Support for AI Content Labeling

The Campaign Manager 360 API lets you disclose assets as AI generated or edited. Labels will be applied to ads with such assets serving in regions with local AI labeling regulations. As of today, those regions are the European Union (EU), India, and New York state.

Learn more in the Campaign Manager 360 Help Center.

Support in Campaign Manager 360 API

The Campaign Manager 360 API includes an optional field, syntheticContentAttestationStatus, on the Creative resource. This field lets you specify whether a creative contains content that was created or edited with AI.

Setting syntheticContentAttestationStatus to IS_SYNTHETIC applies the label in the regions listed earlier, while setting it to NOT_SYNTHETIC confirms that the content does not require a label. You can also leave the field unset. A label won't be applied if the field is left unset.

Valid values for the syntheticContentAttestationStatus field are shown in the following table:

For more information on how setting this field affects ad serving, refer to the Campaign Manager 360 Help Center.

How to set the attestation

Existing creatives

To set the AI content attestation for an existing creative, send a request to the creatives.patch endpoint, specifying the creative ID as a query parameter.

PATCH https://dfareporting.googleapis.com/dfareporting/v5/userprofiles/{profileId}/creatives?id={creativeId}

{
  "syntheticContentAttestationStatus": "IS_SYNTHETIC"
}

You can also update the field by including it in a standard creatives.update request.

New creatives

To set the AI content attestation when creating a new creative, include the syntheticContentAttestationStatus field (set to either IS_SYNTHETIC or NOT_SYNTHETIC) in the request body of your creatives.insert request.

To learn more about creating new Creative resources, see Create a creative.