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Line items control which ads are served, when they are served,
and to whom they are served. This is dictated by numerous settings configured at
the line item level and prescribed by parent resources. Through the
Display & Video 360 API, you can create and update line items and other resources
programmatically, allowing you to quickly adjust the creatives shown, budget
used, or users targeted in the serving of your ads.
This guide describes how to create Display & Video 360 resources, assign line item
targeting, and activate appropriate fields to begin serving ads.
Prerequisites
Before you start working with Display & Video 360 API services, you'll need to complete the
following steps:
Create and authorize an API project as outlined in our
Get Started guide.
Ensure your Display & Video 360 user profile, identified by a user or service
account email address, has "Read & write" user role permissions for the
necessary advertiser or partner. Contact an existing "Admin" user on your
team to have these permissions enabled, if necessary.
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