Entity: Floodlight publisher tags
| Field | Required | Type | Description |
|---|---|---|---|
| ID | Required only when editing an existing entity. | String | Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned. |
| Floodlight activity ID | Yes | String | Numeric ID value of the parent Floodlight activity. You can specify a custom identifier (for example, "ext[custom activity ID]") for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent "Floodlight activities" tab. |
| Site ID | Yes | Long | Numeric ID value of the site where the publisher tag is served. |
| Code | Yes | String | HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times. |
| Length | No | Long | Length of the tag's code. Read-only. |
| Conversion type | Yes | Enum | The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked. Possible values: 'Click through' | 'View through' | 'Both'. |
| Delete | No | Boolean | Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags. Possible values: 'Yes' | 'No' |