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In Display & Video 360, you can use various audience types to specify a subset of
users to which ads are served. Through the Display & Video 360 API, you can retrieve
available audiences and use them in resource targeting. You can also create
certain types of audiences using first-party data.
This guide describes the different types of audiences available through the
Display & Video 360 API and how to utilize them in your ad serving.
Prerequisites
Before you start working with Display & Video 360 API services, you'll need to complete the
following steps:
Create and authorize an API project as outlined in our
Getting Started guide.
Ensure your Display & Video 360 user profile, identified by a user or service
account email address, has Read & write user role permissions for the
necessary advertiser or partner. Contact an existing Admin user
on your team to have these permissions enabled, if necessary.
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