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É possível aplicar um desconto a um item em um evento de e-commerce adicionando o parâmetro discount com o valor. Não usar a porcentagem
de desconto com o parâmetro discount.
Exemplo
Uma loja on-line cobra US$ 6 por um par de meias. Um cliente compra três pares com um desconto de US$ 2 por par. Nesse exemplo, a tag de evento purchase ficaria assim:
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2024-09-13 UTC."],[[["\u003cp\u003eUse the \u003ccode\u003ediscount\u003c/code\u003e parameter to apply discounts to items in ecommerce events, representing the total discount amount, not the percentage.\u003c/p\u003e\n"],["\u003cp\u003eThe example demonstrates applying a per-item discount during a purchase event using the \u003ccode\u003ediscount\u003c/code\u003e parameter in gtag.js.\u003c/p\u003e\n"],["\u003cp\u003eReporting on discounts is possible using dimensions like \u003ccode\u003eitem_coupon\u003c/code\u003e, \u003ccode\u003eorder_coupon\u003c/code\u003e, and metrics like \u003ccode\u003eitem_revenue\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eFor event-level discounts, create a custom metric to track and report them separately.\u003c/p\u003e\n"]]],["To apply a discount to an item in an ecommerce event, add the `discount` parameter, using the discount value, not a percentage. For instance, if a customer buys three pairs of socks at $6 each with a $2 discount per pair, the `purchase` event tag reflects this. Reports can use \"Item coupon,\" \"Order coupon,\" and \"Item revenue\" to track these discounts. For event-level discounts, custom metrics are needed.\n"],null,[]]
