Improve Performance

This document covers some techniques you can use to improve the performance of your application. In some cases, examples from other APIs or generic APIs are used to illustrate the ideas presented. However, the same concepts are applicable to the Campaign Manager 360 API.

Compression using gzip

An easy and convenient way to reduce the bandwidth needed for each request is to enable gzip compression. Although this requires additional CPU time to uncompress the results, the trade-off with network costs usually makes it very worthwhile.

In order to receive a gzip-encoded response you must do two things: Set an Accept-Encoding header, and modify your user agent to contain the string gzip. Here is an example of properly formed HTTP headers for enabling gzip compression:

Accept-Encoding: gzip
User-Agent: my program (gzip)

Working with partial resources

Another way to improve the performance of your API calls is by requesting only the portion of the data that you're interested in. This lets your application avoid transferring, parsing, and storing unneeded fields, so it can use resources including network, CPU, and memory more efficiently.

Partial response

By default, the server sends back the full representation of a resource after processing requests. For better performance, you can ask the server to send only the fields you really need and get a partial response instead.

To request a partial response, use the fields request parameter to specify the fields you want returned. You can use this parameter with any request that returns response data.