Entity: Floodlight publisher tags
| Field | Required | Type | Description |
|---|---|---|---|
| ID | Required only when editing an existing entity. | String | Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned. |
| Floodlight activity ID | Yes | String | Numeric ID value of the parent Floodlight activity. You can specify any alphanumeric identifier for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent "Floodlight activities" tab. |
| Site ID | Yes | Long | Numeric ID value of the site where the publisher tag is served. |
| Code | Yes | String | HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times. |
| Length | No | Long | Length of the tag's code. Read-only. |
| Conversion type | Yes | Enum | The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked. Possible values: 'Click through' | 'View through' | 'Both'. |
| Delete | No | Boolean | Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags. Possible values: 'Yes' | 'No' |