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W raporcie bestsellery możesz sprawdzić najlepiej sprzedające się marki w Zakupach Google i reklamach produktowych. Informacje z tego raportu pomogą Ci dowiedzieć się, które marki osiągają dobre wyniki w Google, i sprawdzić, czy obecnie je oferujesz.
Twoje konto musi spełniać minimalne wymagania, a Ty musisz zadbać o to, by dane programu Trendy rynkowe wyeksportowane z Twojego konta Merchant Center były wykorzystywane przez Ciebie lub osoby trzecie zgodnie z Warunkami korzystania z usługi Merchant Center.
Wpisz zapytanie BestSellersBrandView, aby wyświetlić najlepiej sprzedające się marki w Google.
Oto przykład, który możesz wykorzystać do wyświetlania najlepiej sprzedających się marek. Aby wysłać żądanie, przekaż to wyrażenie w języku zapytań Merchant Center do metody reports.search:
SELECT
best_sellers.report_date, best_sellers.report_granularity,
best_sellers.country_code, best_sellers.category_id,
best_sellers.rank, best_sellers.previous_rank,
best_sellers.relative_demand, best_sellers.previous_relative_demand,
best_sellers.relative_demand_change, brand.name
FROM BestSellersBrandView
WHERE best_sellers.report_date = '2022-10-10'
AND best_sellers.report_granularity = 'WEEKLY'
AND best_sellers.country_code = 'US'
AND best_sellers.category_id = 166
ORDER BY best_sellers.rank
Możesz zmienić wartości w klauzuli WHERE, aby dostosować raport do innych dat, poziomów szczegółowości, krajów i kategorii.
Kliknij Uruchom, aby wypróbować przykład w API Explorer. Po kliknięciu Uruchom zaktualizuj w adresie URL żądania symbol zastępczy identyfikatora sprzedawcy, wpisując swój identyfikator sprzedawcy. Możesz zmodyfikować zapytanie. Aby można było użyć narzędzia API Explorer, całe zapytanie musi znajdować się w jednym wierszu.
[[["Łatwo zrozumieć","easyToUnderstand","thumb-up"],["Rozwiązało to mój problem","solvedMyProblem","thumb-up"],["Inne","otherUp","thumb-up"]],[["Brak potrzebnych mi informacji","missingTheInformationINeed","thumb-down"],["Zbyt skomplikowane / zbyt wiele czynności do wykonania","tooComplicatedTooManySteps","thumb-down"],["Nieaktualne treści","outOfDate","thumb-down"],["Problem z tłumaczeniem","translationIssue","thumb-down"],["Problem z przykładami/kodem","samplesCodeIssue","thumb-down"],["Inne","otherDown","thumb-down"]],["Ostatnia aktualizacja: 2025-08-13 UTC."],[[["\u003cp\u003eThe Merchant API is now in beta and is the future of the Content API for Shopping.\u003c/p\u003e\n"],["\u003cp\u003eDiscover the top-performing brands on Google Shopping using the best sellers report, helping you understand current market trends and potentially expand your product offerings.\u003c/p\u003e\n"],["\u003cp\u003eAccess best-selling brand data via the \u003ccode\u003eBestSellersBrandView\u003c/code\u003e query, customizable for specific dates, locations, and product categories.\u003c/p\u003e\n"],["\u003cp\u003eEnsure compliance with Merchant Center terms and conditions when utilizing Market Insights data extracted from your account.\u003c/p\u003e\n"]]],["The Merchant API beta, a new version of the Content API for Shopping, is introduced. The best sellers report identifies top-performing brands on Google Shopping and ads. To access this data, use the `BestSellersBrandView` query with the `reports.search` method, customize the query using dates, granularities, countries, and categories, and ensure Merchant Center terms are met. Sample code and response examples are provided to facilitate querying and understanding best-selling brand performance data.\n"],null,["# Identify top brands\n\nYou can use the [best sellers](//support.google.com/merchants/answer/9488679) report to view the best-selling brands on Google Shopping and in Shopping ads. You can use the information from this report to understand which brands are\nperforming well on Google, and whether you currently carry them.\n\nSee [About the best seller report](//support.google.com/merchants/answer/9488679) for more information.\n\n\nYour account must meet minimum eligibility requirements, and you must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the [Merchant Center terms and conditions](//support.google.com/merchants/answer/160173).\n\nQuery [`BestSellersBrandView`](/shopping-content/guides/reports/fields#bestsellersbrandview) to view the best-selling brands on Google.\n\nHere's a sample you can use to view best-selling brands. To make the request, pass the following Merchant Center Query Language statement to the [`reports.search`](/shopping-content/reference/rest/v2.1/reports/search) method: \n\n```scdoc\nSELECT\n best_sellers.report_date, best_sellers.report_granularity,\n best_sellers.country_code, best_sellers.category_id,\n best_sellers.rank, best_sellers.previous_rank,\n best_sellers.relative_demand, best_sellers.previous_relative_demand,\n best_sellers.relative_demand_change, brand.name\nFROM BestSellersBrandView\nWHERE best_sellers.report_date = '2022-10-10'\n AND best_sellers.report_granularity = 'WEEKLY'\n AND best_sellers.country_code = 'US'\n AND best_sellers.category_id = 166\nORDER BY best_sellers.rank\n```\n\nYou can change the values in the `WHERE` clause to customize the report for\nother dates, granularities, countries, and [categories](//support.google.com/merchants/answer/6324436).\n\n[Run](https://developers.google.com/shopping-content/reference/rest/v2.1/reports/search?apix=true&apix_params=%7B%22merchantId%22%3A0%2C%22resource%22%3A%7B%22query%22%3A%22SELECT%20%20best_sellers.report_date%2C%20best_sellers.report_granularity%2C%20%20best_sellers.country_code%2C%20best_sellers.category_id%2C%20%20best_sellers.rank%2C%20best_sellers.previous_rank%2C%20%20best_sellers.relative_demand%2C%20best_sellers.previous_relative_demand%2C%20%20best_sellers.relative_demand_change%2C%20brand.name%20FROM%20BestSellersBrandView%20WHERE%20best_sellers.report_date%20%3D%20%272022-10-10%27%20%20AND%20best_sellers.report_granularity%20%3D%20%27WEEKLY%27%20%20AND%20best_sellers.country_code%20%3D%20%27US%27%20%20AND%20best_sellers.category_id%20%3D%20166%20ORDER%20BY%20best_sellers.rank%22%7D%7D)\n\nClick **Run** to try the sample in the **API Explorer** . After you click\n**Run** , update the merchant ID placeholder to your own merchant ID in the\nrequest URL. You can modify the query. The full query must remain on one line to\nwork with the **API explorer**.\n\nHere's a sample response from the preceding query: \n\n {\n \"results\": [\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"1\",\n \"previousRank\": \"1\",\n \"relativeDemand\": \"VERY_HIGH\",\n \"previousRelativeDemand\": \"VERY_HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"Nike\",\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"2\",\n \"previousRank\": \"2\",\n \"relativeDemand\": \"HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"SHEIN\"\n }\n },\n {\n \"bestSellers\": {\n \"reportDate\": \"2022-10-10\",\n \"reportGranularity\": \"WEEKLY\",\n \"countryCode\": \"US\",\n \"categoryId\": \"166\"\n \"rank\": \"3\",\n \"previousRank\": \"4\",\n \"relativeDemand\": \"HIGH\",\n \"previousRelativeDemand\": \"HIGH\",\n \"relativeDemandChange\": \"FLAT\"\n }\n \"brand\": {\n \"name\": \"adidas\"\n }\n }\n ]\n }"]]