Penargetan daftar audiens

Penargetan daftar audiens memungkinkan Anda menargetkan rangkaian audiens. Semua audiens yang ditargetkan dapat memiliki jenis yang berbeda.

Semua audiens ditargetkan menggunakan satu opsi penargetan yang ditetapkan dengan jenis TARGETING_TYPE_AUDIENCE_GROUP.

Logika penargetan audiens

Opsi penargetan audiens yang ditetapkan berisi objek detail penargetan audiens. Penargetan audiens adalah hasil gabungan dari kolom objek detail. Hasil ini didasarkan pada logika berikut:

  • Setiap objek grup audiens adalah daftar audiens yang digabungkan oleh UNION.
  • Kolom includedFirstPartyAndPartnerAudienceGroups field berisi daftar grup audiens. Kolom ini menggabungkan grup audiens berdasarkan INTERSECTION.
  • Semua kolom dengan awalan "included" mewakili daftar pengguna yang akan ditargetkan. Kolom ini digabungkan oleh UNION. Hal ini menghasilkan daftar pengguna yang akan disertakan dalam penargetan.
  • Semua kolom dengan awalan "excluded" mewakili daftar pengguna yang akan dikecualikan dari penargetan. Kolom ini digabungkan oleh UNION. Hal ini menghasilkan daftar pengguna yang akan dikecualikan dari penargetan.
  • Semua pengguna yang disertakan yang tidak ada dalam daftar pengguna yang dikecualikan akan ditargetkan. Jika daftar pengguna hanya dikecualikan, semua pengguna kecuali yang dikecualikan akan ditargetkan.

Dalam praktiknya, hal ini berarti dua hal. Pertama, pengguna tidak akan ditargetkan jika ada dalam audiens di kolom "excluded". Kedua, pengguna akan ditargetkan jika salah satu hal berikut benar:

Memperbarui penargetan audiens

Penargetan daftar audiens menggunakan opsi penargetan yang ditetapkan dengan nilai ID "audienceGroup". Untuk menetapkan penargetan audiens, Anda harus:

  1. Mengambil opsi penargetan yang ditetapkan untuk daftar audiens yang ada.
  2. Membuat objek opsi penargetan yang ditetapkan baru. Jika ada penargetan yang ada, objek ini harus didasarkan pada penargetan yang ada, dengan perubahan yang diinginkan.
  3. Menghapus opsi penargetan yang ditetapkan yang ada, jika diperlukan.
  4. Membuat opsi penargetan yang ditetapkan baru.

Hal ini dapat dilakukan dengan metode list dan bulkEditAssignedTargetingOptions.

Berikut cara memperbarui penargetan audiens item baris:

Java

// Provide the ID of the parent advertiser.
long advertiserId = advertiser-id;

// Provide the ID of the line item whose targeting will be updated.
long lineItemId = line-item-id;

// Provide a list of Google Audience IDs to add to line item targeting.
List<Long> addedGoogleAudienceIds = google-audience-ids-to-add;

// Build Google Audience targeting settings objects to add to audience
// targeting.
ArrayList<GoogleAudienceTargetingSetting> newGoogleAudienceSettings =
    new ArrayList<GoogleAudienceTargetingSetting>();

// Convert list of Google Audience IDs into list of settings.
for (Long googleAudienceId : addedGoogleAudienceIds) {
  newGoogleAudienceSettings.add(
      new GoogleAudienceTargetingSetting().setGoogleAudienceId(googleAudienceId));
}

// Create relevant bulk edit request objects.
BulkEditAssignedTargetingOptionsRequest requestContent =
    new BulkEditAssignedTargetingOptionsRequest();
requestContent.setLineItemIds(Arrays.asList(lineItemId));

AudienceGroupAssignedTargetingOptionDetails updatedAudienceGroupDetails;
ArrayList<DeleteAssignedTargetingOptionsRequest> audienceGroupDeleteRequests =
    new ArrayList<DeleteAssignedTargetingOptionsRequest>();

try {
  // Retrieve existing audience group targeting.
  AssignedTargetingOption existingAudienceGroupTargetingOption =
      service
          .advertisers()
          .lineItems()
          .targetingTypes()
          .assignedTargetingOptions()
          .get(advertiserId, lineItemId, "TARGETING_TYPE_AUDIENCE_GROUP", "audienceGroup")
          .execute();

  // Extract existing audience group targeting details.
  updatedAudienceGroupDetails = existingAudienceGroupTargetingOption.getAudienceGroupDetails();

  // Build and add delete request for existing audience group targeting.
  ArrayList<String> deleteAudienceGroupAssignedTargetingIds = new ArrayList<String>();
  deleteAudienceGroupAssignedTargetingIds.add("audienceGroup");

  audienceGroupDeleteRequests.add(
      new DeleteAssignedTargetingOptionsRequest()
          .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP")
          .setAssignedTargetingOptionIds(deleteAudienceGroupAssignedTargetingIds));
} catch (Exception e) {
  updatedAudienceGroupDetails = new AudienceGroupAssignedTargetingOptionDetails();
}

// Set delete requests in edit request.
requestContent.setDeleteRequests(audienceGroupDeleteRequests);

// Construct new group of Google Audiences to include in targeting.
GoogleAudienceGroup updatedIncludedGoogleAudienceGroup =
    updatedAudienceGroupDetails.getIncludedGoogleAudienceGroup();
if (updatedIncludedGoogleAudienceGroup != null) {
  List<GoogleAudienceTargetingSetting> updatedGoogleAudienceSettings =
      updatedIncludedGoogleAudienceGroup.getSettings();
  updatedGoogleAudienceSettings.addAll(newGoogleAudienceSettings);
  updatedIncludedGoogleAudienceGroup.setSettings(updatedGoogleAudienceSettings);
} else {
  updatedIncludedGoogleAudienceGroup = new GoogleAudienceGroup();
  updatedIncludedGoogleAudienceGroup.setSettings(newGoogleAudienceSettings);
}

// Add new Google Audience group to audience group targeting details.
updatedAudienceGroupDetails.setIncludedGoogleAudienceGroup(updatedIncludedGoogleAudienceGroup);

// Create new targeting option to assign.
AssignedTargetingOption newAudienceGroupTargeting = new AssignedTargetingOption();
newAudienceGroupTargeting.setAudienceGroupDetails(updatedAudienceGroupDetails);

// Build audience group targeting create request and add to list of create
// requests.
ArrayList<AssignedTargetingOption> createAudienceGroupAssignedTargetingOptions =
    new ArrayList<AssignedTargetingOption>();
createAudienceGroupAssignedTargetingOptions.add(newAudienceGroupTargeting);
ArrayList<CreateAssignedTargetingOptionsRequest> targetingCreateRequests =
    new ArrayList<CreateAssignedTargetingOptionsRequest>();
targetingCreateRequests.add(
    new CreateAssignedTargetingOptionsRequest()
        .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP")
        .setAssignedTargetingOptions(createAudienceGroupAssignedTargetingOptions));

// Set create requests in edit request.
requestContent.setCreateRequests(targetingCreateRequests);

// Configure and execute the bulk edit request.
BulkEditAssignedTargetingOptionsResponse response =
    service
        .advertisers()
        .lineItems()
        .bulkEditAssignedTargetingOptions(advertiserId, requestContent)
        .execute();

// Display API response information.
if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s were successfully updated.%n",
      response.getUpdatedLineItemIds().get(0));
}
if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) {
  System.out.printf(
      "Targeting configurations for %s failed to update.%n",
      response.getFailedLineItemIds().get(0));
}
if (response.getErrors() != null && !response.getErrors().isEmpty()) {
  System.out.println("The failed updates were caused by the following errors:");
  for (Status error : response.getErrors()) {
    System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage());
  }
} else {
  System.out.println("No successful or failed updates were reported.");
}

Python

# Provide the ID of the parent advertiser.
advertiser_id = advertiser-id

# Provide the ID of the line item whose targeting will be updated.
line_item_id = line-item-id

# Provide a list of Google Audience IDs to add to line item targeting.
added_google_audiences = google-audience-ids-to-add

# Build Google Audience targeting settings objects to create.
new_google_audience_targeting_settings = []
for google_audience_id in added_google_audiences:
  new_google_audience_targeting_settings.append(
      {'googleAudienceId': google_audience_id}
  )

try:
  # Retrieve any existing line item audience targeting.
  retrieved_audience_targeting = (
      service.advertisers()
      .lineItems()
      .targetingTypes()
      .assignedTargetingOptions()
      .get(
          advertiserId=advertiser_id,
          lineItemId=line_item_id,
          targetingType='TARGETING_TYPE_AUDIENCE_GROUP',
          assignedTargetingOptionId='audienceGroup',
      )
      .execute()
  )
except Exception:
  print(
      'Error retrieving existing audience targeting. Assuming no '
      'existing audience targeting.'
  )
  retrieved_audience_targeting = {}
updated_audience_group_details = {}

# Copy over any existing audience targeting.
if 'audienceGroupDetails' in retrieved_audience_targeting:
  updated_audience_group_details = retrieved_audience_targeting[
      'audienceGroupDetails'
  ]

# Append the new Google Audience IDs to any existing positive Google
# audience targeting.
if 'includedGoogleAudienceGroup' in updated_audience_group_details:
  updated_audience_group_details['includedGoogleAudienceGroup'][
      'settings'
  ].extend(new_google_audience_targeting_settings)
else:
  updated_audience_group_details['includedGoogleAudienceGroup'] = {
      'settings': new_google_audience_targeting_settings
  }

# Build bulk edit request.
bulk_edit_request = {
    'lineItemIds': [line_item_id],
    'deleteRequests': [{
        'targetingType': 'TARGETING_TYPE_AUDIENCE_GROUP',
        'assignedTargetingOptionIds': ['audienceGroup'],
    }],
    'createRequests': [{
        'targetingType': 'TARGETING_TYPE_AUDIENCE_GROUP',
        'assignedTargetingOptions': [
            {'audienceGroupDetails': updated_audience_group_details}
        ],
    }],
}

# Update the audience targeting
response = (
    service.advertisers()
    .lineItems()
    .bulkEditAssignedTargetingOptions(
        advertiserId=advertiser_id, body=bulk_edit_request
    )
    .execute()
)

# Print the line item IDs the successfully updated.
if 'updatedLineItemIds' in response:
  for id in response['updatedLineItemIds']:
    print(
        f'Line Item ID {id} has been updated to target the following '
        f'Google Audiences: {added_google_audiences}.'
    )

# Print the line item IDs that failed to update.
if 'failedLineItemIds' in response:
  for id in response['failedLineItemIds']:
    print(f'Could not update the audience targeting for Line Item ID {id}')
  if 'errors' in response:
    print('The updates failed due to the following errors:')
    for error in response['errors']:
      print(f'Error code: {error["code"]}, Message: {error["message"]}')

PHP

// Provide the ID of the parent advertiser.
$advertiserId = advertiser-id;

// Provide the ID of the line item whose targeting will be updated.
$lineItemId = line-item-id;

// Provide a list of Google Audience IDs to add to line item targeting.
$addedGoogleAudienceIds = array($audienceId);

// Build Google audience targeting setting objects to add.
$newGoogleAudienceTargetingSettings = array();
foreach ($addedGoogleAudienceIds as $googleAudienceId) {
    $googleAudienceSetting =
        new Google_Service_DisplayVideo_GoogleAudienceTargetingSetting();
    $googleAudienceSetting->setGoogleAudienceId($googleAudienceId);
    $newGoogleAudienceTargetingSettings[] = $googleAudienceSetting;
}

// Build bulk edit request.
$bulkEditRequest = new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest();
$bulkEditRequest->setLineItemIds(array($lineItemId));

// Call the API, retrieving the existing audience targeting for the
// line item.
try {
    $existingAudienceGroupTargetingOption = $this
        ->service
        ->advertisers_lineItems_targetingTypes_assignedTargetingOptions
        ->get(
            $advertiserId,
            $lineItemId,
            AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE,
            AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_OPTION_ID
        );

    $updatedAudienceGroupDetails = $existingAudienceGroupTargetingOption->getAudienceGroupDetails();

    $deleteAudienceGroupAssignedTargetingIds = array(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_OPTION_ID);
    $audienceTargetingDeleteRequest = new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest();
    $audienceTargetingDeleteRequest->setTargetingType(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE);
    $audienceTargetingDeleteRequest->setAssignedTargetingOptionIds($deleteAudienceGroupAssignedTargetingIds);
    $bulkEditRequest->setDeleteRequests(array($audienceTargetingDeleteRequest));
} catch (\Exception $e) {
    $updatedAudienceGroupDetails = new Google_Service_DisplayVideo_AudienceGroupAssignedTargetingOptionDetails();
}

// Build new targeting object with updated list of Google Audience IDs.
$updatedIncludedGoogleAudienceGroup = new Google_Service_DisplayVideo_GoogleAudienceGroup();
if (!empty($updatedAudienceGroupDetails->getIncludedGoogleAudienceGroup())) {
    $updatedIncludedGoogleAudienceGroup
        ->setSettings(
            array_merge(
                $updatedAudienceGroupDetails
                    ->getIncludedGoogleAudienceGroup()
                    ->getSettings(),
                $newGoogleAudienceTargetingSettings
            )
        );
} else {
    $updatedIncludedGoogleAudienceGroup->setSettings($newGoogleAudienceTargetingSettings);
}
$updatedAudienceGroupDetails->setIncludedGoogleAudienceGroup($updatedIncludedGoogleAudienceGroup);

$newAudienceAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption();
$newAudienceAssignedTargetingOption->setAudienceGroupDetails($updatedAudienceGroupDetails);

$createAudienceTargetingRequest = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest();
$createAudienceTargetingRequest->setTargetingType(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE);
$createAudienceTargetingRequest->setAssignedTargetingOptions(array($newAudienceAssignedTargetingOption));
$bulkEditRequest->setCreateRequests(array($createAudienceTargetingRequest));

// Call the API, replacing the audience assigned targeting option for the
// line item.
try {
    $response = $this
        ->service
        ->advertisers_lineItems
        ->bulkEditAssignedTargetingOptions(
            $advertiserId,
            $bulkEditRequest
        );
} catch (\Exception $e) {
    $this->renderError($e);
    return;
}

// Print information returned by the bulk edit request.
// List updated line item IDs.
if (empty($response->getUpdatedLineItemIds())) {
    print '<p>No line items were successfully updated.</p>';
} else {
    print '<p>The targeting of the following line item IDs were '
        . 'updated:</p><ul>';
    foreach ($response->getUpdatedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List line item IDs that failed to update.
if (empty($response->getFailedLineItemIds())) {
    print '<p>No line items failed to update.</p>';
} else {
    print '<p>The targeting of the following line item IDs failed to '
        . 'update:</p><ul>';
    foreach ($response->getFailedLineItemIds() as $id) {
        printf('<li>%s</li>',$id);
    }
    print '</ul>';
}

// List the errors thrown when the targeting was updated.
if (empty($response->getErrors())) {
    print '<p>No errors were thrown.</p>';
} else {
    print '<p>The following errors were thrown when attempting to '
        . 'update the targeting:</p><ul>';
    foreach ($response->getErrors() as $error) {
        printf(
            '<li>%s: %s</li>',
            $error->getCode(),
            $error->getMessage()
        );
    }
    print '</ul>';
}

Mengoptimalkan penargetan audiens

Display & Video 360 dapat menjangkau pengguna baru dan relevan di luar audiens yang Anda pilih melalui fitur penargetan yang dioptimalkan.

Tetapkan penargetan yang dioptimalkan untuk item baris menggunakan kolom targetingExpansion di item baris.