Customer Match overview

The Data Manager API supports the following Customer Match features for Google Ads:

• Customer Match using contact information (such as email address, phone number, and address information), IP address data, or both.

• Customer Match using mobile IDs.

• Customer Match using user IDs.

Create an audiencearrow_forward Upload membersarrow_forward

Workflow overview

To create and manage a Customer Match audience in a Google Ads account, complete the following steps:

1. Create an audience and note the value of its id field, or use userLists.list to retrieve the id of an existing Customer Match audience.

2. Upload members to the audience by passing the audience id as the productDestinationId in an audienceMembers.ingest request.

3. Check upload results and list size using request diagnostics and the sizeInfo field on the audience.

4. Remove all members from an audience if you need to replace or clear an existing audience.

If you're upgrading from the Google Ads API, see Upgrade from the Google Ads API.