable 86double
floodlightVariableMetric87floodlight variable 87double
floodlightVariableMetric88floodlight variable 88double
floodlightVariableMetric89floodlight variable 89double
floodlightVariableMetric90floodlight variable 90double
floodlightVariableMetric91floodlight variable 91double
floodlightVariableMetric92floodlight variable 92double
floodlightVariableMetric93floodlight variable 93double
floodlightVariableMetric94floodlight variable 94double
floodlightVariableMetric95floodlight variable 95double
floodlightVariableMetric96floodlight variable 96double
floodlightVariableMetric97floodlight variable 97double
floodlightVariableMetric98floodlight variable 98double
floodlightVariableMetric99floodlight variable 99double
floodlightVariableMetric100floodlight variable 100double
lastClickAttributedTransactionCountClick-through Transaction Countdouble
lastImpressionAttributedTransactionCountView-through Transaction Countdouble
richMediaAverageExpansionTimeAverage Expansion Timedouble
richMediaAverageFullScreenViewTimeFull-Screen Average View Timedouble
richMediaAverageInteractionTimeAverage Interaction Timedouble
richMediaAverageVideoViewTimeVideo Average View Timedouble
richMediaBackupImagesBackup Imagelong
richMediaCustomAverageTimeAverage Timedouble
richMediaCustomCountersCounterslong
richMediaCustomExitsExitslong
richMediaCustomTimersTimerslong
richMediaDisplayTimeTotal Display Timelong
richMediaExpansionTimeExpansion Timelong
richMediaExpansionsExpansionslong
richMediaFullScreenImpressionsFull-Screen Impressionslong
richMediaFullScreenVideoCompletesFull-Screen Video Completionslong
richMediaFullScreenVideoPlaysFull-Screen Video Playslong
richMediaHtml5ImpressionsHTML5 Impressionslong
richMediaInteractionTimeTotal Interaction Timelong
richMediaInteractionsTotal Interactionslong
richMediaInteractiveImpressionsInteractive Impressionslong
richMediaManualClosesManual Closeslong
richMediaVideoCompanionClicksVideo Companion Clickslong
richMediaVideoCompletionsVideo Completionslong
richMediaVideoFirstQuartileCompletesVideo First Quartile Completionslong
richMediaVideoFullScreensVideo Full-Screenlong
richMediaVideoInteractionRateVideo Interaction Ratedouble
richMediaVideoInteractionsVideo Interactionslong
richMediaVideoMidpointsVideo Midpointslong
richMediaVideoMutesVideo Muteslong
richMediaVideoPausesVideo Pauseslong
richMediaVideoPlaysVideo Playslong
richMediaVideoProgressEventsVideo Progress Eventslong
richMediaVideoReplaysVideo Replayslong
richMediaVideoSkipsVideo Skipslong
richMediaVideoStopsVideo Stopslong
richMediaVideoThirdQuartileCompletesVideo Third Quartile Completionslong
richMediaVideoUnmutesVideo Unmuteslong
richMediaVideoViewRateVideo View Ratedouble
richMediaVideoViewsVideo Viewslong
totalConversionsTotal Conversionsdouble
totalConversionsRevenueTotal Revenuedouble
transactionCountTransaction Countlong

Floodlight Report Filters

API NameReport Builder NameType
activityActivitystring
activityGroupActivity Groupstring
adAdstring
adTypeAd Typestring
advertiserAdvertiserstring
advertiserGroupAdvertiser Groupstring
browserPlatformBrowser/Platformstring
campaignCampaignstring
campaignEndDateCampaign End Datestring
campaignStartDateCampaign Start Datestring
cityCitystring
clickThroughUrlClick-through URLstring
connectionTypeConnection Typestring
countryCountrystring
creativeCreativestring
creativeGroup1Creative Groups 1string
creativeGroup2Creative Groups 2string
creativeSizeCreative Pixel Sizestring
creativeTypeCreative Typestring
dmaRegionDesignated Market Area (DMA)string
mobileCarrierMobile Carrierstring
operatingSystemOperating Systemstring
packageRoadblockStrategyPackage/Roadblock Strategystring
placementPlacementstring
placementSizePlacement Pixel Sizestring
platformTypePlatform Typestring
renderingIdRendering IDlong
siteSite (CM360)string
siteDirectorySite (Site Directory)string
stateState/Regionstring