Google Ads multi-source conversions

Use the Data Manager API to send multi-source conversions an additional data source for your tag conversions to maximize ad interaction signals and strengthen your data and overall performance.

Check out Get started for details.

Conversion adjustments

To adjust a previously recorded conversion, send an event with the same transactionId as the original event. For details, see Conversion adjustments.

  • Adjust real-time conversion values: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value.
  • Enhance measurement accuracy: Supplement your conversions with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.