Bidding
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Dapatkan strategi bidding
function getBiddingStrategies() {
const bidStrategyIterator = AdsApp.biddingStrategies().get();
return bidStrategyIterator;
}
Dapatkan strategi bidding menurut nama
function getBiddingStrategyIteratorByName(biddingStrategyName) {
const biddingStrategiesIterator = AdsApp.biddingStrategies()
.withCondition(`bidding_strategy.name = '${biddingStrategyName}'`)
.get();
return biddingStrategiesIterator;
}
Tetapkan strategi bidding kampanye
function setVariousBiddingStrategies() {
// This example snippet assumes the user has a campaign named "Online Sales".
const campaignName = 'Online Sales';
const campaignIterator =
AdsApp.campaigns()
.withCondition(`campaign.name = '${campaignName}'`)
.get();
if (!campaignIterator.hasNext()) {
throw new Error(`No Campaign found with name "${campaignName}"`);
}
if (campaignIterator.totalNumEntities() > 1) {
console.warn(
`Found ${campaignIterator.totalNumEntities()} Campaigns with name "${
campaignName}", using just one of them`);
}
const campaign = campaignIterator.next();
// Set the campaign's bidding strategy to Manual CPC.
campaign.bidding().setStrategy('MANUAL_CPC');
// By default, the Manual CPC strategy enables Enhanced CPC bidding. The user
// can disable ECPC when setting the strategy by providing an extra argument.
campaign.bidding().setStrategy('MANUAL_CPC', {enhancedCpcEnabled: false});
// Some standard bidding strategies, such as Target Return on Ad Spend,
// require additional arguments when setting the strategy. Setting the
// strategy to Target Return on Ad Spend without providing the required
// additional arguments will fail.
campaign.bidding().setStrategy('TARGET_ROAS', {targetRoas: 1.3});
// Extra arguments can also be specified through the BiddingStrategyArgsBuilder.
const args =
campaign.bidding.argsBuilder().withTargetRoas(1.3).withCpcBidCeiling(2.5);
campaign.bidding().setStrategy('TARGET_ROAS', args);
// If the user has defined a flexible bidding strategy for the campaign, then
// this is also valid for `setStrategy`. For this example, assume the user
// has a flexible bidding strategy named "My Shared Bidding Strategy".
const strategyName = 'My Shared Bidding Strategy';
const strategy =
AdsApp.biddingStrategies()
.withCondition(`bidding_strategy.name = '${strategyName}'`)
.get()
.next();
campaign.bidding().setStrategy(strategy);
}
Tetapkan tawaran BPK default grup iklan
function setAdGroupDefaultCpcBid(campaignName, adGroupName){
const adGroup = AdsApp.adGroups()
.withCondition(`campaign.name = '${campaignName}'`)
.withCondition(`ad_group.name = '${adGroupName}'`)
.get()
.next();
// This bid will only be used for auction if a corresponding cpc
// bidding strategy is set to the ad group. E.g.
//
// adGroup.bidding().setStrategy('MANUAL_CPC');
adGroup.bidding().setCpc(3.0);
}
Tetapkan tawaran BPK kata kunci
function setKeywordCpcBid(campaignName, adGroupName, keywordText, keywordMaxCpcBid) {
const keyword = AdsApp.keywords()
.withCondition(`campaign.name = '${campaignName}'`)
.withCondition(`ad_group.name = '${adGroupName}'`)
.withCondition(`ad_group_criterion.keyword.text = '${keywordText}'`)
.get()
.next();
// This bid will only be used for auction if a corresponding cpc
// bidding strategy is set to the parent ad group. E.g.
//
// adGroup.bidding().setStrategy('MANUAL_CPC');
keyword.bidding().setCpc(keywordMaxCpcBid);
}
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2024-09-12 UTC.
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