Rental Car Reservation

Use cases

The following use cases show common examples of how the RentalCarReservation schema is used. Use these examples to ensure that your markup is properly structured.

Basic reservation confirmation

Embed the following markup in your email when you send a car rental reservation confirmation.

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Confirmed",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    }
  },
  "potentialAction": {
    "@type": "ConfirmAction",
    "target": "http://cheapcar.com/confirm?id=546323"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00"
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://cheapcar.com/confirm?id=546323"/>
  </div>
</div>

Example with all supported fields

For reference, here is an example with all supported fields populated:

JSON-LD

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "RentalCarReservation",
  "reservationNumber": "546323",
  "reservationStatus": "http://schema.org/Confirmed",
  "url": "http://carrentals.com/view/546323",
  "underName": {
    "@type": "Person",
    "name": "John Smith",
    "email": "john@mail.com"
  },
  "programMembership": {
    "@type": "ProgramMembership",
    "memberNumber": "1234567",
    "program": "AAA"
  },
  "bookingAgent": {
    "@type": "Organization",
    "name": "Car Rentals Internationaly",
    "url": "http://carrentals.com/"
  },
  "bookingTime": "2027-01-14T13:05:00-05:00",
  "modifiedTime": "2027-03-14T13:05:00-05:00",
  "confirmReservationUrl": "http://carrentals.com/confirm?id=546323",
  "cancelReservationUrl": "http://carrentals.com/cancel?id=546323",
  "checkinUrl": "http://carrentals.com/checkin?id=546323",
  "modifyReservationUrl": "http://carrentals.com/edit?id=546323",
  "potentialAction": [
    {
      "@type": "ConfirmAction",
      "target": "http://carrentals.com/confirm?id=546323"
    },
    {
      "@type": "CancelAction",
      "target": "http://carrentals.com/cancel?id=546323"
    },
    {
      "@type": "EditAction",
      "target": "http://carrentals.com/edit?id=546323"
    },
    {
      "@type": "CheckInAction",
      "target": "http://carrentals.com/checkin?id=546323"
    }
  ],
  "reservationFor": {
    "@type": "RentalCar",
    "name": "Economy Class Car",
    "model": "Civic",
    "brand": {
      "@type": "Brand",
      "name": "Honda"
    },
    "description": "Sedan 4 Door, 5 Seatbelts, Automatic transmission",
    "rentalCompany": {
      "@type": "Organization",
      "name": "Hertz"
    }
  },
  "pickupLocation": {
    "@type": "Place",
    "name": "Hertz San Diego Airport",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1500 Orange Avenue",
      "addressLocality": "San Diego",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    },
    "telephone": "+1-800-123-4567"
  },
  "pickupTime": "2027-08-05T16:00:00-07:00",
  "dropoffLocation": {
    "@type": "Place",
    "name": "Hertz LAX",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1234 First Street",
      "addressLocality": "Los Angeles",
      "addressRegion": "CA",
      "postalCode": "94043",
      "addressCountry": "US"
    },
    "telephone": "+1-800-123-4567"
  },
  "dropoffTime": "2027-08-06T20:00:00-07:00",
  "price": "119.00",
  "priceCurrency": "USD"
}
</script>

Microdata

<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <link itemprop="url" href="http://carrentals.com/view/546323"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
    <meta itemprop="email" content="john@mail.com"/>
  </div>
  <div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership">
    <meta itemprop="memberNumber" content="1234567"/>
    <meta itemprop="program" content="AAA"/>
  </div>
  <div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="Car Rentals Internationaly"/>
    <link itemprop="url" href="http://carrentals.com/"/>
  </div>
  <meta itemprop="bookingTime" content="2027-01-14T13:05:00-05:00"/>
  <meta itemprop="modifiedTime" content="2027-03-14T13:05:00-05:00"/>
  <link itemprop="confirmReservationUrl" href="http://carrentals.com/confirm?id=546323"/>
  <link itemprop="cancelReservationUrl" href="http://carrentals.com/cancel?id=546323"/>
  <link itemprop="modifyReservationUrl" href="http://carrentals.com/edit?id=546323"/>
  <link itemprop="checkinUrl" href="http://carrentals.com/checkin?id=546323"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://carrentals.com/confirm?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CancelAction">
    <link itemprop="target" href="http://carrentals.com/cancel?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/EditAction">
    <link itemprop="target" href="http://carrentals.com/edit?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CheckInAction">
    <link itemprop="target" href="http://carrentals.com/checkin?id=546323"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <meta itemprop="description" content="Sedan 4 Door, 5 Seatbelts, Automatic transmission"/>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <meta itemprop="price" content="119.00"/>
  <meta itemprop="priceCurrency" content="USD"/>
</div>

Test your markup

You can validate your markup using the Email Markup Tester Tool. Paste in your markup code and click the Validate button to scan the content and receive a report on any errors present.

Specification

Review the details of your email to see if any of these properties apply to your reservation. By marking up these additional properties you allow Google to display a much richer description of the reservation to the user.

RentalCarReservation

Type name: RentalCarReservation

Extends Reservation

Name	Type	Description
bookingAgent	Organization or Person	Booking agent or agency. Also accepts a string (e.g. "").
bookingAgent.name	Text	Name of the agent/service.
bookingAgent.url	URL	Website of the agent/service.
bookingTime	DateTime	Date the reservation was made.
cancelReservationUrl	URL	Web page where reservation can be cancelled.
checkinUrl	URL	Webpage where the passenger can check in.
confirmReservationUrl	URL	Web page where reservation can be confirmed.
dropoffLocation (Required)	AutoRental or Place	Where the car is returned.
dropoffLocation.address (Required)	PostalAddress	Address of the dropoff location.
dropoffLocation.address.addressCountry (Required)	Text or Country	Country of dropoff location.
dropoffLocation.address.addressLocality (Required)	Text	Locality (e.g. city) of dropoff location.
dropoffLocation.address.addressRegion (Required)	Text	Region (e.g. State) of dropoff location.
dropoffLocation.address.postalCode (Required)	Text	Postal code of dropoff location.
dropoffLocation.address.streetAddress (Required)	Text	Street address of dropoff location.
dropoffLocation.name (Required)	Text	Name of the dropoff location.
dropoffLocation.telephone	Text	(recommended for Confirmation Cards/Search Answers) Telephone number of the Place.
dropoffTime (Required)	DateTime	When the car is returned.
modifiedTime	DateTime	(recommended for Confirmation Cards/Search Answers) Time the reservation was last modified.
modifyReservationUrl	URL	(recommended for Confirmation Cards/Search Answers) Web page where reservation can be modified.
pickupLocation (Required)	AutoRental or Place	Where the car is picked up.
pickupLocation.address (Required)	PostalAddress	Address of the pickup location.
pickupLocation.address.addressCountry (Required)	Text or Country	Country of pickup location.
pickupLocation.address.addressLocality (Required)	Text	Locality (e.g. city) of pickup location.
pickupLocation.address.addressRegion (Required)	Text	Region (e.g. State) of pickup location.
pickupLocation.address.postalCode (Required)	Text	Postal code of pickup location.
pickupLocation.address.streetAddress (Required)	Text	Street address of pickup location.
pickupLocation.name (Required)	Text	Name of the pickup location.
pickupLocation.telephone	Text	(recommended for Confirmation Cards/Search Answers) Telephone number of the Place.
pickupTime (Required)	DateTime	When the car is picked up.
potentialAction (Required)	CheckInAction, ConfirmAction, CancelAction or	Actions supported for RentalCarReservation.
price	Text	Total price of the RentalCarReservation.
priceCurrency	Text	The currency (in 3-letter ISO 4217 format) of the RentalCarReservation's price.
programMembership	ProgramMembership	Any membership in a frequent flyer, hotel loyalty program, etc. being applied to the reservation.
programMembership.memberNumber	Text	The identifier of the membership.
programMembership.program	Text	The name of the program.
reservationFor (Required)		The car that is reserved.
reservationFor.brand (Required)	Brand	The brand associated with the RentalCar.
reservationFor.brand.name (Required)	Text	Name of the Brand.
reservationFor.description	Text	A short description of the RentalCar.
reservationFor.model (Required)	Text	RentalCar's model.
reservationFor.name (Required)	Text	Name of the RentalCar.
reservationFor.rentalCompany (Required)	Organization	The company renting the car. Also accepts a string (e.g. "Hertz").
reservationFor.rentalCompany.name (Required)	Text	Name of the rental company.
reservationNumber (Required)	Text	The number or id of the reservation.
reservationStatus (Required)	ReservationStatus	Current status of the reservation.
underName (Required)	Organization or Person	The driver.
underName.email	Text	Email address.
underName.name (Required)	Text	Name of the Person.
url	URL	Web page where reservation can be viewed.