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Esta página explica o Google Analytics para apps e o que você precisa fazer para começar.
O Google Analytics mede eventos para ajudar você a entender sua performance. Por exemplo, você pode usar o Google Analytics para medir o engajamento, insights sobre seu público-alvo e como ele interage com seu app.
Configurar sua conta
Confira uma visão geral das etapas para configurar sua conta do Google Analytics para coleta de dados:
Para adicionar o Google Analytics ao seu app e começar a registrar eventos, use o
Firebase.
O Firebase é a plataforma integrada para desenvolvedores de apps do Google. O SDK do Firebase coleta automaticamente dados básicos de uso do app sem a necessidade de escrever mais código. Confira alguns exemplos do que você pode medir:
Número de vezes que o app foi aberto
Com que frequência as compras no app foram feitas.
Quantos usuários estavam ativos durante um determinado período.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eIntegrate Google Analytics into your app using Firebase for event logging.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the Measurement Protocol for cross-platform data collection and analysis.\u003c/p\u003e\n"],["\u003cp\u003eExplore the "Send app events to Google Analytics" codelab for practical implementation guidance.\u003c/p\u003e\n"]]],["The core content focuses on integrating Google Analytics for app event tracking. To do this, use Firebase for adding Google Analytics and logging events. For tracking across various platforms, utilize the Measurement Protocol. A codelab is provided as a starting point, guiding users through sending app events to Google Analytics. This enables users to effectively measure and analyze app activity across multiple platforms.\n"],null,["# Google Analytics for apps\n\nThis page explains Google Analytics for apps, and what you need to do to get\nstarted.\n\nGoogle Analytics measures events to help you learn about your performance. For\nexample, you can use Google Analytics to measure engagement, insights about your\naudience, and how they interact with your app.\n\nSet up your account\n-------------------\n\nHere's an overview of the steps to set up your Google Analytics account for data\ncollection:\n\n1. If you don't already have one, [create a Google Analytics\n account](//support.google.com/analytics/answer/9304153#account).\n2. After creating an account, [create a new\n property](//support.google.com/analytics/answer/9304153#property). Properties are like containers that hold the data you collect.\n3. Once you've created a new property, [add an app data stream](//support.google.com/analytics/answer/9304153#stream&zippy=%2Cios-app-or-android-app) that sends the data from your app to the property.\n\nTag your app\n------------\n\nTo add Google Analytics to your app and begin logging events, use\n[Firebase](//firebase.google.com/docs/analytics/get-started).\n\nFirebase is Google's integrated app-developer platform. The Firebase SDK\ncollects basic app-usage data for you automatically, without the need to write\nany additional code. Here are some examples of what you can measure:\n\n- How many times your app was opened.\n- How often in-app purchases were made.\n- How many users were active during a certain period of time.\n\nMeasure additional platforms\n----------------------------\n\nFor measurement across multiple platforms, use the [Measurement\nProtocol](/analytics/devguides/collection/protocol/ga4). To get started, try our\n[Send app events to Google Analytics\ncodelab](//firebase.google.com/codelabs/firebase_mp#0)."]]
