The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the new Search Ads 360 Reporting API.
Note that the get and getByCustomerId methods in the Search Ads 360 Conversion API are being deprecated in Q3 2025. To continue accessing conversion data, you must create a report using the conversion resource using the new Search Ads 360 Reporting API. See more details here.
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The new Search Ads 360 assigns new IDs to user accounts, campaigns, ad groups,
keywords (criteria), and ads. There are two additional behavior changes for these IDs:
The new Search Ads 360 assigns a globally unique customer ID to manager, sub-manager,
and client accounts, formally known as agencies, advertisers and engine accounts,
respectively.
The new Search Ads 360 no longer assigns unique IDs to keywords and ads.
The conversion API now accepts new Search Ads 360 customer IDs wherever agency ID,
advertiser ID, and engine account IDs are accepted. If you specify a customer API, the API
expects campaign ID, ad group ID, keyword ID, and ad ID to be new Search Ads 360 IDs.
When using new Search Ads 360 keyword or ad IDs, you must specify the associated
campaign and ad group IDs whenever your request uses a keyword or ad ID.
When you use a new Search Ads 360 ID in your request, the response will also use
the new Search Ads 360 IDs.
Insert/update conversion
We support the following request using the new Search Ads 360 ID:
Attribute a conversion to a keyword only
Update conversion with the conversion's criterionId
(keyword ID) specified
The endpoints are still the same. You should provide the new Search Ads 360
ID in each conversion resource: Instead of setting agencyId,
advertiserId and engineAccountId, you should provide
customerId, and use the new Search Ads 360 ID in
campaignId, adGroupId, criterionId,
adId when necessary.
Here is the example request of how to use the new Search Ads 360 ID to
attribute a conversion to a keyword.
POSThttps://www.googleapis.com/doubleclicksearch/v2/conversion{"conversion":[{"customerId":"123-123-1234""campaignId":"10000001","adGroupId":"20000001","criterionId":"30000001","conversionId":"floodlight conversion ID 1","conversionTimestamp":"1660799917714","type":"ACTION","quantityMillis":"1000","segmentationType":"FLOODLIGHT","segmentationName":"Test"}]}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-21 UTC."],[[["Search Ads 360 is updated to assign globally unique customer IDs to manager, sub-manager, and client accounts and no longer assigns unique IDs to keywords and ads."],["The Conversion API now accepts new Search Ads 360 customer IDs and expects new Search Ads 360 IDs for campaign, ad group, keyword, and ad IDs when specified."],["When using new Search Ads 360 keyword or ad IDs, the associated campaign and ad group IDs must be provided."],["There's a new endpoint for listing conversions using the new Search Ads 360 IDs, requiring a client account customer ID."],["Inserting or updating conversions supports attributing to keywords or updating existing conversions with new Search Ads 360 IDs by providing `customerId` and relevant IDs."]]],["New Search Ads 360 assigns unique customer IDs to accounts and updates ID behavior for campaigns, ad groups, keywords, and ads. The Conversion API now accepts these new customer IDs. When a customer ID is provided, new Search Ads 360 IDs are expected for other IDs. Keyword and ad IDs require associated campaign and ad group IDs in requests. Responses will use the new IDs. There's a new endpoint for listing conversions, using the customer ID with the same parameters. Attributing or updating a conversion to a keyword is done with the customer ID.\n"]]
