Automate uploading conversions and downloading reports

Use the Search Ads 360 API to upload offline conversions or modify existing conversions. For example, some customers might search for products online and click on your ad, but then complete the purchase offline. To connect the dots and attribute those offline conversions to an online advertising campaign, upload conversion data to Search Ads 360.
The Search Ads 360 Reporting API provides enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about migrating to and using the Search Ads 360 Reporting API.