Interaksi bidding real-time dimulai saat Google mengirimkan permintaan bid ke
aplikasi Anda. Panduan ini menjelaskan cara membuat kode aplikasi untuk
memproses permintaan bid.
Perhatian: Protokol Google RTB tidak digunakan lagi. Contoh dalam panduan ini
akan menggunakan penerapan Protobuf OpenRTB Google, kecuali jika dinyatakan lain.
Mengurai permintaan Protobuf
Google mengirimkan permintaan bid sebagai buffering protokol serial yang dilampirkan sebagai
payload biner permintaan POST HTTP. Content-Type disetel ke
application/octet-stream. Lihat Contoh permintaan bid untuk mengetahui contohnya.
Anda harus mengurai permintaan ini menjadi instance pesan
BidRequest. Bergantung pada protokol yang Anda pilih, BidRequest ditentukan
dalam openrtb.proto atau realtime-bidding.proto
yang tidak digunakan lagi, yang dapat diperoleh dari
halaman data referensi . Anda dapat mengurai pesan
menggunakan metode ParseFromString() di class yang dihasilkan untuk
BidRequest. Misalnya, kode C++ berikut mengurai permintaan
dengan payload POST dalam string:
string post_payload = /* the payload from the POST request */ ;
BidRequest bid_request ;
if ( bid_request . ParseFromString ( post_payload )) {
// Process the request .
} Setelah memiliki BidRequest, Anda dapat menggunakannya sebagai objek, mengekstrak, dan menafsirkan kolom yang diperlukan. Misalnya, dalam
C++, melakukan iterasi melalui transaksi di `BidRequest` OpenRTB dapat terlihat seperti
berikut:
for ( const BidRequest :: Imp :: Pmp :: Deal & deal : pmp . deals ()) {
DoSomething ( deal . id (), deal . wseat ());
} ID Penagihan
Anda menerima permintaan bid saat inventaris iklan penayang ditargetkan oleh
satu atau beberapa
konfigurasi pra-penargetan Anda. BidRequest.imp.ext.billing_id
akan diisi dengan ID penagihan pembeli yang memenuhi syarat, dan konfigurasi pretargeting
yang relevan. Selain itu, untuk
inventaris
transaksi , Anda dapat menemukan ID penagihan yang terkait dengan pembeli yang relevan
menggunakan BidRequest.imp.pmp.deal.ext.billing_id. Hanya ID penagihan
pembeli yang disertakan dalam permintaan bid yang dapat ditentukan saat mengajukan bid.
Jika beberapa ID penagihan disertakan dalam permintaan bid, Anda harus menentukan
ID penagihan pembeli yang ingin Anda atribusikan bid dengan
kolom BidResponse.seatbid.bid.ext.billing_id.
File kamus
Permintaan bid menggunakan ID yang ditentukan dalam file kamus, yang
tersedia di halaman
data referensi .
Makro URL bid protokol Google RTB
Secara opsional, beberapa kolom BidRequest dapat disisipkan ke dalam URL yang digunakan dalam permintaan POST HTTP. Hal ini berguna, misalnya, jika Anda menggunakan
frontend ringan yang melakukan load balancing di beberapa backend menggunakan nilai
dari permintaan. Hubungi Account Manager teknis Anda untuk meminta dukungan terkait
makro baru.
Macro Deskripsi %%GOOGLE_USER_ID%%Diganti dengan google_user_id
dari BidRequest. Misalnya, URL bidder
http://google.bidder.com/path?gid=%%GOOGLE_USER_ID%%
http://google.bidder.com/path?gid=dGhpyBhbiBleGFtGxl
Jika ID Pengguna Google tidak diketahui, string kosong akan diganti, dengan
hasil yang mirip dengan
http://google.bidder.com/path?gid= %%HAS_MOBILE%%Diganti dengan 1 atau 0 saat memanggil
has_mobile() BidRequest.
%%HAS_VIDEO%%Diganti dengan 1 (true) atau 0 (false)
saat memanggil has_video() BidRequest.
%%HOSTED_MATCH_DATA%%Diganti dengan nilai kolom hosted_match_data
dari BidRequest.
%%MOBILE_IS_APP%%Diganti dengan 1 (true) atau 0 (false)
dari kolom mobile.is_app BidRequest.
Menemukan ID aplikasi seluler dari URL transaksi
Transaksi aplikasi seluler akan melaporkan URL yang terlihat seperti ini:
mbappgewtimrzgyytanjyg4888888 .com Gunakan dekoder base-32 untuk mendekode bagian string yang dicetak tebal
(gewtimrzgyytanjyg4888888
Anda dapat menggunakan dekoder
online , tetapi Anda harus menggunakan huruf besar dan mengganti 8
akhir dengan nilai =.
Jadi, mendekode nilai ini:
GEWTIMRZGYYTANJYG4======
menghasilkan:
1 - 429610587
String
429610587 adalah ID aplikasi untuk aplikasi iOS
iFunny .
Berikut contoh lainnya. URL yang dilaporkan adalah:
mbappgewtgmjug4ytmmrtgm888888 .com
Mendekode nilai ini:
GEWTGMJUG4YTMMRTGM======
menghasilkan:
1 - 314716233 314716233 yang dihasilkan adalah ID aplikasi untuk aplikasi iOS
TextNow .
Menemukan nama aplikasi seluler dari URL transaksi
Berikut adalah contoh cara mendapatkan nama aplikasi. URL yang dilaporkan adalah sebagai berikut:
mbappMFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q888 .com
Mendekode nilai ini:
MFUXELTDN5WS42DZOBQWQLTJN4XHG3DJORUGK4Q===
menghasilkan:
air.com.hypah.io.slither
Hasilnya sama dengan aplikasi Android
slither.io .
Kolom Bidding Terbuka
Permintaan bid yang dikirim ke bidder bursa dan jaringan yang berpartisipasi dalam Bidding Terbuka mirip dengan permintaan Authorized Buyers yang berpartisipasi dalam bidding real-time standar. Pelanggan Bidding Terbuka akan menerima sejumlah kecil
kolom tambahan, dan beberapa kolom yang ada mungkin memiliki penggunaan alternatif. Hal ini
meliputi:
OpenRTB
Authorized Buyers
Detail
BidRequest.imp[].ext.dfp_ad_unit_codeBidRequest.adslot[].dfp_ad_unit_codeBerisi kode jaringan Ad Manager penayang, diikuti dengan hierarki unit iklan, yang dipisahkan dengan garis miring ke depan.
Sebagai contoh, ini akan muncul dengan format yang mirip dengan:
/1234/cruises/mars.
BidRequest.user.data[].segment[]BidRequest.adslot[].exchange_bidding.key_value[]Pasangan nilai kunci berulang yang dikirim dari penayang ke bidder bursa.
Anda dapat menentukan bahwa nilai tersebut adalah pasangan nilai kunci yang dikirim oleh penayang saat BidRequest.user.data[].name ditetapkan ke “Publisher Passed”.
Catatan: Kolom ini saat ini hanya dikirim ke peserta beta tertutup.
Mendeklarasikan vendor yang diizinkan
Vendor teknologi yang menyediakan layanan seperti riset, pemasaran ulang, dan
penayangan iklan dapat berperan dalam interaksi antara pembeli dan penjual. Hanya
vendor yang telah diseleksi oleh Google untuk berpartisipasi dalam interaksi Authorized Buyers
yang diizinkan.
Untuk memahami BidRequest dan membuat
BidResponse, Anda perlu mengetahui dua kemungkinan
yang berbeda untuk mendeklarasikan vendor teknologi:
Beberapa vendor tidak perlu dideklarasikan; vendor ini tercantum dalam
Vendor Eksternal Tersertifikasi
Ad Manager .
Vendor lain hanya dapat berpartisipasi jika dideklarasikan dalam
BidRequest:
Di BidRequest, kolom
BidRequest.imp.ext.allowed_vendor_type menentukan
vendor yang diizinkan penjual. Vendor yang akan dikirim dalam
allowed_vendor_type tercantum dalam
file kamus
vendors.txt
Contoh permintaan bid
Contoh berikut mewakili contoh permintaan Protobuf dan JSON yang dapat dibaca manusia.
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "G44mF74ywRs183dKa9565D"
imp {
id : "1"
banner {
w : 320
h : 50
pos : BELOW_THE_FOLD
expdir : LEFT
expdir : RIGHT
expdir : UP
expdir : DOWN
wmax : 320
hmax : 50
wmin : 214
hmin : 33
format {
w : 320
h : 50
}
format {
w : 300
h : 50
}
[ com . google . doubleclick . banner_ext ] {
flexslot {
wmin : 214
wmax : 320
hmin : 33
hmax : 50
}
}
}
tagid : "3724651684"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
exp : 3600
metric {
type : "click_through_rate"
value : 2.80155200016452 e - 05
vendor : "EXCHANGE"
}
metric {
type : "viewability"
value : 0.14
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 61560909063
dfp_ad_unit_code : "/2149822/google/test"
ampad : AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
buyer_generated_request_data {
data : "Test Data"
}
buyer_generated_request_data {
data : "Test Data"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
open_bidding {
is_open_bidding : true
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
}
auction_environment : SERVER_SIDE_AUCTION
ae : SERVER_SIDE_AUCTION
}
}
site {
page : "https://www.google.com"
publisher {
id : "pub-1111111111111111"
[ com . google . doubleclick . publisher ] {
country : "US"
}
}
content {
livestream : false
language : "es"
}
mobile : true
[ com . google . doubleclick . site ] {
amp : DIALECT_HTML
page_visibility : VISIBILITY_STATE_HIDDEN
inventorypartnerdomain : "OMITTED"
uact {
wasact : true
isact : true
}
ntype : NAVIGATION_TYPE_NAVIGATE
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "MEX"
region : "MX-NLE"
zip : "67050"
type : IP
utcoffset : - 360
accuracy : 3447
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9143049
}
}
make : "Motorola"
model : "razr 2024"
os : "android"
osv : "14"
devicetype : HIGHEND_PHONE
lmt : false
w : 320
h : 783
pxratio : 3.375
sua {
browsers {
brand : "Chromium"
version : "130"
version : "0"
}
browsers {
brand : "Android WebView"
version : "130"
version : "0"
}
platform {
brand : "Android"
version : "14"
version : "0"
}
mobile : true
model : "motorola razr 2024"
source : CLIENT_HINTS_HIGH_ENTROPY
}
}
user {
id : "7pWq9gH2c44W14G0diM896340U7"
buyeruid : "ob9RP0311MR4X7c983o221v0B890U239"
customdata : "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb"
[ com . google . doubleclick . user ] {
eids {
source : "OMITTED"
uids {
id : "12JD92JD8078S8J29SDOAKC0EF230337"
}
}
eids {
source : "OMITTED"
uids {
id : "12JD92JD8078S8J29SDOAKC0EF230337"
}
}
idage : 1296000
}
}
at : FIRST_PRICE
tmax : 350
cur : "USD"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4"
fcap_scope : FREQUENCY_CAPPING_SCOPE_NONE
}
JSON OpenRTB
Berikan contohnya
{
"id" : "G44mF74ywRs183dKa9565D" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 320 ,
"h" : 50 ,
"pos" : 3 ,
"expdir" : [
1 ,
2 ,
3 ,
4
],
"wmax" : 320 ,
"hmax" : 50 ,
"wmin" : 214 ,
"hmin" : 33 ,
"format" : [
{
"w" : 320 ,
"h" : 50
},
{
"w" : 300 ,
"h" : 50
}
],
"ext" : {
"flexslot" : {
"wmin" : 214 ,
"wmax" : 320 ,
"hmin" : 33 ,
"hmax" : 50
}
}
},
"tagid" : "3724651684" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 3600 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 2.80155200016452 e - 05 ,
"vendor" : "EXCHANGE"
},
{
"type" : "viewability" ,
"value" : 0.14 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"61560909063"
],
"dfp_ad_unit_code" : "/2149822/google/test" ,
"ampad" : 3 ,
"buyer_generated_request_data" : [
{
"data" : "Test Data"
},
{
"data" : "Test Data"
}
],
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"open_bidding" : {
"is_open_bidding" : 1
},
"creative_enforcement_settings" : {
"policy_enforcement" : 1 ,
"publisher_blocks_enforcement" : 2
},
"auction_environment" : 0 ,
"ae" : 0
}
}
],
"site" : {
"page" : "https://www.google.com" ,
"publisher" : {
"id" : "pub-1111111111111111" ,
"ext" : {
"country" : "US"
}
},
"content" : {
"livestream" : 0 ,
"language" : "es"
},
"mobile" : 1 ,
"ext" : {
"amp" : 0 ,
"page_visibility" : 2 ,
"inventorypartnerdomain" : "OMITTED" ,
"uact" : {
"wasact" : 1 ,
"isact" : 1
},
"ntype" : 1
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "MEX" ,
"region" : "MX-NLE" ,
"zip" : "67050" ,
"type" : 2 ,
"utcoffset" : - 360 ,
"accuracy" : 3447 ,
"ext" : {
"geo_criteria_id" : 9143049
}
},
"make" : "Motorola" ,
"model" : "razr 2024" ,
"os" : "android" ,
"osv" : "14" ,
"devicetype" : 4 ,
"lmt" : 0 ,
"w" : 320 ,
"h" : 783 ,
"pxratio" : 3.375 ,
"sua" : {
"browsers" : [
{
"brand" : "Chromium" ,
"version" : [
"130" ,
"0"
]
},
{
"brand" : "Android WebView" ,
"version" : [
"130" ,
"0"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"14" ,
"0"
]
},
"mobile" : 1 ,
"model" : "motorola razr 2024" ,
"source" : 2
}
},
"user" : {
"id" : "7pWq9gH2c44W14G0diM896340U7" ,
"buyeruid" : "ob9RP0311MR4X7c983o221v0B890U239" ,
"customdata" : "77o24I2Ie6j9g1Svm1J60Nnn8zB185Bk1yBhM6i28cWp9wjb" ,
"ext" : {
"eids" : [
{
"source" : "OMITTED" ,
"uids" : [
{
"id" : "12JD92JD8078S8J29SDOAKC0EF230337"
}
]
},
{
"source" : "OMITTED" ,
"uids" : [
{
"id" : "12JD92JD8078S8J29SDOAKC0EF230337"
}
]
}
],
"idage" : 1296000
}
},
"at" : 1 ,
"tmax" : 350 ,
"cur" : [
"USD"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-zph5Vk-45u86x7963d1Se8v5W33W604M5WCTYJ4eH7jzh9702Y7A818s510l2vhC7tK4" ,
"fcap_scope" : 1
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "To1)\351\216ec%\362\220w\235\300\010\255G\020^\257\'[}"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "it"
adslot {
id : 1
width : 336
width : 300
height : 280
height : 250
excluded_attribute : 70
excluded_attribute : 16
allowed_vendor_type : 445
allowed_vendor_type : 704
excluded_sensitive_category : 31
excluded_sensitive_category : 24
matching_ad_data {
billing_id : 78614473201
minimum_cpm_micros : 10000
}
slot_visibility : BELOW_THE_FOLD
excluded_product_category : 10003
excluded_product_category : 10017
ad_block_key : 5501504864
publisher_settings_list_id : 3066683014322168515
iframing_state : UNKNOWN_IFRAME_STATE
viewability : 80
click_through_rate : 0.001814635
renderer : GOOGLE
allowed_ad_types : ALLOWED_AD_TYPE_BANNER
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
consented_providers_settings {
consented_providers : 1227
consented_providers : 2140
tcf_consent_string : "OMITTED"
additional_consent_string : "OMITTED"
}
regs_gdpr : true
flexible_adslot_settings {
max_width : 412
max_height : 361
min_width : 206
min_height : 46
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
}
is_test : false
cookie_version : 1
google_user_id : "Fl9o7N66Yl32fK90ZvfV50238gt"
timezone_offset : 120
mobile {
app_id : "com.google.testapp"
is_app : false
is_mobile_web_optimized : true
app_name : "Test App"
app_rating : 3.9867892
}
cookie_age_seconds : 10368000
geo_criteria_id : 1008141
publisher_settings_list_id : 7538157606866003226
publisher_type : PUBLISHER_OWNED_AND_OPERATED
partner_id : 7568211982740612868
device {
device_type : HIGHEND_PHONE
platform : "android"
brand : "Samsung"
model : "sm-a750fn"
os_version {
major : 10
}
carrier_id : 70150
screen_width : 412
screen_height : 846
screen_pixel_ratio_millis : 2625
screen_orientation : PORTRAIT
limit_ad_tracking : false
}
publisher_country : "IT"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 350
google_query_id : "ANy-zM40L2-685i3i9Pb9aV5D0nlcJ6vR1yvq0Xev4635927DQi781B2X403h2GoyQQdMl26"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "ITA"
region : "IT-BO"
city : "Bologna"
utcoffset : 120
accuracy : 5230
}
user_agent_data {
platform {
brand : "Android"
version : "10"
version : "0"
}
mobile : true
model : "SM-A750FN"
browsers {
brand : "Android WebView"
version : "129"
version : "0"
}
browsers {
brand : "Not=A?Brand"
version : "8"
version : "0"
}
source : CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility : VISIBILITY_STATE_VISIBLE
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
Untuk mengonversi permintaan bid menjadi bentuk biner, seperti yang akan Anda dapatkan dari
payload POST dalam permintaan sebenarnya, Anda dapat melakukan hal berikut (dalam C++). Namun,
perhatikan bahwa hal ini tidak berlaku untuk JSON OpenRTB.
string text_format_example = /* example from above */ ;
BidRequest bid_request ;
if ( TextFormat :: ParseFromString ( text_format_example , &bid_request )) {
string post_payload ;
if ( bid_request . SerializeToString ( &post_payload )) {
// post_payload is a binary serialization of the protocol buffer
}
} Masukan real-time
Masukan real-time tersedia untuk Authorized Buyers, serta
bursa dan jaringan yang menggunakan Bidding Terbuka.
Masukan respons bid didukung pada permintaan bid berikutnya untuk
OpenRTB dan protokol Google RTB yang tidak digunakan lagi. Untuk OpenRTB, pesan dikirim dalam
BidRequest.ext.bid_feedback.
Selain kolom default yang dikirim dalam Masukan Respons Bid, Anda juga dapat
mengirim data kustom dalam respons bid menggunakan
kolom BidResponse.seatbid.bid.ext.event_notification_token. event_notification_token
adalah data arbitrer yang hanya diketahui oleh
bidder yang dapat membantu proses debug, misalnya: ID penargetan atau
ID bidding baru yang mewakili taktik baru, atau metadata yang terkait dengan materi iklan
yang hanya diketahui oleh bidder. Untuk mengetahui detailnya, lihat
Buffering Protokol Ekstensi OpenRTB
untuk OpenRTB atau
protokol Google RTB yang tidak digunakan lagi.
Peringatan: Jika Anda memiliki endpoint bidding yang dikonfigurasi untuk menggunakan OpenRTB dan
Google RTB, masalah yang diketahui adalah event_notification_token
yang ditetapkan dalam respons bid untuk satu protokol dapat muncul dalam masukan respons bid
di protokol lainnya. Anda harus menetapkan event_notification_token
dalam respons bid ke string UTF-8 di kedua protokol. Jika tidak, permintaan bid yang menyertakan token mungkin gagal diserialisasi dan tidak menjangkau
endpoint Anda.
Saat Authorized Buyers mengirimkan permintaan bid kepada bidder, bidder akan membalas
dengan BidResponse. Jika bidder mengaktifkan masukan real-time,
maka dalam permintaan bid berikutnya, Authorized Buyers akan mengirimkan masukan tentang
respons dalam pesan BidFeedback:
message BidFeedback {
// The unique id from BidRequest . id .
optional string request_id = 1 ;
// The status code for the ad . See creative - status - codes . txt in the
// technical documentation for a list of ids .
optional int32 creative_status_code = 2 ;
// Deprecated . This field is not populated and will be removed after March ,
// 2025. If the bid won the auction , this is the price paid in your account
// currency . If the bid participated in the auction but was out - bid , this
// is the CPM that should have been exceeded in order to win . This is not
// set if the bid was filtered prior to the auction , if the publisher or
// winning bidder has opted out of price feedback or if your account has
// opted out of sharing winning prices with other bidders . For first - price
// auctions , minimum_bid_to_win is populated instead of this field .
optional double price = 3 [ deprecated = true ];
// The minimum bid value necessary to have won the auction , in your account
// currency . If your bid won the auction , this is the second highest bid
// that was not filtered ( including the floor price ) . If your bid didn 't win
// the auction , this is the winning candidate 's bid. This field will only be
// populated if your bid participated in a first - price auction , and will not
// be populated if your bid was filtered prior to the auction .
optional double minimum_bid_to_win = 6 ;
// The minimum bid value necessary to have won the server - side component of
// the overall auction given that there was also an interest group bidding
// component to the overall auction which ran using the Protected Audience
// API . The value is expressed in CPM of the buyer account currency . The
// minimum bid to win for the overall auction , including bids from the
// server - side and the on - device interest group components , is populated in
// the minimum_bid_to_win field of the same BidFeedback object .
optional double sscminbidtowin = 14 ;
// Billable event rate multiplier that was applied to this bid during
// ranking . The adjustment reflects the likelihood that your bid would
// generate a billable event ( namely , the ad renders successfully ) if it won
// the auction , relative to the probability that other bids generate a
// billable event if they won the auction . This adjustment can be larger or
// smaller than 1. This affects the final ranking in the auction only ; in
// particular , this multiplier does not affect the payment or whether the
// bid clears any floor price .
optional float billable_event_rate_bid_adjustment = 13 [ default = 1 ];
// When a publisher uses an RTB auction and waterfall - based SDK mediation on
// the same query , the winner of the real - time auction must also compete in
// a mediation waterfall ( which is ordered by price ) to win the impression .
// If the bid participated in the auction and there was no waterfall , the
// value of this field is 0. If the bid participated in the auction and
// there was a waterfall , the value of this field is a price representing a
// sample bid from the eligible mediation networks that were higher than the
// auction winner , weighted by expected fill rate . This field can be used
// in conjunction with minimum_bid_to_win to train bidding models . The CPM
// is in your account currency .
optional double sampled_mediation_cpm_ahead_of_auction_winner = 8 ;
message EventNotificationToken {
// The contents of the token .
optional string payload = 1 ;
}
// The token included in the corresponding bid .
optional EventNotificationToken event_notification_token = 4 ;
// The creative ID included in the corresponding bid .
optional string buyer_creative_id = 5 ;
// Possible types of bid response feedback objects .
enum FeedbackType {
FEEDBACK_TYPE_UNSPECIFIED = 0 ;
// Feedback for a bid that was submitted on a bid response .
BID_FEEDBACK = 1 ;
// Feedback for an interest group buyer submitted on a bid response to
// particpate in an interest group bidding component of the auction run
// using the Protected Audience API .
INTEREST_GROUP_BUYER_FEEDBACK = 2 ;
}
// The type of the BidFeedback message . Google will send separate
// BidFeedback objects for :
// a ) Each bid submitted on a bid response
// b ) Each buyer submitted on a bid response to particpate in an interest
// group bidding component of the auction run using the Protected Audience
// API .
optional FeedbackType feedbacktype = 15 ;
// Origin of an interest group buyer that was included in the bid response .
// This field is populated only for feedback where a bidder opted in an
// interest group buyer to participate in the interest group bidding
// component of the overall auction run using the Protected Audience API .
// To learn more about origins , see https : // www . rfc - editor . org / rfc / rfc6454 .
// To learn more about interest group bidding and the Protected Audience
// API , see
// https : // developers . google . com / authorized - buyers / rtb / fledge - origin - trial .
optional string buyerorigin = 16 ;
// The status code for the submitted interest group buyer . This field is
// only populated in the feedback for an interest group buyer that a bidder
// requested to enter into the interest group auction through the bid
// response . Individual creative status codes of bids submitted by the buyer
// in the on - device interest group auction are not available . See
// https : // storage . googleapis . com / adx - rtb - dictionaries / interest - group - buyer - status - codes . txt
// for a list of interest group buyer status codes .
optional int32 igbuyerstatus = 17 ;
} Dari pesan ini, kolom pertama yang harus Anda periksa adalah
bid_feedback.creative_status_code; Anda dapat menemukan arti
kode di
creative-status-codes.txt . Perhatikan bahwa jika memenangkan bid, Anda dapat memilih untuk tidak menerima
masukan harga. Untuk informasi selengkapnya, lihat Cara
memilih tidak ikut .
Masukan real-time mencakup ID permintaan bid dan salah satu
hal berikut:
Hasil lelang
Masukan real-time
Pembeli tidak mengirimkan bid.
Tidak ada.
Pembeli mengirimkan bid yang difilter sebelum mencapai
lelang.
Kode status materi iklan (creative-status-codes.txt ).
Pembeli mengirimkan bid, tetapi kalah dalam lelang.
Kode status materi iklan 79 (kalah bid dalam
lelang).
Pembeli mengirimkan bid yang memenangkan lelang.
Harga penyelesaian dan kode status materi iklan 1.
Untuk tayangan aplikasi dan kode status materi iklan 83, penayang aplikasi mungkin menggunakan waterfall mediasi sehingga
bid pemenang akan bersaing dengan permintaan lain dalam rantai waterfall
passback penayang. Pelajari cara menggunakan
sampled_mediation_cpm_ahead_of_auction_winner saat
mengajukan bid .
Contoh
Berikut adalah contoh masukan real-time seperti yang terlihat dalam protokol
yang didukung:
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "01WjN3uc042XYP8Yw509Q7"
imp {
id : "1"
banner {
w : 344
h : 650
pos : AD_POSITION_FULLSCREEN
api : MRAID_1
api : MRAID_2
format {
w : 344
h : 650
}
format {
w : 300
h : 600
}
}
displaymanager : "GoogleMobileAds-Android"
displaymanagerver : "22.6.0"
instl : true
tagid : "7282514850"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
exp : 14400
clickbrowser : true
metric {
type : "viewability"
value : 0.77
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 75441834964
publisher_settings_list_id : 9268043626392948934
publisher_settings_list_id : 2867966915706729060
allowed_vendor_type : 113
allowed_vendor_type : 41423
ampad : AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
allowed_restricted_category : 32
allowed_restricted_category : 33
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
is_app_open_ad : true
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "6.46.0"
bundle : "com.google.testapp"
publisher {
id : "pub-7120195540802809"
[ com . google . doubleclick . publisher ] {
country : "US"
}
}
content {
url : "https://www.google.com"
userrating : "4.6"
livestream : false
language : "en"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "GHA"
type : IP
utcoffset : 0
accuracy : 8865
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9067654
}
}
make : "Itel"
model : "itel W6502"
os : "android"
osv : "10"
connectiontype : CELL_4G
devicetype : HIGHEND_PHONE
lmt : true
w : 360
h : 722
pxratio : 2.0
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
platform {
brand : "Android"
version : "10"
}
mobile : true
model : "itel W6502"
source : USER_AGENT_STRING
}
}
user {
[ com . google . doubleclick . user ] {
session {
duration : 660
}
}
}
at : FIRST_PRICE
tmax : 300
cur : "USD"
bcat : "IAB19-22"
bcat : "IAB23-1"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
bid_feedback {
request_id : "4004C52Z6Z7Fa39Lf6F2AQ"
creative_status_code : 79
buyer_creative_id : "test_creative_id_129669"
minimum_bid_to_win : 0.1
feedbacktype : BID_FEEDBACK
}
google_query_id : "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A"
fcap_scope : FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection : true
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "01WjN3uc042XYP8Yw509Q7" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 344 ,
"h" : 650 ,
"pos" : 7 ,
"api" : [
3 ,
5
],
"format" : [
{
"w" : 344 ,
"h" : 650
},
{
"w" : 300 ,
"h" : 600
}
]
},
"displaymanager" : "GoogleMobileAds-Android" ,
"displaymanagerver" : "22.6.0" ,
"instl" : 1 ,
"tagid" : "7282514850" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 14400 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "viewability" ,
"value" : 0.77 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"75441834964"
],
"publisher_settings_list_id" : [
"9268043626392948934" ,
"2867966915706729060"
],
"allowed_vendor_type" : [
113 ,
41423
],
"ampad" : 2 ,
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"allowed_restricted_category" : [
32 ,
33
],
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"is_app_open_ad" : 1 ,
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "6.46.0" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-7120195540802809" ,
"ext" : {
"country" : "US"
}
},
"content" : {
"url" : "https://www.google.com" ,
"userrating" : "4.6" ,
"livestream" : 0 ,
"language" : "en"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "GHA" ,
"type" : 2 ,
"utcoffset" : 0 ,
"accuracy" : 8865 ,
"ext" : {
"geo_criteria_id" : 9067654
}
},
"make" : "Itel" ,
"model" : "itel W6502" ,
"os" : "android" ,
"osv" : "10" ,
"connectiontype" : 6 ,
"devicetype" : 4 ,
"lmt" : 1 ,
"w" : 360 ,
"h" : 722 ,
"pxratio" : 2.0 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"537" ,
"36"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"10"
]
},
"mobile" : 1 ,
"model" : "itel W6502" ,
"source" : 3
}
},
"user" : {
"ext" : {
"session" : {
"duration" : 660
}
}
},
"at" : 1 ,
"tmax" : 300 ,
"cur" : [
"USD"
],
"bcat" : [
"IAB19-22" ,
"IAB23-1"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"bid_feedback" : [
{
"request_id" : "4004C52Z6Z7Fa39Lf6F2AQ" ,
"creative_status_code" : 79 ,
"buyer_creative_id" : "test_creative_id_129669" ,
"minimum_bid_to_win" : 0.1 ,
"feedbacktype" : 1
}
],
"google_query_id" : "ANy-zbp8Gw-Mv43u3ni49Ena0i57E0789881P6YVa8jXDHq36B3fNk8me8F20GS6114onx7A" ,
"fcap_scope" : 4 ,
"privacy_treatments" : {
"allow_user_data_collection" : 1
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "\334\225\241N\334P\373p\340\000\300C\327+\215\013\355Q\337\251Z\236g"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "es"
adslot {
id : 1
width : 320
height : 50
excluded_attribute : 19
excluded_attribute : 20
allowed_vendor_type : 42
allowed_vendor_type : 144
matching_ad_data {
billing_id : 58232806131
billing_id : 71082687953
minimum_cpm_micros : 1400000
}
matching_ad_data {
billing_id : 82776154517
billing_id : 59477532962
minimum_cpm_micros : 78750000
}
slot_visibility : ABOVE_THE_FOLD
ad_block_key : 7742701593
publisher_settings_list_id : 4723020262350940099
publisher_settings_list_id : 6354748437627634678
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability : 99
allowed_ad_types : ALLOWED_AD_TYPE_BANNER
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
session_depth : 300
api : OMID_1
api : MRAID_1
omidpn : "Google"
omidpv : "afma-sdk-i-v10.14.0"
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
display_manager : "GoogleMobileAds-iOS"
display_manager_version : "10.14.0"
}
is_test : false
timezone_offset : - 420
mobile {
app_id : "350328655"
is_app : true
is_mobile_web_optimized : true
encrypted_advertising_id : ",\271\302R\363\232\001NA\001\240D\"\032\001N\251+\271\000\3510\026)\356n\3733\214a\276\321P\202\205\033"
app_name : "Test App"
advertising_id : "^\274v\200\002\333u\227Y\304\343u\304\272\312\247"
skadn {
sourceapp : "350328655"
skadnetids : "6sZrk2l9"
skadnetids : "L60y296B"
versions : "2.0"
versions : "2.1"
supported_fidelity_types : STOREKIT_RENDERED_ADS
supported_fidelity_types : VIEW_THROUGH_ADS
}
}
postal_code : "10011"
geo_criteria_id : 9194140
bid_response_feedback {
request_id : "\177f\245p\252\347p\251\266\326S(\272\335\013\257"
creative_status_code : 80
event_notification_token : "token"
buyer_creative_id : "test_creative_id_923023"
minimum_bid_to_win : 3750000
feedback_type : BID_FEEDBACK
}
bid_response_feedback {
request_id : "6\374\201J\0355\275\014\335\270\202\307\261\253I\247"
creative_status_code : 80
event_notification_token : "token"
buyer_creative_id : "test_creative_id_923023"
minimum_bid_to_win : 570000
feedback_type : BID_FEEDBACK
}
publisher_type : PUBLISHER_OWNED_AND_OPERATED
device {
device_type : HIGHEND_PHONE
platform : "iphone"
brand : "Apple"
model : "iPhone14,5"
os_version {
major : 17
minor : 6
micro : 1
}
carrier_id : 0
screen_width : 390
screen_height : 844
screen_pixel_ratio_millis : 3000
screen_orientation : PORTRAIT
hardware_version : "iPhone14,5"
limit_ad_tracking : false
app_tracking_authorization_status : AUTHORIZED
connection_type : WIFI
}
publisher_country : "CA"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 300
google_query_id : "ANy-z73p95-804i3oEddT04Y8kl9v8C0D3k33ZDTAuc547f0v52955w82z36pq70wV1j5xKW"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "USA"
metro : "807"
city : "San Mateo"
zip : "94401"
utcoffset : - 420
accuracy : 997
}
user_agent_data {
platform {
brand : "iPhone"
version : "17"
version : "6"
}
mobile : true
model : "iPhone"
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
bitness : "64"
source : USER_AGENT_STRING
}
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
session_duration_seconds : 411
Membuat model bidding untuk lelang harga pertama
Setelah mengajukan bid dalam lelang harga pertama, Anda akan menerima masukan
real-time, termasuk kolom minimum_bid_to_win dan
sampled_mediation_cpm_ahead_of_auction_winner jika bid
tidak difilter dari lelang. Sinyal ini dapat digunakan untuk menginformasikan logika bidding Anda tentang seberapa tinggi atau rendah bid Anda agar dapat memenangkan tayangan.
minimum_bid_to_win: Bid minimum yang dapat ditempatkan untuk memenangkan lelang bidding real-time. Jika Anda memenangkan lelang, ini akan
menjadi bid terendah yang dapat Anda ajukan sekaligus tetap menang. Jika Anda kalah dalam lelang, ini akan menjadi bid pemenang.
sampled_mediation_cpm_ahead_of_auction_winner: Jika ada
jaringan lain di rantai mediasi , nilai kolom ini adalah harga yang mewakili contoh bid dari salah satu
jaringan mediasi yang memenuhi syarat yang lebih tinggi dari pemenang lelang, dengan bobot
rasio pengisian yang diharapkan. Nilai ini akan ditetapkan ke 0 jika tidak ada jaringan dalam
rantai mediasi yang diharapkan akan terisi, atau jika penayang tidak menggunakan mediasi
SDK.
Cara kerjanya
Untuk menjelaskan penghitungan yang digunakan untuk menentukan kemungkinan nilai
untuk minimum_bid_to_win dan
sampled_mediation_cpm_ahead_of_auction_winner, kita harus
menentukan hal berikut terlebih dahulu:
Berikut adalah CPM dalam rantai mediasi dalam urutan menurun:
\[C_1, C_2, …, C_n\]
Berikut adalah rasio pengisian yang sesuai untuk CPM dalam
rantai mediasi:
\[f_1, f_2, …, f_n\]
Berikut adalah fungsi yang digunakan untuk menentukan CPM yang diharapkan dan
probabilitasnya dari elemen rantai mediasi \(i\), berdasarkan rasio
pengisian yang diberikan:
\(X_i = \{C_i\) dengan probabilitas \(f_i\); \(0\) dengan probabilitas \(1 - f_i\}\)
Rantai mediasi pemenang akhir adalah:
\[\{C_1, C_2, …, C_K, W\}\]
dengan \(W\) adalah bid pemenang, dan \(C_K > W >= C_{K+1}\)
Harga minimum, atau harga terendah, dilambangkan sebagai \(F\).
Bid runner-up dilambangkan sebagai \(R\).
Penghitungan untuk pemenang lelang
Kolom
Penghitungan
minimum_bid_to_win\(max\{F, R, X_{K+1}, …, X_n\}\)
sampled_mediation_cpm_ahead_\(\{C_i\) dengan probabilitas \(\prod_{j=1}^{i-1}(1-f_j) \cdot f_i \div \prod_{j=1}^{K}(1-f_j)\}\)
Untuk \(1 <= i <= K\).
Penghitungan untuk pihak yang kalah lelang
Kolom
Penghitungan
minimum_bid_to_win\(max\{F, W\}\)
sampled_mediation_cpm_ahead_\(max\{X_1, …, X_K\}\)
Anggap penayang menggunakan bidding real-time dan rantai mediasi SDK sebagai
berikut:
Rantai Mediasi SDK
CPM yang Diperkirakan
Rasio Pengisian
Jaringan 1
\(C_1 = $3.00\)
\(f_1 = 5\%\)
Jaringan 2
\(C_2 = $2.00\)
\(f_2 = 45\%\)
Jaringan 3
\(C_3 = $0.50\)
\(f_3 = 80\%\)
Jaringan 4
\(C_4 = $0.10\)
\(f_4 = 85\%\)
Asumsikan hal berikut sebagai hasil lelang RTB:
Lelang RTB
CPM
Pemenang Lelang (W)
$1,00
Runner-UP Lelang (R)
$0,05
Harga Minimum / Dasar (F)
$0
Bid yang memenangkan lelang
Berikut adalah contoh cara nilai dan probabilitas untuk
minimum_bid_to_win dan
sampled_mediation_cpm_ahead_of_auction_winner dihitung untuk
bid yang menang.
minimum_bid_to_winProbability
\(max(F, R, C_3) = $0.50\)
\(f_3 = 80\%\)
\(max(F, R, C_4) = $0.10\)
\((1-f_3) \cdot f_4 = 17\%\)
\(max(F, R, 0) = $0.05\)
\((1-f_3) \cdot (1-f_4) = 3\%\)
sampled_mediation_cpm_Probability
\(C_1 = $3.00\)
\(f_1 \div (1-(1-f_1) \cdot (1-f_2)) =~ 10.5\%\)
\(C_2 = $2.00\)
\(((1-f_1) \cdot f_2) \div (1-(1-f_1) \cdot (1-f_2)) =~ 89.5\%\)
Catatan: Jika pemenang lelang menayangkan iklannya dan menerima
notifikasi penagihan—misalnya, melalui endpoint yang ditentukan di
BidResponse.seatbid[].bid[].burl—pemenang lelang dapat menyimpulkan
bahwa tidak satu pun CPM mediasi sampel yang akhirnya terisi, dan dapat menyertakan
frekuensi terjadinya hal ini ke dalam model mereka.Bid yang kalah dalam lelang
Berikut adalah contoh cara nilai dan probabilitas untuk
minimum_bid_to_win dan
sampled_mediation_cpm_ahead_of_auction_winner dihitung untuk
bid yang kalah.
minimum_bid_to_winProbability
\(max(F, W) = $1.00\)
\(100\%\)
sampled_mediation_cpm_Probability
\(C_1 = $3.00\)
\(f_1 = 5\%\)
\(C_2 = $2.00\)
\((1-f_1) \cdot f_2 =~ 42.8\%\)
\(0\)
\((1-f_1) \cdot (1-f_2) =~ 52.2\%\)
Catatan: Nilai
sampled_mediation_cpm_ahead_of_auction_winner 0 menunjukkan
bahwa lelang bidding real-time dimenangkan. Dalam contoh di atas, pemenang
lelang diperkirakan tidak akan kalah bid oleh jaringan mediasi pesaing 52,2% dari waktu.Pemisahan bid
Perataan bid menjelaskan pemrosesan satu BidRequest kompleks
menjadi beberapa permintaan bid yang dikirim ke
aplikasi Anda. Saat permintaan bid diratakan, Anda dapat mengetahui permintaan bid mana
yang merupakan bagian dari permintaan asli karena permintaan tersebut akan memiliki nilai yang sama di
kolom BidRequest.ext.google_query_id.
Penyamaan bid diaktifkan secara default, tetapi Anda dapat menghubungi Account Manager
Anda jika ingin menonaktifkannya.
Beberapa peluang iklan dapat menerima beberapa format. Dengan penyederhanaan bid, setiap
format dikirim dalam permintaan bid yang berbeda, dengan atribut seperti ID penagihan
yang memenuhi syarat relevan dengan format yang ditentukan dalam permintaan.
Permintaan bid yang berisi format berikut akan disatukan menjadi
permintaan bid yang berbeda:
Banner
Video
Audio
Native
Berikut adalah contoh yang menunjukkan permintaan bid JSON OpenRTB yang disederhanakan tanpa penyederhanaan format iklan dibandingkan dengan kumpulan permintaan yang disederhanakan yang setara:
Pra-meratakan
Berikan contohnya
{
"id": "V5ar1wXqKP58nbsyJ6549D",
"imp": [
{
"id": "1",
"video": {
"linearity": 1,
"w": 300,
"h": 250,
"pos": 1,
"skip": 1,
"playbackmethod": [
6
],
"placement": 3,
"mimes": [
"video/mp4"
],
"protocols": [
2,
3
]
},
"banner": {
"format": [
{
"w": 300,
"h": 250
}
],
"w": 300,
"h": 250,
"pos": 1
},
"ext": {
"billing_id": [
47039494050,
52030317241
]
}
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
}
Pasca-flatten
Berikan contohnya
Permintaan 1
{
"id": "B3xr1yZqRL48nbsyJ6367N",
"imp": [
{
"id": "1",
"video": {
"linearity": 1,
"w": 300,
"h": 250,
"pos": 1,
"skip": 1,
"playbackmethod": [
6
],
"placement": 3,
"mimes": [
"video/mp4"
],
"protocols": [
2,
3
]
}
"ext": {
"billing_id": [
47039494050
]
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
} Permintaan 2
{
"id": "M1dY8qHyNK74bMsjF393Gf",
"imp": [
{
"id": "1",
"banner": {
"format": [
{
"w": 300,
"h": 250
}
],
"w": 300,
"h": 250,
"pos": 1
},
"ext": {
"billing_id": [
52030317241
]
}
}
],
"ext": {
"google_query_id": "ANy-zdp266-244itJsom3dmXb7SvW1IPg6478g639g0867v1126w630F3M7lAp640H666744"
}
}
Promo
Peluang iklan untuk bidder tertentu dapat berlaku untuk berbagai jenis
transaksi, selain lelang terbuka. Dengan penyederhanaan bid untuk transaksi, satu permintaan
bid akan dikirim untuk lelang terbuka, dan satu permintaan untuk setiap jenis transaksi
harga tetap. Dalam praktiknya, batasan iklan dapat berbeda antara jenis lelang dan transaksi harga tetap, misalnya, untuk peluang iklan video tertentu yang tersedia untuk lelang terbuka dan transaksi harga tetap, bidder akan menerima permintaan bid yang berbeda untuk setiap jenis transaksi dengan batasan seperti durasi iklan maksimum dan apakah iklan yang dapat dilewati diizinkan atau tidak. Akibatnya, perataan yang diterapkan ke peluang
iklan memungkinkan Anda lebih mudah membedakan batasan iklan untuk lelang
terbuka dan transaksi harga tetap.
Catatan: Lelang Pribadi dan Paket Lelang akan memiliki batasan
yang sama dengan lelang terbuka, dan akan terus disertakan dalam permintaan
bid lelang terbuka.Durasi maksimal video yang dapat dilewati
Protokol Google dan penerapan OpenRTB mendukung kolom berikut
untuk durasi dan kemampuan lewati video:
Durasi
Durasi yang dapat dilewati
Dapat tidaknya dilewati
Protokol Google
max_ad_durationskippable_max_ad_durationvideo_ad_skippable
OpenRTB
maxdurationt/a
skip
Artinya, meskipun protokol Google dapat memiliki durasi yang dapat dilewati
dan tidak dapat dilewati secara terperinci, implementasi OpenRTB hanya memiliki satu
nilai durasi maksimum.
Sebelum penyederhanaan bid, maxduration OpenRTB akan ditetapkan ke
kolom max_ad_duration dan
skippable_max_ad_duration protokol Google yang lebih rendah. Perilaku ini kini telah diubah menjadi
mengirim dua permintaan bid terpisah jika nilai ini berbeda: satu mewakili
maxduration untuk peluang yang dapat dilewati dan yang lainnya untuk peluang
yang tidak dapat dilewati.
Contoh berikut menunjukkan cara permintaan protokol Google diterjemahkan
ke OpenRTB sebelum dan sesudah penyederhanaan bid. Permintaan protokol Google
yang setara memiliki max_ad_duration sebesar 15 dan
skippable_max_ad_duration sebesar 60.
Contoh
max_ad_durationskip (true OR false)
Permintaan asli tanpa penyederhanaan
15true
Permintaan yang diratakan #1: Tidak dapat dilewati
15false
Permintaan yang diratakan #2: Dapat dilewati
60true
Perataan permintaan bid durasi video yang dapat dilewati hanya akan dilakukan jika
kondisi berikut terpenuhi:
Permintaan tersebut mengizinkan video.
Video yang dapat dilewati dan tidak dapat dilewati diizinkan, dan kedua durasi maksimumnya
berbeda.
Permintaan ini memenuhi syarat untuk Lelang Pribadi atau Lelang Terbuka.
Akun bidder memiliki endpoint OpenRTB yang aktif.
Anda dapat memilih untuk tidak menggunakan jenis penyederhanaan ini dengan menghubungi manajer akun teknis Anda.
Pod video
Permintaan bid untuk pod video dengan beberapa peluang iklan akan disatukan,
sehingga setiap permintaan bid ditujukan untuk setiap peluang iklan dari pod tersebut.
Dengan demikian, Anda dapat mengajukan bid untuk beberapa peluang iklan untuk pod tertentu.
Pengukuran Terbuka
Pengukuran Terbuka memungkinkan Anda menentukan vendor pihak ketiga yang menyediakan
layanan pengukuran dan verifikasi independen untuk iklan yang ditayangkan ke lingkungan
aplikasi seluler.
Anda dapat menentukan apakah penayang mendukung Pengukuran Terbuka dalam permintaan
bid dengan memeriksa apakah peluang iklan mengecualikan atribut OmsdkType:
OMSDK 1.0 yang ditemukan di Atribut
materi iklan yang dapat dikecualikan penayang . Ini akan ditemukan di bagian atribut battr
untuk Banner
atau Video , bergantung
pada formatnya.
Untuk informasi selengkapnya tentang cara menafsirkan permintaan bid yang berisi sinyal
Pengukuran Terbuka, lihat artikel Pusat Bantuan SDK
Pengukuran Terbuka .
Contoh permintaan bid
Bagian berikut menunjukkan contoh permintaan bid untuk berbagai jenis iklan.
Catatan: Contoh Protobuf menyertakan link download ke permintaan bid serial serupa. Tidak ada jaminan bahwa keduanya identik.
Banner aplikasi
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "8361O9Ep6E42p52Hu6v18o"
imp {
id : "1"
banner {
w : 300
h : 50
pos : ABOVE_THE_FOLD
api : MRAID_1
api : MRAID_2
wmax : 390
hmax : 61
wmin : 261
hmin : 46
format {
w : 300
h : 50
}
format {
w : 390
h : 61
}
[ com . google . doubleclick . banner_ext ] {
flexslot {
wmin : 261
wmax : 390
hmin : 46
hmax : 61
}
}
}
displaymanager : "GoogleMobileAds-iOS"
displaymanagerver : "11.2.0"
tagid : "5609900911"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
exp : 3600
clickbrowser : true
metric {
type : "click_through_rate"
value : 0.0028797138947993517
vendor : "EXCHANGE"
}
metric {
type : "viewability"
value : 0.92
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 70614819650
publisher_settings_list_id : 3994817494897795207
publisher_settings_list_id : 8449380548613820850
allowed_vendor_type : 550
allowed_vendor_type : 79
ampad : AMP_AD_NOT_ALLOWED
skadn {
sourceapp : "com.google.testapp"
skadnetids : "Y8HK1z22"
versions : "2.0"
versions : "2.1"
fidelities : STOREKIT_RENDERED_ADS
fidelities : VIEW_THROUGH_ADS
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
billable_event_rate_bid_adjustment {
bid_adjustment : 0.9408176
creative_type : HTML_SNIPPET
}
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "4.6.3"
bundle : "com.google.testapp"
publisher {
id : "pub-2905535032168301"
[ com . google . doubleclick . publisher ] {
country : "JP"
}
}
content {
url : "https://www.google.com"
livestream : false
language : "ja"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "JPN"
region : "JP-13"
type : IP
utcoffset : 540
accuracy : 26487
[ com . google . doubleclick . geo ] {
geo_criteria_id : 20636
}
}
carrier : "70002"
make : "Apple"
model : "iPhone13,2"
os : "iOS"
osv : "16.1.1"
connectiontype : CELL_4G
devicetype : HIGHEND_PHONE
lmt : true
hwv : "iPhone13,2"
w : 390
h : 844
pxratio : 3.0
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
platform {
brand : "iPhone"
version : "16"
version : "1"
}
mobile : true
bitness : "64"
model : "iPhone"
source : USER_AGENT_STRING
}
[ com . google . doubleclick . device ] {
atts : 2
}
}
user {
[ com . google . doubleclick . user ] {
session {
duration : 61
}
}
}
at : FIRST_PRICE
tmax : 1000
cur : "USD"
bcat : "IAB14-1"
bcat : "IAB7-39"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-i-v11.2.0"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q"
fcap_scope : FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection : true
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "8361O9Ep6E42p52Hu6v18o" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 300 ,
"h" : 50 ,
"pos" : 1 ,
"api" : [
3 ,
5
],
"wmax" : 390 ,
"hmax" : 61 ,
"wmin" : 261 ,
"hmin" : 46 ,
"format" : [
{
"w" : 300 ,
"h" : 50
},
{
"w" : 390 ,
"h" : 61
}
],
"ext" : {
"flexslot" : {
"wmin" : 261 ,
"wmax" : 390 ,
"hmin" : 46 ,
"hmax" : 61
}
}
},
"displaymanager" : "GoogleMobileAds-iOS" ,
"displaymanagerver" : "11.2.0" ,
"tagid" : "5609900911" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 3600 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 0.0028797138947993517 ,
"vendor" : "EXCHANGE"
},
{
"type" : "viewability" ,
"value" : 0.92 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"70614819650"
],
"publisher_settings_list_id" : [
"3994817494897795207" ,
"8449380548613820850"
],
"allowed_vendor_type" : [
550 ,
79
],
"ampad" : 2 ,
"skadn" : {
"sourceapp" : "com.google.testapp" ,
"skadnetids" : [
"Y8HK1z22"
],
"versions" : [
"2.0" ,
"2.1"
],
"fidelities" : [
1 ,
0
]
},
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"billable_event_rate_bid_adjustment" : [
{
"bid_adjustment" : 0.9408176 ,
"creative_type" : 1
}
],
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "4.6.3" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-2905535032168301" ,
"ext" : {
"country" : "JP"
}
},
"content" : {
"url" : "https://www.google.com" ,
"livestream" : 0 ,
"language" : "ja"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "JPN" ,
"region" : "JP-13" ,
"type" : 2 ,
"utcoffset" : 540 ,
"accuracy" : 26487 ,
"ext" : {
"geo_criteria_id" : 20636
}
},
"carrier" : "70002" ,
"make" : "Apple" ,
"model" : "iPhone13,2" ,
"os" : "iOS" ,
"osv" : "16.1.1" ,
"connectiontype" : 6 ,
"devicetype" : 4 ,
"lmt" : 1 ,
"hwv" : "iPhone13,2" ,
"w" : 390 ,
"h" : 844 ,
"pxratio" : 3.0 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"605" ,
"1"
]
}
],
"platform" : {
"brand" : "iPhone" ,
"version" : [
"16" ,
"1"
]
},
"mobile" : 1 ,
"bitness" : "64" ,
"model" : "iPhone" ,
"source" : 3
},
"ext" : {
"atts" : 2
}
},
"user" : {
"ext" : {
"session" : {
"duration" : 61
}
}
},
"at" : 1 ,
"tmax" : 1000 ,
"cur" : [
"USD"
],
"bcat" : [
"IAB14-1" ,
"IAB7-39"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-i-v11.2.0" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-z60259-oh0d8s5Z26f34EZa77T0p62zWhI2939jRL32216xlr9483rnAC6t07lL0ky4q" ,
"fcap_scope" : 4 ,
"privacy_treatments" : {
"allow_user_data_collection" : 1
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "%\360\313c\223\244&\242H\313\345\032T\223^\3325p;e\320\275\333"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "en"
adslot {
id : 1
width : 300
width : 250
height : 250
height : 250
excluded_attribute : 14
excluded_attribute : 30
allowed_vendor_type : 566
allowed_vendor_type : 113
excluded_sensitive_category : 36
excluded_sensitive_category : 31
matching_ad_data {
billing_id : 99718422589
minimum_cpm_micros : 40000
}
slot_visibility : ABOVE_THE_FOLD
ad_block_key : 1885999125
publisher_settings_list_id : 3855970278395809335
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability : 79
click_through_rate : 0.00562083
allowed_ad_types : ALLOWED_AD_TYPE_BANNER
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
api : OMID_1
api : MRAID_1
omidpn : "Google"
omidpv : "afma-sdk-i-v11.3.0"
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
billable_event_rate_bid_adjustment {
bid_adjustment : 1.0
creative_type : HTML_SNIPPET
}
excluded_app_ids : "1359763701"
excluded_app_ids : "367003839"
supported_auction_environment : SERVER_SIDE_AUCTION
display_manager : "GoogleMobileAds-iOS"
display_manager_version : "11.3.0"
}
is_test : false
timezone_offset : 330
mobile {
app_id : "195751234"
is_app : true
is_mobile_web_optimized : true
app_name : "Test App"
skadn {
sourceapp : "195751234"
skadnetids : "DofiF4X5"
versions : "2.0"
versions : "2.1"
supported_fidelity_types : VIEW_THROUGH_ADS
supported_fidelity_types : STOREKIT_RENDERED_ADS
}
}
geo_criteria_id : 1007776
publisher_settings_list_id : 8761862033459127079
publisher_type : PUBLISHER_OWNED_AND_OPERATED
partner_id : 9618759969316406640
device {
device_type : HIGHEND_PHONE
platform : "iphone"
brand : "Apple"
model : "iPhone15,3"
os_version {
major : 18
minor : 0
}
carrier_id : 0
screen_width : 430
screen_height : 932
screen_pixel_ratio_millis : 3000
screen_orientation : PORTRAIT
hardware_version : "iPhone15,3"
limit_ad_tracking : true
app_tracking_authorization_status : DENIED
connection_type : CELL_4G
}
publisher_country : "SG"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 1000
google_query_id : "ANy-z77R39-62EWf097071AiV91giun09eX9bwHu5TL506725r73P656pqL7A344LmT9485F"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "IND"
region : "IN-KL"
city : "Cochin"
utcoffset : 330
accuracy : 11461
}
user_agent_data {
platform {
brand : "iPhone"
version : "18"
version : "0"
}
mobile : true
model : "iPhone"
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
bitness : "64"
source : USER_AGENT_STRING
}
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
session_duration_seconds : 660
Interstisial aplikasi
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "27q8F4ja125b5Ay5Lg5I8Y"
imp {
id : "1"
banner {
w : 368
h : 740
pos : AD_POSITION_FULLSCREEN
api : MRAID_1
api : MRAID_2
format {
w : 368
h : 740
}
format {
w : 300
h : 600
}
}
displaymanager : "GoogleMobileAds-Android"
displaymanagerver : "21.5.0"
instl : true
tagid : "7072441745"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
exp : 14400
clickbrowser : true
metric {
type : "click_through_rate"
value : 0.026930272579193115
vendor : "EXCHANGE"
}
metric {
type : "viewability"
value : 0.82
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 14443955188
publisher_settings_list_id : 7634109184153514733
publisher_settings_list_id : 4552400977800686866
allowed_vendor_type : 4374
allowed_vendor_type : 4651
ampad : AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
is_app_open_ad : true
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "9.1.6"
bundle : "com.google.testapp"
publisher {
id : "pub-8897222327395144"
[ com . google . doubleclick . publisher ] {
country : "TH"
}
}
content {
url : "https://www.google.com"
userrating : "4.7"
livestream : false
language : "en"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
geo {
lat : 0.0
lon : 0.0
country : "IND"
region : "IN-OR"
zip : "751024"
type : IP
utcoffset : 330
accuracy : 5126
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9149991
}
}
ipv6 : "2401:4900:3da4::"
carrier : "70210"
make : "Samsung"
model : "SM-A705GM"
os : "android"
osv : "11"
connectiontype : WIFI
devicetype : HIGHEND_PHONE
lmt : true
w : 384
h : 812
pxratio : 2.813
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
platform {
brand : "Android"
version : "11"
}
mobile : true
model : "SM-A705GM"
source : USER_AGENT_STRING
}
[ com . google . doubleclick . device ] {
session_id : "LFcNok-qRI2ea_Z5FPgRiA"
}
}
user {
[ com . google . doubleclick . user ] {
session {
duration : 89
}
}
}
at : FIRST_PRICE
tmax : 300
cur : "USD"
bcat : "IAB23-3"
bcat : "IAB23-4"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-a-v243220999.224400000.1"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m"
fcap_scope : FREQUENCY_CAPPING_SCOPE_APP
privacy_treatments {
allow_user_data_collection : true
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "27q8F4ja125b5Ay5Lg5I8Y" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 368 ,
"h" : 740 ,
"pos" : 7 ,
"api" : [
3 ,
5
],
"format" : [
{
"w" : 368 ,
"h" : 740
},
{
"w" : 300 ,
"h" : 600
}
]
},
"displaymanager" : "GoogleMobileAds-Android" ,
"displaymanagerver" : "21.5.0" ,
"instl" : 1 ,
"tagid" : "7072441745" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 14400 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 0.026930272579193115 ,
"vendor" : "EXCHANGE"
},
{
"type" : "viewability" ,
"value" : 0.82 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"14443955188"
],
"publisher_settings_list_id" : [
"7634109184153514733" ,
"4552400977800686866"
],
"allowed_vendor_type" : [
4374 ,
4651
],
"ampad" : 2 ,
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"is_app_open_ad" : 1 ,
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "9.1.6" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-8897222327395144" ,
"ext" : {
"country" : "TH"
}
},
"content" : {
"url" : "https://www.google.com" ,
"userrating" : "4.7" ,
"livestream" : 0 ,
"language" : "en"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "IND" ,
"region" : "IN-OR" ,
"zip" : "751024" ,
"type" : 2 ,
"utcoffset" : 330 ,
"accuracy" : 5126 ,
"ext" : {
"geo_criteria_id" : 9149991
}
},
"ipv6" : "2401:4900:3da4::" ,
"carrier" : "70210" ,
"make" : "Samsung" ,
"model" : "SM-A705GM" ,
"os" : "android" ,
"osv" : "11" ,
"connectiontype" : 2 ,
"devicetype" : 4 ,
"lmt" : 1 ,
"w" : 384 ,
"h" : 812 ,
"pxratio" : 2.813 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"537" ,
"36"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"11"
]
},
"mobile" : 1 ,
"model" : "SM-A705GM" ,
"source" : 3
},
"ext" : {
"session_id" : "LFcNok-qRI2ea_Z5FPgRiA"
}
},
"user" : {
"ext" : {
"session" : {
"duration" : 89
}
}
},
"at" : 1 ,
"tmax" : 300 ,
"cur" : [
"USD"
],
"bcat" : [
"IAB23-3" ,
"IAB23-4"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-a-v243220999.224400000.1" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-z7C179-E2Rj2VZOiHt5vMyI25Z3W94Lk71Tbz95m005IfNm8OP88j46C27ovLV5yV57m" ,
"fcap_scope" : 4 ,
"privacy_treatments" : {
"allow_user_data_collection" : 1
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "\275\302\334\306\350\275\013\246\272\341\347:\001\261e\316\266A\345-\275KY"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "fa"
adslot {
id : 1
width : 756
width : 336
height : 384
height : 280
excluded_attribute : 27
excluded_attribute : 18
allowed_vendor_type : 414
allowed_vendor_type : 780
excluded_sensitive_category : 19
excluded_sensitive_category : 4
matching_ad_data {
billing_id : 12608068331
billing_id : 32735556853
minimum_cpm_micros : 530000
}
matching_ad_data {
billing_id : 57993817261
billing_id : 38977320457
minimum_cpm_micros : 220000
}
slot_visibility : ABOVE_THE_FOLD
excluded_product_category : 10137
excluded_product_category : 13314
ad_block_key : 9588004964
publisher_settings_list_id : 5660377215376132006
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability : 74
click_through_rate : 0.010888527
allowed_ad_types : ALLOWED_AD_TYPE_BANNER
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
api : OMID_1
api : MRAID_1
omidpn : "Google"
omidpv : "afma-sdk-a-v243220999.241199000.1"
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
display_manager : "GoogleMobileAds-Android"
display_manager_version : "23.1.0"
}
is_test : false
timezone_offset : 210
mobile {
app_id : "com.google.testapp"
is_app : true
is_interstitial_request : true
is_mobile_web_optimized : true
app_name : "Test App"
app_rating : 4.392222
}
geo_criteria_id : 2276
publisher_settings_list_id : 12210881757835437691
publisher_type : PUBLISHER_OWNED_AND_OPERATED
partner_id : 5268591861321003271
device {
device_type : HIGHEND_PHONE
platform : "android"
brand : "Samsung"
model : "SM-A546E"
os_version {
major : 14
}
carrier_id : 0
screen_width : 756
screen_height : 384
screen_pixel_ratio_millis : 2813
screen_orientation : LANDSCAPE
limit_ad_tracking : false
connection_type : CELL_4G
}
publisher_country : "GB"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 300
google_query_id : "ANy-zCczd2-28ZNY4j78b8024p1s4MJUg62G4F8H3P1YS544377wezcJVi4h3I9LB3y7yW80"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "DEU"
utcoffset : 210
accuracy : 346648
}
user_agent_data {
platform {
brand : "Android"
version : "14"
}
mobile : true
model : "SM-A546E"
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
bitness : "64"
source : USER_AGENT_STRING
}
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
ip : IP_REDACTED
user_agent : USER_AGENT_COARSE
non_personalized_ads_reason : PUBLISHER_DECLARED_NPA
allow_user_data_collection : false
}
inventory_partner_domain : "OMITTED"
navigation_type : NAVIGATION_TYPE_UNKNOWN
session_duration_seconds : 25
Video interstisial aplikasi
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "Z75GBa308fk6hn20L15573"
imp {
id : "1"
video {
mimes : "video/mp4"
linearity : LINEAR
maxduration : 600
w : 808
h : 393
startdelay : 0
playbackmethod : AUTO_PLAY_SOUND_ON
pos : AD_POSITION_FULLSCREEN
api : MRAID_1
api : MRAID_2
protocols : VAST_2_0
protocols : VAST_3_0
skip : true
placement : FLOATING_PLACEMENT
playbackend : COMPLETION_OR_USER
maxseq : 2
poddur : 30
plcmt : PLCMT_INTERSTITIAL
[ com . google . doubleclick . video ] {
inferredplcmt : PLCMT_INTERSTITIAL
}
}
displaymanager : "GoogleMobileAds-iOS"
displaymanagerver : "11.7.0"
instl : true
tagid : "4967856214"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
exp : 3600
clickbrowser : true
metric {
type : "click_through_rate"
value : 0.1879923790693283
vendor : "EXCHANGE"
}
metric {
type : "video_completion_rate"
value : 0.5191752910614014
vendor : "EXCHANGE"
}
rwdd : true
[ com . google . doubleclick . imp ] {
billing_id : 11004606416
publisher_settings_list_id : 8773808361916105146
publisher_settings_list_id : 3073503389278955207
allowed_vendor_type : 39523
allowed_vendor_type : 237
is_rewarded_inventory : true
ampad : AMP_AD_NOT_ALLOWED
skadn {
sourceapp : "com.google.testapp"
skadnetids : "O5O88B57"
versions : "2.0"
versions : "2.1"
fidelities : VIEW_THROUGH_ADS
fidelities : STOREKIT_RENDERED_ADS
skoverlay : true
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "4.90.0"
bundle : "com.google.testapp"
publisher {
id : "pub-7879459471889169"
[ com . google . doubleclick . publisher ] {
country : "TR"
}
}
content {
url : "https://www.google.com"
livestream : false
language : "ar"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
geo {
lat : 0.0
lon : 0.0
country : "SAU"
region : "SA-02"
city : "Jiddah"
type : IP
utcoffset : 180
accuracy : 25209
[ com . google . doubleclick . geo ] {
geo_criteria_id : 1012089
}
}
ipv6 : "2001:16a4:253::"
make : "Apple"
model : "iPhone12,1"
os : "iOS"
osv : "17.4.1"
connectiontype : CELL_4G
devicetype : HIGHEND_PHONE
ifa : "cd6a5706-5a73-4ab8-a2bb-cd19244bf295"
lmt : false
hwv : "iPhone12,1"
w : 896
h : 414
pxratio : 2.0
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
platform {
brand : "iPhone"
version : "17"
version : "4"
}
mobile : true
bitness : "64"
model : "iPhone"
source : USER_AGENT_STRING
}
[ com . google . doubleclick . device ] {
atts : 3
}
}
user {
id : "19G1O820z9ay0DxfvVm89xd7Gbh"
[ com . google . doubleclick . user ] {
session {
}
idage : 2592000
}
}
at : FIRST_PRICE
tmax : 1500
cur : "USD"
bcat : "IAB7-39"
bcat : "IAB14-1"
bapp : "372513032"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-i-v11.7.0"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E"
fcap_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection : true
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "Z75GBa308fk6hn20L15573" ,
"imp" : [
{
"id" : "1" ,
"video" : {
"mimes" : [
"video/mp4"
],
"linearity" : 1 ,
"maxduration" : 600 ,
"w" : 808 ,
"h" : 393 ,
"startdelay" : 0 ,
"playbackmethod" : [
1
],
"pos" : 7 ,
"api" : [
3 ,
5
],
"protocols" : [
2 ,
3
],
"skip" : 1 ,
"placement" : 5 ,
"playbackend" : 1 ,
"maxseq" : 2 ,
"poddur" : 30 ,
"plcmt" : 3 ,
"ext" : {
"inferredplcmt" : 3
}
},
"displaymanager" : "GoogleMobileAds-iOS" ,
"displaymanagerver" : "11.7.0" ,
"instl" : 1 ,
"tagid" : "4967856214" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 3600 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 0.1879923790693283 ,
"vendor" : "EXCHANGE"
},
{
"type" : "video_completion_rate" ,
"value" : 0.5191752910614014 ,
"vendor" : "EXCHANGE"
}
],
"rwdd" : 1 ,
"ext" : {
"billing_id" : [
"11004606416"
],
"publisher_settings_list_id" : [
"8773808361916105146" ,
"3073503389278955207"
],
"allowed_vendor_type" : [
39523 ,
237
],
"is_rewarded_inventory" : 1 ,
"ampad" : 2 ,
"skadn" : {
"sourceapp" : "com.google.testapp" ,
"skadnetids" : [
"O5O88B57"
],
"versions" : [
"2.0" ,
"2.1"
],
"fidelities" : [
0 ,
1
],
"skoverlay" : 1
},
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "4.90.0" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-7879459471889169" ,
"ext" : {
"country" : "TR"
}
},
"content" : {
"url" : "https://www.google.com" ,
"livestream" : 0 ,
"language" : "ar"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "SAU" ,
"region" : "SA-02" ,
"city" : "Jiddah" ,
"type" : 2 ,
"utcoffset" : 180 ,
"accuracy" : 25209 ,
"ext" : {
"geo_criteria_id" : 1012089
}
},
"ipv6" : "2001:16a4:253::" ,
"make" : "Apple" ,
"model" : "iPhone12,1" ,
"os" : "iOS" ,
"osv" : "17.4.1" ,
"connectiontype" : 6 ,
"devicetype" : 4 ,
"ifa" : "cd6a5706-5a73-4ab8-a2bb-cd19244bf295" ,
"lmt" : 0 ,
"hwv" : "iPhone12,1" ,
"w" : 896 ,
"h" : 414 ,
"pxratio" : 2.0 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"605" ,
"1"
]
}
],
"platform" : {
"brand" : "iPhone" ,
"version" : [
"17" ,
"4"
]
},
"mobile" : 1 ,
"bitness" : "64" ,
"model" : "iPhone" ,
"source" : 3
},
"ext" : {
"atts" : 3
}
},
"user" : {
"id" : "19G1O820z9ay0DxfvVm89xd7Gbh" ,
"ext" : {
"idage" : 2592000
}
},
"at" : 1 ,
"tmax" : 1500 ,
"cur" : [
"USD"
],
"bcat" : [
"IAB7-39" ,
"IAB14-1"
],
"bapp" : [
"372513032"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-i-v11.7.0" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-z8zAo9-0x39o5pDG1Y19AT868LK88gvsh49Y6357Sb40978n97j8nn75XXGGp19xFp5E" ,
"fcap_scope" : 3 ,
"privacy_treatments" : {
"allow_user_data_collection" : 1
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "\r[\217Z\313$\317\325\226\261\321\1775\317O7#\003\232\315\322y\242"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "ja"
adslot {
id : 1
width : 393
width : 375
height : 734
height : 667
excluded_attribute : 17
excluded_attribute : 20
allowed_vendor_type : 38523
allowed_vendor_type : 797
matching_ad_data {
billing_id : 95400492935
minimum_cpm_micros : 1610000
}
slot_visibility : ABOVE_THE_FOLD
ad_block_key : 2826108213
publisher_settings_list_id : 4043976311652409571
viewability : 87
click_through_rate : 0.2761753
video_completion_rate : 0.43977627
is_rewarded : true
allowed_ad_types : ALLOWED_AD_TYPE_VIDEO
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
session_depth : 1
api : OMID_1
api : MRAID_1
omidpn : "Google"
omidpv : "afma-sdk-i-v9.14.0"
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
display_manager : "GoogleMobileAds-iOS"
display_manager_version : "9.14.0"
}
is_test : false
cookie_version : 1
google_user_id : "502CF94564uk2a9qWk698927A00"
timezone_offset : 540
mobile {
app_id : "751592940"
is_app : true
is_interstitial_request : true
is_mobile_web_optimized : true
encrypted_advertising_id : "\371\014\274[\224\356\250D\210\224\023\2518\230P.\000\325j1\310\341\215i\336\2063\213a\276b\263\236\201\007n"
app_name : "Test App"
advertising_id : "}\372\006\246c\347\275s\243|\353\326\272\305\021|"
skadn {
sourceapp : "751592940"
skadnetids : "113tdmXM"
versions : "2.0"
versions : "2.1"
supported_fidelity_types : STOREKIT_RENDERED_ADS
supported_fidelity_types : VIEW_THROUGH_ADS
}
}
video {
videoad_start_delay : 0
video_ad_skippable : REQUIRE_SKIPPABLE
skippable_max_ad_duration : 600000
allowed_video_formats : VIDEO_MP4
max_ads_in_pod : 2
end_cap_support : END_CAP_OPTIONAL
playback_method : AUTO_PLAY_SOUND_ON
is_clickable : true
placement : INTERSTITIAL
protocols : VAST_2_0
protocols : VAST_3_0
is_livestream : false
playback_cessation_mode : COMPLETION_OR_USER
max_pod_duration_seconds : 30
plcmt : PLCMT_INTERSTITIAL
inferred_plcmt : PLCMT_INTERSTITIAL
}
cookie_age_seconds : 1987200
geo_criteria_id : 9198798
publisher_settings_list_id : 11747008975924952385
publisher_type : PUBLISHER_OWNED_AND_OPERATED
partner_id : 2681496334840881279
device {
device_type : HIGHEND_PHONE
platform : "iphone"
brand : "Apple"
model : "iPhone17,1"
os_version {
major : 18
minor : 0
micro : 1
}
carrier_id : 0
screen_width : 393
screen_height : 852
screen_pixel_ratio_millis : 3000
screen_orientation : PORTRAIT
hardware_version : "iPhone17,1"
limit_ad_tracking : false
app_tracking_authorization_status : AUTHORIZED
connection_type : WIFI
}
publisher_country : "JP"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 1000
google_query_id : "ANy-zFwQ7x-eW9k8bHJRKvLLM9e761HV19R7ov42ZD0Xgyt270Y690867s819cwM7RA163W7"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "JPN"
region : "JP-34"
city : "Hiroshima"
utcoffset : 540
accuracy : 6105
}
user_agent_data {
platform {
brand : "iPhone"
version : "18"
version : "0"
}
mobile : true
model : "iPhone"
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
bitness : "64"
source : USER_AGENT_STRING
}
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
session_duration_seconds : 370
Native aplikasi
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "3rF2U7Feg24806GjUY2Lr5"
imp {
id : "1"
displaymanager : "GoogleMobileAds-Android"
displaymanagerver : "22.3.0"
tagid : "3320317218"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
native {
ver : "1.2"
api : MRAID_1
api : MRAID_2
request_native {
ver : "1.2"
assets {
id : 1
required : true
title {
len : 25
}
}
assets {
id : 2
required : true
data {
type : DESC
len : 90
}
}
assets {
id : 3
data {
type : CTATEXT
len : 15
}
}
assets {
id : 4
required : true
data {
type : SPONSORED
len : 25
}
}
assets {
id : 5
required : true
img {
type : MAIN
wmin : 1200
hmin : 627
}
}
assets {
id : 6
img {
type : LOGO
wmin : 100
hmin : 100
}
}
eventtrackers {
event : IMPRESSION
methods : IMG
}
privacy : true
}
}
exp : 3600
clickbrowser : true
metric {
type : "click_through_rate"
value : 0.10741956532001495
vendor : "EXCHANGE"
}
metric {
type : "viewability"
value : 0.58
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 29846056590
publisher_settings_list_id : 4793646945897060511
publisher_settings_list_id : 3704654811398966070
allowed_vendor_type : 780
allowed_vendor_type : 237
ampad : AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
billable_event_rate_bid_adjustment {
bid_adjustment : 1.2858465
creative_type : NATIVE
}
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
bundle : "com.google.testapp"
publisher {
id : "pub-9497839363952914"
[ com . google . doubleclick . publisher ] {
country : "HK"
}
}
content {
url : "https://www.google.com"
userrating : "4.4"
livestream : false
language : "ar"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "EGY"
region : "EG-ALX"
city : "Alexandria"
type : IP
utcoffset : 180
accuracy : 2052
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9198011
}
}
make : "Xiaomi"
model : "M2006C3MG"
os : "android"
osv : "10"
connectiontype : CELL_4G
devicetype : HIGHEND_PHONE
lmt : false
w : 360
h : 725
pxratio : 2.0
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
platform {
brand : "Android"
version : "10"
}
mobile : true
model : "M2006C3MG"
source : USER_AGENT_STRING
}
}
user {
[ com . google . doubleclick . user ] {
session {
duration : 14
}
}
}
at : FIRST_PRICE
tmax : 300
cur : "USD"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-a-v243799999.232400000.1"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692"
fcap_scope : FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
non_personalized_ads_reason : USER_OPT_OUT
allow_user_data_collection : false
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "3rF2U7Feg24806GjUY2Lr5" ,
"imp" : [
{
"id" : "1" ,
"displaymanager" : "GoogleMobileAds-Android" ,
"displaymanagerver" : "22.3.0" ,
"tagid" : "3320317218" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"native" : {
"ver" : "1.2" ,
"api" : [
3 ,
5
],
"request" : "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":5,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":6,\"img\":{\"type\":2,\"wmin\":100,\"hmin\":100}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
},
"exp" : 3600 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 0.10741956532001495 ,
"vendor" : "EXCHANGE"
},
{
"type" : "viewability" ,
"value" : 0.58 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"29846056590"
],
"publisher_settings_list_id" : [
"4793646945897060511" ,
"3704654811398966070"
],
"allowed_vendor_type" : [
780 ,
237
],
"ampad" : 2 ,
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"billable_event_rate_bid_adjustment" : [
{
"bid_adjustment" : 1.2858465 ,
"creative_type" : 3
}
],
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-9497839363952914" ,
"ext" : {
"country" : "HK"
}
},
"content" : {
"url" : "https://www.google.com" ,
"userrating" : "4.4" ,
"livestream" : 0 ,
"language" : "ar"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "EGY" ,
"region" : "EG-ALX" ,
"city" : "Alexandria" ,
"type" : 2 ,
"utcoffset" : 180 ,
"accuracy" : 2052 ,
"ext" : {
"geo_criteria_id" : 9198011
}
},
"make" : "Xiaomi" ,
"model" : "M2006C3MG" ,
"os" : "android" ,
"osv" : "10" ,
"connectiontype" : 6 ,
"devicetype" : 4 ,
"lmt" : 0 ,
"w" : 360 ,
"h" : 725 ,
"pxratio" : 2.0 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"537" ,
"36"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"10"
]
},
"mobile" : 1 ,
"model" : "M2006C3MG" ,
"source" : 3
}
},
"user" : {
"ext" : {
"session" : {
"duration" : 14
}
}
},
"at" : 1 ,
"tmax" : 300 ,
"cur" : [
"USD"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-a-v243799999.232400000.1" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-z2g135-A631Sj54M16BCG6dC277E40D9nL3r921i0k2974f1q051601623F0i9232692" ,
"fcap_scope" : 2 ,
"privacy_treatments" : {
"non_personalized_ads_reason" : [
3
],
"allow_user_data_collection" : 0
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "\\>\313j\000>Rh\321\301\367[\212\'j\204\273/\242\304\231\221\335"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "ja"
adslot {
id : 1
excluded_attribute : 25
excluded_attribute : 34
allowed_vendor_type : 3
allowed_vendor_type : 42
excluded_sensitive_category : 36
excluded_sensitive_category : 4
matching_ad_data {
billing_id : 41106584355
billing_id : 30773030290
minimum_cpm_micros : 130000
}
slot_visibility : ABOVE_THE_FOLD
excluded_product_category : 10031
ad_block_key : 1332130058
publisher_settings_list_id : 8685019249309350543
publisher_settings_list_id : 9740837501405857020
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
viewability : 83
allowed_ad_types : ALLOWED_AD_TYPE_NATIVE
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
api : MRAID_1
api : MRAID_2
native_ad_template {
required_fields : 83
recommended_fields : 388
headline_max_safe_length : 25
body_max_safe_length : 90
call_to_action_max_safe_length : 15
image_width : 1200
image_height : 627
app_icon_width : 100
app_icon_height : 100
}
omidpn : "Google"
omidpv : "afma-sdk-i-v11.5.0"
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 14400
billable_event_rate_bid_adjustment {
bid_adjustment : 1.0
creative_type : NATIVE
}
supported_auction_environment : SERVER_SIDE_AUCTION
display_manager : "GoogleMobileAds-iOS"
display_manager_version : "11.5.0"
}
is_test : false
timezone_offset : 540
mobile {
app_id : "627009739"
is_app : true
is_mobile_web_optimized : true
app_name : "Test App"
skadn {
sourceapp : "627009739"
skadnetids : "l6x39K4z"
versions : "2.0"
versions : "2.1"
supported_fidelity_types : STOREKIT_RENDERED_ADS
supported_fidelity_types : VIEW_THROUGH_ADS
}
}
postal_code : "10011"
geo_criteria_id : 9161820
publisher_type : PUBLISHER_OWNED_AND_OPERATED
device {
device_type : HIGHEND_PHONE
platform : "iphone"
brand : "Apple"
model : "iPhone10,3"
os_version {
major : 16
minor : 7
micro : 10
}
carrier_id : 0
screen_width : 375
screen_height : 812
screen_pixel_ratio_millis : 3000
screen_orientation : PORTRAIT
hardware_version : "iPhone10,3"
limit_ad_tracking : true
app_tracking_authorization_status : RESTRICTED
connection_type : WIFI
}
publisher_country : "US"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 300
google_query_id : "ANy-zrk77i-KbW4i79W0c018hwPx3aS9rl10TU52SMd7Sv82r01g5O4D20sxKTj53Xrr9VK0"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "JPN"
region : "JP-36"
zip : "771-0212"
utcoffset : 540
accuracy : 1031
}
user_agent_data {
platform {
brand : "iPhone"
version : "16"
version : "7"
}
mobile : true
model : "iPhone"
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "605"
version : "1"
}
bitness : "64"
source : USER_AGENT_STRING
}
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
Video web
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "474xe8G3edB9ZG60IaK880"
imp {
id : "1"
video {
mimes : "video/mp4"
linearity : LINEAR
w : 300
h : 250
playbackmethod : ENTER_SOUND_OFF
pos : ABOVE_THE_FOLD
api : OMID_1
protocols : VAST_2_0
protocols : VAST_3_0
skip : true
placement : IN_ARTICLE_PLACEMENT
playbackend : LEAVING_OR_USER
plcmt : PLCMT_NO_CONTENT_STANDALONE
[ com . google . doubleclick . video ] {
inferredplcmt : PLCMT_NO_CONTENT_STANDALONE
embeddedoffsite : true
}
}
displaymanager : "GOOGLE"
tagid : "8378930064"
bidfloor : 0.19
bidfloorcur : "USD"
secure : true
exp : 3600
metric {
type : "click_through_rate"
value : 0.0012572698760777712
vendor : "EXCHANGE"
}
metric {
type : "viewability"
value : 0.62
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 47460168025
publisher_settings_list_id : 5764601004062573461
publisher_settings_list_id : 9583254202940413383
allowed_vendor_type : 3
allowed_vendor_type : 42
dfp_ad_unit_code : "/3049200/google/test"
ampad : AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
buyer_generated_request_data {
data : "Test Data"
}
buyer_generated_request_data {
data : "Test Data"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
open_bidding {
is_open_bidding : true
}
allowed_restricted_category : 33
allowed_restricted_category : 32
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
ae : SERVER_SIDE_AUCTION
}
}
site {
page : "https://www.google.com"
publisher {
id : "pub-1111111111111111"
[ com . google . doubleclick . publisher ] {
country : "US"
}
}
content {
livestream : false
producer {
}
language : "en"
}
mobile : true
[ com . google . doubleclick . site ] {
amp : DIALECT_HTML
page_visibility : VISIBILITY_STATE_VISIBLE
inventorypartnerdomain : "OMITTED"
ntype : NAVIGATION_TYPE_NAVIGATE
}
}
device {
ua : "OMITTED"
geo {
lat : 0.0
lon : 0.0
country : "USA"
region : "TX"
metro : "618"
city : "Houston"
zip : "77032"
type : IP
utcoffset : - 300
accuracy : 3682
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9027607
}
}
ipv6 : "2600:100d:b045::"
carrier : "70092"
make : "Samsung"
model : "sm-a037u"
os : "android"
osv : "13"
devicetype : HIGHEND_PHONE
lmt : false
w : 412
h : 915
pxratio : 1.75
sua {
browsers {
brand : "Google Chrome"
version : "129"
version : "0"
}
browsers {
brand : "Not=A?Brand"
version : "8"
version : "0"
}
platform {
brand : "Android"
version : "13"
version : "0"
}
mobile : true
model : "SM-A037U"
source : CLIENT_HINTS_HIGH_ENTROPY
}
}
user {
buyeruid : "8cw7780874mg61q5MBecJyQ8hXIoYQPM"
customdata : "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2"
data {
segment {
id : "OMITTED"
}
segment {
id : "OMITTED"
}
[ com . google . doubleclick . data ] {
segtax : 601
}
}
[ com . google . doubleclick . user ] {
eids {
source : "OMITTED"
uids {
id : "12JD92JD8078S8J29SDOAKC0EF230337"
}
}
eids {
source : "OMITTED"
uids {
id : "12JD92JD8078S8J29SDOAKC0EF230337"
}
}
}
}
at : FIRST_PRICE
tmax : 350
cur : "USD"
regs {
gpp : "OMITTED"
}
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
bid_feedback {
request_id : "V68ZT9H20868b1ze4z5rWa"
creative_status_code : 80
event_notification_token {
payload : "token"
}
buyer_creative_id : "test_creative_id_175726"
minimum_bid_to_win : 8.62
feedbacktype : BID_FEEDBACK
}
google_query_id : "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h"
fcap_scope : FREQUENCY_CAPPING_SCOPE_NONE
}
JSON OpenRTB
Berikan contohnya
{
"id" : "474xe8G3edB9ZG60IaK880" ,
"imp" : [
{
"id" : "1" ,
"video" : {
"mimes" : [
"video/mp4"
],
"linearity" : 1 ,
"w" : 300 ,
"h" : 250 ,
"playbackmethod" : [
6
],
"pos" : 1 ,
"api" : [
7
],
"protocols" : [
2 ,
3
],
"skip" : 1 ,
"placement" : 3 ,
"playbackend" : 2 ,
"plcmt" : 4 ,
"ext" : {
"inferredplcmt" : 4 ,
"embeddedoffsite" : 1
}
},
"displaymanager" : "GOOGLE" ,
"tagid" : "8378930064" ,
"bidfloor" : 0.19 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 3600 ,
"metric" : [
{
"type" : "click_through_rate" ,
"value" : 0.0012572698760777712 ,
"vendor" : "EXCHANGE"
},
{
"type" : "viewability" ,
"value" : 0.62 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"47460168025"
],
"publisher_settings_list_id" : [
"5764601004062573461" ,
"9583254202940413383"
],
"allowed_vendor_type" : [
3 ,
42
],
"dfp_ad_unit_code" : "/3049200/google/test" ,
"ampad" : 3 ,
"buyer_generated_request_data" : [
{
"data" : "Test Data"
},
{
"data" : "Test Data"
}
],
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"open_bidding" : {
"is_open_bidding" : 1
},
"allowed_restricted_category" : [
33 ,
32
],
"creative_enforcement_settings" : {
"policy_enforcement" : 1 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"ae" : 0
}
}
],
"site" : {
"page" : "https://www.google.com" ,
"publisher" : {
"id" : "pub-1111111111111111" ,
"ext" : {
"country" : "US"
}
},
"content" : {
"livestream" : 0 ,
"language" : "en"
},
"mobile" : 1 ,
"ext" : {
"amp" : 0 ,
"page_visibility" : 1 ,
"inventorypartnerdomain" : "OMITTED" ,
"ntype" : 1
}
},
"device" : {
"ua" : "OMITTED" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "USA" ,
"region" : "TX" ,
"metro" : "618" ,
"city" : "Houston" ,
"zip" : "77032" ,
"type" : 2 ,
"utcoffset" : - 300 ,
"accuracy" : 3682 ,
"ext" : {
"geo_criteria_id" : 9027607
}
},
"ipv6" : "2600:100d:b045::" ,
"carrier" : "70092" ,
"make" : "Samsung" ,
"model" : "sm-a037u" ,
"os" : "android" ,
"osv" : "13" ,
"devicetype" : 4 ,
"lmt" : 0 ,
"w" : 412 ,
"h" : 915 ,
"pxratio" : 1.75 ,
"sua" : {
"browsers" : [
{
"brand" : "Google Chrome" ,
"version" : [
"129" ,
"0"
]
},
{
"brand" : "Not=A?Brand" ,
"version" : [
"8" ,
"0"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"13" ,
"0"
]
},
"mobile" : 1 ,
"model" : "SM-A037U" ,
"source" : 2
}
},
"user" : {
"buyeruid" : "8cw7780874mg61q5MBecJyQ8hXIoYQPM" ,
"customdata" : "l7898Ufx682216u9F0WUQsxMFr1956dw76p8ZAdpwA3586Y2" ,
"data" : [
{
"segment" : [
{
"id" : "OMITTED"
},
{
"id" : "OMITTED"
}
],
"ext" : {
"segtax" : 601
}
}
],
"ext" : {
"eids" : [
{
"source" : "OMITTED" ,
"uids" : [
{
"id" : "12JD92JD8078S8J29SDOAKC0EF230337"
}
]
},
{
"source" : "OMITTED" ,
"uids" : [
{
"id" : "12JD92JD8078S8J29SDOAKC0EF230337"
}
]
}
]
}
},
"at" : 1 ,
"tmax" : 350 ,
"cur" : [
"USD"
],
"regs" : {
"gpp" : "OMITTED"
},
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
},
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
},
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"bid_feedback" : [
{
"request_id" : "V68ZT9H20868b1ze4z5rWa" ,
"creative_status_code" : 80 ,
"event_notification_token" : {
"payload" : "token"
},
"buyer_creative_id" : "test_creative_id_175726" ,
"minimum_bid_to_win" : 8.62 ,
"feedbacktype" : 1
}
],
"google_query_id" : "ANy-z732H2-9Z57W2Ufp82238m3DQ5T47oEIDlSkITGYWkX1CgL2VPch1wbeQV6kb1631u7h" ,
"fcap_scope" : 1
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "J#\010\024\351\000\207\247\265\033\315\nA\251\257}\216\313\206\214\323\312\215"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "ja"
adslot {
id : 1
width : 1176
width : 480
height : 1046
height : 800
excluded_attribute : 7
excluded_attribute : 16
allowed_vendor_type : 4513
allowed_vendor_type : 485
excluded_sensitive_category : 36
excluded_sensitive_category : 31
matching_ad_data {
billing_id : 75752641104
billing_id : 20395399239
minimum_cpm_micros : 40000
}
matching_ad_data {
billing_id : 97958384088
billing_id : 56530052009
minimum_cpm_micros : 530000
}
slot_visibility : ABOVE_THE_FOLD
ad_block_key : 5888439717
publisher_settings_list_id : 4545709109957121468
allowed_restricted_category : 32
allowed_restricted_category : 33
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
iframing_state : UNKNOWN_IFRAME_STATE
viewability : 86
allowed_restricted_category_for_deals : 32
allowed_restricted_category_for_deals : 33
renderer : GOOGLE
is_rewarded : true
allowed_ad_types : ALLOWED_AD_TYPE_VIDEO
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_NOT_ALLOWED
session_depth : 1
api : OMID_1
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
}
is_test : false
cookie_version : 1
google_user_id : "0bQri772Ba4h145n2m5dRK2e7IM"
timezone_offset : 540
mobile {
is_interstitial_request : true
}
video {
max_ad_duration : 30000
video_ad_skippable : BLOCK_SKIPPABLE
allowed_video_formats : VIDEO_MP4
end_cap_support : END_CAP_OPTIONAL
playback_method : CLICK_TO_PLAY
is_clickable : true
placement : INTERSTITIAL
protocols : VAST_2_0
protocols : VAST_3_0
playback_cessation_mode : COMPLETION_OR_USER
plcmt : PLCMT_INTERSTITIAL
inferred_plcmt : PLCMT_INTERSTITIAL
}
cookie_age_seconds : 57024000
hosted_match_data : "\207r9\204\322\022\324Ezf\263\305\373\3153\311\271i\305"
geo_criteria_id : 1009341
publisher_settings_list_id : 6038657471597087436
bid_response_feedback {
request_id : "\373\263!2t;\224C\363\372\224\220\376red"
creative_status_code : 79
event_notification_token : "token"
buyer_creative_id : "test_creative_id_378410"
minimum_bid_to_win : 114000000
feedback_type : BID_FEEDBACK
}
publisher_type : PUBLISHER_OWNED_AND_OPERATED
partner_id : 3153428956954513893
device {
device_type : PERSONAL_COMPUTER
platform : "Windows"
limit_ad_tracking : false
}
publisher_country : "JP"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 350
google_query_id : "ANy-zz9y8d-2p0141lC5k418ht4e0FOF2M06a40So6pmPJim2U4LWw2hERI5310mnf649802"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "JPN"
region : "JP-14"
city : "Saiwai"
utcoffset : 540
accuracy : 1785
}
user_agent_data {
platform {
brand : "Windows"
version : "10"
version : "0"
}
mobile : false
architecture : "x86"
browsers {
brand : "Google Chrome"
version : "129"
version : "0"
}
browsers {
brand : "Not=A?Brand"
version : "8"
version : "0"
}
bitness : "64"
source : CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility : VISIBILITY_STATE_VISIBLE
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
allow_user_data_collection : true
}
inventory_partner_domain : "OMITTED"
Banner web seluler untuk bidder bursa
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "W5rO389B0p836803G6tI3T"
imp {
id : "1"
banner {
w : 320
h : 50
pos : ABOVE_THE_FOLD
expdir : LEFT
expdir : RIGHT
expdir : UP
expdir : DOWN
api : MRAID_1
api : MRAID_2
format {
w : 320
h : 50
}
format {
w : 320
h : 100
}
}
displaymanager : "GoogleMobileAds-Android"
displaymanagerver : "23.1.0"
tagid : "3758755668"
bidfloor : 0.11
bidfloorcur : "USD"
secure : true
exp : 3600
clickbrowser : true
metric {
type : "viewability"
value : 0.71
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 50962964480
dfp_ad_unit_code : "/5025729/google/test"
ampad : AMP_AD_NOT_ALLOWED
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
open_bidding {
is_open_bidding : true
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_OVERRIDDEN
}
auction_environment : SERVER_SIDE_AUCTION
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "6.8.1"
bundle : "com.google.testapp"
publisher {
id : "pub-6120362493380457"
[ com . google . doubleclick . publisher ] {
country : "PL"
}
}
content {
url : "https://www.google.com"
userrating : "4.5"
livestream : false
language : "pl"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "POL"
region : "PL-MZ"
city : "Warsaw"
zip : "04"
type : IP
utcoffset : 120
accuracy : 2263
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9061066
}
}
carrier : "70872"
make : "Samsung"
model : "SM-A346B"
os : "android"
osv : "14"
connectiontype : CELL_4G
devicetype : HIGHEND_PHONE
ifa : "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe"
lmt : false
w : 384
h : 758
pxratio : 2.813
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
platform {
brand : "Android"
version : "14"
}
mobile : true
bitness : "64"
model : "SM-A346B"
source : USER_AGENT_STRING
}
}
user {
id : "a9S5d7s7r38o1q8ifv4U80GBxKA"
[ com . google . doubleclick . user ] {
consented_providers_settings {
consented_providers : 1215
consented_providers : 2567
additional_consent : "OMITTED"
}
consent : "OMITTED"
session {
duration : 464
}
idage : 25920000
}
}
at : FIRST_PRICE
tmax : 1000
cur : "USD"
regs {
gpp : "OMITTED"
[ com . google . doubleclick . regs ] {
gdpr : true
}
}
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-a-v243799999.241199000.1"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491"
fcap_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
}
JSON OpenRTB
Berikan contohnya
{
"id" : "W5rO389B0p836803G6tI3T" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 320 ,
"h" : 50 ,
"pos" : 1 ,
"expdir" : [
1 ,
2 ,
3 ,
4
],
"api" : [
3 ,
5
],
"format" : [
{
"w" : 320 ,
"h" : 50
},
{
"w" : 320 ,
"h" : 100
}
]
},
"displaymanager" : "GoogleMobileAds-Android" ,
"displaymanagerver" : "23.1.0" ,
"tagid" : "3758755668" ,
"bidfloor" : 0.11 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"exp" : 3600 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "viewability" ,
"value" : 0.71 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"50962964480"
],
"dfp_ad_unit_code" : "/5025729/google/test" ,
"ampad" : 2 ,
"excluded_creatives" : [
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
},
{
"buyer_creative_id" : "EXCLUDED_BUYER_CREATIVE_ID"
}
],
"open_bidding" : {
"is_open_bidding" : 1
},
"creative_enforcement_settings" : {
"policy_enforcement" : 1 ,
"publisher_blocks_enforcement" : 2
},
"auction_environment" : 0 ,
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "6.8.1" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-6120362493380457" ,
"ext" : {
"country" : "PL"
}
},
"content" : {
"url" : "https://www.google.com" ,
"userrating" : "4.5" ,
"livestream" : 0 ,
"language" : "pl"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "POL" ,
"region" : "PL-MZ" ,
"city" : "Warsaw" ,
"zip" : "04" ,
"type" : 2 ,
"utcoffset" : 120 ,
"accuracy" : 2263 ,
"ext" : {
"geo_criteria_id" : 9061066
}
},
"carrier" : "70872" ,
"make" : "Samsung" ,
"model" : "SM-A346B" ,
"os" : "android" ,
"osv" : "14" ,
"connectiontype" : 6 ,
"devicetype" : 4 ,
"ifa" : "1f3ed9c7-e8d8-4cec-9167-2811375e2cbe" ,
"lmt" : 0 ,
"w" : 384 ,
"h" : 758 ,
"pxratio" : 2.813 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"537" ,
"36"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"14"
]
},
"mobile" : 1 ,
"bitness" : "64" ,
"model" : "SM-A346B" ,
"source" : 3
}
},
"user" : {
"id" : "a9S5d7s7r38o1q8ifv4U80GBxKA" ,
"ext" : {
"consented_providers_settings" : {
"consented_providers" : [
"1215" ,
"2567"
],
"additional_consent" : "OMITTED"
},
"consent" : "OMITTED" ,
"session" : {
"duration" : 464
},
"idage" : 25920000
}
},
"at" : 1 ,
"tmax" : 1000 ,
"cur" : [
"USD"
],
"regs" : {
"gpp" : "OMITTED" ,
"ext" : {
"gdpr" : 1
}
},
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-a-v243799999.241199000.1" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-z4luKF-u274F3WU34uUUoQ7E82k3L42z23v2K4T1k0eA7Rw8Xb6JeXDG6K703e88p491" ,
"fcap_scope" : 3
}
}
Protobuf OpenRTB
Berikan contohnya
Permintaan serialisasi
id : "o9j8MO3eW468670y7CVv1A"
imp {
id : "1"
banner {
w : 300
h : 250
pos : ABOVE_THE_FOLD
battr : VIDEO_IN_BANNER_AUTO_PLAY
battr : VIDEO_IN_BANNER_USER_INITIATED
api : MRAID_1
api : MRAID_2
format {
w : 300
h : 250
}
format {
w : 320
h : 50
}
}
video {
mimes : "video/mp4"
linearity : LINEAR
w : 300
h : 250
battr : VIDEO_IN_BANNER_AUTO_PLAY
battr : VIDEO_IN_BANNER_USER_INITIATED
playbackmethod : ENTER_SOUND_OFF
pos : ABOVE_THE_FOLD
api : MRAID_1
api : MRAID_2
protocols : VAST_2_0
protocols : VAST_3_0
skip : true
placement : IN_FEED_PLACEMENT
playbackend : LEAVING_OR_USER
plcmt : PLCMT_NO_CONTENT_STANDALONE
[ com . google . doubleclick . video ] {
inferredplcmt : PLCMT_NO_CONTENT_STANDALONE
embeddedoffsite : true
}
}
displaymanager : "GoogleMobileAds-Android"
displaymanagerver : "22.3.0"
tagid : "6247365183"
bidfloor : 0.01
bidfloorcur : "USD"
secure : true
native {
ver : "1.2"
api : MRAID_1
api : MRAID_2
battr : VIDEO_IN_BANNER_AUTO_PLAY
battr : VIDEO_IN_BANNER_USER_INITIATED
request_native {
ver : "1.2"
assets {
id : 1
required : true
title {
len : 25
}
}
assets {
id : 2
required : true
data {
type : DESC
len : 90
}
}
assets {
id : 3
data {
type : CTATEXT
len : 15
}
}
assets {
id : 4
required : true
img {
type : MAIN
wmin : 1200
hmin : 627
}
}
assets {
id : 5
required : true
img {
type : ICON
wmin : 100
hmin : 100
}
}
assets {
id : 6
data {
type : RATING
len : 5
}
}
assets {
id : 7
data {
type : PRICE
len : 15
}
}
eventtrackers {
event : IMPRESSION
methods : IMG
}
privacy : true
}
}
exp : 3600
clickbrowser : true
metric {
type : "viewability"
value : 0.64
vendor : "EXCHANGE"
}
metric {
type : "session_depth"
value : 7.0
vendor : "EXCHANGE"
}
[ com . google . doubleclick . imp ] {
billing_id : 21221902373
billing_id : 53569531917
publisher_settings_list_id : 7651048085774412615
publisher_settings_list_id : 3305930710629093223
allowed_vendor_type : 3
allowed_vendor_type : 42
ampad : AMP_AD_NOT_ALLOWED
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
billable_event_rate_bid_adjustment {
bid_adjustment : 1.1452553
creative_type : HTML_SNIPPET
}
ae : SERVER_SIDE_AUCTION
}
}
app {
name : "Test App"
ver : "14.27.7"
bundle : "com.google.testapp"
publisher {
id : "pub-8822142511593237"
[ com . google . doubleclick . publisher ] {
country : "SE"
}
}
content {
url : "https://www.google.com"
userrating : "4.5"
livestream : false
producer {
}
language : "en"
}
storeurl : "https://www.google.com"
[ com . google . doubleclick . app ] {
inventorypartnerdomain : "OMITTED"
}
}
device {
ua : "OMITTED"
ip : "192.168.1.0"
geo {
lat : 0.0
lon : 0.0
country : "NGA"
region : "NG-LA"
city : "Lagos"
zip : "106104"
type : IP
utcoffset : 60
accuracy : 1559
[ com . google . doubleclick . geo ] {
geo_criteria_id : 9198908
}
}
make : "Xiaomi"
model : "23129RAA4G"
os : "android"
osv : "14"
connectiontype : WIFI
devicetype : HIGHEND_PHONE
ifa : "94b6ef8c-99d8-4997-98d2-c2377bd7abd1"
lmt : false
w : 393
h : 792
pxratio : 2.75
sua {
browsers {
brand : "Mozilla"
version : "5"
version : "0"
}
browsers {
brand : "AppleWebKit"
version : "537"
version : "36"
}
platform {
brand : "Android"
version : "14"
}
mobile : true
bitness : "64"
model : "23129RAA4G"
source : USER_AGENT_STRING
}
}
user {
id : "04X9BE2175274aL0C296l24WI68"
[ com . google . doubleclick . user ] {
session {
duration : 439
}
idage : 7776000
}
}
at : FIRST_PRICE
tmax : 1500
cur : "USD"
cur : "EUR"
bcat : "IAB23-9"
bcat : "IAB14-1"
bapp : "com.ayoba.ayoba"
source {
schain {
complete : true
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : true
}
ver : "1.0"
}
[ com . google . doubleclick . source ] {
omidpn : "Google"
omidpv : "afma-sdk-a-v243799999.232400000.1"
schain {
complete : 1
nodes {
asi : "testssp.com"
sid : "pub-1111111111111111"
hp : 1
}
ver : "1.0"
}
}
}
[ com . google . doubleclick . bid_request ] {
google_query_id : "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX"
fcap_scope : FREQUENCY_CAPPING_SCOPE_DEVICE
privacy_treatments {
allow_user_data_collection : false
}
}
JSON OpenRTB
Berikan contohnya
{
"id" : "o9j8MO3eW468670y7CVv1A" ,
"imp" : [
{
"id" : "1" ,
"banner" : {
"w" : 300 ,
"h" : 250 ,
"pos" : 1 ,
"battr" : [
6 ,
7
],
"api" : [
3 ,
5
],
"format" : [
{
"w" : 300 ,
"h" : 250
},
{
"w" : 320 ,
"h" : 50
}
]
},
"video" : {
"mimes" : [
"video/mp4"
],
"linearity" : 1 ,
"w" : 300 ,
"h" : 250 ,
"battr" : [
6 ,
7
],
"playbackmethod" : [
6
],
"pos" : 1 ,
"api" : [
3 ,
5
],
"protocols" : [
2 ,
3
],
"skip" : 1 ,
"placement" : 4 ,
"playbackend" : 2 ,
"plcmt" : 4 ,
"ext" : {
"inferredplcmt" : 4 ,
"embeddedoffsite" : 1
}
},
"displaymanager" : "GoogleMobileAds-Android" ,
"displaymanagerver" : "22.3.0" ,
"tagid" : "6247365183" ,
"bidfloor" : 0.01 ,
"bidfloorcur" : "USD" ,
"secure" : 1 ,
"native" : {
"ver" : "1.2" ,
"api" : [
3 ,
5
],
"battr" : [
6 ,
7
],
"request" : "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":2,\"len\":90}},{\"id\":3,\"data\":{\"type\":12,\"len\":15}},{\"id\":4,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}},{\"id\":5,\"required\":1,\"img\":{\"type\":1,\"wmin\":100,\"hmin\":100}},{\"id\":6,\"data\":{\"type\":3,\"len\":5}},{\"id\":7,\"data\":{\"type\":6,\"len\":15}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"privacy\":1}"
},
"exp" : 3600 ,
"clickbrowser" : 1 ,
"metric" : [
{
"type" : "viewability" ,
"value" : 0.64 ,
"vendor" : "EXCHANGE"
},
{
"type" : "session_depth" ,
"value" : 7.0 ,
"vendor" : "EXCHANGE"
}
],
"ext" : {
"billing_id" : [
"21221902373" ,
"53569531917"
],
"publisher_settings_list_id" : [
"7651048085774412615" ,
"3305930710629093223"
],
"allowed_vendor_type" : [
3 ,
42
],
"ampad" : 2 ,
"creative_enforcement_settings" : {
"policy_enforcement" : 2 ,
"publisher_blocks_enforcement" : 1
},
"auction_environment" : 0 ,
"billable_event_rate_bid_adjustment" : [
{
"bid_adjustment" : 1.1452553 ,
"creative_type" : 1
}
],
"ae" : 0
}
}
],
"app" : {
"name" : "Test App" ,
"ver" : "14.27.7" ,
"bundle" : "com.google.testapp" ,
"publisher" : {
"id" : "pub-8822142511593237" ,
"ext" : {
"country" : "SE"
}
},
"content" : {
"url" : "https://www.google.com" ,
"userrating" : "4.5" ,
"livestream" : 0 ,
"language" : "en"
},
"storeurl" : "https://www.google.com" ,
"ext" : {
"inventorypartnerdomain" : "OMITTED"
}
},
"device" : {
"ua" : "OMITTED" ,
"ip" : "192.168.1.0" ,
"geo" : {
"lat" : 0.0 ,
"lon" : 0.0 ,
"country" : "NGA" ,
"region" : "NG-LA" ,
"city" : "Lagos" ,
"zip" : "106104" ,
"type" : 2 ,
"utcoffset" : 60 ,
"accuracy" : 1559 ,
"ext" : {
"geo_criteria_id" : 9198908
}
},
"make" : "Xiaomi" ,
"model" : "23129RAA4G" ,
"os" : "android" ,
"osv" : "14" ,
"connectiontype" : 2 ,
"devicetype" : 4 ,
"ifa" : "94b6ef8c-99d8-4997-98d2-c2377bd7abd1" ,
"lmt" : 0 ,
"w" : 393 ,
"h" : 792 ,
"pxratio" : 2.75 ,
"sua" : {
"browsers" : [
{
"brand" : "Mozilla" ,
"version" : [
"5" ,
"0"
]
},
{
"brand" : "AppleWebKit" ,
"version" : [
"537" ,
"36"
]
}
],
"platform" : {
"brand" : "Android" ,
"version" : [
"14"
]
},
"mobile" : 1 ,
"bitness" : "64" ,
"model" : "23129RAA4G" ,
"source" : 3
}
},
"user" : {
"id" : "04X9BE2175274aL0C296l24WI68" ,
"ext" : {
"session" : {
"duration" : 439
},
"idage" : 7776000
}
},
"at" : 1 ,
"tmax" : 1500 ,
"cur" : [
"USD" ,
"EUR"
],
"bcat" : [
"IAB23-9" ,
"IAB14-1"
],
"bapp" : [
"com.ayoba.ayoba"
],
"source" : {
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
},
"ext" : {
"omidpn" : "Google" ,
"omidpv" : "afma-sdk-a-v243799999.232400000.1" ,
"schain" : {
"complete" : 1 ,
"nodes" : [
{
"asi" : "testssp.com" ,
"sid" : "pub-1111111111111111" ,
"hp" : 1
}
],
"ver" : "1.0"
}
}
},
"ext" : {
"google_query_id" : "ANy-zM284h-2Q24Y9v315v54F50lLaqQ3hq549685jR3ack28k6J6Ko65F1aS73r197eM8zX" ,
"fcap_scope" : 3 ,
"privacy_treatments" : {
"allow_user_data_collection" : 0
}
}
}
Google (Tidak digunakan lagi)
Berikan contohnya
Permintaan serialisasi
id : "\3213\327N\305\205|\363P-\002\271\321\255\2422a\336\344w\032\315\364"
ip : "\300\250"
user_agent : "OMITTED"
url : "https://www.google.com"
detected_language : "ko"
adslot {
id : 1
width : 336
width : 300
height : 280
height : 250
excluded_attribute : 16
excluded_attribute : 34
allowed_vendor_type : 3
allowed_vendor_type : 42
excluded_sensitive_category : 36
excluded_sensitive_category : 27
matching_ad_data {
billing_id : 46229095026
minimum_cpm_micros : 6000000
direct_deal {
direct_deal_id : 41020803
fixed_cpm_micros : 6000000
deal_type : AUCTION_PACKAGE
}
direct_deal {
direct_deal_id : 83063356
fixed_cpm_micros : 6000000
deal_type : AUCTION_PACKAGE
}
}
matching_ad_data {
billing_id : 97161713426
billing_id : 54565593373
minimum_cpm_micros : 60000
}
slot_visibility : BELOW_THE_FOLD
excluded_product_category : 10031
excluded_product_category : 10080
ad_block_key : 1676780364
publisher_settings_list_id : 4302366834898588447
publisher_settings_list_id : 5535773595467535705
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
excluded_creatives {
buyer_creative_id : "EXCLUDED_BUYER_CREATIVE_ID"
}
iframing_state : UNKNOWN_IFRAME_STATE
viewability : 3
click_through_rate : 0.00045286646
renderer : GOOGLE
allowed_ad_types : ALLOWED_AD_TYPE_NATIVE
allowed_ad_types : ALLOWED_AD_TYPE_BANNER
is_amp_page : DIALECT_HTML
amp_ad_requirement_type : AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
session_depth : 1
api : OMID_1
flexible_adslot_settings {
max_width : 412
max_height : 371
min_width : 300
min_height : 250
}
native_ad_template {
required_fields : 81
recommended_fields : 132
headline_max_safe_length : 25
body_max_safe_length : 90
call_to_action_max_safe_length : 15
image_width : 1200
image_height : 627
app_icon_width : 100
app_icon_height : 100
style_id : 188124
style_height : 250
style_width : 300
}
native_ad_template {
required_fields : 25
recommended_fields : 36
headline_max_safe_length : 90
body_max_safe_length : 90
call_to_action_max_safe_length : 15
advertiser_max_safe_length : 25
image_width : 1200
image_height : 627
logo_width : 100
logo_height : 100
style_id : 192343
style_height : 250
style_width : 300
}
creative_enforcement_settings {
policy_enforcement : POLICY_ENFORCEMENT_PLATFORM_POLICY
publisher_blocks_enforcement : PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
}
auction_environment : SERVER_SIDE_AUCTION
impression_expiration_seconds : 3600
supported_auction_environment : SERVER_SIDE_AUCTION
}
is_test : false
cookie_version : 1
google_user_id : "s13Tq1N7711701GoYey29S07G4O"
timezone_offset : 540
mobile {
app_id : "com.google.testapp"
is_app : false
is_mobile_web_optimized : true
app_name : "Test App"
app_rating : 4.0387864
}
video {
video_ad_skippable : ALLOW_SKIPPABLE
allowed_video_formats : VIDEO_MP4
playback_method : INITIATE_ON_ENTERING_VIEWPORT_SOUND_OFF
is_clickable : true
placement : IN_ARTICLE
protocols : VAST_2_0
protocols : VAST_3_0
playback_cessation_mode : LEAVING_OR_USER
plcmt : PLCMT_NO_CONTENT_STANDALONE
inferred_plcmt : PLCMT_NO_CONTENT_STANDALONE
}
cookie_age_seconds : 28512000
hosted_match_data : "\017\345\237\340\225\030\327\003\332\303-\t\267\244E\365*K\367"
geo_criteria_id : 9207704
publisher_type : PUBLISHER_OWNED_AND_OPERATED
device {
device_type : HIGHEND_PHONE
platform : "android"
brand : "Samsung"
model : "sm-n981n"
os_version {
major : 13
}
carrier_id : 0
screen_width : 412
screen_height : 915
screen_pixel_ratio_millis : 2625
screen_orientation : PORTRAIT
limit_ad_tracking : false
}
publisher_country : "KR"
publisher_id : "pub-1111111111111111"
response_deadline_ms : 350
google_query_id : "ANy-zPlGA9-Bn8zO1n4y6DiyW32gF8LE7901694954EJXoV4WF7nMGDL3Ao08pJ88w463SK6"
auction_type : FIRST_PRICE
geo {
lat : 0.0
lon : 0.0
country : "KOR"
region : "KR-29"
city : "Gwangju"
utcoffset : 540
accuracy : 3889
}
user_agent_data {
platform {
brand : "Android"
version : "13"
version : "0"
}
mobile : true
model : "SM-N981N"
browsers {
brand : "Chromium"
version : "130"
version : "0"
}
browsers {
brand : "Android WebView"
version : "130"
version : "0"
}
source : CLIENT_HINTS_HIGH_ENTROPY
}
page_visibility : VISIBILITY_STATE_VISIBLE
supply_chain {
complete : true
nodes {
advertising_system_identifier : "testdomain.com"
seller_identifier : "pub-1111111111111111"
handles_payment : true
}
version : "1.0"
}
frequency_capping_scope : FREQUENCY_CAPPING_SCOPE_BROWSER
privacy_treatments {
allow_user_data_collection : false
}
inventory_partner_domain : "OMITTED"
navigation_type : NAVIGATION_TYPE_NAVIGATE
