Display & Video 360에서는 다양한 잠재고객 유형을 사용하여 광고가 게재되는 사용자의 하위 집합을 지정할 수 있습니다. Display & Video 360 API를 통해 사용 가능한 잠재고객을 가져와 리소스 타겟팅에 사용할 수 있습니다. 퍼스트 파티 데이터를 사용하여 특정 유형의 잠재고객을 만들 수도 있습니다.
이 가이드에서는 Display & Video 360 API를 통해 사용할 수 있는 다양한 잠재고객 유형과 광고 게재에서 이를 활용하는 방법을 설명합니다.
기본 요건
Display & Video 360 API 서비스를 사용하기 전에 다음 단계를 완료해야 합니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eDisplay & Video 360 allows you to target specific user subsets with ads using various audience types accessible through the API.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve existing audiences and utilize them for targeting, and also create new audiences based on your own first-party data.\u003c/p\u003e\n"],["\u003cp\u003eBefore using the Display & Video 360 API, you need to create and authorize an API project and ensure your user profile has the necessary permissions.\u003c/p\u003e\n"]]],[],null,["# Overview\n\nIn Display \\& Video 360, you can use various audience types to specify a subset of\nusers to which ads are served. Through the Display \\& Video 360 API, you can retrieve\navailable audiences and use them in resource targeting. You can also create\ncertain types of audiences using first-party data.\n\nThis guide describes the different types of audiences available through the\nDisplay \\& Video 360 API and how to utilize them in your ad serving.\n\nPrerequisites\n-------------\n\nBefore you start working with Display \\& Video 360 API services, you'll need to complete the\nfollowing steps:\n\n1. Create and authorize an API project as outlined in our\n [Getting Started](/display-video/api/guides/getting-started/overview) guide.\n\n2. Ensure your Display \\& Video 360 user profile, identified by a user or service\n account email address, has **Read \\& write** user role permissions for the\n necessary advertiser or partner. Contact an existing **Admin** user\n on your team to have these permissions enabled, if necessary."]]
