Reporting Data Transfer
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Reporting Data Transfer is a tool that regularly provides event-level Display &
Video 360 and Campaign Manager 360 performance data through files available in
Google Cloud Storage or data imported directly into BigQuery. This
tool provides a way to automate the retrieval of highly-detailed Display & Video
360 performance data for comprehensive, in-depth analysis.
See the file format reference documentation and overview
guide for more information about Reporting Data Transfer.
How does it work?
Your team can enroll in Reporting Data Transfer by contacting your sales or
support representative. Once enrolled, Google Marketing Platform generates
comma-separated values (CSV) files at two cadences: files reporting clicks and
impressions are generated hourly, and files reporting activities, such as
conversions, are generated daily. You can download these files from Google
Cloud Storage, and access them using gsutil.
You can also import the data into BigQuery automatically using the BigQuery
Data Transfer Service for Campaign Manager.
What can it do?
After enrolling in Reporting Data Transfer, your team will be able to:
- Analyze finer-grained performance data than otherwise available through
Display & Video 360.
- Generate and modify your own reports locally by aggregating event-level Display
& Video 360 and Campaign Manager 360 data.
- Store event-level data beyond the Display & Video 360 platform's two-year
limit.
Who is it built for?
Integrating with Reporting Data Transfer is ideal for teams that want to do
their own customizable, in-depth analysis of Display & Video 360 performance
data. It also works for teams who use Campaign Manager 360.
As the files generated by Reporting Data Transfer are often very large, you need
the resources necessary to store, process, and analyze a large amount of data,
as well as set up and utilize Google Cloud Storage and/or BigQuery.
What products work with it?
Display & Video 360 API or Structured Data Files can
be used to update resource settings based on performance data
analysis. Both of these tools offer the ability to
update settings of existing resources, with the Display & Video 360 API enabling
programmatic updates of most types of resources and Structured Data Files
enabling manual updates of all resources in bulk.
Display & Video 360 API BigQuery Connector imports Display
& Video 360 resource settings directly into BigQuery. If you are importing your
Reporting Data Transfer information into BigQuery, your team can use this tool
to amass a platform-wide dataset in BigQuery. Using both
datasets, your team could join performance data with
resource settings data in queries, do expanded analysis, and draw new
conclusions on campaign performance.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-09-18 UTC.
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Once enrolled, the tool generates hourly files for clicks and impressions, and daily files for activities. Users can analyze granular performance data, create custom reports, and store event-level data beyond the platform's two-year limit. The tool allows teams to analyze the event-level data by themselves and even join the data with their resource settings to get new insights.\n"],null,["# Reporting Data Transfer is a tool that regularly provides event-level Display \\&\nVideo 360 and Campaign Manager 360 performance data through files available in\n[Google Cloud Storage](//cloud.google.com/storage) or data imported directly into [BigQuery](//cloud.google.com/bigquery). This\ntool provides a way to automate the retrieval of highly-detailed Display \\& Video\n360 performance data for comprehensive, in-depth analysis.\n\nSee the [file format reference documentation](/bid-manager/dtv2/reference/file-format) and [overview\nguide](/bid-manager/dtv2/overview) for more information about Reporting Data Transfer.\n\nHow does it work?\n-----------------\n\nYour team can enroll in Reporting Data Transfer by contacting your sales or\nsupport representative. Once enrolled, Google Marketing Platform generates\ncomma-separated values (CSV) files at two cadences: files reporting clicks and\nimpressions are generated hourly, and files reporting activities, such as\nconversions, are generated daily. You can download these files from [Google\nCloud Storage](//cloud.google.com/storage), and access them using [gsutil](//cloud.google.com/storage/docs/gsutil).\n\nYou can also import the data into BigQuery automatically using the [BigQuery\nData Transfer Service for Campaign Manager](//cloud.google.com/bigquery/docs/doubleclick-campaign-transfer).\n\nWhat can it do?\n---------------\n\nAfter enrolling in Reporting Data Transfer, your team will be able to:\n\n- Analyze finer-grained performance data than otherwise available through Display \\& Video 360.\n- Generate and modify your own reports locally by aggregating event-level Display \\& Video 360 and Campaign Manager 360 data.\n- Store event-level data beyond the Display \\& Video 360 platform's two-year limit.\n\nWho is it built for?\n--------------------\n\nIntegrating with Reporting Data Transfer is ideal for teams that want to do\ntheir own customizable, in-depth analysis of Display \\& Video 360 performance\ndata. It also works for teams who use Campaign Manager 360.\n\nAs the files generated by Reporting Data Transfer are often very large, you need\nthe resources necessary to store, process, and analyze a large amount of data,\nas well as set up and utilize Google Cloud Storage and/or BigQuery.\n\nWhat products work with it?\n---------------------------\n\n[Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) or [Structured Data Files](/display-video/bulk-tools/tools/sdf) can\nbe used to [update resource settings based on performance data\nanalysis](/display-video/bulk-tools/use-cases#use_data_analysis_to_recommend_campaign_updates). Both of these tools offer the ability to\nupdate settings of existing resources, with the Display \\& Video 360 API enabling\nprogrammatic updates of most types of resources and Structured Data Files\nenabling manual updates of all resources in bulk.\n\n[Display \\& Video 360 API BigQuery Connector](/display-video/bulk-tools/tools/dv3-api-bq-connector) imports Display\n\\& Video 360 resource settings directly into BigQuery. If you are importing your\nReporting Data Transfer information into BigQuery, your team can use this tool\nto amass a platform-wide dataset in BigQuery. [Using both\ndatasets](/display-video/bulk-tools/use-cases#analyze_platform-wide_data), your team could join performance data with\nresource settings data in queries, do expanded analysis, and draw new\nconclusions on campaign performance."]]
