AccountCurrencyCode
|
The currency of the Customer account.
Type | String |
Display Name | Currency |
XML Attribute | currency |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AccountDescriptiveName
|
The descriptive name of the Customer account.
Type | String |
Display Name | Account |
XML Attribute | account |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AccountTimeZone
|
Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.
Type | String |
Display Name | Time zone |
XML Attribute | timeZone |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupId
|
The ID of the AdGroup.
Type | Long |
Display Name | Ad group ID |
XML Attribute | adGroupID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupName
|
The name of the AdGroup.
Type | String |
Display Name | Ad group |
XML Attribute | adGroup |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupStatus
|
Status of the ad group.
Type | AdGroupStatus |
Display Name | Ad group state |
XML Attribute | adGroupState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
AllConversionRate
|
AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. rate |
XML Attribute | allConvRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AllConversions
|
Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. |
XML Attribute | allConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AllConversionValue
|
The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. value |
XML Attribute | allConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
AverageCpc
|
The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPC |
XML Attribute | avgCPC |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPM |
XML Attribute | avgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CampaignId
|
The ID of the Campaign.
Type | Long |
Display Name | Campaign ID |
XML Attribute | campaignID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignName
|
The name of the Campaign.
Type | String |
Display Name | Campaign |
XML Attribute | campaign |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignStatus
|
The status of the Campaign.
Type | CampaignStatus |
Display Name | Campaign state |
XML Attribute | campaignState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
Category0
|
Top level theme category of the pages in your website domain.
Type | String |
Display Name | Top level categories |
XML Attribute | topLevelCategories |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Category1
|
First level theme category of the pages in your website domain.
Type | String |
Display Name | First level sub-categories |
XML Attribute | firstLevelSubCategories |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Category2
|
Second level theme category of the pages in your website domain.
Type | String |
Display Name | Second level sub-categories |
XML Attribute | secondLevelSubCategories |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Clicks
|
The number of clicks.
Type | Long |
Display Name | Clicks |
XML Attribute | clicks |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ConversionCategoryName
|
A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".
Type | String |
Display Name | Conversion category |
XML Attribute | conversionCategory |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpc
AverageCpm
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
Impressions
ValuePerConversion
|
ConversionRate
|
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conv. rate |
XML Attribute | convRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Conversions
|
The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conversions |
XML Attribute | conversions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ConversionTrackerId
|
ID of the conversion tracker.
Type | Long |
Display Name | Conversion Tracker Id |
XML Attribute | conversionTrackerId |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpc
AverageCpm
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
Impressions
ValuePerConversion
|
ConversionTypeName
|
The name of the conversion type. Prevents zero-conversion rows from being returned.
Type | String |
Display Name | Conversion name |
XML Attribute | conversionName |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCpc
AverageCpm
Clicks
ConversionRate
Conversions
Cost
CostPerConversion
Ctr
Impressions
ValuePerConversion
|
ConversionValue
|
The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Total conv. value |
XML Attribute | totalConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost |
XML Attribute | cost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CostPerAllConversion
|
Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / all conv. |
XML Attribute | costAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
CostPerConversion
|
The Cost attributable to conversion-tracked clicks divided by the number of conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / conv. |
XML Attribute | costConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
CriterionId
|
The Criterion ID.
Type | Long |
Display Name | Keyword ID |
XML Attribute | keywordID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
CrossDeviceConversions
|
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Cross-device conv. |
XML Attribute | crossDeviceConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | CTR |
XML Attribute | ctr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CustomerDescriptiveName
|
The descriptive name of the Customer.
Type | String |
Display Name | Client name |
XML Attribute | clientName |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Date
|
The date formatted as yyyy-MM-dd.
Type | Date |
Display Name | Day |
XML Attribute | day |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
DayOfWeek
|
The name of the day of the week, e.g., "Monday".
Type | DayOfWeek |
Display Name | Day of week |
XML Attribute | dayOfWeek |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
MONDAY | Monday |
TUESDAY | Tuesday |
WEDNESDAY | Wednesday |
THURSDAY | Thursday |
FRIDAY | Friday |
SATURDAY | Saturday |
SUNDAY | Sunday |
|
Domain
|
The domain of the dynamically selected destination URL of the impression.
Type | String |
Display Name | Domain |
XML Attribute | domain |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
ExternalConversionSource
|
The source of conversion such as website, import from calls.
Type | ExternalConversionSource |
Display Name | Conversion source |
XML Attribute | conversionSource |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Other |
WEBPAGE | Website |
ANALYTICS | Analytics |
UPLOAD | Import from clicks |
AD_CALL_METRICS | Calls from ads |
OFFERS | Offers |
ENGAGEMENT | Engagement ads |
WEBSITE_CALL_METRICS | Calls from website |
STORE_VISITS | Store visits |
ANDROID_IN_APP | Android in-app action |
ANDROID_DOWNLOAD | Android app install (from Google Play) |
IOS_IN_APP | iOS in-app action |
IOS_FIRST_OPEN | iOS app install (first open) |
APP_UNSPECIFIED | Mobile app |
ANDROID_FIRST_OPEN | Android app install (first open) |
UPLOAD_CALLS | Import from calls |
FIREBASE | Firebase |
CLICK_TO_CALL | Phone number clicks |
SALESFORCE | Salesforce.com |
STORE_SALES_CRM | Store sales (data partner) |
STORE_SALES_PAYMENT_NETWORK | Store sales (automated) |
GOOGLE_PLAY | Google Play |
THIRD_PARTY_APP_ANALYTICS | Third-party app analytics |
GOOGLE_ATTRIBUTION | Google Attribution |
STORE_SALES_DIRECT | Store sales (direct upload) |
Not compatible with the following fields:
AverageCpc
AverageCpm
Clicks
Cost
Ctr
Impressions
|
ExternalCustomerId
|
The Customer ID.
Type | Long |
Display Name | Customer ID |
XML Attribute | customerID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
Type | Long |
Display Name | Impressions |
XML Attribute | impressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Month
|
The first day of the month, formatted as yyyy-MM-dd.
Type | String |
Display Name | Month |
XML Attribute | month |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
MonthOfYear
|
The name of the month of the year, e.g., "December".
Type | MonthOfYear |
Display Name | Month of Year |
XML Attribute | monthOfYear |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
JANUARY | January |
FEBRUARY | February |
MARCH | March |
APRIL | April |
MAY | May |
JUNE | June |
JULY | July |
AUGUST | August |
SEPTEMBER | September |
OCTOBER | October |
NOVEMBER | November |
DECEMBER | December |
|
Quarter
|
The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
Type | String |
Display Name | Quarter |
XML Attribute | quarter |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
ValuePerAllConversion
|
The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / all conv. |
XML Attribute | valueAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
ValuePerConversion
|
The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / conv. |
XML Attribute | valueConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | False |
|
Week
|
The date for the Monday of the week, formatted as yyyy-MM-dd.
Type | String |
Display Name | Week |
XML Attribute | week |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
Year
|
The year, formatted as yyyy.
Type | Integer |
Display Name | Year |
XML Attribute | year |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|