Negative keyword lists

Negative keyword lists are lists of string keywords. Target a negative keyword list to help keep your ads from serving on sites, apps or videos related to those keywords.

In the Display & Video 360 API, these are NegativeKeywordList resources. Target them using the targeting type TARGETING_TYPE_NEGATIVE_KEYWORD_LIST.

NegativeKeyword resource

A NegativeKeyword resource is a keyword assigned to a negative keyword list. It is defined by a string value.

Content management

Negative keywords are managed using functions in the negativeKeywords service:

  • create adds a keyword to the list.
  • delete removes a keyword from the list.
  • list gets keywords in the list.
  • bulkEdit edits list content in bulk. The method removes a set of keywords from the list and then assigns a separate set of keywords to the list in a single request.
  • replace fully replaces the content of the negative keyword list with provided keywords.