Events overview
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Use the Data Manager API to send the following types of events to Google Ads:
Offline conversions for
Google Ads
Enhanced conversions for
leads for Google Ads
Conversion events as an additional data source for your Google Ads tag
conversions, to maximize ad interaction signals and strengthen your data and
overall performance. This feature is only available to accounts on an
allowlist. Fill out the form if you're
interested in adding your Google Ads or Google Analytics accounts.
In addition, the Data Manager API supports
encryption of user data when sending
events.
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Last updated 2025-10-30 UTC.
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