Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Search, Play, Display, and YouTube. Automation for bidding and targeting simplifies management while maximizing performance.

Drive installs across the AdMob network, Google Search, Google Play, YouTube, Gmail, and Google Display Network sites.
Best practices Drive app installs
Reach the right users with insights from Google Play and Google Search. Keep qualified users coming back with re-engagement ads.
Use Google Play insights App re-engagement
Google Play reaches more than 1 billion people on Android devices in more than 190 countries. With Search Ads on Google Play, consumers have new ways to discover apps during moments of intent.
Search app installs Product announcement
Understand where your most valuable users are coming from with comprehensive conversion tracking and Google Analytics.
Conversion tracking Google Analytics
Watch now to review all our products and see how Google Ads can work for you.
Visit the Google Ads Help Center for more details on how to set up your campaigns.
Learn about Google Ads