La segmentación por lista de público te permite orientar una variedad de públicos. Todos los públicos segmentados pueden ser de diferentes tipos.
Todos los públicos se segmentan con una sola opción de segmentación asignada de tipo TARGETING_TYPE_AUDIENCE_GROUP.
Lógica de la segmentación por público
Una opción de segmentación por público asignada contiene un objeto de detalles de segmentación por público. La segmentación por público es el resultado agregado de los campos del objeto de detalles. Este resultado se basa en la siguiente lógica:
- Cada objeto de grupo de público es una lista de públicos combinados por UNION.
- El campo
includedFirstPartyAndPartnerAudienceGroupscontiene una lista de grupos de público. Combina sus grupos de público por INTERSECTION. - Todos los campos con el prefijo "included" representan listas de usuarios para segmentar. Estos se combinan por UNION. Esto da como resultado una lista de usuarios para incluir en la segmentación.
- Todos los campos con el prefijo "excluded" representan listas de usuarios para excluir de la segmentación. Estos se combinan por UNION. Esto da como resultado una lista de usuarios para excluir de la segmentación.
- Se segmentarán todos los usuarios incluidos que no estén en la lista de usuarios excluidos. Si solo se excluyen las listas de usuarios, se segmentarán todos los usuarios, excepto los excluidos.
En la práctica, esto significa dos cosas. En primer lugar, no se segmentará a un usuario si está presente en un público en un campo "excluded". En segundo lugar, se segmentará a un usuario si se cumple alguna de las siguientes condiciones:
- Está presente en un público en cada grupo de público en
includedFirstPartyAndPartnerAudienceGroups. - Está presente en cualquier público en cualquier otro campo "included".
- No se establece ningún campo "included".
Actualiza la segmentación por público
La segmentación por lista de público utiliza una opción de segmentación asignada con el ID valor "audienceGroup". Para configurar la segmentación por público, debes hacer lo siguiente:
- Recupera cualquier opción de segmentación asignada de lista de público existente.
- Crea un nuevo objeto de opción de segmentación asignada. Si hay una segmentación existente, este objeto debe basarse en ella, con los cambios que desees.
- Borra cualquier opción de segmentación asignada existente, si es necesario.
- Crea una nueva opción de segmentación asignada.
Esto se puede hacer con los list y
bulkEditAssignedTargetingOptions métodos.
Sigue estos pasos para actualizar la segmentación por público de una línea de pedido:
Java
// Provide the ID of the parent advertiser. long advertiserId = advertiser-id; // Provide the ID of the line item whose targeting will be updated. long lineItemId = line-item-id; // Provide a list of Google Audience IDs to add to line item targeting. List<Long> addedGoogleAudienceIds = google-audience-ids-to-add; // Build Google Audience targeting settings objects to add to audience // targeting. ArrayList<GoogleAudienceTargetingSetting> newGoogleAudienceSettings = new ArrayList<GoogleAudienceTargetingSetting>(); // Convert list of Google Audience IDs into list of settings. for (Long googleAudienceId : addedGoogleAudienceIds) { newGoogleAudienceSettings.add( new GoogleAudienceTargetingSetting().setGoogleAudienceId(googleAudienceId)); } // Create relevant bulk edit request objects. BulkEditAssignedTargetingOptionsRequest requestContent = new BulkEditAssignedTargetingOptionsRequest(); requestContent.setLineItemIds(Arrays.asList(lineItemId)); AudienceGroupAssignedTargetingOptionDetails updatedAudienceGroupDetails; ArrayList<DeleteAssignedTargetingOptionsRequest> audienceGroupDeleteRequests = new ArrayList<DeleteAssignedTargetingOptionsRequest>(); try { // Retrieve existing audience group targeting. AssignedTargetingOption existingAudienceGroupTargetingOption = service .advertisers() .lineItems() .targetingTypes() .assignedTargetingOptions() .get(advertiserId, lineItemId, "TARGETING_TYPE_AUDIENCE_GROUP", "audienceGroup") .execute(); // Extract existing audience group targeting details. updatedAudienceGroupDetails = existingAudienceGroupTargetingOption.getAudienceGroupDetails(); // Build and add delete request for existing audience group targeting. ArrayList<String> deleteAudienceGroupAssignedTargetingIds = new ArrayList<String>(); deleteAudienceGroupAssignedTargetingIds.add("audienceGroup"); audienceGroupDeleteRequests.add( new DeleteAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptionIds(deleteAudienceGroupAssignedTargetingIds)); } catch (Exception e) { updatedAudienceGroupDetails = new AudienceGroupAssignedTargetingOptionDetails(); } // Set delete requests in edit request. requestContent.setDeleteRequests(audienceGroupDeleteRequests); // Construct new group of Google Audiences to include in targeting. GoogleAudienceGroup updatedIncludedGoogleAudienceGroup = updatedAudienceGroupDetails.getIncludedGoogleAudienceGroup(); if (updatedIncludedGoogleAudienceGroup != null) { List<GoogleAudienceTargetingSetting> updatedGoogleAudienceSettings = updatedIncludedGoogleAudienceGroup.getSettings(); updatedGoogleAudienceSettings.addAll(newGoogleAudienceSettings); updatedIncludedGoogleAudienceGroup.setSettings(updatedGoogleAudienceSettings); } else { updatedIncludedGoogleAudienceGroup = new GoogleAudienceGroup(); updatedIncludedGoogleAudienceGroup.setSettings(newGoogleAudienceSettings); } // Add new Google Audience group to audience group targeting details. updatedAudienceGroupDetails.setIncludedGoogleAudienceGroup(updatedIncludedGoogleAudienceGroup); // Create new targeting option to assign. AssignedTargetingOption newAudienceGroupTargeting = new AssignedTargetingOption(); newAudienceGroupTargeting.setAudienceGroupDetails(updatedAudienceGroupDetails); // Build audience group targeting create request and add to list of create // requests. ArrayList<AssignedTargetingOption> createAudienceGroupAssignedTargetingOptions = new ArrayList<AssignedTargetingOption>(); createAudienceGroupAssignedTargetingOptions.add(newAudienceGroupTargeting); ArrayList<CreateAssignedTargetingOptionsRequest> targetingCreateRequests = new ArrayList<CreateAssignedTargetingOptionsRequest>(); targetingCreateRequests.add( new CreateAssignedTargetingOptionsRequest() .setTargetingType("TARGETING_TYPE_AUDIENCE_GROUP") .setAssignedTargetingOptions(createAudienceGroupAssignedTargetingOptions)); // Set create requests in edit request. requestContent.setCreateRequests(targetingCreateRequests); // Configure and execute the bulk edit request. BulkEditAssignedTargetingOptionsResponse response = service .advertisers() .lineItems() .bulkEditAssignedTargetingOptions(advertiserId, requestContent) .execute(); // Display API response information. if (response.getUpdatedLineItemIds() != null && !response.getUpdatedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for %s were successfully updated.%n", response.getUpdatedLineItemIds().get(0)); } if (response.getFailedLineItemIds() != null && !response.getFailedLineItemIds().isEmpty()) { System.out.printf( "Targeting configurations for %s failed to update.%n", response.getFailedLineItemIds().get(0)); } if (response.getErrors() != null && !response.getErrors().isEmpty()) { System.out.println("The failed updates were caused by the following errors:"); for (Status error : response.getErrors()) { System.out.printf("Code %s: %s%n", error.getCode(), error.getMessage()); } } else { System.out.println("No successful or failed updates were reported."); }
Python
# Provide the ID of the parent advertiser. advertiser_id = advertiser-id # Provide the ID of the line item whose targeting will be updated. line_item_id = line-item-id # Provide a list of Google Audience IDs to add to line item targeting. added_google_audiences = google-audience-ids-to-add # Build Google Audience targeting settings objects to create. new_google_audience_targeting_settings = [] for google_audience_id in added_google_audiences: new_google_audience_targeting_settings.append( {'googleAudienceId': google_audience_id} ) try: # Retrieve any existing line item audience targeting. retrieved_audience_targeting = ( service.advertisers() .lineItems() .targetingTypes() .assignedTargetingOptions() .get( advertiserId=advertiser_id, lineItemId=line_item_id, targetingType='TARGETING_TYPE_AUDIENCE_GROUP', assignedTargetingOptionId='audienceGroup', ) .execute() ) except Exception: print( 'Error retrieving existing audience targeting. Assuming no ' 'existing audience targeting.' ) retrieved_audience_targeting = {} updated_audience_group_details = {} # Copy over any existing audience targeting. if 'audienceGroupDetails' in retrieved_audience_targeting: updated_audience_group_details = retrieved_audience_targeting[ 'audienceGroupDetails' ] # Append the new Google Audience IDs to any existing positive Google # audience targeting. if 'includedGoogleAudienceGroup' in updated_audience_group_details: updated_audience_group_details['includedGoogleAudienceGroup'][ 'settings' ].extend(new_google_audience_targeting_settings) else: updated_audience_group_details['includedGoogleAudienceGroup'] = { 'settings': new_google_audience_targeting_settings } # Build bulk edit request. bulk_edit_request = { 'lineItemIds': [line_item_id], 'deleteRequests': [{ 'targetingType': 'TARGETING_TYPE_AUDIENCE_GROUP', 'assignedTargetingOptionIds': ['audienceGroup'], }], 'createRequests': [{ 'targetingType': 'TARGETING_TYPE_AUDIENCE_GROUP', 'assignedTargetingOptions': [ {'audienceGroupDetails': updated_audience_group_details} ], }], } # Update the audience targeting response = ( service.advertisers() .lineItems() .bulkEditAssignedTargetingOptions( advertiserId=advertiser_id, body=bulk_edit_request ) .execute() ) # Print the line item IDs the successfully updated. if 'updatedLineItemIds' in response: for id in response['updatedLineItemIds']: print( f'Line Item ID {id} has been updated to target the following ' f'Google Audiences: {added_google_audiences}.' ) # Print the line item IDs that failed to update. if 'failedLineItemIds' in response: for id in response['failedLineItemIds']: print(f'Could not update the audience targeting for Line Item ID {id}') if 'errors' in response: print('The updates failed due to the following errors:') for error in response['errors']: print(f'Error code: {error["code"]}, Message: {error["message"]}')
PHP
// Provide the ID of the parent advertiser. $advertiserId = advertiser-id; // Provide the ID of the line item whose targeting will be updated. $lineItemId = line-item-id; // Provide a list of Google Audience IDs to add to line item targeting. $addedGoogleAudienceIds = array($audienceId); // Build Google audience targeting setting objects to add. $newGoogleAudienceTargetingSettings = array(); foreach ($addedGoogleAudienceIds as $googleAudienceId) { $googleAudienceSetting = new Google_Service_DisplayVideo_GoogleAudienceTargetingSetting(); $googleAudienceSetting->setGoogleAudienceId($googleAudienceId); $newGoogleAudienceTargetingSettings[] = $googleAudienceSetting; } // Build bulk edit request. $bulkEditRequest = new Google_Service_DisplayVideo_BulkEditAssignedTargetingOptionsRequest(); $bulkEditRequest->setLineItemIds(array($lineItemId)); // Call the API, retrieving the existing audience targeting for the // line item. try { $existingAudienceGroupTargetingOption = $this ->service ->advertisers_lineItems_targetingTypes_assignedTargetingOptions ->get( $advertiserId, $lineItemId, AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE, AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_OPTION_ID ); $updatedAudienceGroupDetails = $existingAudienceGroupTargetingOption->getAudienceGroupDetails(); $deleteAudienceGroupAssignedTargetingIds = array(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_OPTION_ID); $audienceTargetingDeleteRequest = new Google_Service_DisplayVideo_DeleteAssignedTargetingOptionsRequest(); $audienceTargetingDeleteRequest->setTargetingType(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE); $audienceTargetingDeleteRequest->setAssignedTargetingOptionIds($deleteAudienceGroupAssignedTargetingIds); $bulkEditRequest->setDeleteRequests(array($audienceTargetingDeleteRequest)); } catch (\Exception $e) { $updatedAudienceGroupDetails = new Google_Service_DisplayVideo_AudienceGroupAssignedTargetingOptionDetails(); } // Build new targeting object with updated list of Google Audience IDs. $updatedIncludedGoogleAudienceGroup = new Google_Service_DisplayVideo_GoogleAudienceGroup(); if (!empty($updatedAudienceGroupDetails->getIncludedGoogleAudienceGroup())) { $updatedIncludedGoogleAudienceGroup ->setSettings( array_merge( $updatedAudienceGroupDetails ->getIncludedGoogleAudienceGroup() ->getSettings(), $newGoogleAudienceTargetingSettings ) ); } else { $updatedIncludedGoogleAudienceGroup->setSettings($newGoogleAudienceTargetingSettings); } $updatedAudienceGroupDetails->setIncludedGoogleAudienceGroup($updatedIncludedGoogleAudienceGroup); $newAudienceAssignedTargetingOption = new Google_Service_DisplayVideo_AssignedTargetingOption(); $newAudienceAssignedTargetingOption->setAudienceGroupDetails($updatedAudienceGroupDetails); $createAudienceTargetingRequest = new Google_Service_DisplayVideo_CreateAssignedTargetingOptionsRequest(); $createAudienceTargetingRequest->setTargetingType(AppendAudienceAssignedTargetingOption::AUDIENCE_TARGETING_TYPE); $createAudienceTargetingRequest->setAssignedTargetingOptions(array($newAudienceAssignedTargetingOption)); $bulkEditRequest->setCreateRequests(array($createAudienceTargetingRequest)); // Call the API, replacing the audience assigned targeting option for the // line item. try { $response = $this ->service ->advertisers_lineItems ->bulkEditAssignedTargetingOptions( $advertiserId, $bulkEditRequest ); } catch (\Exception $e) { $this->renderError($e); return; } // Print information returned by the bulk edit request. // List updated line item IDs. if (empty($response->getUpdatedLineItemIds())) { print '<p>No line items were successfully updated.</p>'; } else { print '<p>The targeting of the following line item IDs were ' . 'updated:</p><ul>'; foreach ($response->getUpdatedLineItemIds() as $id) { printf('<li>%s</li>',$id); } print '</ul>'; } // List line item IDs that failed to update. if (empty($response->getFailedLineItemIds())) { print '<p>No line items failed to update.</p>'; } else { print '<p>The targeting of the following line item IDs failed to ' . 'update:</p><ul>'; foreach ($response->getFailedLineItemIds() as $id) { printf('<li>%s</li>',$id); } print '</ul>'; } // List the errors thrown when the targeting was updated. if (empty($response->getErrors())) { print '<p>No errors were thrown.</p>'; } else { print '<p>The following errors were thrown when attempting to ' . 'update the targeting:</p><ul>'; foreach ($response->getErrors() as $error) { printf( '<li>%s: %s</li>', $error->getCode(), $error->getMessage() ); } print '</ul>'; }
Optimiza la segmentación por público
Display & Video 360 puede expandirse más allá del alcance de los públicos seleccionados para llegar a usuarios nuevos y pertinentes a través de la función de segmentación optimizada.
Establece la segmentación optimizada para una línea de pedido con el
targetingExpansion campo en la línea de pedido.