Overview and Eligibility
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AI-generated Key Takeaways
Businesses managing appointment and reservation platforms can inform Google about their services for consideration in the Actions Center by filling out an interest form.
Eligible businesses must have a physical location discoverable on Google Maps and provide action links directing users to merchant-specific booking or ordering pages.
The integration process to launch merchants on the Actions Center typically takes 4 to 8 weeks and involves several high-level steps.
Do you manage a platform that provides appointment and reservation services
for restaurants and other businesses through a website or mobile app? If so,
and you'd like to let Google know so that we can consider your business for
the Actions Center, fill out the
Reservations, appointments, online booking interest form.
Criteria
For a merchant to be eligible for this integration, they need to meet the
following criteria:
The business must have a physical location with an address that can be
matched to our Google Maps database.
Any action_link that you provide must point to
merchant-specific pages where the user performs an action. Actions include
when a user reserves a table, schedules a class, orders food, or books an appointment.
As we review new merchant verticals, we reserve the right to include or
exclude merchants as we see appropriate.
Launch process
The process to launch your merchants on the Actions Center is outlined in
Figure 1.
Figure 1: High-level Local Services Ads Redirect integration steps
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-20 UTC."],[],["If you offer online appointment or reservation services for businesses with physical locations, you can express interest in Google's Actions Center by completing their interest form. Eligible merchants must have a Google Maps-matched address and provide action links directing users to merchant-specific pages for reservations, scheduling, or ordering. Integration, which takes 4-8 weeks with dedicated resources, involves a multi-step launch process. Google reserves the right to accept or reject merchants as it sees fit.\n"]]