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Entity: Floodlight publisher tags
Field
Required
Type
Description
ID
Required only when editing an existing entity.
String
Numeric ID value of the tag. If left blank, a new tag will be created and a unique ID will be assigned.
Floodlight activity ID
Yes
String
Numeric ID value of the parent Floodlight activity. You can specify any alphanumeric identifier for an activity that you are creating at the same time as this tag. You must also include corresponding Floodlight activity row in the parent "Floodlight activities" tab.
Site ID
Yes
Long
Numeric ID value of the site where the publisher tag is served.
Code
Yes
String
HTML code that you want to serve whenever a user visits a webpage containing the associated Floodlight tags. Tags have a limit of 12,000 characters per Floodlight activity, but any tags over 4,000 characters can slow down page loading times.
Length
No
Long
Length of the tag's code. Read-only.
Conversion type
Yes
Enum
The type of conversion for which the publisher tag is served. When a user visits your Floodlight page after clicking on one of your ads, the ad server delivers the publisher tags associated with the site where the user clicked. Possible values: 'Click through' | 'View through' | 'Both'.
Delete
No
Boolean
Specifies whether this tag will be deleted and removed from the Floodlight activity. Only applies for existing tags. Possible values: 'Yes' | 'No'
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[[["Floodlight publisher tags track user interactions, like click-throughs and view-throughs, on a publisher's website after exposure to an ad."],["Each tag is associated with a specific Floodlight activity and website, requiring unique identifiers for management."],["The tag's code, embedded on the publisher's site, triggers upon user visits, sending data back to Campaign Manager 360."],["When creating or editing tags, it's essential to provide details like the parent activity ID, site ID, conversion type, and the HTML code itself, while adhering to character limits for optimal performance."],["Existing tags can be optionally deleted by setting the 'Delete' field to 'Yes'."]]],[]]
