В этом руководстве объясняется, как загружать ресурсы объявлений и создавать ресурсы Creative
Display & Video 360 с помощью сервисов advertisers.assets
и advertisers.creatives
API Display & Video 360.
Предварительные условия
Выполните следующие шаги, прежде чем создавать креативы с помощью API Display & Video 360.
Убедитесь, что ваш профиль пользователя Display & Video 360, идентифицируемый по адресу электронной почты пользователя или учетной записи службы, имеет разрешения на чтение и запись для рекламодателя. Если у вас нет разрешений на чтение и запись , обратитесь к существующему администратору в вашей команде.
Создайте новый креатив
Для создания нового креатива с новыми объектами с помощью API Display & Video 360 требуется как минимум два запроса API. Первый загружает творческий ресурс, а второй создает творческий объект.
Загрузите актив
Чтобы загрузить необходимые креативные assets
в Display & Video 360, вызовите метод advertisers.assets.upload
.
Ресурс должен быть назначен тому же рекламодателю, что и креатив.
После загрузки актива API возвращает ответ , включающий объект asset
. Вы не сможете снова получить этот объект asset
позже, поэтому запишите соответствующий mediaId
. mediaId
этого ресурса используется для назначения ресурса креативу.
Определенные типы объявлений принимают в качестве ресурсов только определенные типы файлов в определенных ролях ресурсов. Дополнительную информацию о выборе правильных типов файлов для ваших объявлений см. в Справочном центре .
Вот пример того, как загрузить ресурс:
Ява
// Create the asset upload request content.
CreateAssetRequest content = new CreateAssetRequest();
content.setFilename(asset-filename);
// Create input stream for the creative asset.
InputStreamContent assetStream = new InputStreamContent(
getMimeType(asset-filename),
new FileInputStream(asset-path));
// Configure the asset upload request.
Assets.Upload assetRequest = service.advertisers().assets()
.upload(advertiser-id, content, assetStream);
// Upload the asset.
CreateAssetResponse assetResponse = assetRequest.execute();
// Display the new asset media ID.
Asset asset = assetResponse.getAsset();
System.out.printf("The asset has been upload with media ID %s",
asset.getMediaId());
В этом примере используется следующая вспомогательная функция для поиска типа MIME файла:
import java.net.FileNameMap;
import java.net.URLConnection;
private static String getMimeType(String fileName) {
// Parse filename for appropriate MIME type.
FileNameMap fileNameMap = URLConnection.getFileNameMap();
String mimeType = fileNameMap.getContentTypeFor(fileName);
// If MIME type was found, return it.
if (mimeType != null) {
return mimeType;
}
// Otherwise, return a default value.
return "application/octet-stream";
}
Питон
# Create the request body.
body = {
'filename': asset-filename
}
# Create upload object.
media = MediaFileUpload(asset-path)
if not media.mimetype():
media = MediaFileUpload(asset-path, 'application/octet-stream')
# Upload the asset.
response = service.advertisers().assets().upload(
advertiserId=advertiser-id,
body=body,
media_body=media
).execute()
# Display the new asset media ID.
print("Asset was created with media ID %s." % response['asset']['mediaId'])
PHP
$body = new Google_Service_DisplayVideo_CreateAssetRequest();
$body->setFilename(asset-filename);
$optParams = array(
'data' => file_get_contents(asset-path),
'mimeType' => mime_content_type(asset-filename),
'uploadType' => 'media'
);
// Call the API, uploading the asset file to Display & Video 360.
$result = $service->advertisers_assets->upload(
advertiser-id,
$body,
$optParams
);
// Display the new asset media ID.
printf(
'Asset was created with media ID %s.',
$result->getAsset()->getMediaId()
);
КУЛЬ
curl --request POST \
'https://displayvideo.googleapis.com/upload/v3/advertisers/advertiser-id/assets?uploadType=multipart'
--header 'Authorization: Bearer access-token' \
-F "data={\"filename\": \"asset-filename\"};type=application/json;charset=UTF-8" \
-F "file=@asset-path;type=asset-mime-type"
Создайте креатив
После загрузки ресурсов и получения их медиа-идентификаторов вы можете создавать полноценные объекты Creative
с помощью этих ресурсов.
Используйте метод advertisers.creatives.create
, чтобы создать новый Creative
. Для каждого типа креатива требуется только часть полей Creative
.
Подробную информацию о сопоставлении полей пользовательского интерфейса с соответствующими полями API для каждого типа объявления см. в приложении к этому руководству.
Вот примеры создания нативных медийных, HTML5 и видеокреативов:
Родной дисплей
Ява
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set native creative type.
creative.setCreativeType("CREATIVE_TYPE_NATIVE");
// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);
// Create list for asset associations.
List<AssetAssociation> assetAssociations = new ArrayList<AssetAssociation>();
// Assign the image asset to a role.
AssetAssociation mainImageAssetAssociation = new AssetAssociation();
mainImageAssetAssociation.setAsset(new Asset().setMediaId(image-asset-media-id));
mainImageAssetAssociation.setRole("ASSET_ROLE_MAIN");
assetAssociations.add(mainImageAssetAssociation);
// Assign the logo asset to a role.
AssetAssociation iconAssetAssociation = new AssetAssociation();
iconAssetAssociation.setAsset(new Asset().setMediaId(logo-asset-media-id));
iconAssetAssociation.setRole("ASSET_ROLE_ICON");
assetAssociations.add(iconAssetAssociation);
// Create and assign advertiser name asset.
Asset advertiserNameAsset = new Asset();
advertiserNameAsset.setContent(advertiser-name);
AssetAssociation advertiserNameAssetAssociation = new AssetAssociation();
advertiserNameAssetAssociation.setAsset(advertiserNameAsset);
advertiserNameAssetAssociation.setRole("ASSET_ROLE_ADVERTISER_NAME");
assetAssociations.add(advertiserNameAssetAssociation);
// Create and assign headline asset.
Asset headlineAsset = new Asset();
headlineAsset.setContent(headline);
AssetAssociation headlineAssetAssociation = new AssetAssociation();
headlineAssetAssociation.setAsset(headlineAsset);
headlineAssetAssociation.setRole("ASSET_ROLE_HEADLINE");
assetAssociations.add(headlineAssetAssociation);
// Create and assign body text asset.
Asset bodyTextAsset = new Asset();
bodyTextAsset.setContent(body-text);
AssetAssociation bodyTextAssetAssociation = new AssetAssociation();
bodyTextAssetAssociation.setAsset(bodyTextAsset);
bodyTextAssetAssociation.setRole("ASSET_ROLE_BODY");
assetAssociations.add(bodyTextAssetAssociation);
// Create and assign caption URL asset.
Asset captionUrlAsset = new Asset();
captionUrlAsset.setContent(caption-url);
AssetAssociation captionUrlAssetAssociation = new AssetAssociation();
captionUrlAssetAssociation.setAsset(captionUrlAsset);
captionUrlAssetAssociation.setRole("ASSET_ROLE_CAPTION_URL");
assetAssociations.add(captionUrlAssetAssociation);
// Create and assign call to action asset.
Asset callToActionAsset = new Asset();
callToActionAsset.setContent(call-to-action);
AssetAssociation callToActionAssetAssociation = new AssetAssociation();
callToActionAssetAssociation.setAsset(callToActionAsset);
callToActionAssetAssociation.setRole("ASSET_ROLE_CALL_TO_ACTION");
assetAssociations.add(callToActionAssetAssociation);
// Create and set the list of creative assets.
creative.setAssets(assetAssociations);
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(landing-page-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Питон
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_NATIVE',
'dimensions': {
'heightPixels': creative-height-pixels,
'widthPixels': creative-width-pixels
},
'assets': [
{
'asset': {'mediaId' : image-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
},
{
'asset': {'mediaId' : logo-asset-media-id},
'role': 'ASSET_ROLE_ICON'
},
{
'asset': {'content' : advertiser-name},
'role': 'ASSET_ROLE_ADVERTISER_NAME'
},
{
'asset': {'content' : headline},
'role': 'ASSET_ROLE_HEADLINE'
},
{
'asset': {'content' : body-text},
'role': 'ASSET_ROLE_BODY'
},
{
'asset': {'content' : caption-url},
'role': 'ASSET_ROLE_CAPTION_URL'
},
{
'asset': {'content' : call-to-action},
'role': 'ASSET_ROLE_CALL_TO_ACTION'
},
],
'exitEvents': [
{
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': landing-page-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set native creative type.
$creative->setCreativeType('CREATIVE_TYPE_NATIVE');
// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);
// Create list for asset associations.
$assetAssociations = array();
// Assign the image asset to a role.
$imageAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$imageAsset = new Google_Service_DisplayVideo_Asset();
$imageAsset->setMediaId(image-asset-media-id);
$imageAssetAssoc->setAsset($imageAsset);
$imageAssetAssoc->setRole('ASSET_ROLE_MAIN');
$assetAssociations[] = $imageAssetAssoc;
// Assign the logo asset to a role.
$iconAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$iconAsset = new Google_Service_DisplayVideo_Asset();
$iconAsset->setMediaId(logo-asset-media-id);
$iconAssetAssoc->setAsset($iconAsset);
$iconAssetAssoc->setRole('ASSET_ROLE_ICON');
$assetAssociations[] = $iconAssetAssoc;
// Create and assign advertiser name asset.
$advNameAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$advNameAsset = new Google_Service_DisplayVideo_Asset();
$advNameAsset->setContent(advertiser-name);
$advNameAssetAssoc->setAsset($advNameAsset);
$advNameAssetAssoc->setRole('ASSET_ROLE_ADVERTISER_NAME');
$assetAssociations[] = $advNameAssetAssoc;
// Create and assign headline asset.
$headlineAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$headlineAsset = new Google_Service_DisplayVideo_Asset();
$headlineAsset->setContent(headline);
$headlineAssetAssoc->setAsset($headlineAsset);
$headlineAssetAssoc->setRole('ASSET_ROLE_HEADLINE');
$assetAssociations[] = $headlineAssetAssoc;
// Create and assign body text asset.
$bodyTextAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$bodyTextAsset = new Google_Service_DisplayVideo_Asset();
$bodyTextAsset->setContent(body-text);
$bodyTextAssetAssoc->setAsset($bodyTextAsset);
$bodyTextAssetAssoc->setRole('ASSET_ROLE_BODY');
$assetAssociations[] = $bodyTextAssetAssoc;
// Create and assign caption URL asset.
$captionUrlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$captionUrlAsset = new Google_Service_DisplayVideo_Asset();
$captionUrlAsset->setContent(caption-url);
$captionUrlAssetAssoc->setAsset($captionUrlAsset);
$captionUrlAssetAssoc->setRole('ASSET_ROLE_CAPTION_URL');
$assetAssociations[] = $captionUrlAssetAssoc;
// Create and assign call to action asset.
$cToAAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$cToAAsset = new Google_Service_DisplayVideo_Asset();
$cToAAsset->setContent(call-to-action);
$cToAAssetAssoc->setAsset($cToAAsset);
$cToAAssetAssoc->setRole('ASSET_ROLE_CALL_TO_ACTION');
$assetAssociations[] = $cToAAssetAssoc;
// Set the list of creative assets.
$creative->setAssets($assetAssociations);
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(landing-page-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);
HTML5
Ява
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set standard creative type.
creative.setCreativeType("CREATIVE_TYPE_STANDARD");
// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);
// Assign the HTML5 asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(html5-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");
// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Питон
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_STANDARD',
'dimensions': {
'heightPixels': creative-height-pixels,
'widthPixels': creative-width-pixels
},
'assets': [
{
'asset': {'mediaId' : html5-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
}
],
'exitEvents': [
{
'name': exit-event-name,
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': exit-event-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("Creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set standard creative type.
$creative->setCreativeType('CREATIVE_TYPE_STANDARD');
// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);
// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);
// Assign the HTML asset to a role.
$htmlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$htmlAsset = new Google_Service_DisplayVideo_Asset();
$htmlAsset->setMediaId(html5-asset-media-id);
$htmlAssetAssoc->setAsset($htmlAsset);
$htmlAssetAssoc->setRole('ASSET_ROLE_MAIN');
// Create and set the list of creative assets.
$creative->setAssets(array($htmlAssetAssoc));
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);
Видео
Ява
// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");
// Set video creative type.
creative.setCreativeType("CREATIVE_TYPE_VIDEO");
// Assign the video asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(video-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");
// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));
// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));
// Configure the create request.
Creatives.Create request =
service.advertisers().creatives().create(advertiser-id, creative);
// Send the request.
Creative response = request.execute();
// Display the new creative.
System.out.printf(
"Creative %s was created.\n",
response.getName());
Питон
# Create a creative object.
creative_obj = {
'displayName': display-name,
'entityStatus': 'ENTITY_STATUS_ACTIVE',
'hostingSource': 'HOSTING_SOURCE_HOSTED',
'creativeType': 'CREATIVE_TYPE_VIDEO',
'assets': [
{
'asset': {'mediaId' : video-asset-media-id},
'role': 'ASSET_ROLE_MAIN'
}
],
'exitEvents': [
{
'name': exit-event-name,
'type': 'EXIT_EVENT_TYPE_DEFAULT',
'url': exit-event-url
}
]
}
# Create the creative.
creative = service.advertisers().creatives().create(
advertiserId=advertiser-id,
body=creative_obj
).execute()
# Display the new creative.
print("creative %s was created." % creative["name"])
PHP
// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');
// Set video creative type.
$creative->setCreativeType('CREATIVE_TYPE_VIDEO');
// Assign the video asset to a role.
$videoAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$videoAsset = new Google_Service_DisplayVideo_Asset();
$videoAsset->setMediaId(video-asset-media-id);
$videoAssetAssoc->setAsset($videoAsset);
$videoAssetAssoc->setRole('ASSET_ROLE_MAIN');
// Create and set the list of creative assets.
$creative->setAssets(array($videoAssetAssoc));
// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);
// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));
// Send the create request.
$result = $this->service->advertisers_creatives->create(
advertiser-id,
$creative
);
printf('Creative %s was created.', $result['name']);