Stay organized with collections
Save and categorize content based on your preferences.
Structured data tells Google about the type of content you're creating, so we
can present it to users in an interactive way. In addition to presenting your
content as a rich result on Google Search, we can read your markup to
automatically build an Action that presents your content on the Google Assistant
and creates an entry in the Assistant directory.
When users ask the Assistant for one of the available content types, we may
show your Action.
If you're just getting started, learn more about how
structured data works.
Figure 1. Example Actions auto-generated from web content.
Publish your content
Google can generate a variety of Actions based on web content that you provide.
Refer to the following list of supported content types to learn about creating
Actions for each type:
FAQs
Users who ask the Google Assistant for information on a
topic can receive your FAQ content to give them the best answers. Create
markup for your FAQ content and we can auto-generate an Action with your
information.
For information on FAQ Actions built with markup, see the
FAQ Action documentation.
Media
Users can discover your content on Google Search and Assistant, and
initiate playback of the content directly on your app or platform.
For information on setting up your media content, see the
Media Actions documentation.
News
Users can consume your content through the Google
Assistant as part of Google News, including the top stories carousel.
When you add structured data to your AMP pages, we can surface
your news content on the Google Assistant.
For information on setting up your news article content, see the
article structured data
documentation.
Podcasts
Users can find your podcast in the Assistant directory and play episodes
on their devices using the Google Assistant. Create an RSS feed for your
podcast and we can auto-generate an Action for it.
For more information on setting up your podcast feed, see the
Podcasts documentation.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["Google uses structured data to present web content interactively in rich results and on the Google Assistant."],["You can automatically create a Google Action for your content by adding structured data like FAQs, Media, News, and Podcasts."],["Google Assistant users can discover and interact with your content through search and direct requests."],["Refer to the provided documentation for specific guidelines on implementing structured data for each content type to enable Google Assistant integration."]]],["Structured data allows Google to display your content interactively. Google uses this markup to automatically generate Actions for the Google Assistant, creating entries in the Assistant directory. Supported content types include FAQs, Media, News, and Podcasts. Each content type, when marked up, can be surfaced on the Google Assistant, either via auto-generated Actions or through specific platforms. Users can discover and interact with this content across Google Search and Assistant.\n"]]
